The Search Engine Revolution

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The Search Engine Revolution

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 391 pages
Book Rating : 4.3/5 (897 download)

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Book Synopsis The Search Engine Revolution by : Maria Johnsen

Download or read book The Search Engine Revolution written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engines have undergone a remarkable evolution since their inception during the early days of the internet. From basic keyword searches to complex algorithms capable of predicting user queries, search engines have become an essential aspect of our daily lives. As a search engine programmer, optimizer, and SEO expert, I have been fascinated by search engine algorithms since childhood. My goal in writing this book is to assist and inspire scientists, search engine enthusiasts, and research experts in finding solutions to search engine algorithms to simplify users' lives by answering their queries. In 2017, I published a groundbreaking book titled ”The Future of Artificial Intelligence in Digital Marketing - The next big technological break.". This book became study material for postgraduate students across the globe, where I discussed AI search engines. I wrote this book to increase awareness about the latest technology in digital marketing. After publication, some professors at universities in Canada and the United States purchased copies and began teaching it in various courses, such as artificial intelligence, digital marketing, media arts, informatics, mathematics, and business management. So why did I write this book? I created a video on YouTube about my time-traveling through search engines, which received a lot of positive feedback from my social media followers, newsletter subscribers, colleagues, and friends. A mathematician friend of mine from London University suggested that I write a book about my ideas, and here I am, presenting it to you. This book contains my extensive research, personal reflections, concerns, and innovative ideas concerning search engines. Embark on a journey akin to a time machine, traversing from the early days of search engines to the present day and beyond. Throughout the book, I delve into the evolution of search engines since the early days of the internet, as well as my predictions for the future of search engines. Additionally, I provide detailed algorithms, documentations, and case studies on utilizing the new generation of AI search engines and my new type of search engine. Intended for research, PhD students, and academics, this book serves as a continuation of my earlier work, "Artificial Intelligence in Digital Marketing - A New Technological Break: " which was published in 2017.

The SEO Revolution

Author :
Publisher : Xspurts.com
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Book Synopsis The SEO Revolution by :

Download or read book The SEO Revolution written by and published by Xspurts.com. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SEO Revolution: Staying Ahead in a Changing Landscape is your essential guide to mastering the evolving world of search engine optimization. Dive into a comprehensive exploration of the past, present, and future of SEO with insights from leading industry experts. This book is crafted for both seasoned professionals and newcomers, offering practical strategies and cutting-edge techniques to ensure your digital presence thrives. Uncover the roots of SEO and how it has transformed with technological advancements. Discover the intricacies of search engine algorithms and how to craft compelling content that stands out. Learn how to adapt to a mobile-first world, harness the power of voice search, and optimize for user experience. From AI-driven innovations to the importance of site speed and structured data, this book covers all facets of modern SEO. Highlights include: The Evolution of SEO: A Historical Perspective Understanding the Basics: SEO Fundamentals for Beginners The Algorithm Game: Decoding Search Engine Updates On-Page Optimization: Crafting Content for Success The Rise of Mobile Search: Adapting to a Mobile-First World Voice Search: Preparing for the Future of Queries The Impact of User Experience on SEO Keyword Strategies: Beyond the Basics Technical SEO: Ensuring Your Site's Health Content Creation: Quality Over Quantity Link Building: Evolving Strategies for 2024 Local SEO: Optimizing for Your Community The Role of Social Media in SEO Analytics and Metrics: Measuring SEO Success AI and SEO: Leveraging Artificial Intelligence The Power of Schema Markup: Enhancing Search Visibility Mobile SEO: Best Practices for a Seamless Experience Content Marketing and SEO Synergy SEO for E-Commerce: Boosting Online Sales Navigating the Challenges of International SEO The Importance of Site Speed in SEO Rankings Adapting to Search Engine Privacy Changes SEO Tools and Resources: What’s Worth the Investment? Building and Maintaining a Strong Online Reputation Future Trends: Preparing for Tomorrow’s SEO Challenges The Role of User Intent in SEO Strategies Voice Assistants and Their Impact on Search SEO Myths Debunked: What You Need to Know Enhancing SEO with Structured Data Case Studies: Success Stories in SEO Innovation The Future of Search: Beyond Traditional SEO Embark on a journey to stay ahead of the curve and master the art of SEO in an ever-changing digital landscape.

