The Powerful Entrepreneur

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The Powerful Entrepreneur

Author : Arthur Shulsky
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979963763
Total Pages : 192 pages
Book Rating : 4.9/5 (637 download)

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Book Synopsis The Powerful Entrepreneur by : Arthur Shulsky

Download or read book The Powerful Entrepreneur written by Arthur Shulsky and published by Createspace Independent Publishing Platform. This book was released on 2017-11-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does Joan of Arc have to do with your modern mobile app product? How does Genghis Khan relate to you as CEO of your own business venture? Have you ever wondered if Julius Caesar would have been as prolific of a leader in our fast-paced times? Why should we ignore the lessons from history just because we wage war using a smartphone while our ancestors used iron and steel? These questions are at the heart of this book, a collection of 40 gripping stories from world history, expanding upon the drama of the greatest characters from the past. Each chapter engages the reader to look at history through the eyes of a modern entrepreneur, driving relevant capitalist lessons from the stories of our ancestors. This book has been written for all the different personalities that venture the entrepreneurial lifestyle. For those of us that love history, this book drives a historical viewpoint not explored before. For those of us that enjoy a good story, relish the attention to the characters and the drama that unfolds. For those of us that love business, be prepared to be taught relevant lessons from the blood, sweat and efforts of the powerful entrepreneurs that sowed the same success you so rightly pursue.

The Successful Entrepreneur's Guidebook

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 9780749446925
Total Pages : 356 pages
Book Rating : 4.4/5 (469 download)

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Book Synopsis The Successful Entrepreneur's Guidebook by : Colin Barrow

Download or read book The Successful Entrepreneur's Guidebook written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the characteristics of 'champion' enterprises, this guidebook helps entrepreneurs develop professionally and grow their business. It charts the problems owner-managed firms are likely to encounter and suggests ways to anticipate and resolve them.

Bill Gates Speaks

Author : Janet Lowe
Publisher : John Wiley & Sons
ISBN 13 : 9780471401698
Total Pages : 276 pages
Book Rating : 4.4/5 (16 download)

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Book Synopsis Bill Gates Speaks by : Janet Lowe

Download or read book Bill Gates Speaks written by Janet Lowe and published by John Wiley & Sons. This book was released on 2001-01-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ob Sie ihn nun lieben oder hassen - Bill Gates hat ganz allein die technologische Zukunft des 21. Jahrhunderts geprägt. "Bill Gates Speaks" dokumentiert Leben und Ambitionen einer weltweit einzigartigen Führungsperönlichkeit, und zwar sowohl aus unternehmensbezogener als auch aus kultureller Sicht. Dies ist das einzige Buch auf dem Markt, das Gates in seinen eigenen Worten porträtiert - mit Auszügen aus Artikeln, Nachrichtensendungen, und Interviews. Erfahren Sie, was Bill Gates alles zu sagen hat, angefangen beim Führen eines Firmenimperiums bis hin zur Gründung einer Familie. Eine unterhaltsame und aufschlussreiche Lektüre aus der berühmten "Speaks"-Reihe.

The Everyday Entrepreneur

Author : Rob Basso
Publisher : John Wiley & Sons
ISBN 13 : 1118149971
Total Pages : 194 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Everyday Entrepreneur by : Rob Basso

Download or read book The Everyday Entrepreneur written by Rob Basso and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

The Lonely Entrepreneur

Author : Michael Dermer
Publisher : Tle Enterprises LLC
ISBN 13 : 9780997623987
Total Pages : 328 pages
Book Rating : 4.6/5 (239 download)

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Book Synopsis The Lonely Entrepreneur by : Michael Dermer

