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Author : Philip Kotler
Publisher :
ISBN 13 : 9780135562673
Total Pages : 822 pages
Book Rating : 4.5/5 (626 download)
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1988 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 : 9780136432975
Total Pages : 665 pages
Book Rating : 4.4/5 (329 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1986-01-01 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip T. Kotler
Publisher : Pearson Prentice Hall
ISBN 13 : 0131364553
Total Pages : 368 pages
Book Rating : 4.1/5 (313 download)
Download or read book Up and Out of Poverty written by Philip T. Kotler and published by Pearson Prentice Hall. This book was released on 2009-06-11 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.
Author : Paul E. Green
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (512 download)
Download or read book Research for Marketing Decisions written by Paul E. Green and published by Prentice Hall. This book was released on 1974 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary L. Lilien
Publisher : Prentice Hall
ISBN 13 : 9780135456415
Total Pages : 803 pages
Book Rating : 4.4/5 (564 download)
Download or read book Marketing Models written by Gary L. Lilien and published by Prentice Hall. This book was released on 1992 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297667
Total Pages : 609 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : Philip Kotler
Publisher : Addison-Wesley
ISBN 13 : 9780130158567
Total Pages : pages
Book Rating : 4.1/5 (585 download)
Download or read book Marketing Management written by Philip Kotler and published by Addison-Wesley. This book was released on 1999-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Putnam Adult
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Professional Services written by Philip Kotler and published by Putnam Adult. This book was released on 2002 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Author : Philip Kotler
Publisher :
ISBN 13 : 9780536622259
Total Pages : pages
Book Rating : 4.6/5 (222 download)
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Pearson
ISBN 13 : 9780135887158
Total Pages : 0 pages
Book Rating : 4.8/5 (871 download)
Download or read book Marketing Management written by Philip Kotler and published by Pearson. This book was released on 2021-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Essentials written by Philip Kotler and published by Prentice Hall. This book was released on 1984 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Caples
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (33 download)
Download or read book Tested Advertising Methods written by John Caples and published by . This book was released on 2024-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781486002696
Total Pages : pages
Book Rating : 4.0/5 (26 download)
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2014-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Download or read book InfoWorld written by and published by . This book was released on 1984-04-16 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1982 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780135579831
Total Pages : 722 pages
Book Rating : 4.5/5 (798 download)
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1980 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Library
Publisher : Walter de Gruyter
ISBN 13 : 3111725944
Total Pages : 528 pages
Book Rating : 4.1/5 (117 download)
Download or read book A - Airports written by British Library and published by Walter de Gruyter. This book was released on 2012-05-21 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
