The Sage Handbook Of Service Dominant Logic

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The SAGE Handbook of Service-Dominant Logic

Author : Stephen L. Vargo
Publisher : SAGE
ISBN 13 : 1526455501
Total Pages : 1237 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo and published by SAGE. This book was released on 2018-10-08 with total page 1237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

The Service-Dominant Logic of Marketing

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454634
Total Pages : 676 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

The SAGE Handbook of Marketing Theory

Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Value Dominant Logic

Author : Gautam Mahajan
Publisher : CRC Press
ISBN 13 : 0429627807
Total Pages : 183 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Value Dominant Logic by : Gautam Mahajan

Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018-12-07 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

The SAGE Handbook of Organizational Institutionalism

Author : Royston Greenwood
Publisher : SAGE
ISBN 13 : 1526415054
Total Pages : 929 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Organizational Institutionalism by : Royston Greenwood

Download or read book The SAGE Handbook of Organizational Institutionalism written by Royston Greenwood and published by SAGE. This book was released on 2017-05-01 with total page 929 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the bestselling The SAGE Handbook of Organizational Institutionalism has been thoroughly revised with new chapters added, bringing together extensive coverage of aspects of Institutional Theory.

Marketing Theory

Author : Michael J Baker
Publisher : SAGE
ISBN 13 : 1446211045
Total Pages : 449 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Theory by : Michael J Baker

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

The SAGE Handbook of Tourism Management

Author : Chris Cooper
Publisher : SAGE
ISBN 13 : 1526444496
Total Pages : 1629 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper

Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper and published by SAGE. This book was released on 2021-08-04 with total page 1629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

The Marketing of Service-Dominant Logic

Author : Chris Miles
Publisher : Springer Nature
ISBN 13 : 3031465105
Total Pages : 263 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis The Marketing of Service-Dominant Logic by : Chris Miles

Download or read book The Marketing of Service-Dominant Logic written by Chris Miles and published by Springer Nature. This book was released on 2023-11-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

The Routledge Handbook of Service Research Insights and Ideas

Author : Eileen Bridges
Publisher : Routledge
ISBN 13 : 135124521X
Total Pages : 587 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Routledge Handbook of Service Research Insights and Ideas by : Eileen Bridges

Download or read book The Routledge Handbook of Service Research Insights and Ideas written by Eileen Bridges and published by Routledge. This book was released on 2020-04-02 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

Business to Business Marketing

Author : Nick Ellis
Publisher : Oxford University Press, USA
ISBN 13 : 0199551685
Total Pages : 381 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Business to Business Marketing by : Nick Ellis

Download or read book Business to Business Marketing written by Nick Ellis and published by Oxford University Press, USA. This book was released on 2010-11-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

The SAGE Handbook of Regression Analysis and Causal Inference

Author : Henning Best
Publisher : SAGE
ISBN 13 : 1473914388
Total Pages : 577 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Regression Analysis and Causal Inference by : Henning Best

Download or read book The SAGE Handbook of Regression Analysis and Causal Inference written by Henning Best and published by SAGE. This book was released on 2013-12-20 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′The editors of the new SAGE Handbook of Regression Analysis and Causal Inference have assembled a wide-ranging, high-quality, and timely collection of articles on topics of central importance to quantitative social research, many written by leaders in the field. Everyone engaged in statistical analysis of social-science data will find something of interest in this book.′ - John Fox, Professor, Department of Sociology, McMaster University ′The authors do a great job in explaining the various statistical methods in a clear and simple way - focussing on fundamental understanding, interpretation of results, and practical application - yet being precise in their exposition.′ - Ben Jann, Executive Director, Institute of Sociology, University of Bern ′Best and Wolf have put together a powerful collection, especially valuable in its separate discussions of uses for both cross-sectional and panel data analysis.′ -Tom Smith, Senior Fellow, NORC, University of Chicago Edited and written by a team of leading international social scientists, this Handbook provides a comprehensive introduction to multivariate methods. The Handbook focuses on regression analysis of cross-sectional and longitudinal data with an emphasis on causal analysis, thereby covering a large number of different techniques including selection models, complex samples, and regression discontinuities. Each Part starts with a non-mathematical introduction to the method covered in that section, giving readers a basic knowledge of the method’s logic, scope and unique features. Next, the mathematical and statistical basis of each method is presented along with advanced aspects. Using real-world data from the European Social Survey (ESS) and the Socio-Economic Panel (GSOEP), the book provides a comprehensive discussion of each method’s application, making this an ideal text for PhD students and researchers embarking on their own data analysis.

