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Author : Daniel Peter Stevens
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Psychological Impact of Negative Campaigns on the Electorate written by Daniel Peter Stevens and published by . This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Bruter
Publisher : Princeton University Press
ISBN 13 : 069120201X
Total Pages : 374 pages
Book Rating : 4.6/5 (912 download)
Download or read book Inside the Mind of a Voter written by Michael Bruter and published by Princeton University Press. This book was released on 2020-05-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look into the psychology of voters around the world, how voters shape elections, and how elections transform citizens and affect their lives Could understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for what they want but for what they believe is right based on roles they implicitly assume? Do elections make people cry? This book invites readers on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility. From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, Bruter and Harrison unveil insights into the conscious and subconscious sides of citizens’ psychology throughout a unique decade for electoral democracy. They highlight how citizens’ personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters’ psychology to trigger different emotions. Inside the Mind of a Voter radically shifts electoral science, moving away from implicitly institution-centric visions of behavior to understand elections from the point of view of voters.
Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author : Kim Fridkin
Publisher : Oxford University Press
ISBN 13 : 0190947594
Total Pages : 235 pages
Book Rating : 4.1/5 (99 download)
Download or read book Taking Aim at Attack Advertising written by Kim Fridkin and published by Oxford University Press. This book was released on 2019-04-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Author : Alessandro Nai
Publisher : ECPR Press
ISBN 13 : 1785521942
Total Pages : 482 pages
Book Rating : 4.7/5 (855 download)
Download or read book New Perspectives on Negative Campaigning written by Alessandro Nai and published by ECPR Press. This book was released on 2016-10-14 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election campaigns without attacks on the rival candidate's performance, policy propositions and traits simply do not exist. Negative campaigning makes up a substantial part of election campaigns around the world. Though heavily covered in election news, the practice is strongly disliked by political pundits, journalists and voters. Some are even concerned that negative campaigning damages democracy itself. Negative campaigning has inspired numerous scholars in recent decades. But much of the existing research examines the phenomenon only in the United States, and scholars disagree on how the practice should be defined and measured, which has resulted in open-ended conclusions about its causes and effects. This unique volume presents for the first time work examining negative campaigning in the US, Europe and beyond. It presents systematic literature overviews and new work that touches upon three fundamental questions: What is negative campaigning and can we measure it? What causes negative campaigning? And what are its effects?
Author : Stephen Ansolabehere
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.X/5 (2 download)
Download or read book Going Negative written by Stephen Ansolabehere and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Author : Daniel Peter Stevens
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Psychological Impact of Negative Campaigns on the Electorate written by Daniel Peter Stevens and published by . This book was released on 2002 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. Farrell
Publisher : Routledge
ISBN 13 : 1134520425
Total Pages : 240 pages
Book Rating : 4.1/5 (345 download)
Download or read book Do Political Campaigns Matter? written by David M. Farrell and published by Routledge. This book was released on 2003-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.
Author : Jens Koed Madsen
Publisher : Springer Nature
ISBN 13 : 3030221458
Total Pages : 395 pages
Book Rating : 4.0/5 (32 download)
Download or read book The Psychology of Micro-Targeted Election Campaigns written by Jens Koed Madsen and published by Springer Nature. This book was released on 2019-09-26 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 359 pages
Book Rating : 4.:/5 (661 download)
Download or read book Political Campaign written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-09-12 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of modern political campaigns with "Political Campaign," a crucial addition to the "Political Science" series. This book delves into how campaigns shape democracies, influence voter behavior, and impact electoral results. It offers invaluable insights for students, professionals, and enthusiasts into the art and science of political campaigning. 1: Political Campaign – Fundamentals of campaign structure, objectives, and their role in democracy. 2: Plurality Voting – Insights into plurality voting, its benefits, and impact on strategies. 3: Opinion Poll – The role of opinion polls in shaping campaign strategies and outcomes. 4: Voter Turnout – Factors affecting voter turnout and its implications for campaigns. 5: Direct Election – Analysis of direct elections and their impact on campaign dynamics. 6: Negative Campaigning – Tactics and consequences of negative campaigning on public perception. 7: Canvassing – Strategies for effective canvassing and mobilizing voter support. 8: Attack Ad – Use of attack ads, their psychological impact, and effectiveness. 9: Get Out The Vote – Strategies and importance of get-out-the-vote efforts. 10: Campaign Advertising – Various forms of campaign advertising and their effectiveness. 11: Hispanic and Latino Americans in Politics – Influence of Hispanic and Latino Americans on campaigns. 12: Voter Turnout in United States Presidential Elections – Trends and factors affecting presidential election turnout. 13: Elections in Minnesota – Unique aspects of Minnesota’s electoral processes and strategies. 14: United States Presidential Election – Complexities of presidential campaigns and electoral success factors. 15: Latino Vote – The growing importance of the Latino vote in campaigns. 16: Voting Behavior – Psychological and social factors influencing voting behavior and strategies. 17: Sexism in American Political Elections – Challenges and effects of sexism in campaigns. 18: Economic Voting – Role of economic conditions in shaping voter preferences. 19: Social Media in the 2020 United States Presidential Election – Impact of social media on modern campaigns. 20: Political Cognition – Cognitive psychology’s role in campaign strategies and voter decisions. 21: Voter Turnout in the European Parliament Elections – Trends and strategies in European elections. "Political Campaign" is more than a book; it's an investment in understanding political strategy and voter engagement. Enhance your knowledge in political science with this comprehensive guide.
Author : Kyle Mattes
Publisher : University of Chicago Press
ISBN 13 : 022620216X
Total Pages : 270 pages
Book Rating : 4.2/5 (262 download)
Download or read book The Positive Case for Negative Campaigning written by Kyle Mattes and published by University of Chicago Press. This book was released on 2014 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades the conventional wisdom has been that voters hate negative campaigning. Some have even argued that it can be a deterrent to voting at all. "The Positive Case for Negative Campaigning "shows that negativity in campaigns is not only necessary, but is also often viewed as acceptable by voters themselves. The most comprehensive treatment to date of negativity in campaigns, Mattes and Redlawsk s book attacks the subject using a host of different approaches, including formal models, survey research, and laboratory experiments. The ability of candidates to go on the attack and to explicitly focus on information that otherwise would not be revealed, provides voters with more and fuller information than they would have otherwise had. At the same time, the authors find that voters can and do accept negativity as a legitimate part of the political environment. Much of their supposed dislike can be explained by how survey questions are worded. Voters responses to negativity vary greatly and can be better explained by the content and believability of the ads than simply by whether the ads are negative. All told, Mattes and Redlawsk make an original and compelling case that voters are not as negative about negativity as previously believed, as well as for its positive benefits in political campaigning."
Author : Frank Biocca
Publisher : Routledge
ISBN 13 : 1135437297
Total Pages : 390 pages
Book Rating : 4.1/5 (354 download)
Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2013-12-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Author : Richard R. Lau
Publisher : Rowman & Littlefield
ISBN 13 : 9780742527324
Total Pages : 194 pages
Book Rating : 4.5/5 (273 download)
Download or read book Negative Campaigning written by Richard R. Lau and published by Rowman & Littlefield. This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
Author : David Mark
Publisher : Rowman & Littlefield
ISBN 13 : 9780742545007
Total Pages : 298 pages
Book Rating : 4.5/5 (45 download)
Download or read book Going Dirty written by David Mark and published by Rowman & Littlefield. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.
Author : Ilka Kreimendahl
Publisher : GRIN Verlag
ISBN 13 : 3638214273
Total Pages : 27 pages
Book Rating : 4.6/5 (382 download)
Download or read book Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections written by Ilka Kreimendahl and published by GRIN Verlag. This book was released on 2003-08-29 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.
Author : Stephen Ansolabehere
Publisher :
ISBN 13 : 9780029007327
Total Pages : 243 pages
Book Rating : 4.0/5 (73 download)
Download or read book Going Negative written by Stephen Ansolabehere and published by . This book was released on 1995 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Author : Kim Fridkin Kahn
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (394 download)
Download or read book Negative Advertising and an Informed Electorate written by Kim Fridkin Kahn and published by . This book was released on 1998 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
