Winning The Reputation Game

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Winning the Reputation Game

Author : Grahame R. Dowling
Publisher : MIT Press
ISBN 13 : 0262335093
Total Pages : 275 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Winning the Reputation Game by : Grahame R. Dowling

Download or read book Winning the Reputation Game written by Grahame R. Dowling and published by MIT Press. This book was released on 2016-04-22 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.

Winning the Reputation Game

Author : Grahame R. Dowling
Publisher : MIT Press
ISBN 13 : 0262034468
Total Pages : 275 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Winning the Reputation Game by : Grahame R. Dowling

The Reputation Game

Author : David Waller
Publisher : Oneworld
ISBN 13 : 9781786073518
Total Pages : 304 pages
Book Rating : 4.0/5 (735 download)

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Book Synopsis The Reputation Game by : David Waller

Download or read book The Reputation Game written by David Waller and published by Oneworld. This book was released on 2018-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your reputation affects everything, the opportunities that come your way in business and in life - learn the rules to life's most important game...

Winning the Reputation Game

Author : Grahame Robert Dowling
Publisher :
ISBN 13 : 9780262335089
Total Pages : 261 pages
Book Rating : 4.3/5 (35 download)

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Book Synopsis Winning the Reputation Game by : Grahame Robert Dowling

Download or read book Winning the Reputation Game written by Grahame Robert Dowling and published by . This book was released on 2016 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Reputation

Author : Gloria Origgi
Publisher : Princeton University Press
ISBN 13 : 069119632X
Total Pages : 292 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Reputation by : Gloria Origgi

Download or read book Reputation written by Gloria Origgi and published by Princeton University Press. This book was released on 2019-11-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects us all.

The Reputation Economy

Author : Michael Fertik
Publisher : Currency
ISBN 13 : 038534760X
Total Pages : 256 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Reputation Economy by : Michael Fertik

Download or read book The Reputation Economy written by Michael Fertik and published by Currency. This book was released on 2015-01-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

Moneyball: The Art of Winning an Unfair Game

Author : Michael Lewis
Publisher : W. W. Norton & Company
ISBN 13 : 0393066231
Total Pages : 336 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Moneyball: The Art of Winning an Unfair Game by : Michael Lewis

Download or read book Moneyball: The Art of Winning an Unfair Game written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2004-03-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This delightfully written, lesson-laden book deserves a place of its own in the Baseball Hall of Fame." —Forbes Moneyball is a quest for the secret of success in baseball. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis follows the low-budget Oakland A's, visionary general manager Billy Beane, and the strange brotherhood of amateur baseball theorists. They are all in search of new baseball knowledge—insights that will give the little guy who is willing to discard old wisdom the edge over big money.

Build Your Reputation

Author : Rob Brown
Publisher : John Wiley & Sons
ISBN 13 : 1119274451
Total Pages : 272 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Build Your Reputation by : Rob Brown

Download or read book Build Your Reputation written by Rob Brown and published by John Wiley & Sons. This book was released on 2016-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

Online Reputation Management in Destination and Hospitality

Author : Riccardo Rialti
Publisher : Emerald Group Publishing
ISBN 13 : 1803823755
Total Pages : 257 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Online Reputation Management in Destination and Hospitality by : Riccardo Rialti

Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti and published by Emerald Group Publishing. This book was released on 2023-02-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

How to Win Friends and Influence People

Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Reputation by Design

Author : Colleen A Mcmahon
Publisher :
ISBN 13 : 9781792406706
Total Pages : pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Reputation by Design by : Colleen A Mcmahon

Download or read book Reputation by Design written by Colleen A Mcmahon and published by . This book was released on 2021-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who Cares Wins PDF eBook

Author : David Jones
Publisher : Pearson UK
ISBN 13 : 0273762982
Total Pages : 205 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Who Cares Wins PDF eBook by : David Jones

Download or read book Who Cares Wins PDF eBook written by David Jones and published by Pearson UK. This book was released on 2013-03-06 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Playing to Win

Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Game Theory

Author : Steve Tadelis
Publisher : Princeton University Press
ISBN 13 : 0691129088
Total Pages : 416 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Game Theory by : Steve Tadelis

Download or read book Game Theory written by Steve Tadelis and published by Princeton University Press. This book was released on 2013-01-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to game theory This comprehensive textbook introduces readers to the principal ideas and applications of game theory, in a style that combines rigor with accessibility. Steven Tadelis begins with a concise description of rational decision making, and goes on to discuss strategic and extensive form games with complete information, Bayesian games, and extensive form games with imperfect information. He covers a host of topics, including multistage and repeated games, bargaining theory, auctions, rent-seeking games, mechanism design, signaling games, reputation building, and information transmission games. Unlike other books on game theory, this one begins with the idea of rationality and explores its implications for multiperson decision problems through concepts like dominated strategies and rationalizability. Only then does it present the subject of Nash equilibrium and its derivatives. Game Theory is the ideal textbook for advanced undergraduate and beginning graduate students. Throughout, concepts and methods are explained using real-world examples backed by precise analytic material. The book features many important applications to economics and political science, as well as numerous exercises that focus on how to formalize informal situations and then analyze them. Introduces the core ideas and applications of game theory Covers static and dynamic games, with complete and incomplete information Features a variety of examples, applications, and exercises Topics include repeated games, bargaining, auctions, signaling, reputation, and information transmission Ideal for advanced undergraduate and beginning graduate students Complete solutions available to teachers and selected solutions available to students

Reputation

Author : Sara Shepard
Publisher : Penguin
ISBN 13 : 1524742902
Total Pages : 386 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Reputation by : Sara Shepard

Download or read book Reputation written by Sara Shepard and published by Penguin. This book was released on 2019-12-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this perfectly-paced new novel from Sara Shepard, the #1 New York Times bestselling author of Pretty Little Liars, the women of a tight-knit college town learn through gossip, scandal, betrayal, and even murder, who their neighbors and husbands really are. Aldrich University is rocked to its core when a hacker dumps 40,000 people's e-mails—the entire faculty, staff, students, alums—onto an easily searchable database. Rumors and affairs immediately leak, but things turn explosive when Kit Manning's handsome husband, Dr. Greg Strasser, is found murdered. Kit's sister, Willa, returns for the funeral, setting foot in a hometown she fled fifteen years ago, after a night she wishes she could forget. As an investigative reporter, Willa knows something isn't right about the night Greg was killed, and she's determined to find the truth. What she doesn't expect is that everyone has something to hide. And with a killer on the loose, Willa and Kit must figure out who killed Greg before someone else is murdered. Told from multiple points of view, Reputation is full of twists, turns, and shocking reveals. It's a story of intrigue, sabotage, and the secrets we keep—and how far we go to keep them hidden. Number one bestseller Sara Shepard is at the top of her game in this brand-new adult novel.

The 48 Laws of Power

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Building Web Reputation Systems

Author : Randy Farmer
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449388698
Total Pages : 340 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Building Web Reputation Systems by : Randy Farmer

Download or read book Building Web Reputation Systems written by Randy Farmer and published by "O'Reilly Media, Inc.". This book was released on 2010-03-04 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay