The Privacy Paradox In The Context Of Social Media And Its Impact On The Online Advertising Industry

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Privacy Online

Author : Sabine Trepte
Publisher : Springer Science & Business Media
ISBN 13 : 3642215211
Total Pages : 267 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Privacy Online by : Sabine Trepte

Download or read book Privacy Online written by Sabine Trepte and published by Springer Science & Business Media. This book was released on 2011-07-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

The New Advertising

Author : Valerie K. Jones
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 697 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis The New Advertising by : Valerie K. Jones

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Big Data and Decision-Making

Author : Anna Visvizi
Publisher : Emerald Group Publishing
ISBN 13 : 1803825537
Total Pages : 253 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Big Data and Decision-Making by : Anna Visvizi

Download or read book Big Data and Decision-Making written by Anna Visvizi and published by Emerald Group Publishing. This book was released on 2023-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data and Decision-Making: Applications and Uses in the Public and Private Sector breaks down the concept of big data to reveal how it has become integrated into the fabric of both public and private domains, as well as how its value can ultimately be exploited.

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Author : Tobias Röding
Publisher : Springer Nature
ISBN 13 : 3658405546
Total Pages : 255 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Technology-Oriented Customer Touchpoints in Context of Services in Retailing by : Tobias Röding

Download or read book Technology-Oriented Customer Touchpoints in Context of Services in Retailing written by Tobias Röding and published by Springer Nature. This book was released on 2023-01-10 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

The SAGE Handbook of Digital Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786460
Total Pages : 670 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Sustainable Career Development in the Turbulent, Boundaryless and Internet Age

Author : Shih-Chih Chen
Publisher : Frontiers Media SA
ISBN 13 : 283255167X
Total Pages : 344 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Sustainable Career Development in the Turbulent, Boundaryless and Internet Age by : Shih-Chih Chen

Download or read book Sustainable Career Development in the Turbulent, Boundaryless and Internet Age written by Shih-Chih Chen and published by Frontiers Media SA. This book was released on 2024-07-22 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the impact of globalization and intensification of information technology, the ideas and practices of enterprise management are also changing rapidly nowadays. A practice that was incompletely unheard of yesterday may soon become a model for everyone to learn from tomorrow. The development of information technology has blurred the boundaries between work and non-work, and employees today have more options to work from home. At the same time, the family structure has also become more diversified, with different types of income structures, bringing many possibilities for work and family care models. In addition, the government’s social policies, such as school-to-work transitional regulations and the extended retirement age, suggest that people today may face a quite different labor market situation, compared to other generations. As individuals are facing longer and more complicated working life, it is very important to ensure their long-term employability by creating a healthy and successful career.

Privacy and Identity Management for Life

Author : Jan Camenisch
Publisher : Springer Science & Business Media
ISBN 13 : 3642203175
Total Pages : 518 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Privacy and Identity Management for Life by : Jan Camenisch

Download or read book Privacy and Identity Management for Life written by Jan Camenisch and published by Springer Science & Business Media. This book was released on 2011-07-07 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the PrimeLife EU project, a book will contain the main research results. It will address primarily researchers. In addition to fundamental research it will contain description of best practice solutions.

Privacy in Context

Author : Helen Nissenbaum
Publisher : Stanford University Press
ISBN 13 : 0804772894
Total Pages : 304 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Privacy in Context by : Helen Nissenbaum

Download or read book Privacy in Context written by Helen Nissenbaum and published by Stanford University Press. This book was released on 2009-11-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy is one of the most urgent issues associated with information technology and digital media. This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information. Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.

Data and Applications Security and Privacy XXXIV

Author : Anoop Singhal
Publisher : Springer Nature
ISBN 13 : 3030496694
Total Pages : 405 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Data and Applications Security and Privacy XXXIV by : Anoop Singhal

Download or read book Data and Applications Security and Privacy XXXIV written by Anoop Singhal and published by Springer Nature. This book was released on 2020-06-18 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 34th Annual IFIP WG 11.3 Conference on Data and Applications Security and Privacy, DBSec 2020, held in Regensburg, Germany, in June 2020.* The 14 full papers and 8 short papers presented were carefully reviewed and selected from 39 submissions. The papers present high-quality original research from academia, industry, and government on theoretical and practical aspects of information security. They are organized in topical sections named network and cyber-physical systems security; information flow and access control; privacy-preserving computation; visualization and analytics for security; spatial systems and crowdsourcing security; and secure outsourcing and privacy. *The conference was held virtually due to the COVID-19 pandemic.

