The Role of Public Affairs in the Military - Media Relationship

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Publisher :
ISBN 13 : 9781423536826
Total Pages : 273 pages
Book Rating : 4.5/5 (368 download)

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Book Synopsis The Role of Public Affairs in the Military - Media Relationship by : Adriane B. Craig

Download or read book The Role of Public Affairs in the Military - Media Relationship written by Adriane B. Craig and published by . This book was released on 2000-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The image of public relations, and particularly government public relations, is often linked to thoughts of press agentry and propaganda (Brown, 1976; Cutlip, 1995; Cutlip, Center, & Broom, 2000; Lesly, 1988), and journalists seem to agree with this association (Ryan & Martinson, 1985; Stegall & Sanders, 1986). As a result, a "media-public relations struggle' (Cutlip, 1976, p. 6) ensues, despite the reliance each has upon the other to do their jobs effectively (Bishop, 1988; Brown, 1976; Cutlip, 1976; Gieber & Johnson, 1961; Shea & Gulick, 1997; Sietel, 1992). This mutually-dependent relationship is especially important to the Department of Defense (Baroody, 1999, Braestrup, 1991), which considers the news media "the principal means of communicating information about the military to the general public" (Joint Pub 3-61, p. vi) and measures the effectiveness of the military public affairs program upon its ability to communicate with various publics to maintain awareness and support of the Defense Department (Public Affairs Handbook, 1991). Each of the branches of the armed forces - the Air Force, Army, Navy, and Marine Corps - has a distinct public affairs structure, including how they designate public affairs officers (Public Affairs Handbook, 1991). With the exception of the Marine Corps, which follows Navy guidelines, each branch also has their own set of regulations and policies.

THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges

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Publisher : Author House
ISBN 13 : 1496982355
Total Pages : 221 pages
Book Rating : 4.4/5 (969 download)

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Book Synopsis THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges by : Col. (rtd) John Adache PhD

Download or read book THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges written by Col. (rtd) John Adache PhD and published by Author House. This book was released on 2014 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

Public Relations in the Military

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Publisher : Business Expert Press
ISBN 13 : 1637424086
Total Pages : 192 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Public Relations in the Military by : Bob Pritchard

Download or read book Public Relations in the Military written by Bob Pritchard and published by Business Expert Press. This book was released on 2022-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Public Affairs: The Military and the Media, 1968-1973

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Publisher : Government Printing Office
ISBN 13 : 9780160873003
Total Pages : 684 pages
Book Rating : 4.8/5 (73 download)

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Book Synopsis Public Affairs: The Military and the Media, 1968-1973 by : William M. Hammond

Download or read book Public Affairs: The Military and the Media, 1968-1973 written by William M. Hammond and published by Government Printing Office. This book was released on 1995 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Affairs: The Military and the Media, 1968-1973, the sequel volume to William M. Hammond2s Public Affairs: The Military and the Media, 1962-1968, continues the history and analysis of the relationship between the press and the military during the final years of the Vietnam conflict. Relying on official records and histories, news media sources and interviews, and significant secondary works, Hammond has carefully and capably traced the many turns that public affairs policies and campaigns took to protect military secrets without diminishing the independence of news correspondents. Massive amounts of information were forthcoming without endangering U.S. forces, but neither the press nor the government was totally satisfied with the system. Doubts and criticisms loomed large, giving rise to tensions and disagreements. With some exceptions, the military and the news media became enemies. What happened in Vietnam between the military and the news media was symptomatic of what had occurred in the United States as a whole. Hammond2s well-written account raises the issues and problems that can confront an open society at war, documenting events and precedents that will continue to affect military-media relations during future operations. It offers important lessons for Soldiers, newsmen, policymakers, and the public at large.

Public Affairs

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Publisher : Government Printing Office
ISBN 13 : 9780160016738
Total Pages : 436 pages
Book Rating : 4.0/5 (167 download)

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Book Synopsis Public Affairs by : William M. Hammond

Download or read book Public Affairs written by William M. Hammond and published by Government Printing Office. This book was released on 1988 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: United States Army in Vietnam. CMH Pub. 91-13. Draws upon previously unavailable Army and Defense Department records to interpret the part the press played during the Vietnam War. Discusses the roles of the following in the creation of information policy: Military Assistance Command's Office of Information in Saigon; White House; State Department; Defense Department; and the United States Embassy in Saigon.

