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Author : John Frazer-Robinson
Publisher : McGraw-Hill Companies
ISBN 13 : 9780077070854
Total Pages : 461 pages
Book Rating : 4.0/5 (78 download)
Download or read book The Secrets of Effective Direct Mail written by John Frazer-Robinson and published by McGraw-Hill Companies. This book was released on 1989-01-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard V. Benson
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.3/5 (555 download)
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1987 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard V. Benson
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (773 download)
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Frazer-Robinson
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Essential Secrets of Effective Direct Mail written by John Frazer-Robinson and published by McGraw-Hill Companies. This book was released on 1992 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denny Hatch
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)
Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Drayton Bird
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438760
Total Pages : 324 pages
Book Rating : 4.4/5 (387 download)
Download or read book How to Write Sales Letters That Sell written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Author : Stevan Roberts
Publisher : McGraw Hill Professional
ISBN 13 : 9780658001369
Total Pages : 364 pages
Book Rating : 4.0/5 (13 download)
Download or read book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns written by Stevan Roberts and published by McGraw Hill Professional. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Rainer Fischer
Publisher :
ISBN 13 : 9780991799909
Total Pages : 82 pages
Book Rating : 4.7/5 (999 download)
Download or read book The 10 Secret Keys to Successful Direct Mail Printing written by Rainer Fischer and published by . This book was released on 2012-12 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.
Author : T. J. Rohleder
Publisher : M.O.R.E. Incorporated
ISBN 13 : 9781933356235
Total Pages : 59 pages
Book Rating : 4.3/5 (562 download)
Download or read book 25 Direct Mail Success Secrets That Can Make You Rich written by T. J. Rohleder and published by M.O.R.E. Incorporated. This book was released on 2008-09 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: YES, you are one sales letter away from making millions of dollars! That's a mighty bold statement - and yet this book will prove that it really can happen! IT'S TRUE. Many average people are making millions of dollars in direct mail - and you can be next! T.J. Rohleder is an average man who has made millions of dollars with direct mail. Now he will freely give you his 25 all-time greatest direct mail marketing secrets! This little book can make a huge fortune for you. Read it now and prosper!
Author : Brian Jud
Publisher : Square One Publishers, Inc.
ISBN 13 : 0757052134
Total Pages : 339 pages
Book Rating : 4.7/5 (57 download)
Download or read book How to Make Real Money Selling Books written by Brian Jud and published by Square One Publishers, Inc.. This book was released on 2013-03-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.
Author : Vipin Mayar
Publisher : John Wiley & Sons
ISBN 13 : 1118087747
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)
Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Author : Joy Gendusa
Publisher : Postcard Success Manual
ISBN 13 : 0979963206
Total Pages : 248 pages
Book Rating : 4.9/5 (799 download)
Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!
Author : Travis Lee
Publisher :
ISBN 13 : 9780692059241
Total Pages : 108 pages
Book Rating : 4.0/5 (592 download)
Download or read book The Simple 3-Step Process That Ensures Direct Mail Success written by Travis Lee and published by . This book was released on 2018-01-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any Size Business Can Profit From Direct Mail, You Just Need These THREE THINGS... Direct mail can provide a great return on your marketing dollar, if done correctly. But too many businesses go at it haphazardly, with no strategy or game plan in place before they start. They simply 'wing it' and hope for the best. That's a bad business strategy for anything, but it can be multiplied and worsened with direct mail. In this book, Travis Lee (co-founder and president of 3D Mail) reveals the 3-pronged "plan of attack" that virtually ensures direct mail success. While this 3-pronged direct mail system is nothing new (it's been around since the late 1800's), it's rarely spoken about, except for in the most exclusive direct mail circles. If you're considering the use of direct mail, this book will save you thousands of dollars and hundreds of hours in mistakes, errors and frustration. Don't' play blind archery. Don't do this by yourself. Uncover the secrets used by elite direct mail professionals throughout the world that any business owner can use to multiple their sales and income.
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 161308255X
Total Pages : 260 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Author : Till Boadella
Publisher : Nexilitas Press
ISBN 13 : 9781943612109
Total Pages : 0 pages
Book Rating : 4.6/5 (121 download)
Download or read book The 7 Laws of Direct Marketing written by Till Boadella and published by Nexilitas Press. This book was released on 2015-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever wanted to skip the thick, dry college textbooks of business school and jump straight into real business strategies and tactics that allow you to rise above your competition and dominate your marketplace, Till Boadella has the answer for you. From being stuck in a squalid Swiss apartment, thousands of dollars in debt, to becoming an influential authority in the direct marketing industry, this book is about giving you strategies you can use right now to flood your business with more leads, more customers, and of course, more sales. You'll discover: * The "little-known" niche of direct-response advertising that Till used to go from $2,000 in debt to $5,000 a month autopilot, and eventually sell his first business to his biggest competitor * The 2 main emotions that drive any sale, and how to use them to supercharge your business with new leads and sales for more cash in your pocket * The 5 classic marketing mistakes that flush your sales down the toilet * The "Cookie Box" Effect that lets you double, even triple your average sale. It leverages the psychological makeup of buying, and created $17,436 of sales overnight Till Boadella is your 21st century "Rags to riches" story. From being unemployed and in debt in his early 20s, he turned to the Internet and discovered through hard hustle, the principles of marketing that have allowed him to turn an ordinary online business into an extraordinary online business. In The 7 Laws of Direct Marketing, he reveals everything he's learnt, and the shortcuts for any aspiring entrepreneur to use to create a successful business. He currently lives worldwide, traveling from country to country while teaching students worldwide on his business techniques and strategies.