Security and Privacy From a Legal, Ethical, and Technical Perspective

Author : Christos Kalloniatis
Publisher : BoD – Books on Demand
ISBN 13 : 1838812059
Total Pages : 226 pages
Book Rating : 4.8/5 (388 download)

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Book Synopsis Security and Privacy From a Legal, Ethical, and Technical Perspective by : Christos Kalloniatis

Download or read book Security and Privacy From a Legal, Ethical, and Technical Perspective written by Christos Kalloniatis and published by BoD – Books on Demand. This book was released on 2020-09-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and realizing the security and privacy challenges for information systems is a very critical and demanding task for both software engineers and developers to design and implement reliable and trustworthy information systems. This book provides novel contributions and research efforts related to security and privacy by shedding light on the legal, ethical, and technical aspects of security and privacy. This book consists of 12 chapters divided in three groups. The first contains works that discuss the ethical and legal aspects of security and privacy, the second contains works that focus more on the technical aspects of security and privacy, and the third contains works that show the applicability of various solutions in the aforementioned fields. This book is perfect for both experienced readers and young researchers that wish to read about the various aspects of security and privacy.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The International Encyclopedia of Digital Communication and Society, 3 Volume Set

Author : Charles Steinfield
Publisher : John Wiley & Sons
ISBN 13 : 1118290747
Total Pages : 1024 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The International Encyclopedia of Digital Communication and Society, 3 Volume Set by : Charles Steinfield

Download or read book The International Encyclopedia of Digital Communication and Society, 3 Volume Set written by Charles Steinfield and published by John Wiley & Sons. This book was released on 2015-02-17 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Digital Communication and Society offers critical assessments of theoretical and applied research on digitally-mediated communication, a central area of study in the 21st century. Unique for its emphasis on digital media and communication and for its use of business and management perspectives, in addition to cultural, developmental, political and sociological perspectives Entries are written by scholars and some practitioners from around the world, with exceptional depth and international scope of coverage in five themes: Social Media, Commercial Applications, Online Gaming, Law and Policy, and Information and Communicative Technology for Development Features leading research in the fields of Media and Communication Studies, Internet Studies, Journalism Studies, Law and Policy Studies, Science, Technology and Innovation Studies, and many more Organized in an accessible A-Z format with over 150 entries on key topics ranging from 2,000 to 10,000 words Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com

Media Management Matters

Author : Ulrike Rohn
Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 246 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Media Management Matters by : Ulrike Rohn

Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Privacy as Trust

Author : Ari Ezra Waldman
Publisher :
ISBN 13 : 1107186005
Total Pages : 219 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Privacy as Trust by : Ari Ezra Waldman

Download or read book Privacy as Trust written by Ari Ezra Waldman and published by . This book was released on 2018-03-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposes a new way of thinking about information privacy that leverages law to protect disclosures in contexts of trust.

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Strategic System Assurance and Business Analytics

Author : P. K. Kapur
Publisher : Springer Nature
ISBN 13 : 9811536473
Total Pages : 603 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Strategic System Assurance and Business Analytics by : P. K. Kapur

Download or read book Strategic System Assurance and Business Analytics written by P. K. Kapur and published by Springer Nature. This book was released on 2020-06-19 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically examines and quantifies industrial problems by assessing the complexity and safety of large systems. It includes chapters on system performance management, software reliability assessment, testing, quality management, analysis using soft computing techniques, management analytics, and business analytics, with a clear focus on exploring real-world business issues. Through contributions from researchers working in the area of performance, management, and business analytics, it explores the development of new methods and approaches to improve business by gaining knowledge from bulk data. With system performance analytics, companies are now able to drive performance and provide actionable insights for each level and for every role using key indicators, generate mobile-enabled scorecards, time series-based analysis using charts, and dashboards. In the current dynamic environment, a viable tool known as multi-criteria decision analysis (MCDA) is increasingly being adopted to deal with complex business decisions. MCDA is an important decision support tool for analyzing goals and providing optimal solutions and alternatives. It comprises several distinct techniques, which are implemented by specialized decision-making packages. This book addresses a number of important MCDA methods, such as DEMATEL, TOPSIS, AHP, MAUT, and Intuitionistic Fuzzy MCDM, which make it possible to derive maximum utility in the area of analytics. As such, it is a valuable resource for researchers and academicians, as well as practitioners and business experts.