Author : David R. Yale
Publisher : McGraw Hill Professional
ISBN 13 : 0071612742
Total Pages : 465 pages
Book Rating : 4.0/5 (716 download)
Book Synopsis The Publicity Handbook, New Edition by : David R. Yale
Download or read book The Publicity Handbook, New Edition written by David R. Yale and published by McGraw Hill Professional. This book was released on 2001-05-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!