Download or read book The Lonely Entrepreneur written by Michael Dermer and published by Tle Enterprises LLC. This book was released on 2016-05-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ENTREPRENEUR" IS NOT A JOB, IT IS AN IDENTITY MICHAEL DERMERDo you feel......that you have a great business but are struggling to thrive'...that the world is on your shoulders'...that you are energized and overwhelmed at the same time'...that no one understands or cares as much as you do?In The Lonely Entrepreneur, author and entrepreneur Michael Dermer shows you how to thrive in the entrepreneurial struggle by changing your perspective.What took a decade to build was destroyed in ten days!Michael faced "the perfect storm" of struggles when the business he spent ten years building was almost wiped out in ten days by the financial crisis of 2008.Bankrupt customers. Enraged investors. Angry creditors. It would take years of working 24 hours a day to save his company. How did he do it?THE DIFFERENCE BETWEEN SUCCESS AND FAILURE IS YOUR PERSPECTIVEMichael changed his perspective. He realized that with the right perspective, solutions were everywhere. With the wrong perspective, the simplest of tasks seemed impossible. Not only did Michael successfully sell his company and become an industry pioneer, he discovered a methodology that helps all entrepreneurs with the issue we face--the struggle.In The Lonely Entrepreneur you will learn how to:* Identify the flawed perspectives you develop under the influence of the four Ps--pressure, passion, pleasure, and pain.* Change your perspectives from those that stifle progress to those that empower you to thrive.

80%Mindset 20%Skills

Author : Dev Gadhvi
Publisher : Independently Published
ISBN 13 : 9781983129452
Total Pages : 0 pages
Book Rating : 4.1/5 (294 download)

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Book Synopsis 80%Mindset 20%Skills by : Dev Gadhvi

Download or read book 80%Mindset 20%Skills written by Dev Gadhvi and published by Independently Published. This book was released on 2018-02-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of the book "Dev Gadhvi" comes from a very humble family; his dad was a truck driver and mother a housewife. He saw a great deal of struggle since his childhood and lost 13 years of his career to a mediocre mentality. Finally, he could transform his life with help of some very less known millionaire's secrets. He knows the pain of living with a mediocre mindset and loosing precious time. This is the only reason he doesn't want anyone else to loose their precious years. In this book, he shares his learning and his transformation with only single aim, that is to help others transform their lives as well. He has carefully crafted the book only for the people who are looking for that one life changing moment, people who are looking to realize what was missing in their hustle, people who were wanting to know the secrets of how others have become so successful and how they can become too.

The Lean Entrepreneur

Author : Brant Cooper
Publisher : John Wiley & Sons
ISBN 13 : 1119095034
Total Pages : 229 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Lean Entrepreneur by : Brant Cooper

Download or read book The Lean Entrepreneur written by Brant Cooper and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

The Unicorn's Shadow

Author : Ethan Mollick
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

Entrepreneurial Genius

Author : Gene N. Landrum
Publisher : Brendan Kelly Publishing Inc.
ISBN 13 : 9781895997231
Total Pages : 404 pages
Book Rating : 4.9/5 (972 download)

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Book Synopsis Entrepreneurial Genius by : Gene N. Landrum

Download or read book Entrepreneurial Genius written by Gene N. Landrum and published by Brendan Kelly Publishing Inc.. This book was released on 2003-09 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Landrum begins with biographical overviews of a dozen of the most interesting and powerful entrepreneurs of recent vintage. He identifies their unique eccentricities and then shows the personality traits that they all have in common. These are the attributes that constitute the genius of the great entrepreneur. To enable you to compare your personality attributes with those of the great entrepreneurs who have achieved billionaire status, Professor Landrum has included in this book a self-assessment exercise. Book jacket.

The Entrepreneur Roller Coaster

Author : Darren Hardy
Publisher : Rearden's Press
ISBN 13 : 9781733513302
Total Pages : 264 pages
Book Rating : 4.5/5 (133 download)

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Book Synopsis The Entrepreneur Roller Coaster by : Darren Hardy

Download or read book The Entrepreneur Roller Coaster written by Darren Hardy and published by Rearden's Press. This book was released on 2019-06-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- The height requirement -- Secure your shoulder harness -- Fuel for the motor -- Filling your empty seats -- Riding in the front seat -- Picking up speed -- Hands in the air -- Smile for the camera -- Epilogue -- Final word -- Acknowledgements -- Additional resources.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Lessons of an Entrepreneur

Author : Ray Pekowski
Publisher : Outskirts Press
ISBN 13 : 9781478787372
Total Pages : 114 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Lessons of an Entrepreneur by : Ray Pekowski