Introducing SEO

Author : Aravind Shenoy
Publisher : Apress
ISBN 13 : 148421854X
Total Pages : 147 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Introducing SEO by : Aravind Shenoy

Download or read book Introducing SEO written by Aravind Shenoy and published by Apress. This book was released on 2016-07-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

The Spotify Play

Author : Sven Carlsson
Publisher : Diversion Books
ISBN 13 : 1635767458
Total Pages : 360 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis The Spotify Play by : Sven Carlsson

Download or read book The Spotify Play written by Sven Carlsson and published by Diversion Books. This book was released on 2021-01-26 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two journalists chronicle the David versus many Goliaths story of the streaming music giant’s rise to success. The American edition of the revelatory Swedish book Spotify Untold, the basis of the new Netflix Original series The Playlist, out now! Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer’s eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company’s US launch. In the midst of the Apple-Android tech war and a music label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its “free-mium” platform. In The Spotify Play, now adapted into an upcoming Netflix Original series, Swedish investigative tech journalists Sven Carlsson and Jonas Leijonhufvud, who covered the company from its inception, draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine. They have captured the riveting David vs. Goliath story of a disruptive innovator who played the industry giants in a quest to revolutionize the consumption of sound, building today’s largest online source of audio, with more than 50 million songs, one million-plus podcasts, and over 300 million users. Praise for The Spotify Play “Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify’s Daniel Ek shows why Silicon Valley does not always win.” —David Kirkpatrick, New York Times–bestselling author of The Facebook Effect “An outsider-to-kingmaker narrative that should be read by every gun-shy entrepreneur too spooked by Silicon Valley’s giants to go head-to-head with them. . . . Carlsson and Leijonhufvud have tracked Mr. Ek’s career since the early days, and their expertise shows. The Spotify Play is . . . a revealing character study of an inventor who proved that the willingness to fight for an idea can indeed pay off—and that you don’t have to be a pirate to have fun doing it.” —Wall Street Journal

Relevant Search

Author : John Berryman
Publisher : Simon and Schuster
ISBN 13 : 1638353611
Total Pages : 517 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Relevant Search by : John Berryman

Download or read book Relevant Search written by John Berryman and published by Simon and Schuster. This book was released on 2016-06-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Relevant Search demystifies relevance work. Using Elasticsearch, it teaches you how to return engaging search results to your users, helping you understand and leverage the internals of Lucene-based search engines. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Users are accustomed to and expect instant, relevant search results. To achieve this, you must master the search engine. Yet for many developers, relevance ranking is mysterious or confusing. About the Book Relevant Search demystifies the subject and shows you that a search engine is a programmable relevance framework. You'll learn how to apply Elasticsearch or Solr to your business's unique ranking problems. The book demonstrates how to program relevance and how to incorporate secondary data sources, taxonomies, text analytics, and personalization. In practice, a relevance framework requires softer skills as well, such as collaborating with stakeholders to discover the right relevance requirements for your business. By the end, you'll be able to achieve a virtuous cycle of provable, measurable relevance improvements over a search product's lifetime. What's Inside Techniques for debugging relevance? Applying search engine features to real problems? Using the user interface to guide searchers? A systematic approach to relevance? A business culture focused on improving search About the Reader For developers trying to build smarter search with Elasticsearch or Solr. About the Authors Doug Turnbull is lead relevance consultant at OpenSource Connections, where he frequently speaks and blogs. John Berryman is a data engineer at Eventbrite, where he specializes in recommendations and search. Foreword author, Trey Grainger, is a director of engineering at CareerBuilder and author of Solr in Action. Table of Contents The search relevance problem Search under the hood Debugging your first relevance problem Taming tokens Basic multifield search Term-centric search Shaping the relevance function Providing relevance feedback Designing a relevance-focused search application The relevance-centered enterprise Semantic and personalized search

Mastering SEO

Author : Cybellium Ltd
Publisher : Cybellium Ltd
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Mastering SEO by : Cybellium Ltd

