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The Promotion And Marketing Of Human Resource Management
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Book Synopsis The Promotion and Marketing of Human Resource Management by : Dr. Arbab Akanda
Download or read book The Promotion and Marketing of Human Resource Management written by Dr. Arbab Akanda and published by AuthorHouse. This book was released on 2016-02-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.
Book Synopsis Marketing and Human Resource Management: T. Y. B.Com by : Matthew
Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra
Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Human Resource Management Practices for Promoting Sustainability by : Atiku, Sulaiman Olusegun
Download or read book Human Resource Management Practices for Promoting Sustainability written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2020-09-18 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of climate change, responsible business practices and ecological modernization become essential tools for the promotion of sustainability. Due to the current level of demand for eco-friendly products and services, there is a need for green training and green human resource development to support green creativity and eco-innovation for sustainability. By incorporating green initiatives into human resource practices, organizations can maintain a positive impact on the environment. With a full understanding of sustainable business practices, positive impacts on the environmental management field become easier to produce. Human Resource Management Practices for Promoting Sustainability is a pivotal reference source that explores the incorporation of green initiatives into all aspects of human resource management practices in a variety of industries. The book delivers a discussion on green human capital, collective green intelligence, and competencies that are essential to cope with the challenges in Industry 4.0. It also provides a basis for green recruitment and selection processes as a way of promoting pro-environmental behavior in the labor markets. While highlighting a broad range of topics including employee relations, knowledge management, and recruitment, this book is ideally designed for executives, entrepreneurs, human resource managers, academicians, researchers, and students. The book is also suitable for conventional and corporate universities looking to meet sustainable development goals as well as policymakers as it provides a guideline in designing and implementing green creativity and eco-innovation based on a wide range of global issues confronting sustainability in the Fourth Industrial Revolution.
Book Synopsis Internal Marketing by : Pervaiz K. Ahmed
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Book Synopsis The Realities of Management Promotion by : Marian N. Ruderman
Download or read book The Realities of Management Promotion written by Marian N. Ruderman and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
Book Synopsis Principles of Marketing and Human Resource Management by : Hitesh S. Viramgami
Download or read book Principles of Marketing and Human Resource Management written by Hitesh S. Viramgami and published by . This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management and Human resource management are the fundamental functional areas of management. Presently marketing management and human resource management are largely recognized as the key to rapid industrial and economic development of the country as well as the welfare and progress of mankind. The book is divided into two sections: first section deals with Marketing Management and second section deals with Human Resource Management. Marketing Management section is divided into 9 chapters, covering topics related with Concept of Marketing, Marketing Mix, Market Demand and Forecasting, Market Segmentation, Consumer Behavior, Product, Branding, Packaging and Advertising. Human Resource Management section is divided into 8 chapters, covering topics related with concept of Personnel Management, Human Resource Management, Recruitment and Selection, Induction, Promotion, Transfer, Demotion, Discharge, Employee Training, Performance Appraisal, Employee Grievances and Labor Turnover. This book analyse theories and concepts in the India context -- About the book.
Book Synopsis HR Marketing From Job Advertising to Employer Branding by : Julia Wimmers
Download or read book HR Marketing From Job Advertising to Employer Branding written by Julia Wimmers and published by GRIN Verlag. This book was released on 2009-10 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
Book Synopsis Interrelated role played by Marketing, Operations & Human Resources Functions by : Junaid Javaid
Download or read book Interrelated role played by Marketing, Operations & Human Resources Functions written by Junaid Javaid and published by GRIN Verlag. This book was released on 2014-09-23 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn’t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers’ needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company’s customers’ needs. Importantly, the companies’ top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).
Book Synopsis DSSSB PGT Commerce Human Resource Management & Marketing Management Book by : Daniel Robert
Download or read book DSSSB PGT Commerce Human Resource Management & Marketing Management Book written by Daniel Robert and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Human Resource Management Essentials You Always Wanted To Know by : Jaquina Gilbert
Download or read book Human Resource Management Essentials You Always Wanted To Know written by Jaquina Gilbert and published by Vibrant Publishers. This book was released on 2020-05-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Book Synopsis HR Marketing. From Job Advertising to Employer Branding by :
Download or read book HR Marketing. From Job Advertising to Employer Branding written by and published by GRIN Verlag. This book was released on 2018-06-25 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 2,3, University of applied sciences, Munich, language: English, abstract: This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees. The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular. Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.