Marketing Theory

Author : Pauline Maclaran
Publisher : SAGE Publications Limited
ISBN 13 : 9781847870001
Total Pages : 0 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Marketing Theory by : Pauline Maclaran

Download or read book Marketing Theory written by Pauline Maclaran and published by SAGE Publications Limited. This book was released on 2008-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

Handbook of Feminist Research

Author : Sharlene Nagy Hesse-Biber
Publisher : SAGE
ISBN 13 : 1412980593
Total Pages : 793 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Handbook of Feminist Research by : Sharlene Nagy Hesse-Biber

Download or read book Handbook of Feminist Research written by Sharlene Nagy Hesse-Biber and published by SAGE. This book was released on 2012 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Handbook of Feminist Research: Theory and Praxis, presents both a theoretical and practical approach to conducting social science research on, for, and about women. The Handbook enables readers to develop an understanding of feminist research by introducing a range of feminist epistemologies, methodologies, and methods that have had a significant impact on feminist research practice and women's studies scholarship. The Handbook continues to provide a set of clearly defined research concepts that are devoid of as much technical language as possible. It continues to engage readers with cutting edge debates in the field as well as the practical applications and issues for those whose research affects social policy and social change. It also expands on the wealth of interdisciplinary understanding of feminist research praxis that is grounded in a tight link between epistemology, methodology and method. The second edition of this Handbook will provide researchers with the tools for excavating subjugated knowledge on women's lives and the lives of other marginalized groups with the goals of empowerment and social change.

The SAGE Handbook of Applied Social Research Methods

Author : Leonard Bickman
Publisher : SAGE
ISBN 13 : 1412950317
Total Pages : 681 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Applied Social Research Methods by : Leonard Bickman

Download or read book The SAGE Handbook of Applied Social Research Methods written by Leonard Bickman and published by SAGE. This book was released on 2009 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook addresses the methodology of social science research and the appropriate use of different methods.

Contemporary Issues in Marketing

Author : Ayantunji Gbadamosi
Publisher : SAGE
ISBN 13 : 1526485400
Total Pages : 626 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Contemporary Issues in Marketing by : Ayantunji Gbadamosi

Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

International Perspectives of Marketing Theory

Author : Mark Tadajewski
Publisher : SAGE Publications Limited
ISBN 13 : 9781446273609
Total Pages : 0 pages
Book Rating : 4.2/5 (736 download)

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Book Synopsis International Perspectives of Marketing Theory by : Mark Tadajewski

Download or read book International Perspectives of Marketing Theory written by Mark Tadajewski and published by SAGE Publications Limited. This book was released on 2013-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide. Volume One: Performing Marketing Volume Two: Managing Marketplace Relations Volume Three: The Boundaries of Marketing and Consumer Practice Volume Four: Transforming Marketing, Consumer and Society Dynamics

Designing for Service

Author : Daniela Sangiorgi
Publisher : Bloomsbury Publishing
ISBN 13 : 1474250157
Total Pages : 288 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Designing for Service by : Daniela Sangiorgi

Download or read book Designing for Service written by Daniela Sangiorgi and published by Bloomsbury Publishing. This book was released on 2017-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. It is now a growing field of both practice and academic research. Designing for Service brings together a wide range of international contributors to map the field of service design and identify key issues for practitioners and researchers such as identity, ethics and accountability. Designing for Service aims to problematize the field in order to inform a more critical debate within service design, thereby supporting its development beyond the pure methodological discussions that currently dominate the field. The contributors to this innovative volume consider the practice of service design, ethical challenges designers may encounter, and the new spaces opened up by the advent of modern digital technologies.