The Publicist

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Be Your Own Best Publicist

Author : Jessica Kleiman
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637241
Total Pages : 159 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Be Your Own Best Publicist by : Jessica Kleiman

Download or read book Be Your Own Best Publicist written by Jessica Kleiman and published by Red Wheel/Weiser. This book was released on 2011-01-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect "pitch" for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace. Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.

The Publicist's Plight (Rewritten Version of Harrison inc.)

Author : Hailey Allen
Publisher : Singapore New Reading Technology Pte Ltd
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Publicist's Plight (Rewritten Version of Harrison inc.) by : Hailey Allen

Download or read book The Publicist's Plight (Rewritten Version of Harrison inc.) written by Hailey Allen and published by Singapore New Reading Technology Pte Ltd. This book was released on with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leslie King is a publicist nestled in the heart of Los Angeles representing Garrett Harrison, president of Harrison Incorporated - one of the world's leading real estate and brokerage empires. Having had Garrett Harrison as her client for years, she has grown used to the uniformity in her job - not to mention the uniformity in her personal life... However, when Garrett Harrison shares the news of his retirement, Leslie's professional and personal life becomes anything but the harmonious routine she has grown used to. Sebastian Harrison - handsome Hollywood playboy and the youngest son of Garrett Harrison - enters Leslie's life in the most unusual of ways as she is asked to turn the King of Debauchery into a man fit and trusted enough to become the CEO of Harrison Incorporated. Even though Leslie vows to fulfill the expectations of the task handed to her, she soon discovers that Sebastian Harrison's past is darker and more complicated than what she has read and researched about him. Now, Leslie is caught between satisfying the expectations of her job description and helping the mysterious and twisted spirit that Sebastian Harrison possesses. Regardless of what choice she makes, Leslie knows that there is more to Sebastian Harrison than she could have ever prepared herself for.

The Publicist

Author : Christina George
Publisher : Createspace Independent Pub
ISBN 13 : 9781478247524
Total Pages : 226 pages
Book Rating : 4.2/5 (475 download)

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Book Synopsis The Publicist by : Christina George

Download or read book The Publicist written by Christina George and published by Createspace Independent Pub. This book was released on 2012-11-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one woman change an age-old institution like publishing? Probably not, but Kate Mitchell sure wants to try. As a publicist with a large, respected New York publishing house, Kate finds herself at the mercy of a broken publishing system, books that don't sell, and author egos that are often, well, as big as the island of Manhattan. Enter the star editor, MacDermott Ellis: Tall, handsome, charismatic, married, and ready to save the day. Then there's Allan Lavigne, once a revered author—now as forgotten as last year's bestsellers and his nephew Nick: Tall, gorgeous, sweet, single, and ready to sweep Kate off her feet. Kate wants to do the right thing but her hormones seem to be driving her decisions. As Kate tries to navigate the landmine of publicity, over-the-top author expectations, and the careful dance of “I'm sorry, your book isn't on the bestseller list this week,” she also finds authors who are painfully overlooked by a publisher wanting more sex, more celebrities, and more scandal.Welcome to the world of publishing. The ego has landed.

Leading Teams - 10 Challenges : 10 Solutions

Author : Elisabet Vinberg Hearn
Publisher : Pearson UK
ISBN 13 : 1292083115
Total Pages : 246 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Leading Teams - 10 Challenges : 10 Solutions by : Elisabet Vinberg Hearn

Download or read book Leading Teams - 10 Challenges : 10 Solutions written by Elisabet Vinberg Hearn and published by Pearson UK. This book was released on 2015-08-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading Teams is built on the authors’ experience of coaching 1,000+ team leaders in over 15 global corporations. They discovered the 10 common challenges holding teams back and the solutions to counter each one. There's a framework for how to lead a team-enhancement workshop. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Starmaker

Author : Jay Bernstein
Publisher : ECW/ORIM
ISBN 13 : 1770900438
Total Pages : 375 pages
Book Rating : 4.7/5 (79 download)

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Book Synopsis Starmaker by : Jay Bernstein