Download or read book Mastering SEO written by Cybellium Ltd and published by Cybellium Ltd. This book was released on with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Visibility with "Mastering SEO" In today's digital landscape, search engine optimization (SEO) is the driving force behind online success. SEO professionals are the architects of visibility, ensuring that businesses and websites can be found by their target audience. "Mastering SEO" is your comprehensive guide to excelling in the world of SEO, providing you with the knowledge, skills, and strategies to dominate search engine rankings and drive organic traffic to your website. Your Path to SEO Excellence SEO is more than just keywords; it's about understanding the algorithms, user intent, and content strategy that propel websites to the top of search results. Whether you're a newcomer to SEO or an experienced practitioner seeking to refine your skills, this book will empower you to master the art and science of SEO. What You Will Discover SEO Fundamentals: Gain a deep understanding of SEO principles, including keyword research, on-page optimization, and off-page SEO techniques. Technical SEO: Dive into the technical aspects of SEO, including website architecture, mobile optimization, and website speed. Content Strategy: Learn to create SEO-optimized content that engages readers and satisfies search engine algorithms. Local and Global SEO: Explore strategies for optimizing websites for local and international audiences. SEO Tools: Master the use of essential SEO tools and software to streamline your optimization efforts. Analytics and Reporting: Discover how to measure SEO success and report on key performance metrics. Why "Mastering SEO" Is Essential Comprehensive Coverage: This book provides comprehensive coverage of SEO topics, ensuring that you have a well-rounded understanding of SEO techniques and best practices. Expert Guidance: Benefit from insights and advice from experienced SEO professionals and industry experts who share their knowledge and proven strategies. Career Advancement: SEO expertise is in high demand, and this book will help you unlock your full potential in this dynamic field. Stay Competitive: In a crowded online marketplace, mastering SEO is vital for staying competitive and achieving digital marketing success. Your Journey to SEO Mastery Begins Here "Mastering SEO" is your roadmap to excelling in the world of SEO and advancing your career. Whether you aspire to be an SEO specialist, digital marketer, or business owner, this guide will equip you with the skills and knowledge to achieve your goals. Don't miss the opportunity to become a master of SEO. Start your journey to SEO excellence today and join the ranks of professionals who are shaping the digital landscape. "Mastering SEO" is the ultimate resource for individuals seeking to excel in the world of search engine optimization. Whether you are new to SEO or looking to enhance your skills, this book will provide you with the knowledge and strategies to become a proficient SEO expert. Don't wait; begin your journey to SEO mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

What Primary Sources Teach

Author : Jen Hoyer
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 179 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis What Primary Sources Teach by : Jen Hoyer

Download or read book What Primary Sources Teach written by Jen Hoyer and published by Bloomsbury Publishing USA. This book was released on 2022-08-26 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build confidence in delivering primary source–based instruction with easily adaptable, skill-based lessons that can be used in a variety of learning environments. Each lesson offers suggestions for differentiating instruction with diverse audiences, worksheets, and activity templates. What Primary Sources Teach provides practical and transferable lesson plans focused on skill-based instruction, including step-by-step instructions; ideas for differentiation; corresponding teaching tools, such as worksheets and activity templates; and suggestions for assessment. This book includes resources that are intuitive to classroom teachers and easily adoptable by librarians and informal educators tasked with translating their current primary source-based instruction to a K–12 environment. This book celebrates the role of primary source education and provides a wide range of educators with a shared language for articulating the relevance of teaching with primary sources. The reader will build confidence delivering primary source-based instruction as they work their way through the lesson plans, tools, and resources offered in this book. Eventually, they will feel comfortable designing lesson plans of their own for primary source–based instruction.

Digital Marketing for eCommerce

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4.3/5 (231 download)

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Book Synopsis Digital Marketing for eCommerce by : Maria Johnsen