Book Synopsis Global Marketing and Global Human Resources Management - Internationale Unternehmensführung by : Lena Schmidtmann
Download or read book Global Marketing and Global Human Resources Management - Internationale Unternehmensführung written by Lena Schmidtmann and published by GRIN Verlag. This book was released on 2008-04 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult barriers for this process is cultural values and norms of civilisations. Despite of process of market and production globalization and as of world modernisation that could guide to universal civilisation, the countries are different, because their evolution process and culture are different. Even if there is no reason to think, that these differences bring to conflict between civilisations in future, it is necessary to know, that making contact between various cultural societies demands great effort. In following paper we will discuses about a global marketing management, a new-product development and implementation at the global market, and also about global human resources management. We will illustrate some aspects to which a manager of an international firm must do attention doing business. We look at such elements, which constitute a firm's global managing such as: brands and their attributes, distribution system, exactly said, differences in distribution system, then we look at principal facts challenging a new-product development. Each product must be viewed in light of how it is perceived by each culture with which it comes in contact. An established product in one culture may be considered an innovation in another is critical in planning and developing consumer products for foreign markets. If we will discuss about managing functions, we will examine also global human resource management.
Book Synopsis Human Resource Marketing. From Job Advertising to Employer Branding by : Thomas Mayer
Download or read book Human Resource Marketing. From Job Advertising to Employer Branding written by Thomas Mayer and published by GRIN Verlag. This book was released on 2015-09-22 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: This paper describes the change in Human Resource Marketing from classical, established Job Advertisement to a relatively novel complementary approach, called Employer Branding. The work will discuss common vehicles of Job Advertisement utilized in the past and today and then advance to define and describe the process of Employer Branding used by companies and institutions to cope with the challenges comprised in the 21st Century labor market. The findings documented in this work are important to better understand mechanisms of HR-Marketing and the connection between internal and external branding and its implications on not only recruitment, but also on motivation, engagement and retention of current and prospective employees. “This generation will turn employment-culture inside out radically” Anders Parment, a lecturer at Stockholm Business School stated. The quote is aimed at Generation-Y. Generation-Y, defined as being born in the 1980s and 1990s, is increasingly represented in the labor-market, displacing the previous generation of „Baby-Boomers‟2 who were born in the time following WWII. This work will look at means of job advertising that worked well with the Baby-Boomers and go on to show how HR-Marketing is changing in order to satisfy the needs of this new generation which grew up with digital-media and social networks.
Book Synopsis Meeting the Challenge of Human Resource Management by : Vernon D. Miller
Download or read book Meeting the Challenge of Human Resource Management written by Vernon D. Miller and published by Routledge. This book was released on 2014-07-11 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: While communicating is a vital skill for managers at all organizational levels and in all functional areas, human resource managers are expected to be especially adept communicators, given the important interpersonal component of their roles. Practitioners and scholars alike stand to benefit from incorporating an updated and more nuanced view of communication theory and practice into standard human resource management practices. This book compiles readings by thought leaders in human resource management and communication, exploring the intersection of interests, theories, and perspectives from the two fields to highlight new opportunities for research and practice. In addition to covering the foundations of strategic human resource management, the book: offers a critical review of the research literature on topics including recruitment, selection, performance management, compensation, and development uses a communication perspective to analyze the impact of corporate strategy on human resource systems investigates the key human resource management topic of the relationship between a company's human capital and its effectiveness directly discusses the implications of communication literature for human resource management practice Written at the cross-section of two established and critcally linked fields, this book is a must-have for graduate human resource management and organizational communication students, as well as for high-level human resource management practitioners.
Book Synopsis Investigating the Relevance of Human Resource Management in Marketing of Services by : H. Bansal
Download or read book Investigating the Relevance of Human Resource Management in Marketing of Services written by H. Bansal and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