Download or read book Starmaker written by Jay Bernstein and published by ECW/ORIM. This book was released on 2011-10-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This memoir by the legendary publicist offers “an intimate glimpse into the best and the worst of the golden age of Hollywood” (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television producer. In addition to a behind-the-scenes look at several generations of show business and hard-hitting insights about how the industry changed over the decades, Bernstein also describes the relationships he had with stars and his notorious techniques, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. With the wisdom of experience and a sense of humor, this autobiography shares the intimate details of a fascinating Hollywood life.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Avalon High

Author : Meg Cabot
Publisher : Harper Collins
ISBN 13 : 0060755865
Total Pages : 308 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Avalon High by : Meg Cabot

Download or read book Avalon High written by Meg Cabot and published by Harper Collins. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avalon High seems like a typical high school, attended by typical students: There's Lance, the jock. Jennifer, the cheerleader. And Will, senior class president, quarterback, and all-around good guy. But not everybody at Avalon High is who they appear to be ... not even, as new student Ellie is about to discover, herself. What part does she play in the drama that is unfolding? What if the bizarre chain of events and coincidences she has pieced together means -- as with the court of King Arthur -- tragedy is fast approaching Avalon High? Worst of all, what if there's nothing she can do about it?

The Public Relations Writer's Handbook

Author : Merry Aronson
Publisher : John Wiley & Sons
ISBN 13 : 0787986313
Total Pages : 370 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis The Public Relations Writer's Handbook by : Merry Aronson

Download or read book The Public Relations Writer's Handbook written by Merry Aronson and published by John Wiley & Sons. This book was released on 2007-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Being Agile in Business

Author : Belinda Waldock
Publisher : FT Press
ISBN 13 : 1292083735
Total Pages : 179 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Being Agile in Business by : Belinda Waldock

Download or read book Being Agile in Business written by Belinda Waldock and published by FT Press. This book was released on 2015-06-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Public Relations Writer’s Handbook

Author : Whitney Lehmann
Publisher : Routledge
ISBN 13 : 1351261908
Total Pages : 293 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Public Relations Writer’s Handbook by : Whitney Lehmann

Download or read book The Public Relations Writer’s Handbook written by Whitney Lehmann and published by Routledge. This book was released on 2019-12-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

An Overview of the Public Relations Function

Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1606491008
Total Pages : 198 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis An Overview of the Public Relations Function by : Shannon A. Bowen

Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Mr. Lee's Publicity Book

Author : Ivy Ledbetter Lee
Publisher :
ISBN 13 : 9780999024522
Total Pages : 400 pages
Book Rating : 4.0/5 (245 download)

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Book Synopsis Mr. Lee's Publicity Book by : Ivy Ledbetter Lee

Download or read book Mr. Lee's Publicity Book written by Ivy Ledbetter Lee and published by . This book was released on 2017-06-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as ¿talkies¿ were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee¿s Publicity Book: A Citizen¿s Guide to Public Relations will also enjoy fascinating observations from some of today¿s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee¿s day and today, and also explore the progress, or lack thereof, in the public¿s comprehension of publicity¿s impact today.

This is PR

Author : Doug Newsom
Publisher :
ISBN 13 : 9780534563301
Total Pages : 436 pages
Book Rating : 4.5/5 (633 download)

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Book Synopsis This is PR by : Doug Newsom

Download or read book This is PR written by Doug Newsom and published by . This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Treat Me Like Dirt

Author : Liz Worth
Publisher : ECW Press
ISBN 13 : 1770410678
Total Pages : 385 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Treat Me Like Dirt by : Liz Worth

Download or read book Treat Me Like Dirt written by Liz Worth and published by ECW Press. This book was released on 2011 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published: Montreal: Bongo Beat, 2009.

What To Do Before Your Book Launch

Author : M.J. Rose
Publisher : Evil Eye Concepts, Incorporated
ISBN 13 : 1940887895
Total Pages : 97 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis What To Do Before Your Book Launch by : M.J. Rose

Download or read book What To Do Before Your Book Launch written by M.J. Rose and published by Evil Eye Concepts, Incorporated. This book was released on 2015-04-03 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

How Propaganda Became Public Relations

Author : Cory Wimberly
Publisher : Routledge
ISBN 13 : 1000753530
Total Pages : 289 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis How Propaganda Became Public Relations by : Cory Wimberly

Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.