Download or read book Digital Marketing for eCommerce written by Maria Johnsen and published by Maria Johnsen. This book was released on 2024-04-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your roadmap to digital domination. From understanding your target audience and creating compelling content to optimizing your website for search engines and leveraging social media platforms, we'll cover all aspects of digital marketing tailored to the needs of e-commerce owners like yourself. How can you optimize your website for better conversion rates? What marketing strategies are most effective for driving traffic to your ecommerce store? How can you improve customer retention and loyalty? What are the best practices for managing inventory and fulfillment? How can you effectively utilize social media to promote your products? What tools or software can help streamline your ecommerce operations? What are the latest trends in ecommerce and how can you stay ahead of them? How can you enhance the user experience on your website to reduce bounce rates? What metrics should you be tracking to measure the success of your ecommerce business? How can you optimize your product listings for better search engine visibility? and much more. I've successfully closed over 7,000 projects, with a vast majority involving ecommerce clients from Germany to Hungary, England to the USA. Companies have entrusted me to elevate their ecommerce ventures to six-figure successes. In this book, I share a comprehensive roadmap to help you achieve similar triumphs. Your e-commerce or online shopping website's success depends on your ability to effectively leverage the power of digital marketing. Whether you're selling artisan crafts, trendy fashion items, or cutting-edge technology gadgets, mastering the techniques of online promotion is essential for attracting customers, driving sales, and building a thriving brand. In the past, traditional brick-and-mortar stores heavily relied on foot traffic and word-of-mouth referrals to drive sales. However, with the rise of the internet, the way consumers discover, research, and purchase products is evolving. Digital marketing presents e-commerce owners with an excellent opportunity to connect with a global audience. Through channels such as search engines, social media platforms, email campaigns, and influencer partnerships, potential customers can be reached anytime, anywhere.

The Multilingual Marketer's Bible

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4.3/5 (255 download)

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Book Synopsis The Multilingual Marketer's Bible by : Maria Johnsen

Download or read book The Multilingual Marketer's Bible written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Multilingual Marketer’s Bible is a comprehensive guide designed to equip businesses with the tools they need to thrive in an increasingly interconnected world. In this dynamic landscape, where global expansion and diverse audiences are paramount, this book emerges as an indispensable resource. At its core, this book emphasizes the pivotal role of multilingualism in digital marketing strategies along with case studies. As businesses navigate the complexities of globalization, speaking the language of their target audience becomes imperative. Establishing credibility, trust, and resonance across linguistic barriers is not just beneficial but essential for sustainable growth. Explore multilingual digital marketing guide to become the market leader in your niche.

Multilingual Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1523969393
Total Pages : 410 pages
Book Rating : 4.5/5 (239 download)

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Book Synopsis Multilingual Digital Marketing by : Maria Johnsen

Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2016-06-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets of Multilingual Digital Marketing in Europe and North America: Unveiling Lucrative Strategies for Market Leadership Are you ready to unlock the secrets of multilingual digital marketing and become the market leader in your industry? In this book, I delve into the burning questions that many businesses face when entering new markets. I explore why some businesses fail while others succeed and provide realistic steps to help you avoid losing money in the online business landscape. With my guidance, you will learn how to position your business for success in other countries, identifying the key areas that need improvement to maximize your return on investment (ROI). I emphasize the significance of customer service and sales departments within your organization, showcasing their impact on your company's share wallet. Furthermore, I shed light on the correlation between two crucial components in multilingual digital marketing: technical and marketing aspects. By understanding their relationship and optimizing their impact on sales, you can gain a competitive edge in the global marketplace. I also address the challenge of saving on your annual budget for human resources, offering strategies to optimize your hiring process and ensure you have the right experts in the right positions. Additionally, I reveal secret components that successful market leaders have utilized to reach the top. This book provides a comprehensive overview of both technical and marketing aspects of online sales, offering practical suggestions for offline marketing and sales as well. By exploring the hidden strategies and tactics employed by successful companies, you can pave your own path to market leadership. Get ready to uncover the truth and unleash your business's potential with the invaluable insights within this book.

Indie Film Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Indie Film Marketing by : Maria Johnsen

Download or read book Indie Film Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Catharsis

Author : Ooi Kee Beng
Publisher : ISEAS-Yusof Ishak Institute
ISBN 13 : 9814818917
Total Pages : 236 pages
Book Rating : 4.8/5 (148 download)

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Book Synopsis Catharsis by : Ooi Kee Beng

