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Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866162
Total Pages : 96 pages
Book Rating : 4.9/5 (678 download)
Download or read book The Prospect Relationship Ladder written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Krumroy
Publisher :
ISBN 13 : 9780970000002
Total Pages : 0 pages
Book Rating : 4.0/5 ( download)
Download or read book The Prospect Relationship Ladder: The Little Book of Big Secrets for Getting More Appointments written by Robert E. Krumroy and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcus Schaller
Publisher : McGraw Hill Professional
ISBN 13 : 0071479090
Total Pages : 128 pages
Book Rating : 4.0/5 (714 download)
Download or read book The Lead Ladder written by Marcus Schaller and published by McGraw Hill Professional. This book was released on 2006 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to attract more clients? Create more business? Make more sales? This refreshing book offers a step-by-step formula for attracting viable clients; generating higher sales while reducing advertising and marketing costs and wasted effort. --
Author : Ian Gordon
Publisher : John Wiley & Sons
ISBN 13 : 1118255852
Total Pages : 227 pages
Book Rating : 4.1/5 (182 download)
Download or read book Managing the New Customer Relationship written by Ian Gordon and published by John Wiley & Sons. This book was released on 2013-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866197
Total Pages : 94 pages
Book Rating : 4.9/5 (678 download)
Download or read book Prospecting Made Easy written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2011-10 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136420908
Total Pages : 394 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 06/07 Marketing Fundamentals written by Frank Withey and published by Routledge. This book was released on 2007-07-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author : Roger Palmer
Publisher : Routledge
ISBN 13 : 113638331X
Total Pages : 392 pages
Book Rating : 4.1/5 (363 download)
Download or read book Managing Marketing written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Author : Adrian Payne
Publisher : Routledge
ISBN 13 : 1136400184
Total Pages : 464 pages
Book Rating : 4.1/5 (364 download)
Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Author : Francis Buttle
Publisher : SAGE
ISBN 13 : 1849206767
Total Pages : 215 pages
Book Rating : 4.8/5 (492 download)
Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1445376199
Total Pages : 289 pages
Book Rating : 4.4/5 (453 download)
Download or read book CIM Professional Diploma written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.
Author : Geoff Lancaster
Publisher : Routledge
ISBN 13 : 0750685468
Total Pages : 406 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Fundamentals 2007-2008 written by Geoff Lancaster and published by Routledge. This book was released on 2007 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136419497
Total Pages : 406 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook Marketing Fundamentals 07/08 written by Frank Withey and published by Routledge. This book was released on 2013-05-13 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : David Barnes
Publisher : Psychology Press
ISBN 13 : 9780415238618
Total Pages : 240 pages
Book Rating : 4.2/5 (386 download)
Download or read book Understanding Business written by David Barnes and published by Psychology Press. This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.
Author : Helen Peck
Publisher : Taylor & Francis
ISBN 13 : 1136369023
Total Pages : 526 pages
Book Rating : 4.1/5 (363 download)
Download or read book Relationship Marketing written by Helen Peck and published by Taylor & Francis. This book was released on 2013-06-17 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Author : Jeffrey Word
Publisher : John Wiley & Sons
ISBN 13 : 0470528346
Total Pages : 305 pages
Book Rating : 4.4/5 (75 download)
Download or read book Business Network Transformation written by Jeffrey Word and published by John Wiley & Sons. This book was released on 2009-08-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to defend themselves against commoditization and disruptive innovation, leading companies are now gaining competitive advantage through networked business models and tapping into talent from outside their company. Rather than implementing rigid "built-to-last" processes, organizations are now constructing more fluid "built-to-adapt" networks in which each member focuses on its differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest. With contributions by the biggest names in business network transformation, this book offers cutting edge research and an in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT. The book also provides practical guidance for successfully engaging in BNT, and is filled with illustrative case studies from some of the world’s largest and most successful companies. It contains the vital information business leaders need to enable their companies to deliver faster innovation to customers at lower cost by sharing investments, assets, and ideas across their business networks. An essential resource for all business leaders, Business Network Transformation shows how to transform any business network to achieve competitive advantage and increase the bottom line. Contributors include Geoffrey Moore, Philip Lay, Marco Iansiti, Mohan Sawhney, Ranjay Gulati, David Kletter, Venkat Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall Russell, Henry Chesbrough, Jeffrey Dyer, and Andrew McAfee.
Author : Ronald V. White
Publisher : Cambridge University Press
ISBN 13 : 0521709091
Total Pages : 295 pages
Book Rating : 4.5/5 (217 download)
Download or read book From Teacher to Manager written by Ronald V. White and published by Cambridge University Press. This book was released on 2008-10-02 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a handbook for managers of language teaching organizations such as Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It provides an introduction to key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. This book is also suitable for candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM).
Author : Adrian Payne
Publisher : Cambridge University Press
ISBN 13 : 1107014964
Total Pages : 547 pages
Book Rating : 4.1/5 (7 download)
Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
