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Author : Mark Tadajewski
Publisher :
ISBN 13 :
Total Pages : 375 pages
Book Rating : 4.:/5 (897 download)
Download or read book International Perspectives of Marketing Theory written by Mark Tadajewski and published by . This book was released on 2014 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 505 pages
Book Rating : 4.3/5 (191 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Ajay K. Manrai
Publisher :
ISBN 13 : 9783319173573
Total Pages : pages
Book Rating : 4.1/5 (735 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Hans Mühlbacher
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.0/5 ( download)
Download or read book International Marketing written by Hans Mühlbacher and published by Cengage Learning. This book was released on 1999 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for todayÂ's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues. Written in a clear and accessible style, it is divided into several sections covering: assessing a potential market economically, culturally and politically; identifying cultural similarities and differences; deciding which products to market internationally and how to price and promote them; motivating marketing managers to compete globally; building and implementing successful marketing strategies - from making strategic decisions and choosing market positions and entry methods to developing a marketing plan. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 3598440197
Total Pages : 436 pages
Book Rating : 4.5/5 (984 download)
Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author : Goodluck Charles
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443819271
Total Pages : 260 pages
Book Rating : 4.4/5 (438 download)
Download or read book International Marketing written by Goodluck Charles and published by Cambridge Scholars Publishing. This book was released on 2016-09-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author : Bronislaw Johannes Verhage
Publisher :
ISBN 13 : 9789001856908
Total Pages : pages
Book Rating : 4.8/5 (569 download)
Download or read book Marketing Fundamentals written by Bronislaw Johannes Verhage and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "SUMMARY" Marketing Fundamentals, An International Perspective is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr. Bronis Verhage- Professor of Marketing at Georgia State University in Atlanta- strikes the right balance between marketing theory and practice. This has appealed to hundreds of thousands of students and has created a great deal of enthusiasm about marketing. The English-language-edition features a European perspective, embedded in a global context. Its engaging, lively writing style enhances student learning, and its use of'easy reading'language is geared towards non-native speakers of English. Marketing Fundamentals incorporates a teaching style that is preferred in Europe. The book offers a cutting edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies'customer-focused strategies. This attractively illustrated, full colour edition includes a mix of pan-European and global examples- both successes and failures in business- encompassing the entire field of marketing, including services marketing, B2B marketing and green marketing. The'Practitioner's Perspectives'and'Professor's Perspectives'in each chapter offer insightful opinions and powerful ideas on key issues in marketing management. They help bring the marketing fundamentals to life from a global perspective.
Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135126666
Total Pages : 394 pages
Book Rating : 4.1/5 (351 download)
Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author : W. Douglas Evans
Publisher : Nova Science Publishers
ISBN 13 : 9781634857802
Total Pages : 0 pages
Book Rating : 4.8/5 (578 download)
Download or read book Social Marketing written by W. Douglas Evans and published by Nova Science Publishers. This book was released on 2016-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesise recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.
Author : Seán De Búrca
Publisher : Pearson Education
ISBN 13 : 9780273673231
Total Pages : 748 pages
Book Rating : 4.6/5 (732 download)
Download or read book International Marketing written by Seán De Búrca and published by Pearson Education. This book was released on 2004 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.
Author : Per V. Jenster
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001472
Total Pages : 308 pages
Book Rating : 4.0/5 (14 download)
Download or read book Managing Business Marketing & Sales written by Per V. Jenster and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."
Author : Barbara Mueller
Publisher : Peter Lang
ISBN 13 : 9781433103841
Total Pages : 382 pages
Book Rating : 4.1/5 (38 download)
Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Author : Ronald F. Bush
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Theory, Philosophy of Science Perspectives written by Ronald F. Bush and published by . This book was released on 1982 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actas del congreso sobre marketing y que analizan áreas topicas de esta ciencia como son la teoría general, los canales de distribución, macromarketing, investigación metodológica, etc...
Author : Erdener Kaynak
Publisher : Greenwood
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (97 download)
Download or read book Global Perspectives in Marketing written by Erdener Kaynak and published by Greenwood. This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dheeraj Sharma
Publisher : Springer
ISBN 13 : 3319186965
Total Pages : 145 pages
Book Rating : 4.3/5 (191 download)
Download or read book Cultural Perspectives in a Global Marketplace written by Dheeraj Sharma and published by Springer. This book was released on 2015-05-29 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Sen, Saurabh
Publisher : IGI Global
ISBN 13 : 1466699094
Total Pages : 288 pages
Book Rating : 4.4/5 (666 download)
Download or read book International Perspectives on Socio-Economic Development in the Era of Globalization written by Sen, Saurabh and published by IGI Global. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, globalization bears intense interdependencies between countries, and the impact global business transactions have on society and economics is more palpable than ever. Despite this, many developing countries in the global market find themselves struggling to support perpetual population growth. These countries must find ways to attain sustainable development in the economic, social, and environmental sectors. International Perspectives on Socio-Economic Development in the Era of Globalization seeks to examine the existing variability of development in the global marketplace and to identify the catalysts responsible for this disparity of success. This title analyzes the economic frontiers, social norms, and infrastructural capabilities that factor into the socio-economic growth of the developing and under-developed world. This book will become a definitive text for policy makers, academics, students, and business executives.
Author : Enakshi Sengupta
Publisher : Emerald Group Publishing
ISBN 13 : 1839094540
Total Pages : 242 pages
Book Rating : 4.8/5 (39 download)
Download or read book International Perspectives on Improving Student Engagement written by Enakshi Sengupta and published by Emerald Group Publishing. This book was released on 2020-08-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the role and practices of the academic library are evolving, so too is the relationship between the library and other areas of the university. This volume explores the library’s relationship with students, including the library-based learner, creating engaging classroom experiences, the library as an extension of the classroom, and more.
