Social Media Marketing Breakthroughs In Research And Practice

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Social Media Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556389
Total Pages : 1572 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1572 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Social Media Marketing

Author : Information Reso Management Association
Publisher :
ISBN 13 : 9781668430019
Total Pages : 824 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Social Media Marketing by : Information Reso Management Association

Download or read book Social Media Marketing written by Information Reso Management Association and published by . This book was released on 2018-01-05 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Information Reso Management Association
Publisher :
ISBN 13 : 9781668430026
Total Pages : 820 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Social Media Marketing by : Information Reso Management Association

Download or read book Social Media Marketing written by Information Reso Management Association and published by . This book was released on 2018-01-05 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Destination Management and Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Sports Media, Marketing, and Management

Author : Information Resources Management Association
Publisher : Business Science Reference
ISBN 13 : 9781522554752
Total Pages : 475 pages
Book Rating : 4.5/5 (547 download)

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Book Synopsis Sports Media, Marketing, and Management by : Information Resources Management Association

Download or read book Sports Media, Marketing, and Management written by Information Resources Management Association and published by Business Science Reference. This book was released on 2018 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522554769
Total Pages : 558 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Sports Media, Marketing, and Management: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Strategic Innovative Marketing and Tourism

Author : Androniki Kavoura
Publisher : Springer
ISBN 13 : 3030124533
Total Pages : 1330 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Social Media in Education: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556532
Total Pages : 405 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media in Education: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media in Education: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-06-04 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.

Media Influence: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522539301
Total Pages : 538 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Media Influence: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Media Influence: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-12-01 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 969 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Social Media Marketing

Author : Githa Heggde
Publisher : Springer
ISBN 13 : 9811053235
Total Pages : 226 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Social Media Marketing by : Githa Heggde

Download or read book Social Media Marketing written by Githa Heggde and published by Springer. This book was released on 2018-02-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.

Social Media Marketing Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636512194
Total Pages : 204 pages
Book Rating : 4.6/5 (365 download)

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Book Synopsis Social Media Marketing Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Social Media Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-01-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

ECSM 2019 6th European Conference on Social Media

Author : Wybe Popma
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764237
Total Pages : 436 pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECSM 2019 6th European Conference on Social Media by : Wybe Popma

Download or read book ECSM 2019 6th European Conference on Social Media written by Wybe Popma and published by Academic Conferences and publishing limited. This book was released on 2019-06-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Social Media Management

Author : Karen E. Sutherland
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Architecture and Design: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522573151
Total Pages : 1385 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Architecture and Design: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Architecture and Design: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-11-02 with total page 1385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological evolutions have changed the field of architecture exponentially, leading to more stable and energy-efficient building structures. Architects and engineers must be prepared to further enhance their knowledge in the field in order to effectively meet new and advancing standards. Architecture and Design: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the application of new technologies and digital tools that revolutionize the work of architects globally, aiding in architectural design, planning, implementation, and restoration. Highlighting a range of pertinent topics such as design anthropology, digital preservation, and 3D modeling, this publication is an ideal reference source for researchers, scholars, IT professionals, engineers, architects, contractors, and academicians seeking current research on the development and creation of architectural design.

The Art of Digital Marketing for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.