Leading Edge Marketing Research

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Publisher : SAGE Publications
ISBN 13 : 1452285780
Total Pages : 505 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Leading Edge Marketing Research by : Robert J. Kaden

Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Collaborating at the Trowel's Edge

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Publisher : University of Arizona Press
ISBN 13 : 0816549877
Total Pages : 323 pages
Book Rating : 4.8/5 (165 download)

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Book Synopsis Collaborating at the Trowel's Edge by : Stephen W. Silliman

Download or read book Collaborating at the Trowel's Edge written by Stephen W. Silliman and published by University of Arizona Press. This book was released on 2022-08-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental issue for twenty-first century archaeologists is the need to better direct their efforts toward supporting rather than harming indigenous peoples. Collaborative indigenous archaeology has already begun to stress the importance of cooperative, community-based research; this book now offers an up-to-date assessment of how Native American and non-native archaeologists have jointly undertaken research that is not only politically aware and historically minded but fundamentally better as well. Eighteen contributors—many with tribal ties—cover the current state of collaborative indigenous archaeology in North America to show where the discipline is headed. Continent-wide cases, from the Northeast to the Southwest, demonstrate the situated nature of local practice alongside the global significance of further decolonizing archaeology. And by probing issues of indigenous participation with an eye toward method, theory, and pedagogy, many show how the archaeological field school can be retailored to address politics, ethics, and critical practice alongside traditional teaching and research methods. These chapters reflect the strong link between politics and research, showing what can be achieved when indigenous values, perspectives, and knowledge are placed at the center of the research process. They not only draw on experiences at specific field schools but also examine advances in indigenous cultural resource management and in training Native American and non-native students. Theoretically informed and practically grounded, Collaborating at the Trowel’s Edge is a virtual guide for rethinking field schools and is an essential volume for anyone involved in North American archaeology—professionals, students, tribal scholars, or avocationalists—as well as those working with indigenous peoples in other parts of the world. It both reflects the rapidly changing landscape of archaeology and charts new directions to ensure the ongoing vitality of the discipline.

Edge

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Author :
Publisher : National Geographic Books
ISBN 13 : 0525540814
Total Pages : 0 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Edge by : Laura Huang

Download or read book Edge written by Laura Huang and published by National Geographic Books. This book was released on 2020-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor. How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off? Laura Huang has come up against that problem many times--and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful," stifling the creativity and charm that makes us unique and memorable. In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions--of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice. Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities. Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.

The Trust Edge

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1476711372
Total Pages : 368 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Trust Edge by : David Horsager

Download or read book The Trust Edge written by David Horsager and published by Simon and Schuster. This book was released on 2012-10-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that the foundation of success in business and personal pursuits is building trust, and outlines how to implement the eight pillars of trust in order to enjoy better relationships, reputations, and results.

Action Research

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Publisher : SAGE Publications
ISBN 13 : 1483389073
Total Pages : 494 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Action Research by : Craig A. Mertler

Download or read book Action Research written by Craig A. Mertler and published by SAGE Publications. This book was released on 2016-06-29 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craig Mertler’s Action Research: Improving Schools and Empowering Educators introduces practicing educators to the process of conducting classroom-based action research. Practical and comprehensive, the book focuses on research methods and procedures that educators can use in their everyday practice. This Fifth Edition adds enhanced coverage of rigor and ethics in action research, means of establishing quality of both quantitative and qualitative data, as well as strengthened pedagogical features. New material includes discussions of social justice advocacy as an application of action research and the inclusion of abstracts in research reports.

Edge Learning for Distributed Big Data Analytics

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Publisher : Cambridge University Press
ISBN 13 : 1108832377
Total Pages : 231 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Edge Learning for Distributed Big Data Analytics by : Song Guo

Download or read book Edge Learning for Distributed Big Data Analytics written by Song Guo and published by Cambridge University Press. This book was released on 2022-02-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces fundamental theory, basic and advanced algorithms, and system design issues. Essential reading for experienced researchers and developers, or for those who are just entering the field.

