The Power Of Fifty Bits

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The Power of Fifty Bits

Author : Bob Nease
Publisher : HarperCollins
ISBN 13 : 0062407465
Total Pages : 224 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Power of Fifty Bits by : Bob Nease

Download or read book The Power of Fifty Bits written by Bob Nease and published by HarperCollins. This book was released on 2016-01-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.

The Moviegoer

Author : Walker Percy
Publisher : Open Road Media
ISBN 13 : 1453216251
Total Pages : 199 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis The Moviegoer by : Walker Percy

Download or read book The Moviegoer written by Walker Percy and published by Open Road Media. This book was released on 2011-03-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this National Book Award–winning novel from a “brilliantly breathtaking writer,” a young Southerner searches for meaning in the midst of Mardi Gras (The New York Times Book Review). On the cusp of his thirtieth birthday, Binx Bolling is a lost soul. A stockbroker and member of an established New Orleans family, Binx’s one escape is the movie theater that transports him from the falseness of his life. With Mardi Gras in full swing, Binx, along with his cousin Kate, sets out to find his true purpose amid the excesses of the carnival that surrounds him. Buoyant yet powerful, The Moviegoer is a poignant indictment of modern values, and an unforgettable story of a week that will change two lives forever. This ebook features an illustrated biography of Walker Percy including rare photos from the author’s estate.

In Fifty Years We'll All Be Chicks

Author : Adam Carolla
Publisher : Crown
ISBN 13 : 0307717380
Total Pages : 274 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis In Fifty Years We'll All Be Chicks by : Adam Carolla

Download or read book In Fifty Years We'll All Be Chicks written by Adam Carolla and published by Crown. This book was released on 2011-05-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A couple years back, I was at the Phoenix airport bar. It was empty except for one heavy-set, gray bearded, grizzled guy who looked like he just rode his donkey into town after a long day of panning for silver in them thar hills. He ordered a Jack Daniels straight up, and that's when I overheard the young guy with the earring behind the bar asking him if he had ID. At first the old sea captain just laughed. But the guy with the twinkle in his ear asked again. At this point it became apparent that he was serious. Dan Haggerty's dad fired back, "You've got to be kidding me, son." The bartender replied, "New policy. Everyone has to show their ID." Then I watched Burl Ives reluctantly reach into his dungarees and pull out his military identification card from World War II. It's a sad and eerie harbinger of our times that the Oprah-watching, crystal-rubbing, Whole Foods-shopping moms and their whipped attorney husbands have taken the ability to reason away from the poor schlub who makes the Bloody Marys. What we used to settle with common sense or a fist, we now settle with hand sanitizer and lawyers. Adam Carolla has had enough of this insanity and he's here to help us get our collective balls back. In Fifty Years We'll All Be Chicks is Adam's comedic gospel of modern America. He rips into the absurdity of the culture that demonized the peanut butter and jelly sandwich, turned the nation's bathrooms into a lawless free-for-all of urine and fecal matter, and put its citizens at the mercy of a bunch of minimum wagers with axes to grind. Peppered between complaints Carolla shares candid anecdotes from his day to day life as well as his past—Sunday football at Jimmy Kimmel's house, his attempts to raise his kids in a society that he mostly disagrees with, his big showbiz break, and much, much more. Brilliantly showcasing Adam's spot-on sense of humor, this book cements his status as a cultural commentator/comedian/complainer extraordinaire.

Judge This

Author : Chip Kidd
Publisher : Simon and Schuster
ISBN 13 : 1476784787
Total Pages : 144 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Judge This by : Chip Kidd

Download or read book Judge This written by Chip Kidd and published by Simon and Schuster. This book was released on 2015-06-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: An acclaimed book designer describes how he uses first impressions to inform his art and describes the hidden meanings and decisions that went into the designing and packaging of everyday objects and the messages they are supposed to instantly convey. 50,000 first printing.

Blown to Bits

Author : Harold Abelson
Publisher : Addison-Wesley Professional
ISBN 13 : 0137135599
Total Pages : 389 pages
Book Rating : 4.1/5 (371 download)

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Book Synopsis Blown to Bits by : Harold Abelson

Download or read book Blown to Bits written by Harold Abelson and published by Addison-Wesley Professional. This book was released on 2008 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Blown to Bits' is about how the digital explosion is changing everything. The text explains the technology, why it creates so many surprises and why things often don't work the way we expect them to. It is also about things the information explosion is destroying: old assumptions about who is really in control of our lives.

