Author : Kristian S. Palda
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (43 download)
Book Synopsis The Role of Advertising Agencies in Canada's Service Sector by : Kristian S. Palda
Download or read book The Role of Advertising Agencies in Canada's Service Sector written by Kristian S. Palda and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the back cover: Despite its modest size (total revenues about $1.5 billion), the sector's member firms play a crucial role in disseninating market information in Canada's economy. That role is described and analyzed here, with the backing of private and public statistics. No similar study of U.S. advertising agencies is available. The industry is well endowed with human capital, is technologically progressive and is probably as productive as its U.S. counterpart. The principal challenge it faces is not freer trade but the global standardization of advertising from the foreign headquarters of multinational enterprises.