A Celebration of the EDGE Program’s Impact on the Mathematics Community and Beyond

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Author :
Publisher : Springer Nature
ISBN 13 : 3030194868
Total Pages : 390 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis A Celebration of the EDGE Program’s Impact on the Mathematics Community and Beyond by : Susan D'Agostino

Download or read book A Celebration of the EDGE Program’s Impact on the Mathematics Community and Beyond written by Susan D'Agostino and published by Springer Nature. This book was released on 2019-08-31 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Enhancing Diversity in Graduate Education (EDGE) Program began twenty years ago to provide support for women entering doctoral programs in the mathematical sciences. With a steadfast commitment to diversity among participants, faculty, and staff, EDGE initially alternated between Bryn Mawr and Spelman Colleges. In later years, EDGE has been hosted on campuses around the nation and expanded to offer support for women throughout their graduate school and professional careers. The refereed papers in A Celebration of the EDGE Program’s Impact on the Mathematics Community and Beyond range from short memoirs, to pedagogical studies, to current mathematics research. All papers are written by former EDGE participants, mentors, instructors, directors, and others connected to EDGE. Together, these papers offer compelling testimony that EDGE has produced a diverse new generation of leaders in the mathematics community. This volume contains technical and non-technical works, and it is intended for a far-reaching audience, including mathematicians, mathematics teachers, diversity officers, university administrators, government employees writing educational or science policy, and mathematics students at the high school, college, and graduate levels. By highlighting the scope of the work done by those supported by EDGE, the volume offers strong evidence of the American Mathematical Society’s recognition that EDGE is "a program that makes a difference.” This volume offers unique testimony that a 20-year old summer program has expanded its reach beyond the summer experience to produce a diverse new generation of women leaders, nearly half of whom are underrepresented women. While some books with a women-in-math theme focus only on one topic such as research or work-life balance, this book's broad scope includes papers on mathematics research, teaching, outreach, and career paths.

The Process of Research in Psychology

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Publisher : SAGE Publications
ISBN 13 : 1483347613
Total Pages : 620 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Process of Research in Psychology by : Dawn M. McBride

Download or read book The Process of Research in Psychology written by Dawn M. McBride and published by SAGE Publications. This book was released on 2015-08-12 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using diverse examples from published research, the Third Edition of The Process of Research in Psychology by Dawn M. McBride provides step-by-step coverage on how to design, conduct, and present a research study. Early chapters introduce important concepts for developing research ideas while subsequent "nuts and bolts" chapters provide more detailed coverage of topics and examine the types of research relevant to the field. This logical two-part structure creates an excellent foundation upon which students can build their knowledge of the entire research process.

The Dyscalculia Toolkit

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Publisher : SAGE
ISBN 13 : 152976081X
Total Pages : 212 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The Dyscalculia Toolkit by : Ronit Bird

Download or read book The Dyscalculia Toolkit written by Ronit Bird and published by SAGE. This book was released on 2021-04-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for all teachers, this book provides a wealth of materials and resources to support the needs of learners, aged 6 to 14 years, who have difficulty with maths and number. Packed full with 220 activities and 55 games, the author provides you with a complete toolkit to enable you to understand dyscalculia and implement practical and innovative strategies to use in the classroom or at home. This fourth edition is updated with new content including: - more on dice and board games, multiplication and division; - new downloadable and printable teaching materials (including tracking sheets, activity sheets, game boards and teaching resources); - updated videos.

