The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668174865
Total Pages : 20 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry by : Tanya Boguslavskaya

Download or read book The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry written by Tanya Boguslavskaya and published by GRIN Verlag. This book was released on 2016-03-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Big Data and Decision-Making

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Publisher : Emerald Group Publishing
ISBN 13 : 1803825537
Total Pages : 253 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Big Data and Decision-Making by : Anna Visvizi

Download or read book Big Data and Decision-Making written by Anna Visvizi and published by Emerald Group Publishing. This book was released on 2023-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data and Decision-Making: Applications and Uses in the Public and Private Sector breaks down the concept of big data to reveal how it has become integrated into the fabric of both public and private domains, as well as how its value can ultimately be exploited.

Strategic System Assurance and Business Analytics

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Publisher : Springer Nature
ISBN 13 : 9811536473
Total Pages : 603 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Strategic System Assurance and Business Analytics by : P. K. Kapur

Download or read book Strategic System Assurance and Business Analytics written by P. K. Kapur and published by Springer Nature. This book was released on 2020-06-19 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically examines and quantifies industrial problems by assessing the complexity and safety of large systems. It includes chapters on system performance management, software reliability assessment, testing, quality management, analysis using soft computing techniques, management analytics, and business analytics, with a clear focus on exploring real-world business issues. Through contributions from researchers working in the area of performance, management, and business analytics, it explores the development of new methods and approaches to improve business by gaining knowledge from bulk data. With system performance analytics, companies are now able to drive performance and provide actionable insights for each level and for every role using key indicators, generate mobile-enabled scorecards, time series-based analysis using charts, and dashboards. In the current dynamic environment, a viable tool known as multi-criteria decision analysis (MCDA) is increasingly being adopted to deal with complex business decisions. MCDA is an important decision support tool for analyzing goals and providing optimal solutions and alternatives. It comprises several distinct techniques, which are implemented by specialized decision-making packages. This book addresses a number of important MCDA methods, such as DEMATEL, TOPSIS, AHP, MAUT, and Intuitionistic Fuzzy MCDM, which make it possible to derive maximum utility in the area of analytics. As such, it is a valuable resource for researchers and academicians, as well as practitioners and business experts.

Social Media Strategies for Tourism Interactivity

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 367 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Social Media Strategies for Tourism Interactivity by : Ramos, Célia M.Q.

Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

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Publisher : Springer Nature
ISBN 13 : 3658405546
Total Pages : 255 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Technology-Oriented Customer Touchpoints in Context of Services in Retailing by : Tobias Röding

Download or read book Technology-Oriented Customer Touchpoints in Context of Services in Retailing written by Tobias Röding and published by Springer Nature. This book was released on 2023-01-10 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

Media Management Matters

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Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 239 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Media Management Matters by : Ulrike Rohn

Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

The SAGE Handbook of Marketing Ethics

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Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Advancing Methods for Psychological Assessment Across Borders

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889459489
Total Pages : 212 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Advancing Methods for Psychological Assessment Across Borders by : Kai Ruggeri

Download or read book Advancing Methods for Psychological Assessment Across Borders written by Kai Ruggeri and published by Frontiers Media SA. This book was released on 2020-01-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data and Applications Security and Privacy XXXIV

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Publisher : Springer Nature
ISBN 13 : 3030496694
Total Pages : 405 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Data and Applications Security and Privacy XXXIV by : Anoop Singhal

Download or read book Data and Applications Security and Privacy XXXIV written by Anoop Singhal and published by Springer Nature. This book was released on 2020-06-18 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 34th Annual IFIP WG 11.3 Conference on Data and Applications Security and Privacy, DBSec 2020, held in Regensburg, Germany, in June 2020.* The 14 full papers and 8 short papers presented were carefully reviewed and selected from 39 submissions. The papers present high-quality original research from academia, industry, and government on theoretical and practical aspects of information security. They are organized in topical sections named network and cyber-physical systems security; information flow and access control; privacy-preserving computation; visualization and analytics for security; spatial systems and crowdsourcing security; and secure outsourcing and privacy. *The conference was held virtually due to the COVID-19 pandemic.

The New Advertising

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Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 697 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis The New Advertising by : Valerie K. Jones

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

The Dark Side of Social Media

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Publisher : Routledge
ISBN 13 : 1351683802
Total Pages : 294 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Dark Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Dark Side of Social Media written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2017-09-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

Privacy Online

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Publisher : Springer Science & Business Media
ISBN 13 : 3642215211
Total Pages : 267 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Privacy Online by : Sabine Trepte

Download or read book Privacy Online written by Sabine Trepte and published by Springer Science & Business Media. This book was released on 2011-07-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

The SAGE Handbook of Digital Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1529786460
Total Pages : 670 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

The International Encyclopedia of Digital Communication and Society, 3 Volume Set

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118290747
Total Pages : 1023 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The International Encyclopedia of Digital Communication and Society, 3 Volume Set by : Charles Steinfield

Download or read book The International Encyclopedia of Digital Communication and Society, 3 Volume Set written by Charles Steinfield and published by John Wiley & Sons. This book was released on 2015-02-17 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Digital Communication and Society offers critical assessments of theoretical and applied research on digitally-mediated communication, a central area of study in the 21st century. Unique for its emphasis on digital media and communication and for its use of business and management perspectives, in addition to cultural, developmental, political and sociological perspectives Entries are written by scholars and some practitioners from around the world, with exceptional depth and international scope of coverage in five themes: Social Media, Commercial Applications, Online Gaming, Law and Policy, and Information and Communicative Technology for Development Features leading research in the fields of Media and Communication Studies, Internet Studies, Journalism Studies, Law and Policy Studies, Science, Technology and Innovation Studies, and many more Organized in an accessible A-Z format with over 150 entries on key topics ranging from 2,000 to 10,000 words Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library

Privacy and Identity Management for Life

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Author :
Publisher : Springer
ISBN 13 : 3642316689
Total Pages : 306 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Privacy and Identity Management for Life by : Jan Camenisch

Download or read book Privacy and Identity Management for Life written by Jan Camenisch and published by Springer. This book was released on 2012-06-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the 7th IFIP WG 9.2, 9.6/11.7, 11.4, 11.6 International Summer School, held in Trento, Italy, in September 2011. The 20 revised papers were carefully selected from numerous submissions during two rounds of reviewing. The book also contains two invited talks. The papers are organized in topical sections on privacy metrics and comparison, policies, privacy transparency in the age of cloud computing, privacy for mobile applications, consumer privacy, privacy for online communities, privacy for eHealth and eID applications, privacy attacks and problems, and ethics.

Wisdom, Well-Being, Win-Win

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Author :
Publisher : Springer Nature
ISBN 13 : 3031578503
Total Pages : 450 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Wisdom, Well-Being, Win-Win by : Isaac Sserwanga

Download or read book Wisdom, Well-Being, Win-Win written by Isaac Sserwanga and published by Springer Nature. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: