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The Power Of Advertising Classic Reprint
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Book Synopsis The Life Power and How to Use It by : Elizabeth Towne
Download or read book The Life Power and How to Use It written by Elizabeth Towne and published by Health Research Books. This book was released on 1996-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1906 Contents Include: Three-Fold Being, Soul Mind & Body, the Spirit & the Individual, by Crooked Paths, Spirit the Breath of Life, Duty and Love, Will and Wills, the I Was & the I Am, God in Person, How to Reach Heaven, a Look at Heredity, etc.
Book Synopsis Tested Advertising Methods by : John Caples
Download or read book Tested Advertising Methods written by John Caples and published by . This book was released on 2024-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Book Synopsis An Illustrated History of Athearn Advertising by : Tim Blaisdell
Download or read book An Illustrated History of Athearn Advertising written by Tim Blaisdell and published by Page Publishing Inc. This book was released on 2023-12-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production of Athearn Trains models has been very well-documented in several books over the years, even since its quite early days. In this work, the progression of the company's advertising is likewise well-documented. Since 1947, there have literally been thousands of pages of advertising presented to magazine readers. The Illustrated History of Athearn Advertising brings out the many styles of ads, the most colorful, and likely some of the best brought to the attention of model railroaders everywhere. This work is the result of years of scouring the many ads printed in many model railroading magazines since the founding of Athearn Trains. The selected pages of advertising shown in these pages share the many messages detailing the virtues of Athearn models and in many cases follows the pricing of their models over the years. The very first work documenting Athearn advertising from the very beginning through the company's seventieth anniversary, this book is a must-have for all model railroaders for deeper insight into the history of Athearn advertising, and the company itself.
Download or read book Read Me written by Dwight Garner and published by Harper Collins. This book was released on 2009-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Book Synopsis Power of Marketing by : Nelly Nailatie Ma'arif
Download or read book Power of Marketing written by Nelly Nailatie Ma'arif and published by Penerbit Salemba. This book was released on 2008 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Book Synopsis Principles of Advertising by : Monle Lee
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Book Synopsis The Unwritten Rules of Copywriting by : Dominic Gettins
Download or read book The Unwritten Rules of Copywriting written by Dominic Gettins and published by Kogan Page Publishers. This book was released on 2000 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominic Gettins spent many years writing copy and training others to do so. In this handbook he demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce. Although the examples come mostly from the advertising industry, the techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of eight essential rules.
Book Synopsis Innovations in Magazine Publishing by : Simon Das
Download or read book Innovations in Magazine Publishing written by Simon Das and published by Routledge. This book was released on 2021-05-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Book Synopsis Master of Marketing Measurement by : Allan R. Kuse
Download or read book Master of Marketing Measurement written by Allan R. Kuse and published by Cambridge Scholars Publishing. This book was released on 2020-11-25 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers focusing on the contributions of Margaret Henderson Blair, a pioneer in advertising and marketing practice and a champion of high quality, managerially relevant marketing research, provides insights into effective advertising. It captures five decades of Blair’s thoughts about the critical roles of the message in advertising, the necessity of reliable and valid measurement of advertising effects, and the centrality of persuasion as an outcome of advertising. Her thoughts are backed up by careful and readable research. Introductory chapters and editors’ comments prior to each chapter provide context to the collection as a whole and Blair’s individual presentations and papers are the heart of the book. It will appeal to advertising and marketing professionals who are seeking specific guidance for planning advertising and justifying expenditures, as well as marketing academics and scholars interested in the history of advertising.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1960 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Brilliance Breakthrough by : Eugene M. Schwartz
Download or read book The Brilliance Breakthrough written by Eugene M. Schwartz and published by . This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific Advertising by : Claude C. Hopkins
Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Diary of a Rapist by : Evan S. Connell
Download or read book The Diary of a Rapist written by Evan S. Connell and published by New York Review of Books. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spurned by his wife at home and by superiors at work, a young man sits in his cramped San Francisco apartment during the turbulent 1960s and channels everything around him into a diary that is a perfect record of a world going to pieces.
Book Synopsis The Pursuit of Power by : William H. McNeill
Download or read book The Pursuit of Power written by William H. McNeill and published by University of Chicago Press. This book was released on 2013-11-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this magnificent synthesis of military, technological, and social history, William H. McNeill explores a whole millennium of human upheaval and traces the path by which we have arrived at the frightening dilemmas that now confront us. McNeill moves with equal mastery from the crossbow—banned by the Church in 1139 as too lethal for Christians to use against one another—to the nuclear missile, from the sociological consequences of drill in the seventeenth century to the emergence of the military-industrial complex in the twentieth. His central argument is that a commercial transformation of world society in the eleventh century caused military activity to respond increasingly to market forces as well as to the commands of rulers. Only in our own time, suggests McNeill, are command economies replacing the market control of large-scale human effort. The Pursuit of Power does not solve the problems of the present, but its discoveries, hypotheses, and sheer breadth of learning do offer a perspective on our current fears and, as McNeill hopes, "a ground for wiser action."
Book Synopsis The Power of Print in Modern China by : Robert Culp
Download or read book The Power of Print in Modern China written by Robert Culp and published by Columbia University Press. This book was released on 2019-05-28 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid early twentieth-century China’s epochal shifts, a vital and prolific commercial publishing industry emerged. Recruiting late Qing literati, foreign-trained academics, and recent graduates of the modernized school system to work as authors and editors, publishers produced textbooks, reference books, book series, and reprints of classical texts in large quantities at a significant profit. Work for major publishers provided a living to many Chinese intellectuals and offered them a platform to transform Chinese cultural life. In The Power of Print in Modern China, Robert Culp explores the world of commercial publishing to offer a new perspective on modern China’s cultural transformations. Culp examines China’s largest and most influential publishing companies—Commercial Press, Zhonghua Book Company, and World Book Company—during the late Qing and Republican periods and into the early years of the People’s Republic. He reconstructs editors’ cultural activities and work lives as a lens onto the role of intellectuals in cultural change. Examining China’s distinct modes of industrial publishing, Culp explains the emergence of the modern Chinese intellectual through commercial and industrial processes rather than solely through political revolution and social movements. An original account of Chinese intellectual and cultural history as well as global book history, The Power of Print in Modern China illuminates the production of new forms of knowledge and culture in the twentieth century.
Book Synopsis Breakthrough Advertising by : Eugene Schwartz
Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
