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Author : Dartnell Corporation
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Dartnell Advertiser's Guide written by Dartnell Corporation and published by . This book was released on 1926 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Dartnell Advertiser's Guide written by and published by . This book was released on 1926 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Dartnell Advertiser's Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Dartnell Advertising Agency Guide written by and published by . This book was released on 1924 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard H. Stansfield
Publisher :
ISBN 13 :
Total Pages : 1510 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Dartnell Advertising Manager's Handbook written by Richard H. Stansfield and published by . This book was released on 1977 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.:/5 (319 download)
Download or read book Dartnell Advertising Agency Guide written by and published by . This book was released on 1926 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Cameron Aspley
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.X/5 (3 download)
Download or read book The Dartnell Direct Advertising Guide written by John Cameron Aspley and published by . This book was released on 1930 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Mantice
Publisher :
ISBN 13 : 9780850131758
Total Pages : 254 pages
Book Rating : 4.1/5 (317 download)
Download or read book The Dartnell Guide to Cost-conscious Advertising written by Jim Mantice and published by . This book was released on 1990-06-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Bushko
Publisher :
ISBN 13 : 9780850133127
Total Pages : 0 pages
Book Rating : 4.1/5 (331 download)
Download or read book Dartnell's Advertising Manager's Handbook written by David Bushko and published by . This book was released on 1997-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other single volume on advertising management can match Dartnell's Advertising Manager's Handbook for comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. -- The Handbook is updated throughout with each chapter written by an expert in their field. -- Dartnell's Advertising Manager's Handbook is written as a practical encyclopedia of information that may be used by any individual who is involved in all forms of promotional advertising. -- The How-To sections will teach the non-professional advertising person how to utilize advertising to get results.
Author :
Publisher :
ISBN 13 :
Total Pages : 1358 pages
Book Rating : 4.X/5 (4 download)
Download or read book Advertising Fortnightly written by and published by . This book was released on 1926 with total page 1358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1934 pages
Book Rating : 4.:/5 (319 download)
Download or read book Sales Management written by and published by . This book was released on 1928 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printing Art written by and published by . This book was released on 1926 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. Dilenschneider
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 ( download)
Download or read book Dartnell's Public Relations Handbook written by Robert L. Dilenschneider and published by . This book was released on 1996 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.
Author :
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printing Art, an Illustrated Monthly Magazine written by and published by . This book was released on 1927 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.:/5 (319 download)
Download or read book Printed Salesmanship written by and published by . This book was released on 1927 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
