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Author : O. J. Firestone
Publisher : Ottawa, University of Ottawa Press
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (39 download)
Download or read book Broadcast Advertising in Canada written by O. J. Firestone and published by Ottawa, University of Ottawa Press. This book was released on 1966 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Avrim Lazar and Associates
Publisher : Canadian Radio-Television and Telecommunications Commission
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (2 download)
Download or read book Attitudes of Canadians Toward Advertising on Television written by Avrim Lazar and Associates and published by Canadian Radio-Television and Telecommunications Commission. This book was released on 1978 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zeigler
Publisher :
ISBN 13 : 9780471842101
Total Pages : 158 pages
Book Rating : 4.8/5 (421 download)
Download or read book Broadcast Advertising written by Zeigler and published by . This book was released on 1984-05-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Anjali Y. Chaudhari
Publisher : Lulu.com
ISBN 13 : 1365469034
Total Pages : 367 pages
Book Rating : 4.3/5 (654 download)
Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tuckwell
Publisher : Scarborough, Ont. : Prentice-Hall Canada
ISBN 13 : 9780131188297
Total Pages : 642 pages
Book Rating : 4.1/5 (882 download)
Download or read book Canadian Advertising in Action written by Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Armstrong
Publisher : University of Toronto Press
ISBN 13 : 144262194X
Total Pages : 317 pages
Book Rating : 4.4/5 (426 download)
Download or read book Broadcasting Policy in Canada, Second Edition written by Robert Armstrong and published by University of Toronto Press. This book was released on 2016-01-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do Canadian content requirements come from? What is the difference between an over-the-top (OTP) service provider and a broadcast distribution undertaking (BDU)? How is broadcast regulation changing in response to the rise of new media? The second edition of Broadcasting Policy in Canada answers these questions by tracing the development of Canada’s broadcasting legislation and analysing the roles and responsibilities of the key players in the broadcasting system, particularly those of the Canadian Radio-television and Telecommunications Commission (CRTC). Revised and updated to reflect the impact of digital media on the broadcasting industry and subsequent developments in the regulatory framework, the second edition of Broadcasting Policy in Canada offers a comprehensive overview of the policies that provide the foundation for the Canadian broadcasting system, including discussion of topics such as Canadian content, media regulation, and program financing. The book continues to provide a valuable resource for students, policymakers, and broadcasting industry members who are affected by the CRTC’s policies and decisions.
Author : Frederick J. Fletcher
Publisher : Dundurn
ISBN 13 : 1550021176
Total Pages : 383 pages
Book Rating : 4.5/5 (5 download)
Download or read book Election Broadcasting In Canada written by Frederick J. Fletcher and published by Dundurn. This book was released on 1991-01-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election Broadcasting in Canada explores the role of media in Canadian politics. David R. Spencer, David Hogarth, Catherine M. Bolan and others look at the history, legal framework, and difficulties in election broadcasting, as well as the impact of new broadcasting services.
Author : Sherilyn K Zeigler
Publisher :
ISBN 13 : 9780471841241
Total Pages : pages
Book Rating : 4.8/5 (412 download)
Download or read book Broadcast Advertising written by Sherilyn K Zeigler and published by . This book was released on 1984-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marian Bredin
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 1554583888
Total Pages : 238 pages
Book Rating : 4.5/5 (545 download)
Download or read book Canadian Television written by Marian Bredin and published by Wilfrid Laurier Univ. Press. This book was released on 2012-06-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Television: Text and Context explores the creation and circulation of entertainment television in Canada from the interdisciplinary perspective of television studies. Each chapter connects arguments about particular texts of Canadian television to critical analysis of the wider cultural, social, and economic contexts in which they are created. The book surveys the commercial and technological imperatives of the Canadian television industry, the shifting role of the CBC as Canada’s public broadcaster, the dynamics of Canada’s multicultural and multiracial audiences, and the function of television’s “star system.” Foreword by The Globe and Mail’s television critic, John Doyle.
Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772120626
Total Pages : 537 pages
Book Rating : 4.7/5 (721 download)
Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2015-08-05 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author :
Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.:/5 (311 download)
Download or read book Broadcasting, Broadcast Advertising written by and published by . This book was released on 1945 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E.S. Hallman
Publisher : Taylor & Francis
ISBN 13 : 1003819923
Total Pages : 93 pages
Book Rating : 4.0/5 (38 download)
Download or read book Broadcasting in Canada written by E.S. Hallman and published by Taylor & Francis. This book was released on 2023-12-22 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcasting in Canada (1977) examines the unique challenges to broadcasting in the country: the size of the country, its small, dispersed population, and two official languages make radio and television coverage a difficult and costly enterprise. These conditions and pressures have led Canadians to construct a broadcasting system in which both public and private initiative have roles to play in bringing radio and television services to the community.
Author : Robert Martin
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 9780886292317
Total Pages : 900 pages
Book Rating : 4.2/5 (923 download)
Download or read book A Sourcebook of Canadian Media Law written by Robert Martin and published by McGill-Queen's Press - MQUP. This book was released on 1994 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition examines the Canadian Constitution and its effect on the principle of freedom of expression. The balance of the book directs attention to the laws that have been enacted that limit such freedom.
Author :
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting, Combined with Broadcast Advertising written by and published by . This book was released on 1974 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kai Hildebrandt
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 0889206295
Total Pages : 262 pages
Book Rating : 4.8/5 (892 download)
Download or read book Television Advertising in Canadian Elections written by Kai Hildebrandt and published by Wilfrid Laurier Univ. Press. This book was released on 2006-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
Author :
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting: Yearbook-marketbook Issue written by and published by . This book was released on 1940 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto John Firestone
Publisher : Routledge
ISBN 13 : 1136670149
Total Pages : 230 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Economic Implications of Advertising (RLE Advertising) written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