Download or read book Catharsis written by Ooi Kee Beng and published by ISEAS-Yusof Ishak Institute. This book was released on 2018-09-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malaysia pulled itself back from the brink on 9 May 2018. That day the majority of its voting population decided to topple the Barisan Nasional government that had been in power for over 60 years and that had come to be seen as corrupt beyond redemption, and incompetent to boot. Lined up against the unpopular administration of Najib Razak was a coalition led by former strongman Tun Dr Mahathir Mohamad, who at the age of 92 had decided to return to Malaysian politics to stop the rot which many believed had begun during his earlier period in power, in 1981-2003. As the oldest prime minister in world history, he is now setting about creating structure that he believes will lead to a Malaysia that will achieve the Vision 2020 that he first propounded in 1991. This vision dovetails with the ideals of the highly influential Reformasi Movement which was ignited by the sacking of his deputy, Anwar Ibrahim, in 1998. This compilation of insightful analyses is Ooi Kee Beng’s seventh, and discusses key events from the last five years leading up to 9 May 2018 and beyond. These seven books together cover the strange period we may come to know as the Inter-Mahathir Era, and the present volume discusses some of the challenges facing the new government, and the Malaysian population in general, now that the Barisan Nasional has imploded.

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 1118921755
Total Pages : 800 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2015-09-21 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Trends, Prospects, and Challenges in Asian E-Governance

Author : Sodhi, Inderjeet Singh
Publisher : IGI Global
ISBN 13 : 1466695374
Total Pages : 439 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Trends, Prospects, and Challenges in Asian E-Governance by : Sodhi, Inderjeet Singh

Download or read book Trends, Prospects, and Challenges in Asian E-Governance written by Sodhi, Inderjeet Singh and published by IGI Global. This book was released on 2015-10-31 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian countries possess some of the fastest growing economies in the modern world. To maintain this tremendous growth while also sustaining demographic, population, health, and quality of life standards, leaders must take careful stock of past accomplishments and their plans for the future. Trends, Prospects, and Challenges in Asian E-Governance addresses some of the ongoing struggles of fast-developing nations such as China, India, and Indonesia within the context of electronic government, illustrating how digital tools can assist developing nations in maintaining their prospects for future growth and expansion. Employing real-world case studies as well as ongoing research on the growing potential of these Eastern nations, this book serves as a useful reference for government officials, policymakers, and students of public policy in Asia and Oceania.

The Myths of Technology

Author : Judith Burnett
Publisher : Peter Lang
ISBN 13 : 9781433101281
Total Pages : 250 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Myths of Technology by : Judith Burnett

Download or read book The Myths of Technology written by Judith Burnett and published by Peter Lang. This book was released on 2009 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book questions whether technologies are the rational, tangible, scientific, forward-thinking, neutral objects they are so often perceived to be, exploring instead how powerful, mythic ideas about technologies drive our social understanding and our expectations of them. Against a rising tide of information, we encounter significant technological, scientific, and medical advances which promise to create an educated, humane, and equal world. This book explores that promise, deconstructing technologies to conclude that though they do afford us significant and empowering advances, they remain largely cloaked in mystery, and often promise more than they can deliver. Contributors from diverse intellectual backgrounds and political and epistemological stances - spanning sociology and psychosocial investigations, innovation studies, and scientists - combine philosophical inquiry and empirical case studies to create a book which is at once provocative, innovative, and exciting in the challenges it poses.

ECRM 2020 20th European Conference on Research Methodology for Business and Management Studies

Author : Dr. Manuel Au-Yong-Oliveira
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764601
Total Pages : 392 pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECRM 2020 20th European Conference on Research Methodology for Business and Management Studies by : Dr. Manuel Au-Yong-Oliveira

Download or read book ECRM 2020 20th European Conference on Research Methodology for Business and Management Studies written by Dr. Manuel Au-Yong-Oliveira and published by Academic Conferences and publishing limited. This book was released on 2020-06-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Conference on Research Methodology for Business and Management Studies was established 19 years ago. This event has been held in countries across Europe, including Ireland, England, France, Malta, Portugal, Spain to mention only a few of the countries who have hosted it. The conference is generally attended by participants from more than 25 countries. The Electronic Journal of Business Research Methods (indexed by Scopus) publishes a special edition of the best papers presented at this conference. The conference once again played host to the Innovation in Teaching of Research Methodology Excellence Awards

Marketing Strategy: A Decision Focused Approach

Author : Orville Walker
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Strategy: A Decision Focused Approach by : Orville Walker

Download or read book Marketing Strategy: A Decision Focused Approach written by Orville Walker and published by McGraw-Hill/Irwin. This book was released on 2005-02-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.