Research Methods for Education

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Publisher : SAGE Publications
ISBN 13 : 1506303315
Total Pages : 801 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Research Methods for Education by : Gregory J. Privitera

Download or read book Research Methods for Education written by Gregory J. Privitera and published by SAGE Publications. This book was released on 2018-01-20 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning author Gregory J. Privitera and Lynn Ahlgrim-Delzell, Research Methods for Education covers the different quantitative and qualitative research methods specific to their use in educational research. This new text uses a problem-focused approach that fully integrates the decision tree—from choosing a research design to selecting an appropriate statistic for analysis. With a conversational, student-friendly writing style, and examples from a wide variety of education-related fields, the authors show how methods and statistics work together and enable the testing of hypotheses through use of the scientific method. Students will become informed consumers of research with the ability to understand a research article, judge its quality and apply the methods in action research to inform educational practice. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

On Edge

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Publisher : Crown
ISBN 13 : 0553418580
Total Pages : 320 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis On Edge by : Andrea Petersen

Download or read book On Edge written by Andrea Petersen and published by Crown. This book was released on 2017-05-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebrated science and health reporter offers a wry, bracingly honest account of living with anxiety. A racing heart. Difficulty breathing. Overwhelming dread. Andrea Petersen was first diagnosed with an anxiety disorder at the age of twenty, but she later realized that she had been experiencing panic attacks since childhood. With time her symptoms multiplied. She agonized over every odd physical sensation. She developed fears of driving on highways, going to movie theaters, even licking envelopes. Although having a name for her condition was an enormous relief, it was only the beginning of a journey to understand and master it—one that took her from psychiatrists’ offices to yoga retreats to the Appalachian Trail. Woven into Petersen’s personal story is a fascinating look at the biology of anxiety and the groundbreaking research that might point the way to new treatments. She compares psychoactive drugs to non-drug treatments, including biofeedback and exposure therapy. And she explores the role that genetics and the environment play in mental illness, visiting top neuroscientists and tracing her family history—from her grandmother, who, plagued by paranoia, once tried to burn down her own house, to her young daughter, in whom Petersen sees shades of herself. Brave and empowering, this is essential reading for anyone who knows what it means to live on edge.

Cutting Edge Research in New Technologies

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Publisher :
ISBN 13 : 9789535156536
Total Pages : 360 pages
Book Rating : 4.1/5 (565 download)

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Book Synopsis Cutting Edge Research in New Technologies by : Constantin Volosencu

Download or read book Cutting Edge Research in New Technologies written by Constantin Volosencu and published by . This book was released on 2012 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book "Cutting Edge Research in New Technologies" presents the contributions of some researchers in modern fields of technology, serving as a valuable tool for scientists, researchers, graduate students and professionals. The focus is on several aspects of designing and manufacturing, examining complex technical products and some aspects of the development and use of industrial and service automation. The book covered some topics as it follows: manufacturing, machining, textile industry, CAD/CAM/CAE systems, electronic circuits, control and automation, electric drives, artificial intelligence, fuzzy logic, vision systems, neural networks, intelligent systems, wireless sensor networks, environmental technology, logistic services, transportation, intelligent security, multimedia, modeling, simulation, video techniques, water plant technology, globalization and technology. This collection of articles offers information which responds to the general goal of technology - how to develop manufacturing systems, methods, algorithms, how to use devices, equipments, machines or tools in order to increase the quality of the products, the human comfort or security.

Life on the Edge

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Publisher : Crown
ISBN 13 : 0307986837
Total Pages : 370 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Life on the Edge by : Johnjoe McFadden

Download or read book Life on the Edge written by Johnjoe McFadden and published by Crown. This book was released on 2015-07-28 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller • Life on the Edge alters our understanding of our world's fundamental dynamics through the use of quantum mechanics. Life is the most extraordinary phenomenon in the known universe; but how did it come to be? Even in an age of cloning and artificial biology, the remarkable truth remains: nobody has ever made anything living entirely out of dead material. Life remains the only way to make life. Are we still missing a vital ingredient in its creation? Using first-hand experience at the cutting edge of science, Jim Al-Khalili and Johnjoe Macfadden reveal that missing ingredient to be quantum mechanics. Drawing on recent ground-breaking experiments around the world, each chapter in Life on the Edge illustrates one of life's puzzles: How do migrating birds know where to go? How do we really smell the scent of a rose? How do our genes copy themselves with such precision? Life on the Edge accessibly reveals how quantum mechanics can answer these probing questions of the universe. Guiding the reader through the rapidly unfolding discoveries of the last few years, Al-Khalili and McFadden describe the explosive new field of quantum biology and its potentially revolutionary applications, while offering insights into the biggest puzzle of all: what is life? As they brilliantly demonstrate in these groundbreaking pages, life exists on the quantum edge. Winner, Stephen Hawking Medal for Science Communication

