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Author : Chris Brown
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (92 download)
Download or read book The Sales Promotion Handbook written by Chris Brown and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley M. Ulanoff
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.:/5 (321 download)
Download or read book Handbook of Sales Promotion written by Stanley M. Ulanoff and published by McGraw-Hill Companies. This book was released on 1985 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Cameron Aspley
Publisher :
ISBN 13 :
Total Pages : 1104 pages
Book Rating : 4.:/5 (11 download)
Download or read book The Sales Promotion Handbook written by John Cameron Aspley and published by . This book was released on 1955 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tamara Brezen Block
Publisher :
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.3/5 ( download)
Download or read book The Dartnell Sales Promotion Handbook written by Tamara Brezen Block and published by . This book was released on 1994 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning; Techniques; Strategies; Issues.
Author : John Cameron Aspley
Publisher :
ISBN 13 :
Total Pages : 1110 pages
Book Rating : 4.:/5 (7 download)
Download or read book The Sales Promotion Handbook written by John Cameron Aspley and published by . This book was released on 1954 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tamara Brezen-Block
Publisher :
ISBN 13 : 9780850133158
Total Pages : 0 pages
Book Rating : 4.1/5 (331 download)
Download or read book The Dartnell Sales Promotion Handbook written by Tamara Brezen-Block and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.
Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 : 9780844233666
Total Pages : 197 pages
Book Rating : 4.2/5 (336 download)
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author : Julian Cummins
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438647
Total Pages : 282 pages
Book Rating : 4.4/5 (386 download)
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Author : Dartnell Corporation
Publisher :
ISBN 13 :
Total Pages : 1220 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Dartnell Sales Promotion Handbook written by Dartnell Corporation and published by . This book was released on 1973 with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt: First ed.published in 1950 under title:The slaes promotion handbook.
Author : Ovid Riso
Publisher :
ISBN 13 :
Total Pages : 1208 pages
Book Rating : 4.:/5 (476 download)
Download or read book Sales Promotion Handbook written by Ovid Riso and published by . This book was released on 1987 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dartnell Corporation
Publisher :
ISBN 13 :
Total Pages : 1080 pages
Book Rating : 4.:/5 (543 download)
Download or read book Sales Promotion Handbook written by Dartnell Corporation and published by . This book was released on 1966 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Tony Dakin
Publisher : Gower Publishing Company, Limited
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 ( download)
Download or read book Sales Promotion Handbook written by Tony Dakin and published by Gower Publishing Company, Limited. This book was released on 1974 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dartnell Corporation
Publisher :
ISBN 13 :
Total Pages : 1080 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Sales Promotion Handbook written by Dartnell Corporation and published by . This book was released on 1950 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guy Tomlinson
Publisher : The Marketing Directors
ISBN 13 : 0955886015
Total Pages : 402 pages
Book Rating : 4.9/5 (558 download)
Download or read book The Marketing Director's Handbook written by Guy Tomlinson and published by The Marketing Directors. This book was released on 2008 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.
Author :
Publisher :
ISBN 13 :
Total Pages : 1208 pages
Book Rating : 4.:/5 (915 download)
Download or read book The Dartnell Sales Promotion Handbook written by and published by . This book was released on 1982 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
