The Roots And Uses Of Marketing Knowledge

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The Roots and Uses of Marketing Knowledge

Author : Terry Smith
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110631709
Total Pages : 235 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Roots and Uses of Marketing Knowledge by : Terry Smith

Download or read book The Roots and Uses of Marketing Knowledge written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.

Marketing Management Support Systems

Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461545951
Total Pages : 349 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Management Support Systems by : Berend Wierenga

Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Compendium of Knowledge Solutions

Author :
Publisher : ADB Knowledge Solutions
ISBN 13 :
Total Pages : 427 pages
Book Rating : 4./5 ( download)

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Book Synopsis Compendium of Knowledge Solutions by :

Download or read book Compendium of Knowledge Solutions written by and published by ADB Knowledge Solutions. This book was released on with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior and Marketing

Author : Matthew Reyes
Publisher : BoD – Books on Demand
ISBN 13 : 1789238552
Total Pages : 144 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Consumer Behavior and Marketing by : Matthew Reyes

Download or read book Consumer Behavior and Marketing written by Matthew Reyes and published by BoD – Books on Demand. This book was released on 2020-03-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

An Export Marketing for Exporters of Roots and Tubers, Plantain and Palmheart in the Atlantic Zone of Costa Rica

Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4./5 ( download)

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Book Synopsis An Export Marketing for Exporters of Roots and Tubers, Plantain and Palmheart in the Atlantic Zone of Costa Rica by :

Download or read book An Export Marketing for Exporters of Roots and Tubers, Plantain and Palmheart in the Atlantic Zone of Costa Rica written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Roots and Uses of Marketing Knowledge

Author : Terry Smith
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311063189X
Total Pages : 277 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!

Book Synopsis The Roots and Uses of Marketing Knowledge by : Terry Smith

Download or read book The Roots and Uses of Marketing Knowledge written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.

Knowledge Economy and Sustainable Economic Development

Author : Thanh Tuyen Nguyen
Publisher : Walter de Gruyter
ISBN 13 : 3598441576
Total Pages : 392 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Knowledge Economy and Sustainable Economic Development by : Thanh Tuyen Nguyen

Download or read book Knowledge Economy and Sustainable Economic Development written by Thanh Tuyen Nguyen and published by Walter de Gruyter. This book was released on 2010-09-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author focuses on the intersection of two major bodies of policy and practice: knowledge economy and ICTs on one hand, and sustainable economic development on the other. It aims to provide a broad-ranging account of the social and economic terrain demarcated by this intersection in order to reach conclusions and offer guidelines for policy development. Although based on the case of a developing country (Vietnam) its analyses, arguments and conclusions are of universal relevance. Key features comprehensive picture of a society from the perspective of knowledge for development Intersection of ICTs (Information and Communications Technology), knowledge, and sustainable economic development Can be used in courses of sociology, political economy, development economics, knowledge economics, information and telecommunication technology, sustainable development, and public administration.

Knowledge Solutions

Author : Olivier Serrat
Publisher : Springer
ISBN 13 : 981100983X
Total Pages : 1098 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Knowledge Solutions by : Olivier Serrat

Download or read book Knowledge Solutions written by Olivier Serrat and published by Springer. This book was released on 2017-05-22 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Author : Roger Gomes
Publisher : Springer
ISBN 13 : 3319131478
Total Pages : 361 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by : Roger Gomes

Download or read book Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference written by Roger Gomes and published by Springer. This book was released on 2015-01-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing

Author : Pando C. Papantoniou
Publisher : PASS PUBLICATIONS
ISBN 13 : 9781872684192
Total Pages : 480 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis Marketing by : Pando C. Papantoniou

Download or read book Marketing written by Pando C. Papantoniou and published by PASS PUBLICATIONS. This book was released on 1992 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Issues in Marketing and Consumer Behaviour

Author : Elizabeth Parsons
Publisher : Taylor & Francis
ISBN 13 : 1000898261
Total Pages : 206 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Contemporary Issues in Marketing and Consumer Behaviour by : Elizabeth Parsons

Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Taylor & Francis. This book was released on 2023-07-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Research Anthology on Business and Technical Education in the Information Era

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799853462
Total Pages : 1448 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Business and Technical Education in the Information Era by : Management Association, Information Resources

Download or read book Research Anthology on Business and Technical Education in the Information Era written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-01-08 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way in which companies conduct business, impacting everything from managerial styles to resource allocations to necessary new skillsets. As the business world continues to change and evolve, it is imperative that business education strategies are continuously revised and updated in order to adequately prepare students who will be entering the workforce as future entrepreneurs, executives, and marketers, among other careers. The Research Anthology on Business and Technical Education in the Information Era is a vital reference source that examines the latest scholarly material on pedagogical approaches in finance, management, marketing, international business, and other fields. It also explores the implementation of curriculum development and instructional design strategies for technical education. Highlighting a range of topics such as business process management, skill development, and educational models, this multi-volume book is ideally designed for business managers, business and technical educators, entrepreneurs, academicians, upper-level students, and researchers.

The Importance of Agriculture to the U.S. Economy

Author : United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Importance of Agriculture to the U.S. Economy by : United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation

Download or read book The Importance of Agriculture to the U.S. Economy written by United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation and published by . This book was released on 1982 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.

A Theory of Marketing

Author : Marius Lüdicke
Publisher : Springer Science & Business Media
ISBN 13 : 383509131X
Total Pages : 197 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis A Theory of Marketing by : Marius Lüdicke

Download or read book A Theory of Marketing written by Marius Lüdicke and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.

Social Media Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556389
Total Pages : 1600 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522588981
Total Pages : 1875 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-06-07 with total page 1875 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is established in most households worldwide and used for entertainment purposes, shopping, social networking, business activities, banking, telemedicine, and more. As more individuals and businesses use this essential tool to connect with each other and consumers, more private data is exposed to criminals ready to exploit it for their gain. Thus, it is essential to continue discussions involving policies that regulate and monitor these activities, and anticipate new laws that should be implemented in order to protect users. Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications examines current internet and data protection laws and their impact on user experience and cybercrime, and explores the need for further policies that protect user identities, data, and privacy. It also offers the latest methodologies and applications in the areas of digital security and threats. Highlighting a range of topics such as online privacy and security, hacking, and online threat protection, this multi-volume book is ideally designed for IT specialists, administrators, policymakers, researchers, academicians, and upper-level students.