Public Affairs

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Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Public Affairs by : William M. Hammond

Download or read book Public Affairs written by William M. Hammond and published by . This book was released on 1996 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Affairs: The Military and the Media, 1968-1973, the sequel volume to William M. Hammond's Public Affairs: The Military and the Media, 1962-1968, continues the history and analysis of the relationship between the press and the military during the final years of the Vietnam conflict. Relying on official records and histories, news media sources and interviews, and significant secondary works, Hammond has carefully and capably traced the many turns that public affairs policies and campaigns took to protect military secrets without diminishing the independence of news correspondents. Massive amounts of information were forthcoming without endangering U.S. forces, but neither the press nor the government was totally satisfied with the system. Doubts and criticisms loomed large, giving rise to tensions and disagreements. With some exceptions, the military and the news media became enemies. What happened in Vietnam between the military and the news media was symptomatic of what had occurred in the United States as a whole. Hammond's well-written account raises the issues and problems that can confront an open society at war, documenting events and precedents that will continue to affect military-media relations during future operations. It offers important lessons for Soldiers, newsmen, policymakers, and the public at large.

Public Affairs

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Publisher :
ISBN 13 : 9781946411037
Total Pages : pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Public Affairs by : William Hammond

Download or read book Public Affairs written by William Hammond and published by . This book was released on 2016-12-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Affairs: The Military and the Media, 1968-1973, the sequel volume to William M. Hammond's Public Affairs: The Military and the Media, 1962-1968, continues the history and analysis of the relationship between the press and the military during the final years of the Vietnam conflict. Relying on official records and histories, news media sources and interviews, and significant secondary works, Hammond has carefully and capably traced the many turns that public affairs policies and campaigns took to protect military secrets without diminishing the independence of news correspondents. Massive amounts of information were forthcoming without endangering U.S. forces, but neither the press nor the government was totally satisfied with the system. Doubts and criticisms loomed large, giving rise to tensions and disagreements. With some exceptions, the military and the news media became enemies. What happened in Vietnam between the military and the news media was symptomatic of what had occurred in the United States as a whole. Hammond's well-written account raises the issues and problems that can confront an open society at war, documenting events and precedents that will continue to affect military-media relations during future operations. It offers important lessons for soldiers, newsmen, policymakers, and the public at large.

Military-Media Relations: A Study of the Evolving Relationship During and After the Gulf War

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Publisher :
ISBN 13 :
Total Pages : 175 pages
Book Rating : 4.:/5 (227 download)

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Book Synopsis Military-Media Relations: A Study of the Evolving Relationship During and After the Gulf War by :

Download or read book Military-Media Relations: A Study of the Evolving Relationship During and After the Gulf War written by and published by . This book was released on 1996 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study examines the status of military-media relations in the aftermath of the Gulf War. Based on public relations theory, studies on source-journalist relationships, the historical precedence of wartime military-media relations, studies about military public affairs, and critiques of the Gulf War situation, the author assesses the Gulf War media policy, the post-Gulf War revised DoD policy, and their impact on present relations. The perspectives of media representatives, military representatives, and communication scholars about Gulf War and present military-media relations were gathered through interviews. Findings of each study group were analyzed and compared. Findings of previous studies on the subject are also discussed. The researcher concludes, while some provisions of the Gulf War policy did not facilitate open media coverage, problems in the policy's execution created more tension between the military and the media. Hostility towards the media also remained from the Vietnam era. Military commanders' support is also a prerequisite for media access to units. Military education programs to foster a better appreciation of a free press' role free in a democracy are needed for all members. In addition, the author recommends additional public affairs training, including a mentoring program, be instituted. Also, while the military should continue to provide opportunities for reporters to participate in training exercises to learn about the military, it is unrealistic to expect that most reporters can participate due to shrinking resources at news organizations. Finally, military and media representatives continue a dialogue to regularly discuss issues of mutual concern.

War and Media Operations

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Publisher : Routledge
ISBN 13 : 113411687X
Total Pages : 241 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis War and Media Operations by : Thomas Rid

Download or read book War and Media Operations written by Thomas Rid and published by Routledge. This book was released on 2007-02-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam. In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media program" itself received intense coverage in the media. Its critics argued that the program was simply a new and sophisticated form of propaganda. Their implicit assumption was that the Pentagon had become better at its news management and had learned to co-opt the media. This new book tests this assumption, introducing a model of organizational learning and redraws the US military’s cumbersome learning curve in public affairs from Vietnam, Grenada, Panama, the Persian Gulf, Somalia, the Balkans to Afghanistan, examining whether past lessons were implemented in Iraq in 2003. Thomas Rid argues that while the US armed forces have improved their press operations, America’s military is still one step behind fast-learning and media-savvy global terrorist organizations. War and Media Operations will be of great interest to students of the Iraq War, media and war, propaganda, political communications and military studies in general.