Mobile Edge Computing

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Publisher : Springer Nature
ISBN 13 : 3030839443
Total Pages : 123 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Mobile Edge Computing by : Yan Zhang

Download or read book Mobile Edge Computing written by Yan Zhang and published by Springer Nature. This book was released on 2021-10-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. It offers comprehensive, self-contained knowledge on Mobile Edge Computing (MEC), which is a very promising technology for achieving intelligence in the next-generation wireless communications and computing networks.The book starts with the basic concepts, key techniques and network architectures of MEC. Then, we present the wide applications of MEC, including edge caching, 6G networks, Internet of Vehicles, and UAVs. In the last part, we present new opportunities when MEC meets blockchain, Artificial Intelligence, and distributed machine learning (e.g., federated learning). We also identify the emerging applications of MEC in pandemic, industrial Internet of Things and disaster management.The book allows an easy cross-reference owing to the broad coverage on both the principle and applications of MEC. The book is written for people interested in communications and computer networks at all levels. The primary audience includes senior undergraduates, postgraduates, educators, scientists, researchers, developers, engineers, innovators and research strategists.

Restoring Our Competitive Edge

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Author :
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Restoring Our Competitive Edge by : Robert H. Hayes

Download or read book Restoring Our Competitive Edge written by Robert H. Hayes and published by New York : Wiley. This book was released on 1984-06-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recommends a manufacturing strategy that develops production facilities, uses appropriate management systems, and establishes firm relationships with suppliers.

Management and Business Research

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Author :
Publisher : SAGE
ISBN 13 : 147392765X
Total Pages : 401 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Management and Business Research by : Mark Easterby-Smith

Download or read book Management and Business Research written by Mark Easterby-Smith and published by SAGE. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student New to the Fifth Edition: Expanded to include examples from across business and management including Marketing, International Business and Psychology Up-to-date, international examples and cases from a range of countries Introductory chapter looks at writing proposals in detail Chapter on the literature review now includes how to critically review Move towards new technologies and social media including discussion of wikis and cloud sourcing Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods Additional practical exercises which are linked to key research tasks throughout The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor′s manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.

The Digital Edge

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Publisher : NYU Press
ISBN 13 : 1479847143
Total Pages : 304 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis The Digital Edge by : S. Craig Watkins

Download or read book The Digital Edge written by S. Craig Watkins and published by NYU Press. This book was released on 2018-12-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How black and Latino youth learn, create, and collaborate online The Digital Edge examines how the digital and social-media lives of low-income youth, especially youth of color, have evolved amidst rapid social and technological change. While notions of the digital divide between the “technology rich” and the “technology poor” have largely focused on access to new media technologies, the contours of the digital divide have grown increasingly complex. Analyzing data from a year‐long ethnographic study at Freeway High School, the authors investigate how the digital media ecologies and practices of black and Latino youth have adapted as a result of the wider diffusion of the internet all around us--in homes, at school, and in the palm of our hands. Their eager adoption of different technologies forge new possibilities for learning and creating that recognize the collective power of youth: peer networks, inventive uses of technology, and impassioned interests that are remaking the digital world. Relying on nearly three hundred in-depth interviews with students, teachers, and parents, and hundreds of hours of observation in technology classes and after school programs, The Digital Edge carefully documents some of the emergent challenges for creating a more equitable digital and educational future. Focusing on the complex interactions between race, class, gender, geography and social inequality, the book explores the educational perils and possibilities of the expansion of digital media into the lives and learning environments of low-income youth. Ultimately, the book addresses how schools can support the ability of students to develop the social, technological, and educational skills required to navigate twenty-first century life.