The Pr Masterclass

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The PR Masterclass

Author : Alex Singleton
Publisher : John Wiley & Sons
ISBN 13 : 1118756231
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The PR Masterclass by : Alex Singleton

Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

The PR Paradox

Author : Matias Rodsevich
Publisher : Matias Rodsevich
ISBN 13 : 9090337105
Total Pages : 231 pages
Book Rating : 4.0/5 (93 download)

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Book Synopsis The PR Paradox by : Matias Rodsevich

Download or read book The PR Paradox written by Matias Rodsevich and published by Matias Rodsevich. This book was released on 2020-10-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

The Little Book of Big PR

Author : Jennefer Witter
Publisher : AMACOM
ISBN 13 : 0814434371
Total Pages : 128 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Little Book of Big PR by : Jennefer Witter

Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

PR In A Week

Author : Brian Salter
Publisher : Teach Yourself
ISBN 13 : 1444159577
Total Pages : 131 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis PR In A Week by : Brian Salter

Download or read book PR In A Week written by Brian Salter and published by Teach Yourself. This book was released on 2012-06-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR

The 15 Essential Marketing Masterclasses for Your Small Business

Author : Dee Blick
Publisher : John Wiley & Sons
ISBN 13 : 0857084380
Total Pages : 222 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The 15 Essential Marketing Masterclasses for Your Small Business by : Dee Blick

Download or read book The 15 Essential Marketing Masterclasses for Your Small Business written by Dee Blick and published by John Wiley & Sons. This book was released on 2013-08-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

Business Greatest Hits

Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408134373
Total Pages : 210 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Business Greatest Hits by : Kevin Duncan

Download or read book Business Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.

The Business of Persuasion

Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The Business of Persuasion by : Harold Burson

Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

How to Double Your Sales

Author : Bruce King
Publisher : Pearson UK
ISBN 13 : 0273745077
Total Pages : 195 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis How to Double Your Sales by : Bruce King

Download or read book How to Double Your Sales written by Bruce King and published by Pearson UK. This book was released on 2012-12-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success. Key features of How to Double your sales include: An 8-week plan with action points and exercises to build your sales skills week by week Template scripts you can customise and use to win new prospects, overcome objections and close sales How to use tried-and-tested NLP techniques to programme your mind for sales success Why you may never need to cold call again How to cold call and set appointments when you have to Stress-free techniques for handling objections The 13 best closes Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management

How to Lead Others

Author : John Adair
Publisher : Bloomsbury Publishing
ISBN 13 : 1472956982
Total Pages : 216 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis How to Lead Others by : John Adair

Download or read book How to Lead Others written by John Adair and published by Bloomsbury Publishing. This book was released on 2018-09-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In any job, there will come a time when you are asked to lead other people. But while people are often well trained in the skill set of their particular profession, few people are ever taught how to lead. As such, those first steps into leadership can seem daunting – what do you actually do? How do you really lead? How do you build an effective team? And how do you lead colleagues who used to be your peers? How to Lead Others aims to convey the basics of leadership in a way that is concise, relevant and practical by breaking down leadership into eight simple lessons: · Defining the task; · Effective planning; · Briefing; · Controlling; · Motivating; · Organizing; · Evaluating; and · Leading by example. Aimed at those who, regardless of industry or business sector, are about take their first steps on the leadership path, or who are at an early stage in their career and realise that leadership responsibilities lie ahead of them, How to Lead Others is the essential handbook to one of the most important and challenging aspects of professional life.