The Next Fifty Years

Author : John Brockman
Publisher : Vintage
ISBN 13 : 0307429075
Total Pages : 320 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Next Fifty Years by : John Brockman

Download or read book The Next Fifty Years written by John Brockman and published by Vintage. This book was released on 2007-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant ensemble of the world’s most visionary scientists provides twenty-five original never-before-published essays about the advances in science and technology that we may see within our lifetimes. Theoretical physicist and bestselling author Paul Davies examines the likelihood that by the year 2050 we will be able to establish a continuing human presence on Mars. Psychologist Mihaly Csikszentmihalyi investigates the ramifications of engineering high-IQ, geneticially happy babies. Psychiatrist Nancy Etcoff explains current research into the creation of emotion-sensing jewelry that could gauge our moods and tell us when to take an anti-depressant pill. And evolutionary biologist Richard Dawkins explores the probability that we will soon be able to obtain a genome printout that predicts our natural end for the same cost as a chest x-ray. (Will we want to read it? And will insurance companies and governments have access to it?) This fascinating and unprecedented book explores not only the practical possibilities of the near future, but also the social and political ramifications of the developments of the strange new world to come. Also includes original essays by: Lee Smolin Martin Rees Ian Stewart Brian Goodwin Marc D. Hauser Alison Gopnik Paul Bloom Geoffrey Miller Robert M. Sapolsky Steven Strogatz Stuart Kauffman John H. Holland Rodney Brooks Peter Atkins Roger C. Schank Jaron Lanier David Gelernter Joseph LeDoux Judith Rich Harris Samuel Barondes Paul W. Ewald

Knowledge and Power

Author : George Gilder
Publisher : Regnery Publishing
ISBN 13 : 1621570274
Total Pages : 370 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Knowledge and Power by : George Gilder

Download or read book Knowledge and Power written by George Gilder and published by Regnery Publishing. This book was released on 2013-06-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Reagan’s most-quoted living author—George Gilder—is back with an all-new paradigm-shifting theory of capitalism that will upturn conventional wisdom, just when our economy desperately needs a new direction. America’s struggling economy needs a better philosophy than the college student's lament: "I can't be out of money, I still have checks in my checkbook!" We’ve tried a government spending spree, and we’ve learned it doesn’t work. Now is the time to rededicate our country to the pursuit of free market capitalism, before we’re buried under a mound of debt and unfunded entitlements. But how do we navigate between government spending that's too big to sustain and financial institutions that are "too big to fail?" In Knowledge and Power, George Gilder proposes a bold new theory on how capitalism produces wealth and how our economy can regain its vitality and its growth. Gilder breaks away from the supply-side model of economics to present a new economic paradigm: the epic conflict between the knowledge of entrepreneurs on one side, and the blunt power of government on the other. The knowledge of entrepreneurs, and their freedom to share and use that knowledge, are the sparks that light up the economy and set its gears in motion. The power of government to regulate, stifle, manipulate, subsidize or suppress knowledge and ideas is the inertia that slows those gears down, or keeps them from turning at all. One of the twentieth century’s defining economic minds has returned with a new philosophy to carry us into the twenty-first. Knowledge and Power is a must-read for fiscal conservatives, business owners, CEOs, investors, and anyone interested in propelling America’s economy to future success.

The Year of Reading Dangerously

Author : Andy Miller
Publisher : Harper Collins
ISBN 13 : 0062100629
Total Pages : 330 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis The Year of Reading Dangerously by : Andy Miller

Download or read book The Year of Reading Dangerously written by Andy Miller and published by Harper Collins. This book was released on 2014-12-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: An editor and writer's vivaciously entertaining, and often moving, chronicle of his year-long adventure with fifty great books (and two not-so-great ones)—a true story about reading that reminds us why we should all make time in our lives for books. Nearing his fortieth birthday, author and critic Andy Miller realized he's not nearly as well read as he'd like to be. A devout book lover who somehow fell out of the habit of reading, he began to ponder the power of books to change an individual life—including his own—and to the define the sort of person he would like to be. Beginning with a copy of Bulgakov's Master and Margarita that he happens to find one day in a bookstore, he embarks on a literary odyssey of mindful reading and wry introspection. From Middlemarch to Anna Karenina to A Confederacy of Dunces, these are books Miller felt he should read; books he'd always wanted to read; books he'd previously started but hadn't finished; and books he'd lied about having read to impress people. Combining memoir and literary criticism, The Year of Reading Dangerously is Miller's heartfelt, humorous, and honest examination of what it means to be a reader. Passionately believing that books deserve to be read, enjoyed, and debated in the real world, Miller documents his reading experiences and how they resonated in his daily life and ultimately his very sense of self. The result is a witty and insightful journey of discovery and soul-searching that celebrates the abiding miracle of the book and the power of reading.

Yes!

Author : Noah J. Goldstein
Publisher : Simon and Schuster
ISBN 13 : 9781416571124
Total Pages : 288 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Tomorrow Now

Author : Bruce Sterling
Publisher : Random House
ISBN 13 : 0307491994
Total Pages : 369 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Tomorrow Now by : Bruce Sterling

Download or read book Tomorrow Now written by Bruce Sterling and published by Random House. This book was released on 2008-12-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Nobody knows better than Bruce Sterling how thin the membrane between science fiction and real life has become, a state he correctly depicts as both thrilling and terrifying in this frisky, literate, clear-eyed sketch of the next half-century. Like all of the most interesting futurists, Sterling isn’t just talking about machines and biochemistry: what he really cares about are the interstices of technology with culture and human history.” -Kurt Andersen, author of Turn of the Century Visionary author Bruce Sterling views the future like no other writer. In his first nonfiction book since his classic The Hacker Crackdown, Sterling describes the world our children might be living in over the next fifty years and what to expect next in culture, geopolitics, and business. Time calls Bruce Sterling “one of America’s best-known science fiction writers and perhaps the sharpest observer of our media-choked culture working today in any genre.” Tomorrow Now is, as Sterling wryly describes it, “an ambitious, sprawling effort in thundering futurist punditry, in the pulsing vein of the futurists I’ve read and admired over the years: H. G. Wells, Arthur C. Clarke, and Alvin Toffler; Lewis Mumford, Reyner Banham, Peter Drucker, and Michael Dertouzos. This book asks the future two questions: What does it mean? and How does it feel? ” Taking a cue from one of William Shakespeare’s greatest soliloquies, Sterling devotes one chapter to each of the seven stages of humanity: birth, school, love, war, politics, business, and old age. As our children progress through Sterling’s Shakespearean life cycle, they will encounter new products; new weapons; new crimes; new moral conundrums, such as cloning and genetic alteration; and new political movements, which will augur the way wars of the future will be fought. Here are some of the author’s predictions: • Human clone babies will grow into the bitterest and surliest adolescents ever. • Microbes will be more important than the family farm. • Consumer items will look more and more like cuddly, squeezable pets. • Tomorrow’s kids will learn more from randomly clicking the Internet than they ever will from their textbooks. • Enemy governments will be nice to you and will badly want your tourist money, but global outlaws will scheme to kill you, loudly and publicly, on their Jihad TVs. • The future of politics is blandness punctuated with insanity. The future of activism belongs to a sophisticated, urbane global network that can make money—the Disney World version of Al Qaeda. Tomorrow Now will change the way you think about the future and our place in it. From the Hardcover edition.

Incognito

Author : David Eagleman
Publisher : Vintage
ISBN 13 : 0307379787
Total Pages : 288 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Incognito by : David Eagleman

Download or read book Incognito written by David Eagleman and published by Vintage. This book was released on 2011-05-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

Ten Billion

Author : Stephen Emmott
Publisher : Vintage
ISBN 13 : 0345806468
Total Pages : 208 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis Ten Billion by : Stephen Emmott

Download or read book Ten Billion written by Stephen Emmott and published by Vintage. This book was released on 2013-09-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deforestation. Desertification. Species extinction. Global warming. Growing threats to food and water. The driving issues of our times are the result of one huge problem: Us. As the population continues to grow, our problems will increase. And this means that every way we look at it, a planet of ten billion people is likely to be a nightmare. Stephen Emmott, a scientist whose lab is at the forefront of research into complex natural systems, sounds the alarm. TEN BILLION is a snapshot of our planet, and our species, approaching a crisis, and a stark analysis of where this leaves us. TEN BILLION is not another climate book. TEN BILLION is a book about us.

The Art of Possibility

Author : Rosamund Stone Zander
Publisher : Harvard Business Press
ISBN 13 : 0875847706
Total Pages : 219 pages
Book Rating : 4.8/5 (758 download)

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Book Synopsis The Art of Possibility by : Rosamund Stone Zander

