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Author : Kenneth Aubrey Kiley
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.F/5 ( download)
Download or read book The Radio and Television Audience Measurement Service of the A.C. Nielsen Company written by Kenneth Aubrey Kiley and published by . This book was released on 1957 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hugh Malcolm Beville
Publisher : Psychology Press
ISBN 13 : 9780805801743
Total Pages : 430 pages
Book Rating : 4.8/5 (17 download)
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Bernard H. Ober
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (31 download)
Download or read book Measuring Television's Audience written by Bernard H. Ober and published by . This book was released on 1960 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Myers
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (21 download)
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Balnaves
Publisher : A&C Black
ISBN 13 : 1849664617
Total Pages : 224 pages
Book Rating : 4.8/5 (496 download)
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Author : Karen Buzzard
Publisher : Taylor & Francis
ISBN 13 : 1136514791
Total Pages : 184 pages
Book Rating : 4.1/5 (365 download)
Download or read book Tracking the Audience written by Karen Buzzard and published by Taylor & Francis. This book was released on 2012-04-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.
Download or read book Nielsen Report on Television written by and published by . This book was released on 1998 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Buzzard
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Definition of the Audience in the History of Television Audience Research written by Karen Buzzard and published by . This book was released on 1985 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Research Foundation. Radio-Television Ratings Review Committee
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (555 download)
Download or read book Radio-TV Bibliography written by Advertising Research Foundation. Radio-Television Ratings Review Committee and published by . This book was released on 1954 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 2114 pages
Book Rating : 4.:/5 (319 download)
Download or read book Reports and Documents written by United States. Congress and published by . This book was released on with total page 2114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Bourdon
Publisher : Springer
ISBN 13 : 1137345101
Total Pages : 285 pages
Book Rating : 4.1/5 (373 download)
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Author : James Webster
Publisher : Routledge
ISBN 13 : 1135603421
Total Pages : 338 pages
Book Rating : 4.1/5 (356 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author : F. Leslie Smith
Publisher : Taylor & Francis
ISBN 13 : 1000938808
Total Pages : 879 pages
Book Rating : 4.0/5 (9 download)
Download or read book Perspectives on Radio and Television written by F. Leslie Smith and published by Taylor & Francis. This book was released on 2023-05-31 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
Author : United States. Congress. House
Publisher :
ISBN 13 :
Total Pages : 2348 pages
Book Rating : 4.3/5 (511 download)
Download or read book Report written by United States. Congress. House and published by . This book was released on with total page 2348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James G. Webster
Publisher : Routledge
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.X/5 (2 download)
Download or read book Ratings Analysis written by James G. Webster and published by Routledge. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
Author : National Association of Broadcasters. Special Test Survey Committee
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.M/5 ( download)
Download or read book A Plan for the Evaluation of Audience Measurement Methods written by National Association of Broadcasters. Special Test Survey Committee and published by . This book was released on 1951 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R.M. Reed
Publisher : Springer Science & Business Media
ISBN 13 : 146846521X
Total Pages : 635 pages
Book Rating : 4.4/5 (684 download)
Download or read book The Encyclopedia of Television, Cable, and Video written by R.M. Reed and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming.