Public Relations For Dummies

Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

The PR Professional's Handbook

Author : Caroline Black
Publisher : Kogan Page Publishers
ISBN 13 : 0749468432
Total Pages : 378 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The PR Professional's Handbook by : Caroline Black

Download or read book The PR Professional's Handbook written by Caroline Black and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119651603
Total Pages : 380 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Armlocks

Author : Neil Adams
Publisher :
ISBN 13 : 9780951845523
Total Pages : 96 pages
Book Rating : 4.8/5 (455 download)

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Book Synopsis Armlocks by : Neil Adams

Download or read book Armlocks written by Neil Adams and published by . This book was released on 1991 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Modern Guide to Public Relations: Unveiling the Mystery of PR

Author : Amy Rosenberg
Publisher :
ISBN 13 : 9781736514009
Total Pages : pages
Book Rating : 4.5/5 (14 download)

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Book Synopsis A Modern Guide to Public Relations: Unveiling the Mystery of PR by : Amy Rosenberg

Download or read book A Modern Guide to Public Relations: Unveiling the Mystery of PR written by Amy Rosenberg and published by . This book was released on 2021-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Drawing Masterclass

Author : Ron Bowen
Publisher :
ISBN 13 : 9780821219850
Total Pages : 160 pages
Book Rating : 4.2/5 (198 download)

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Book Synopsis Drawing Masterclass by : Ron Bowen

Download or read book Drawing Masterclass written by Ron Bowen and published by . This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This unique book invites you to study and learn the art of drawing as a student of Ron Bowen's Drawing Masterclass. An animated and informative discussion of drawing - its masters and masterpieces, basic techniques and innovative methods - this volume is, most important, a series of lessons with the aim of allowing each one of us to discover and utilize our innate ability to draw. Drawing Masterclass will take its place as a classic work of art instruction, theory, and history, teaching its readers to draw by revealing the many and varied levels at which drawing works." "Ron Bowen believes that everyone can draw. The difficulties in drawing arise not from a lack of technique or coordination, but rather from untrained perception, an inability to "see" as the art requires. For this volume, Bowen re-creates the approach he uses in his classes at The Slade School of Fine Art: guiding by example rather than dictating a method, revealing possibilities and options rather than circumscribing technique and style." "Drawing Masterclass draws on and explains the work of scientists, linguists, philosophers, and psychologists but never loses sight of the magic of drawing and how to create it yourself. Each chapter centers on one element of drawing and builds to a "game" in which the reader participates in visual experiments that grow incrementally in complexity - from drawing an object or your own face, to constructing a space, changing light sources, elaborating and reducing form, and using methods of measurement and perspective. Each game is a step toward discovering the skill to draw freely, spontaneously, and effectively." "Drawing Masterclass contains many of the world's greatest and most interesting drawings. Here are works not only by the finest artists such as Leonardo da Vinci, Durer, Rembrandt, Picasso, Matisse, and O'Keeffe, but also drawing in its more popular form - images of Spider-Man, a tattooed woman, and sketches made by the Russian filmmaker Sergei Eisenstein. Each drawing is relevant to the text, revealing the full range of drawing technique and method, illustrating Bowen's lessons about line, tone, light, size, distance, movement, and space, as well as providing an excellent historical overview of fine drawing." "Paper, a pencil, a mirror, and an open mind are the only tools you need to follow this practical and challenging guide."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Adobe Photoshop Master Class

Author : John Paul Caponigro
Publisher :
ISBN 13 : 9780321130105
Total Pages : 508 pages
Book Rating : 4.1/5 (31 download)

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Book Synopsis Adobe Photoshop Master Class by : John Paul Caponigro

Download or read book Adobe Photoshop Master Class written by John Paul Caponigro and published by . This book was released on 2003 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adobe Photoshop Master Class: John Paul Caponigro, 2nd Edition is no ordinary book on Photoshop. It is a true master class by renowned artist and photographer John Paul Caponigro, in which he shares his insights and discoveries as a visual artist. Although the book contains step-by-step tutorials that deconstruct some of Caponigro s most inspirational photographic works, the emphasis is on technique and visual problem solving, enabling you to take the concepts and apply them to your own unique projects. Updated for Photoshop 7, the revised edition of this master class includes numerous new and revised chapters that explain how to achieve color accuracy and extend dynamic range, direct attention through focus, control atmospheric perspective, and more. You don t have to be a professional photographer to appreciate and learn from this beautiful and informative book Caponigro starts out with a section covering Photoshop essentials before moving on to more advanced artistic techniques.