Download or read book The Art of Possibility written by Rosamund Stone Zander and published by Harvard Business Press. This book was released on 2000 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their playing you hear not only precision, color and balance, but thunder, lightning and the language of the heart. This is what the Boston Globe said about a performance by conductor Benjamin Zander with the Boston Philharmonic Orchestra, but it could apply equally to the Zanders' inspirational book, the product of a synthesis of the diverse worlds of the symphony orchestra and cutting-edge psychology. The Art of Possibility offers a set of breakthrough practices for creativity in all human enterprises. Infused with the energy of their dynamic partnership, the book joins together Ben's extraordinary talent as a mover and shaker, teacher, and communicator, with Rosamund Stone Zander's genius for creating innovative paradigms for personal and professional fulfillment. In lively counterpoint, the authors provide us with a deep sense of the powerful role that the notion of possibility can play in every aspect of our lives. The Zanders' deceptively simple practices are based on two premises: that life is composed as a story ("it's all invented") and that, with new definitions, much more is possible than people ordinarily think. The book shifts our perspective with uplifting stories, parables, and anecdotes from the authors' personal experiences as well as from famous and everyday heroes. From "Giving an A," to the mysterious "Rule Number 6," to "Leading from Any Chair"-the account of Ben's stunning realization that the conductor/leader's power is directly linked to how much greatness he is willing to grant to others-each practice offers an opportunity for personal and organizational transformation. The Art of Possibility provides a life-altering approach to fulfilling dreams large and small. The Zanders invite us all to become passionate communicators, leaders, and performers whose lives radiate possibility into the world. Rosamund Stone Zander is a family therapist and a landscape painter. Benjamin Zander is the conductor of the Boston Philharmonic Orchestra and a professor at the New England Conservatory of Music. Based on the principles developed through the authors' unique partnership, Mr. Zander gives presentations to managers and executives around the world and Ms. Zander conducts workshops for organizations on practicing the art of possibility.

The Compound Effect

Author : Darren Hardy
Publisher : Vanguard Press
ISBN 13 : 1593157142
Total Pages : 195 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Compound Effect by : Darren Hardy

Download or read book The Compound Effect written by Darren Hardy and published by Vanguard Press. This book was released on 2011-11-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default. No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

Wired for Story

Author : Lisa Cron
Publisher : Ten Speed Press
ISBN 13 : 1607742454
Total Pages : 274 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Wired for Story by : Lisa Cron

Download or read book Wired for Story written by Lisa Cron and published by Ten Speed Press. This book was released on 2012-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

The Left Hand of Darkness

Author : Ursula K. Le Guin
Publisher : Penguin
ISBN 13 : 0441478123
Total Pages : 369 pages
Book Rating : 4.4/5 (414 download)

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Book Synopsis The Left Hand of Darkness by : Ursula K. Le Guin

Download or read book The Left Hand of Darkness written by Ursula K. Le Guin and published by Penguin. This book was released on 1987-03-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50TH ANNIVERSARY EDITION—WITH A NEW INTRODUCTION BY DAVID MITCHELL AND A NEW AFTERWORD BY CHARLIE JANE ANDERS Ursula K. Le Guin’s groundbreaking work of science fiction—winner of the Hugo and Nebula Awards. A lone human ambassador is sent to the icebound planet of Winter, a world without sexual prejudice, where the inhabitants’ gender is fluid. His goal is to facilitate Winter’s inclusion in a growing intergalactic civilization. But to do so he must bridge the gulf between his own views and those of the strange, intriguing culture he encounters... Embracing the aspects of psychology, society, and human emotion on an alien world, The Left Hand of Darkness stands as a landmark achievement in the annals of intellectual science fiction.

The Prime of Miss Jean Brodie

Author : Muriel Spark
Publisher : Open Road Media
ISBN 13 : 1453245030
Total Pages : 170 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis The Prime of Miss Jean Brodie by : Muriel Spark

Download or read book The Prime of Miss Jean Brodie written by Muriel Spark and published by Open Road Media. This book was released on 2012-03-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A perfect book”—and basis for the Maggie Smith film—about a teacher who makes a lasting impression on her female students in the years before World War II (Chicago Tribune). “Give me a girl at an impressionable age, and she is mine for life!” So asserts Jean Brodie, a magnetic, dubious, and sometimes comic teacher at the conservative Marcia Blaine School for Girls in Edinburgh. Brodie selects six favorite pupils to mold—and she doesn’t stop with just their intellectual lives. She has a plan for them all, including how they will live, whom they will love, and what sacrifices they will make to uphold her ideals. When the girls reach adulthood and begin to find their own destinies, Jean Brodie’s indelible imprint is a gift to some, and a curse to others. The Prime of Miss Jean Brodie is Spark’s masterpiece, a novel that offers one of twentieth-century English literature’s most iconic and complex characters—a woman at once admirable and sinister, benevolent and conniving. This ebook features an illustrated biography of Muriel Spark including rare photos and never-before-seen documents from the author’s archive at the National Library of Scotland.