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The Reputation Game
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Book Synopsis The Reputation Game by : David Waller
Download or read book The Reputation Game written by David Waller and published by Oneworld. This book was released on 2018-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's most important game...
Book Synopsis Winning the Reputation Game by : Grahame R. Dowling
Download or read book Winning the Reputation Game written by Grahame R. Dowling and published by MIT Press. This book was released on 2016-04-22 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Book Synopsis Winning the Reputation Game by : Grahame R. Dowling
Download or read book Winning the Reputation Game written by Grahame R. Dowling and published by MIT Press. This book was released on 2016-04-22 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Book Synopsis The Reputation Game - Is Your Business Playing by the New Rules? by : Peter Roper
Download or read book The Reputation Game - Is Your Business Playing by the New Rules? written by Peter Roper and published by Book Shaker. This book was released on 2013-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?
Download or read book Reputation written by Gloria Origgi and published by Princeton University Press. This book was released on 2019-11-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects us all.
Book Synopsis The Reputation Economy by : Michael Fertik
Download or read book The Reputation Economy written by Michael Fertik and published by Crown Currency. This book was released on 2015-01-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.
Book Synopsis Repeated Games and Reputations by : George J. Mailath
Download or read book Repeated Games and Reputations written by George J. Mailath and published by Oxford University Press. This book was released on 2006-09-28 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalized and continuing relationships play a central role in any society. Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area, bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of repeated games and reputations as well as those using these tools in more applied research.
Book Synopsis Build Your Reputation by : Rob Brown
Download or read book Build Your Reputation written by Rob Brown and published by John Wiley & Sons. This book was released on 2016-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Book Synopsis The Oxford Handbook of Gossip and Reputation by : Francesca Giardini
Download or read book The Oxford Handbook of Gossip and Reputation written by Francesca Giardini and published by Oxford University Press. This book was released on 2019-05-22 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions.
Download or read book Reputation written by Sara Shepard and published by Penguin. This book was released on 2019-12-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this perfectly-paced new novel from Sara Shepard, the #1 New York Times bestselling author of Pretty Little Liars, the women of a tight-knit college town learn through gossip, scandal, betrayal, and even murder, who their neighbors and husbands really are. Aldrich University is rocked to its core when a hacker dumps 40,000 people's e-mails—the entire faculty, staff, students, alums—onto an easily searchable database. Rumors and affairs immediately leak, but things turn explosive when Kit Manning's handsome husband, Dr. Greg Strasser, is found murdered. Kit's sister, Willa, returns for the funeral, setting foot in a hometown she fled fifteen years ago, after a night she wishes she could forget. As an investigative reporter, Willa knows something isn't right about the night Greg was killed, and she's determined to find the truth. What she doesn't expect is that everyone has something to hide. And with a killer on the loose, Willa and Kit must figure out who killed Greg before someone else is murdered. Told from multiple points of view, Reputation is full of twists, turns, and shocking reveals. It's a story of intrigue, sabotage, and the secrets we keep—and how far we go to keep them hidden. Number one bestseller Sara Shepard is at the top of her game in this brand-new adult novel.
Book Synopsis Reputation and International Cooperation by : Michael Tomz
Download or read book Reputation and International Cooperation written by Michael Tomz and published by Princeton University Press. This book was released on 2007-09-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Book Synopsis Digital Assassination by : Richard Torrenzano
Download or read book Digital Assassination written by Richard Torrenzano and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Book Synopsis Reputations by : Juan Gabriel Vasquez
Download or read book Reputations written by Juan Gabriel Vasquez and published by Penguin. This book was released on 2016-09-20 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Sound of Things Falling, a powerful novel about a legendary political cartoonist. Javier Mallarino is a living legend. He is his country’s most influential political cartoonist, the conscience of a nation. A man capable of repealing laws, overturning judges’ decisions, and destroying politicians’ careers with his art. His weapons are pen and ink. Those in power fear him and pay him homage. After four decades of a brilliant career, he’s at the height of his powers. But this all changes when he’s paid an unexpected visit by a young woman who upends his personal history and forces him to reconsider his life and work, questioning his position in the world. In Reputations, Juan Gabriel Vásquez examines the weight of the past, how a public persona intersects with private histories, the burdens and surprises of memory. In this intimate novel, Vásquez once again brilliantly plumbs universal experiences to create a masterly story, one that reverberates long after you turn the final page.
Download or read book Game Faces written by Sarah K. Fields and published by University of Illinois Press. This book was released on 2016-05-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports figures cope with a level of celebrity once reserved for the stars of stage and screen. In Game Faces , Sarah K. Fields looks at the legal ramifications of the cases brought by six of them--golfer Tiger Woods, quarterback Joe Montana, college football coach Wally Butts, baseball pitchers Warren Spahn and Don Newcombe, and hockey enforcer Tony Twist--when faced with what they considered attacks on their privacy and image. Placing each case in its historical and legal context, Fields examines how sports figures in the U.S. have used the law to regain control of their image. As she shows, decisions in the cases significantly affected the evolution of laws related to privacy, defamation, and publicity--areas pertinent to the lives of the famous sports figure and the non-famous consumer alike. She also tells the stories of why the plaintiffs sought relief in the courts, uncovering motives that delved into the heart of issues separating individual rights from the public's perceived right to know. A fascinating exploration of a still-evolving phenomenon, Game Faces is an essential look at the legal playing fields that influence our enjoyment of sports.
Book Synopsis Organizational Reputation in the Public Sector by : Arild Wæraas
Download or read book Organizational Reputation in the Public Sector written by Arild Wæraas and published by Routledge. This book was released on 2014-10-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures – existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.
Book Synopsis The Bubble Reputation by : Cathie Pelletier
Download or read book The Bubble Reputation written by Cathie Pelletier and published by Sourcebooks, Inc.. This book was released on 2014-11-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rosemary O'Neal lived for eight years with William, in a rambling country house in Maine. Then William committed suicide on a trip to London, leaving her with questions, anger, and no way to say goodbye. When her zany family descends on the house, bringing a tidal wave of casseroles and their own petty problems, Rosemary retreats with her cat from the chaos of the world around them. (Her cat understands human nature better than Homo sapiens anyway.) It takes an unsettling turn of events to shock her back into the pitfalls of living and realize that life is a fleeting experience to be carefully savored. Award-winning author Cathie Pelletier has been called "a bitingly funny, highly original novelist". In The Bubble Reputation, she redefines "dysfunctional" in this bittersweet, life-affirming story about the idiosyncrasies of family, the anguish of grief, and finding peace after chaos.
Download or read book The Fixer written by Michael S. Sitrick and published by Simon and Schuster. This book was released on 2018-01-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Wizard of Spin."—Los Angeles Times "The spin doctor's spin doctor." —Financial Times "The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine "Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick. In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more. The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.
