The Promise Of Social Marketing

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The Promise of Social Marketing

Author : Chahid Fourali
Publisher : Routledge
ISBN 13 : 1317018842
Total Pages : 209 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Promise of Social Marketing by : Chahid Fourali

Download or read book The Promise of Social Marketing written by Chahid Fourali and published by Routledge. This book was released on 2016-07-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

The Promise of Social Marketing

Author : Chahid Fourali
Publisher : Routledge
ISBN 13 : 1317018850
Total Pages : 164 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Promise of Social Marketing by : Chahid Fourali

Download or read book The Promise of Social Marketing written by Chahid Fourali and published by Routledge. This book was released on 2016-07-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Unlocking the Promise and Potential of Online Income

Author : Sunil Kumar Saini
Publisher : Sunil Kumar Saini
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the Promise and Potential of Online Income by : Sunil Kumar Saini

Download or read book Unlocking the Promise and Potential of Online Income written by Sunil Kumar Saini and published by Sunil Kumar Saini. This book was released on 2023-04-27 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlocking the Promise and Potential of Online Income" is a book title that suggests the book is about exploring the opportunities and potential for generating income online. The book likely offers insights, strategies, and practical tips for making money through various online channels such as e-commerce, online courses, digital products, and affiliate marketing. The book could also cover topics such as creating a successful online business, building an online presence, attracting customers, and scaling up income streams. Overall, the book seems to be geared towards people who want to leverage the power of the internet to create a sustainable income and achieve financial independence.

The Promise to the One

Author : Jason Hewlett
Publisher : Sound Wisdom
ISBN 13 : 1640951946
Total Pages : 159 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The Promise to the One by : Jason Hewlett

Download or read book The Promise to the One written by Jason Hewlett and published by Sound Wisdom. This book was released on 2020-05-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The greatest joy and fulfillment are within your reach, but they require an enduring Promise to The One…someone you might not expect. It’s not your boss, your spouse, your children, or others—no, the ultimate commitment is The Promise you make to yourself to discover your purpose and gifts and share them with the world. Everyone has been hurt or negatively impacted by broken promises. Promise-breaking and a lack of integrity are symptomatic of the most chronic illness faced by society today. Even though many leadership courses and ethics programs tout “integrity” as a buzzword, few of us are really assessing our own values unless someone calls us out on a discrepancy. But even when others don’t catch on to the façade, when our values aren’t in alignment with our actions and when our actions aren’t consonant with our gifts and passions, we’re left feeling isolated, drained, and depressed. No recognition or acceptance from others can fill the void in the same way as when you keep a Promise to yourself and actually follow through on it. The Promise is the highest level of engagement we commit to in any experience. The Promise is greater than a goal—it’s a sacred commitment. It’s complete dedication to identifying your Signature Moves—the unique talents you’ve been given that, when developed and used to better others’ lives, make you a Legendary Leader. What choices do you make when no one is watching? How do you approach a decision that requires you to let either yourself or someone else down? How do you stay committed to your values, even when the less-rewarding path is more convenient? A renowned speaker and performer who has helped audiences worldwide appreciate what accountability really means, Jason Hewlett shares his program for self-discovery and taking ownership of your gifts in The Promise to The One. His unique three-step method—IDENTIFY • CLARIFY • MAGNIFY—will enable you to pinpoint your strengths, shape them into an identity to which you commit, and develop them so that they can improve others’ lives as well as your own. Filled with Jason’s signature wit and vulnerability as well as actionable exercises, this book will help you refine your character and reach your dreams through the power of kept Promises. Start your journey to living a life of Promise Making and Keeping…beginning with The Promise to The One.

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Social Marketing for Public Health

Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

The Palgrave Encyclopedia of Social Marketing

Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9783030210403
Total Pages : 1500 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis The Palgrave Encyclopedia of Social Marketing by :

Download or read book The Palgrave Encyclopedia of Social Marketing written by and published by Palgrave Macmillan. This book was released on 2021-03-29 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. Reflecting new developments as well as the state of the art, this Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. Three sections provide a clear outline of: Conceptual and procedural tools, such as ethics, evaluation and key thinkers; Social marketing techniques and interventions, including social media, digital campaigns and storytelling; Varieties of applications of social marketing, such as health, inequality and crime. With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.

The SAGE Handbook of Social Marketing

Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 1473971675
Total Pages : 773 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Social Media Playbook for Business

Author : Tom Funk
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386277
Total Pages : 276 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Social Media Playbook for Business by : Tom Funk

Download or read book Social Media Playbook for Business written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2011-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466686154
Total Pages : 2337 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media and Networking: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Social Media and Networking: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Cutting-Edge Technologies and Social Media Use in Higher Education

Author : Benson, Vladlena
Publisher : IGI Global
ISBN 13 : 146665175X
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cutting-Edge Technologies and Social Media Use in Higher Education by : Benson, Vladlena

Download or read book Cutting-Edge Technologies and Social Media Use in Higher Education written by Benson, Vladlena and published by IGI Global. This book was released on 2014-02-28 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--

The Zen of Social Media Marketing

Author : Shama Hyder Kabani
Publisher : BenBella Books
ISBN 13 : 1937856151
Total Pages : 273 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis The Zen of Social Media Marketing by : Shama Hyder Kabani

Download or read book The Zen of Social Media Marketing written by Shama Hyder Kabani and published by BenBella Books. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.

Implications of Social Media Use in Personal and Professional Settings

Author : Benson, Vladlena
Publisher : IGI Global
ISBN 13 : 1466674024
Total Pages : 362 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Implications of Social Media Use in Personal and Professional Settings by : Benson, Vladlena

Download or read book Implications of Social Media Use in Personal and Professional Settings written by Benson, Vladlena and published by IGI Global. This book was released on 2014-12-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.

The Invisible Promise

Author : Harry Beckwith
Publisher : BenBella Books
ISBN 13 : 1637741936
Total Pages : 223 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The Invisible Promise by : Harry Beckwith

Download or read book The Invisible Promise written by Harry Beckwith and published by BenBella Books. This book was released on 2022-10-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That’s where The Invisible Promise comes in.

Social Marketing

Author : Philip Kotler
Publisher : SAGE
ISBN 13 : 1412956471
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing by : Philip Kotler

Download or read book Social Marketing written by Philip Kotler and published by SAGE. This book was released on 2008 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.