Download or read book Lessons of an Entrepreneur written by Ray Pekowski and published by Outskirts Press. This book was released on 2017-06-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the Past. Deal with the Present. Change the Future. Lessons of an Entrepreneur is written for those who want to create a culture of stewardship and servant leadership. Whether you are just starting your first business or well established in your industry Ray Pekowski reveals his secrets to his success and his principals of being a servant leader. Wisdom is the ultimate reward for a lifetime of passionate investment in a multitude of decisions about life, faith, business, family and your personal vision of your own future. In this powerful book, Pekowski gives us the incredible benefit of dozens of lessons learned from his journey to success. The logic underlying his resilience is revealed through his mantra: "Nobody goes through life with an unbroken chain of success. Everybody has failure and mistakes. We all embarrass ourselves. We all have pain. We all have problems. We all have pressure. The people who succeed have resilience." If you want to learn how to grow your business, take calculated risks and survive the most trying of times, Lessons of an Entrepreneur is for you. Pekowski is someone you want to work for, learn from and be around. He will help you see what it takes to do the very best for your employees and your customers. Buckle up for a great ride from a terrific leader of our time.

The Entrepreneur's Playbook

Author : Leonard Green
Publisher : AMACOM
ISBN 13 : 0814438180
Total Pages : 219 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Entrepreneur's Playbook by : Leonard Green

Download or read book The Entrepreneur's Playbook written by Leonard Green and published by AMACOM. This book was released on 2017-03-09 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success? Most entrepreneurs have had to learn things the hard way--concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did. Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line. Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to: Locate sure-bet opportunities for improving products Find funding Take calculated risks and minimize failure Get serious about positioning, distributing, and licensing Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.

Your One Word

Author : Evan Carmichael
Publisher : Penguin
ISBN 13 : 1101992158
Total Pages : 274 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Your One Word by : Evan Carmichael

Download or read book Your One Word written by Evan Carmichael and published by Penguin. This book was released on 2016-12-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Evan consumes so much content and then knows how to DJ it to inspire people.” —Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams. Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

The A.D.D Entrepreneur

Author : Matt Curry
Publisher :
ISBN 13 : 9780990706434
Total Pages : 120 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis The A.D.D Entrepreneur by : Matt Curry

Download or read book The A.D.D Entrepreneur written by Matt Curry and published by . This book was released on 2014-12-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Curry is a successful entrepreneur with A.D.D. In this book, he takes time to explore myths and truths of his A.D.D. experience. Here are some excerpts from the Introduction by Cameron Herold, author of the best-seller, Double Double: How to Double Your Revenue and Pro t in Three Years or Less. -Entrepreneurs are di-fferent. We're wired di-fferently. We're the 1%. To others, we're on the lunatic fringe, and to many, we're risk takers. However, when you get a group of entrepreneurs in a room together, we're pretty much all the same. One of the key traits that makes us who we are is that most of us "suff-er" from Attention Deficit Disorder (A.D.D.). - Matt's book outlines some of the tips to leveraging A.D.D. And as all of us who have it know, we want the short cuts; we want the easy solutions. His book gives them to us. - You're an entrepreneur. Entrepreneurs are wired di-fferently. Embrace that, and grow. Matt's book will give you the inspiration to do it. - Matt Curry has adopted the posture that, for him, A.D.D. is not a negative. In fact, he has embraced it. "I've channeled my A.D.D. onto a positive track and used it to build businesses that have not only made a lot of money but have also made a lot of money for other people and made their lives better. And that's what this book is all about: how my off -the-wall A.D.D. tendencies inspired me to create and execute a set of proven principles for growing a successful business." Matt Curry, The A.D.D. Entrepreneur"

Be the Solution

Author : Michael Strong
Publisher : Wiley
ISBN 13 : 9780470450031
Total Pages : 0 pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Be the Solution by : Michael Strong

Download or read book Be the Solution written by Michael Strong and published by Wiley. This book was released on 2009-03-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems? More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization—rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives? If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach. In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially. FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience—the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.” In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.

The Responsible Entrepreneur

Author : Carol Sanford
Publisher : John Wiley & Sons
ISBN 13 : 1118910710
Total Pages : 154 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Responsible Entrepreneur by : Carol Sanford

Download or read book The Responsible Entrepreneur written by Carol Sanford and published by John Wiley & Sons. This book was released on 2014-06-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders. The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes: The Realizing Entrepreneur: Industry Game-Changer The Reconnection Entrepreneur: Society Game-Changer The Reciprocity Entrepreneur: Culture Game-Changer The Regenerative Entrepreneur: Governance Game-Changer By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on long-term work and in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees), and many more. For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders. For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.