Propaganda and Public Relations in Military Recruitment

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Publisher : Routledge
ISBN 13 : 1000263851
Total Pages : 236 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Propaganda and Public Relations in Military Recruitment by : Brendan Maartens

Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.

War in the Media Age

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Author :
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis War in the Media Age by : A. Trevor Thrall

Download or read book War in the Media Age written by A. Trevor Thrall and published by Hampton Press (NJ). This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: War in the Media Age also aims to provide a thorough grounding in the history of recent government/press relations during conflict, and in the mechanics of how presidents, the military, and the press do their jobs during war."--BOOK JACKET.

Media Access to Military Operations an Evaluation of the New DOD Instruction, Procedures for Joint Public Affairs Operations

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Publisher :
ISBN 13 : 9781423579533
Total Pages : 183 pages
Book Rating : 4.5/5 (795 download)

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Book Synopsis Media Access to Military Operations an Evaluation of the New DOD Instruction, Procedures for Joint Public Affairs Operations by : LeWonnie Evett Belcher

Download or read book Media Access to Military Operations an Evaluation of the New DOD Instruction, Procedures for Joint Public Affairs Operations written by LeWonnie Evett Belcher and published by . This book was released on 1997-08-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a qualitative examination of media access to military operations in light of the new Department of Defense Instruction 5400.14.4, 'Procedures for Joint Public Affairs Operations' Based on a review of literature on media access to military operations, an examination of current policies and procedures, as well as a comparative analysis of views presented by media and military representatives, the researcher assesses the efficacy of the new DoD instruction. The researcher concludes that while the new Instruction is a vast improvement on previous policies that prohibited or severely restricted media access to military operations, there are areas it neglects to address in an adequate manner. These oversights may lead to a recurrence of tensions between the media and the military that existed prior to the implementation of the new Instruction. Media and military members should be apprised of the key concepts of the new DoD Instruction to ensure negation of tensions in the media-military relationship. Members of those institutions should engage in a continuing, proactive dialogue to address future concerns and enhance understanding of each other's requirements and limitations. The military and media should agree on mutually acceptable numerical limitations to future military operations. The DoD should consider using a centralized funding source for equipping joint information bureaus.

The Military-news Media Relationship

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (443 download)

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Book Synopsis The Military-news Media Relationship by :

Download or read book The Military-news Media Relationship written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the next six months, the Strategic Studies Institute will examine the impact of the media's technological advances on strategic and operational level planning and policymaking, first in an overseas theater, and subsequently on decisions made at the national level. The first of these two studies recognizes the complexity of executing military operations under the scrutiny of a very responsive, high technology world news media. Given the volatile, unstable, and ambiguous environment in which armed forces can find themselves, the actions of field forces have a greater chance than ever before of affecting subsequent strategic decisions made at higher levels. The pressure on field commanders to "get it right the first time" is demonstrably greater than ever. The author intends that these thoughts provide commanders with an understanding of the high technology and competitive news media environment they can expect to experience and offers specific suggestions for successfully communicating with reporters.

U. S. Army and the Media in the 20th Century

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1437923062
Total Pages : 127 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis U. S. Army and the Media in the 20th Century by : Robert T. Davis

Download or read book U. S. Army and the Media in the 20th Century written by Robert T. Davis and published by DIANE Publishing. This book was released on 2011-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Surveys the U.S. Army¿s approach to media relations from the Spanish-American War to the first Gulf War. The relationship between the Army and the media is considered in the broader context of the U.S. Government¿s approach to info. mgmt. (IM) Here is an overview of how the U.S. Army has approached its relations with the media over the previous century. Since World War I a number of bureaucratic manifestations of IM have been tried in wartime. With the exception of the U.S. Info. Agency, whose tenure spanned the period from 1953 to 1999, all the other manifestations of bureaucratic IM rose and fell during the wars in which they were created. The need for units in the field to participate in IM is a major challenge for future operations. Illus.

The Troubled Path to the Pentagon's Rules on Media Access to the Battlefield: Grenada to Today

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Publisher : DIANE Publishing
ISBN 13 : 1428914145
Total Pages : 49 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis The Troubled Path to the Pentagon's Rules on Media Access to the Battlefield: Grenada to Today by :

Download or read book The Troubled Path to the Pentagon's Rules on Media Access to the Battlefield: Grenada to Today written by and published by DIANE Publishing. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journalism and PR

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Publisher : Bloomsbury Publishing
ISBN 13 : 0857725653
Total Pages : 160 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Journalism and PR by : John Lloyd

Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Joint Ethics Regulation (JER).

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Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Joint Ethics Regulation (JER). by : United States. Department of Defense

Download or read book Joint Ethics Regulation (JER). written by United States. Department of Defense and published by . This book was released on 1997 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: