The Retargeting Playbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118881168
Total Pages : 192 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Retargeting Playbook by : Adam Berke

Download or read book The Retargeting Playbook written by Adam Berke and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Retargeting Recipes

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Author :
Publisher : Adskills LLC
ISBN 13 : 9780578205298
Total Pages : 80 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Retargeting Recipes by : Justin Brooke

Download or read book Retargeting Recipes written by Justin Brooke and published by Adskills LLC. This book was released on 2018-06-21 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending millions in ads online, I've pulled together my best retargeting campaigns (also known as remarketing ads if you'd advertising on Google). In this 80 page "cookbook" you can follow my designed-for-profit retargeting recipes and have a complete strategy for your retargeting ad campaigns. These retargeting campaigns were designed for any team member to easily implement and get the same results as I do. So rest assured that you can implement them in your business, for your clients, or hand this book to a team members to implement for you... I did. What will you learn in this book? - An overview of what retargeting is and how it works - A Complete strategy to retargeting your company's products or services - What makes a "good" retargeting ad - What tools to use to create my ads and launch my campaigns - Both beginner and advanced/pro level retargeting strategies - 7 campaign strategies that can be used on multiple ad networks including, but not limited to, Facebook, Twitter, Google Ads, Taboola, Outbrain, Youtube and more... Our top priority with the Retargeting Recipes is to help media buyers and business owners like you take your retargeting campaigns to the next level. To do that, we made sure this book is packed with actionable content - no fluff - no filler - no theory - no BS. It's a quick 80 page read full of proven strategies you can implement right away. Gain confidence in the campaigns you launch with these simple but highly effective retargeting campaigns today.

Facebook Retargeting | Following Ads Secrets

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Author :
Publisher : Wojciech Zalech
ISBN 13 : 8366456196
Total Pages : 112 pages
Book Rating : 4.3/5 (664 download)

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Book Synopsis Facebook Retargeting | Following Ads Secrets by : Wojciech Zalech

Download or read book Facebook Retargeting | Following Ads Secrets written by Wojciech Zalech and published by Wojciech Zalech. This book was released on 2020-12-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.

Visme Marketing Playbook

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Author :
Publisher : Visme
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Book Synopsis Visme Marketing Playbook by : Farzad Rashidi

Download or read book Visme Marketing Playbook written by Farzad Rashidi and published by Visme. This book was released on 2019-12-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format.

The Evergreen Traffic Playbook

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Author :
Publisher : Lulu.com
ISBN 13 : 0359119948
Total Pages : 108 pages
Book Rating : 4.3/5 (591 download)

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Book Synopsis The Evergreen Traffic Playbook by : Matt Wolfe

Download or read book The Evergreen Traffic Playbook written by Matt Wolfe and published by Lulu.com. This book was released on 2018-09-27 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are a few of the topics that we cover in this in-depth online traffic guide: The Perpetual Audience Growth System: The step-by-step process that we use to consistently drive high-quality, inexpensive traffic to our site. (No one else teaches this) Omnipresence: We'll show you how to appear like you and your brand are everywhere to the right people. Content Repurposing Tactics: Learn how to create content once and then reuse it over and over again so that it drives traffic for you from multiple places. Expert Traffic Strategies: We haven't mastered every traffic strategy ourselves (yet) but we have interviewed hundreds of people who have mastered a wide range of strategies. We've compiled all of their advice into a nice, simple, reference guide.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

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Author :
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Display Advertising

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Display Advertising by : David Booth

Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

How To Master Facebook Remarketing

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Author :
Publisher :
ISBN 13 : 9781644406359
Total Pages : 112 pages
Book Rating : 4.4/5 (63 download)

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Book Synopsis How To Master Facebook Remarketing by : Nkosinathi Kinqa

Download or read book How To Master Facebook Remarketing written by Nkosinathi Kinqa and published by . This book was released on 2018-02-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the latest and easy to apply Facebook Remarketing training designed to take you by the hand and walk you through the process of getting the most out of Facebook as a marketing machine for your business. This book explains what remarketing and pixels are and how to make them work for you. How To Master Facebook Remarketing talks about how to leverage facebook platform as a business marketing tool to promote and grow your own business. This book effectively demystifies the remarketing process and shows how anyone, no matter how tight their budget, has an opportunity to launch an effective sales campaign on facebook. The concepts presented in this book about advertising and remarketing are for anybody and, indeed, some key elements can be used across any platform and so, in that sense, this is a good book to learn from even for a lay person. This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Facebook Remarketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

Subprime Attention Crisis

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Author :
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 176 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Subprime Attention Crisis by : Tim Hwang

Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales

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Author :
Publisher : Samit Patel
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales by : Samit Patel

Download or read book The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales written by Samit Patel and published by Samit Patel. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Samit's knowledge and expertise have been crucial in supporting multiple top-performing campaigns on Indiegogo. His marketing strategy clearly works and I'd recommend his agency to anyone looking to crowdfund". - Joel, Head of Indiegogo Europe The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build Leads and Boost Sales gives you the insight, information, and action plan you need to promote, grow & market your Indiegogo crowdfunding campaign on Facebook. - Transforms a newbie with zero knowledge about Facebook advertising and Indiegogo into someone armed with action plans of advanced marketers - Step by Step - Provides the complete guide on building a high converting community for any launch on any platform whether on your own website, crowdfunding or opening of a shop. The same principles can be applied anywhere. This book will be the most valuable investment you make if you plan to launch a successful Indiegogo campaign. Samit Patel is a world-recognized leader in crowdfunding and product launches having raised over $30 million on crowdfunding platforms like Kickstarter and Indiegogo. Featured by Forbes, Alphr and Fast Company, he is also recommended by accelerators and incubators such as Virgin, HAX, Highway 1, Alchemist and Hardware Club. Samit is an official marketing expert listed on Kickstarter and Indiegogo own website for design and technology products. He is also a renowned speaker speaking to thousands around the world in areas of product launches and validation as well as crowdfunding.

The SaaS Email Marketing Playbook

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Author :
Publisher : Étienne Garbugli
ISBN 13 : 1777160413
Total Pages : 174 pages
Book Rating : 4.7/5 (771 download)

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Book Synopsis The SaaS Email Marketing Playbook by : Étienne Garbugli

Download or read book The SaaS Email Marketing Playbook written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2020-04-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: • increase onboarding and trial conversions; • reduce churn; and • grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: • product onboarding completion; • engagement; • sales; and • upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: • Investing in more ads; • Building new features hoping they’ll drive engagement; • Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: • how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; • how to double, triple, or quadruple the performance of every single email you send; • how to stand out in an increasingly more crowded inbox; and • how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: • selling to consumers or businesses; • charging monthly or yearly subscription fees; • generating more than $2k MRR; and • adding at least 200 email signups per week.

Converting Wealthiest | Targeting Secrets

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Author :
Publisher : Wojciech Zalech
ISBN 13 : 836645620X
Total Pages : 79 pages
Book Rating : 4.3/5 (664 download)

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Book Synopsis Converting Wealthiest | Targeting Secrets by : Wojciech Zalech

Download or read book Converting Wealthiest | Targeting Secrets written by Wojciech Zalech and published by Wojciech Zalech. This book was released on 2021-01-06 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will find practical knowledge: 1. How to create marketing strategies aimed at selling your products or services to the wealthiest customers; 2. How to target potential customers on Facebook; 3. How to target the wealthiest customers through Facebook Ads in your city, country or abroad; 4. How to use consumer insights; 5. How to collect data from the internet for use in your advertising campaigns; 6. How to analyze user data collected by Facebook; 7. How to increase sales and thus profits thanks to the Facebook Ads campaign; 8. How to use advanced Facebook Ads settings to target the wealthiest. 9. Learn the three types of online visitors 10. Get seven (7) Facebook ads templates that made me and my clients thousands of dollars Wealthy people like the middle class often buy online. They work that way because of the amount of time they can save and which they can spend on multiplying their assets. Wealthy people operate on relatively simple principles. They create assets that “put” their money into their wallets and not liabilities that “take out” their money. Thanks to this thinking, risk management and the profit and cost account play a very important role in their investments. If a product is able to reduce their costs and, for example, reduce their time of performing a specific activity, then wealthy people are very eager to buy a given product, because in the further action plan it will maximize their profit. Thanks to this eBook you will learn what products are bought by the wealthiest customers, how to create offers for wealthy people which will interest them, but above all you will learn how to reach the wealthiest customers via Facebook.

Modern Facebook Retargeting Secrets

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Author :
Publisher : Independently Published
ISBN 13 : 9781075646492
Total Pages : 48 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Modern Facebook Retargeting Secrets by : Monte Werle

Download or read book Modern Facebook Retargeting Secrets written by Monte Werle and published by Independently Published. This book was released on 2019-06-23 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally Revealed... Tap into the Power of One of the Most EFFECTIVE Forms of Marketing Available!" Shockingly, regardless of how laser focused your ads are or how great your landing page is, some people simply don't convert the first occasion when they see your ad or visit your site. And in reality, it isn't even your fault. That's where the power of retargeting comes into play. In this book you are going to learn WHY RETARGETING WORKS what is facebook retargeting? HOW FACEBOOK RETARGETING ADS WORK HOW TO GET STARTED TIPS AND TRICKS FOR DESIGNING THE PERFECT AD AND WHAT THE LIMITATIONS ARE

Traffic Secrets

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

The Online Advertising Playbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470140356
Total Pages : 322 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Online Advertising Playbook by : Joe Plummer

Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Retargeting Mastery

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Author :
Publisher : RWG Publishing
ISBN 13 : 3987629940
Total Pages : 83 pages
Book Rating : 4.9/5 (876 download)

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Book Synopsis Retargeting Mastery by : B. Vincent

Download or read book Retargeting Mastery written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-07 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retargeting campaigns are an essential part of any successful online marketing strategy, allowing businesses to reach customers who have already shown interest in their products or services. In this book, you will learn how to master the art of retargeting and drive sales with effective online strategies. Starting with the basics, you will gain an understanding of how retargeting works and how to set up a strong foundation for your campaign. You will then learn how to identify your ideal customer and target them with personalized ads that speak to their interests and behavior. Next, you will discover how to maximize your ad spend by developing effective budgeting and bidding strategies. You will learn how to craft compelling ad copy and design, and how to conduct A/B testing to optimize your campaigns for maximum conversions. In addition, you will explore the power of video in retargeting campaigns and how to incorporate it into your strategy. You will also learn how to use retargeting on social media platforms such as Facebook and Instagram, as well as on the Google Display Network and through personalized email campaigns. Furthermore, you will delve into strategies for retargeting for e-commerce, B2B, local businesses, events, and mobile users. You will also discover how to increase revenue with repeat customers and customer lifetime value. Finally, you will explore advanced retargeting tactics such as cross-device retargeting and lookalike audiences. You will also learn how to analyze your campaign performance and optimize your strategy for success. With this comprehensive guide to retargeting mastery, you will learn how to effectively use retargeting campaigns to win sales and grow your business online.

Facebook Ads 2019

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Author :
Publisher :
ISBN 13 : 9781952340062
Total Pages : 142 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Facebook Ads 2019 by : Andy Plymouth

Download or read book Facebook Ads 2019 written by Andy Plymouth and published by . This book was released on 2019-03-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: