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The Politics Of Time And Youth In Brand India
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Book Synopsis The Politics of Time and Youth in Brand India by : Jyotsna Kapur
Download or read book The Politics of Time and Youth in Brand India written by Jyotsna Kapur and published by Anthem Press. This book was released on 2014-12-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.
Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi
Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2017-12-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Where Histories Reside by : Priya Jaikumar
Download or read book Where Histories Reside written by Priya Jaikumar and published by Duke University Press. This book was released on 2019-10-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Where Histories Reside Priya Jaikumar examines eight decades of films shot on location in India to show how attending to filmed space reveals alternative timelines and histories of cinema. In this bold “spatial” film historiography, Jaikumar outlines factors that shape India's filmed space, from state bureaucracies and commercial infrastructures to aesthetic styles and neoliberal policies. Whether discussing how educational shorts from Britain and India transform natural landscapes into instructional lessons or how Jean Renoir’s The River (1951) presents a universal human condition through the particularities of place, Jaikumar demonstrates that the history of filming a location has always been a history of competing assumptions, experiences, practices, and representational regimes. In so doing, she reveals that addressing the persistent question of “what is cinema?” must account for an aesthetics and politics of space.
Book Synopsis Twenty-First Century Bollywood by : Ajay Gehlawat
Download or read book Twenty-First Century Bollywood written by Ajay Gehlawat and published by Routledge. This book was released on 2015-05-08 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key changes have emerged in Bollywood in the new millennium. Twenty-First Century Bollywood traces the emerging shifts in both the content and form of Bollywood cinema and examines these new tendencies in relation to the changing dynamics of Indian culture. The book historically situates these emerging trends in relation to previous norms, and develops new, innovative paradigms for conceptualizing Bollywood in the twenty-first century. The particular shifts in contemporary Bollywood cinema that the book examines include the changing nature of the song and dance sequence, the evolving representations of male and female sexuality, and the increasing presence of whiteness as a dominant trope in Bollywood cinema. It also focuses on the increasing presence of Bollywood in higher education courses in the West, as well as how Bollywood’s growing presence in such academic contexts illuminates the changing ways in which this cinema is consumed by Western audiences. Shifting the focus back on the cinematic elements of contemporary films themselves, the book analyses Bollywood films by considering the film dynamics on their own terms, and related to their narrative and aesthetic usage, rather than through an analysis of large-scale industrial practices. It will be of interest to students and scholars of South Asian Studies, Film Studies, and Cultural Studies.
Book Synopsis The Dark Side of News Fixing by : Syed Irfan Ashraf
Download or read book The Dark Side of News Fixing written by Syed Irfan Ashraf and published by Anthem Press. This book was released on 2021-11-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a local journalist’s perspective on a four-decade long regional contribution to global news production. It shows how the fixers’ risky news pursuits made possible for global media to access distant regions and dangerous caves on Pakistan and Afghanistan borders, causing unprecedented deaths of the local reporters in the context of the U.S-led war on terror. The book analyzes the fixer as a role in its relationship with militarization. It is not a coincidence that fixers become valuable to commercial media only during the height of violence or crises. Emerging under conditions of scarcity or war, the value of this role, in turn, is intrinsically tied to the fear of extinction. It is this vulnerability or perceived expendability— imposed by the need to find work—that binds fixers in a symbiotic relationship with global market and global war. This book, then, serves as a vantage point from which one can clearly see the connection between the regional wars and commercial media, as well as local journalists’ transformation into daily wage earners in a global media shift toward neoliberalism.
Book Synopsis The Neoliberal Self in Bollywood by : Namrata Rele Sathe
Download or read book The Neoliberal Self in Bollywood written by Namrata Rele Sathe and published by Intellect Books. This book was released on 2024-02-21 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The focus of the book is the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, one that is replete with contradictions and oppositions, unable to sustain the weight of its own need for self-promotion, optimism, and belief in a narrative of progress and prosperity that has marked mainstream cultural discourse in India. The unstable and schizophrenic neoliberal identity that is the concern of this book, however, belies this narrative and lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects. The analysis is explicitly political and draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examine a variety of other peripheral ‘texts’ in her analysis such as the film star, the urban space, web series, YouTube videos, and social media content.
Book Synopsis The Great Indian Railways by : Arup K. Chatterjee
Download or read book The Great Indian Railways written by Arup K. Chatterjee and published by Bloomsbury Publishing. This book was released on 2019-01-25 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an experimental railway track at Chintadripet, in 1835, the battle for India's first railroad was fought bitterly between John Chapman's Great Indian Peninsular Railway and Rowland MacDonald Stephenson's East India Railway Company, which was merged with Dwarkanauth Tagore's Great Western of Bengal Railway. Even at the height of the Mutiny of 1857, Bahadur Shah Zafar promised Indian owned railway tracks for native merchants if Badshahi rule was restored in Delhi. From Jules Verne to Rudyard Kipling to Mark Twain to Rabindranath Tagore to Nirad C. Chaudhuri to R.K. Narayan and Ruskin Bond-the aura of Indian trains and railway stations have enchanted many writers and poets. With iconic cinematography from The Apu Trilogy, Aradhana, Sonar Kella, Sholay, Gandhi, Dil Se, Parineeta, Barfi, Gangs of Wasseypur, and numerous others, Indian cinema has paved the way for mythical railroads in the national psyche. The Great Indian Railways takes us on a historic adventure through many junctions of India's hidden railway legends, for the first time in a book replete with anecdotes from imperial politics, European and Indian accounts, the battlefronts of the Indian nationalist movement, Indian cinema, songs, advertisements, and much more, in an ever-expanding cultural biography of the Great Indian Railways. Dubbed as 'one of a kind' this awe-inspiring saga is 'compulsive reading.' 'In this fascinating cultural history, Arup K Chatterjee charts the extraordinary journey of the Indian Railways, from the laying of the very first sleeper to the first post-Independence bogey. It evokes our collective accumulation of those innumerable memories of platform chai and rail-gaadi stories, bringing alive through myriad voices and tales the biography of one of India's defining public institutions.' – Shashi Tharoor, Author, M.P., Lok Sabha 'The Great Indian Railways is a fascinating and well-researched cultural biography of the Indian Railways-those intricate arteries of the soul of India, as have been experienced, written, filmed, and dreamed. We cannot all travel by rail to know India, as Gandhiji did, but we can and should read this book!' – Tabish Khair, Author, Professor
Book Synopsis Post-feminist practices, subjectivities and intimacies in global context by : Mehita Iqani
Download or read book Post-feminist practices, subjectivities and intimacies in global context written by Mehita Iqani and published by Frontiers Media SA. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The King of Good Times by : Harish Maiya
Download or read book The King of Good Times written by Harish Maiya and published by CreateSpace. This book was released on 2011-05-16 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Vijay Mallya is not your typical everyday CEO. He has made it to the Forbes billionaires' list many number of times but he doesn't care if he is on the list or not because he doesn't want to be categorized as a ruthless moneymaker. He not only lives like The King of Good Times but he is working overtime to persuade others to live the high life too. Once upon a time, his critics called him the playboy of the east for his glamorous lifestyle but slowly and steadily Dr. Mallya has earned the respect of his detractors. After the launch of Kingfisher Airlines in 2005, he was chosen as the Indian Businessman of the year. The Indian government honored him with the Outstanding Business Leader Award and ETNow selected Dr. Mallya as one of the three big movers and shakers of the first decade of 21st century corporate India. After his father's untimely death, Dr. Mallya became the CEO of a hundred million dollar UB Group and grew it into a multi-billion dollar global empire. He is a genius of a businessman who is the ultimate brand ambassador of his company UB Group. He sets himself high goals and works round the clock to achieve them. His out-of-the-box thinking and business strategies have revolutionized the way brand equity could be grown by businesses in the country. He is a supreme human being and so his business rivals and political rivals are usually surprised by Dr. Mallya's magnanimity. As a politician, Dr. Mallya has been trying really hard to change the Indian political landscape. He is a brand marketing genius but for him, superior customer service always comes first. He goes to extreme lengths to make sure customers are satisfied by his products and services. Dr. Mallya is also a sports fanatic. He owns the Force India Formula One team and has been an instrumental figure in bringing the Formula One Grand Prix championship race to India. He also owns the Indian Premier League cricket team called the Royal Challengers and is very much involved in making a successful championship run for the team. He is also the man who has changed horse racing in India from a gambling den to a classy entertainment venue. For all the critics who downplayed Dr. Mallya's success and bashed his playboy image, it is not surprising that he is having the last laugh. Dr. Mallya and his future generations are set to carry on the Mallya legacy successfully. Long live the King of Good Times.
Book Synopsis The Palgrave Handbook of Asian Cinema by : Aaron Han Joon Magnan-Park
Download or read book The Palgrave Handbook of Asian Cinema written by Aaron Han Joon Magnan-Park and published by Springer. This book was released on 2018-11-04 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers new approaches to theorizing Asian film in relation to the history, culture, geopolitics and economics of the continent. Bringing together original essays written by established and emerging scholars, this anthology transcends the limitations of national borders to do justice to the diverse ways in which the cinema shapes Asia geographically and imaginatively in the world today. From the revival of the Silk Road as the “belt and road” of a rising China to historical ruminations on the legacy of colonialism across the continent, the authors argue that the category of “Asian cinema” from Turkey to the edges of the Pacific continues to play a vital role in cutting-edge film research. This handbook will serve as an essential guide for committed scholars, students, and all those interested in the past, present, and possible future of Asian cinema in the 21st century.
Book Synopsis The Politics of the Governed by : Partha Chatterjee
Download or read book The Politics of the Governed written by Partha Chatterjee and published by Columbia University Press. This book was released on 2004-03-10 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often dismissed as the rumblings of "the street," popular politics is where political modernity is being formed today, according to Partha Chatterjee. The rise of mass politics all over the world in the twentieth century led to the development of new techniques of governing population groups. On the one hand, the idea of popular sovereignty has gained wide acceptance. On the other hand, the proliferation of security and welfare technologies has created modern governmental bodies that administer populations, but do not provide citizens with an arena for democratic deliberation. Under these conditions, democracy is no longer government of, by, and for the people. Rather, it has become a world of power whose startling dimensions and unwritten rules of engagement Chatterjee provocatively lays bare. This book argues that the rise of ethnic or identity politics—particularly in the postcolonial world—is a consequence of new techniques of governmental administration. Using contemporary examples from India, the book examines the different forms taken by the politics of the governed. Many of these operate outside of the traditionally defined arena of civil society and the formal legal institutions of the state. This book considers the global conditions within which such local forms of popular politics have appeared and shows us how both community and global society have been transformed. Chatterjee's analysis explores the strategic as well as the ethical dimensions of the new democratic politics of rights, claims, and entitlements of population groups and permits a new understanding of the dynamics of world politics both before and after the events of September 11, 2001. The Politics of the Governed consists of three essays, originally given as the Leonard Hastings Schoff Lectures at Columbia University in November 2001, and four additional essays that complement and extend the analyses presented there. By combining these essays between the covers of a single volume, Chatterjee has given us a major and urgent work that provides a full perspective on the possibilities and limits of democracy in the postcolonial world.
Download or read book Identity written by Francis Fukuyama and published by Farrar, Straus and Giroux. This book was released on 2018-09-11 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of The Origins of Political Order offers a provocative examination of modern identity politics: its origins, its effects, and what it means for domestic and international affairs of state In 2014, Francis Fukuyama wrote that American institutions were in decay, as the state was progressively captured by powerful interest groups. Two years later, his predictions were borne out by the rise to power of a series of political outsiders whose economic nationalism and authoritarian tendencies threatened to destabilize the entire international order. These populist nationalists seek direct charismatic connection to “the people,” who are usually defined in narrow identity terms that offer an irresistible call to an in-group and exclude large parts of the population as a whole. Demand for recognition of one’s identity is a master concept that unifies much of what is going on in world politics today. The universal recognition on which liberal democracy is based has been increasingly challenged by narrower forms of recognition based on nation, religion, sect, race, ethnicity, or gender, which have resulted in anti-immigrant populism, the upsurge of politicized Islam, the fractious “identity liberalism” of college campuses, and the emergence of white nationalism. Populist nationalism, said to be rooted in economic motivation, actually springs from the demand for recognition and therefore cannot simply be satisfied by economic means. The demand for identity cannot be transcended; we must begin to shape identity in a way that supports rather than undermines democracy. Identity is an urgent and necessary book—a sharp warning that unless we forge a universal understanding of human dignity, we will doom ourselves to continuing conflict.
Book Synopsis What Makes a Politician by : Rwitwika Bhattacharya-Agarwal
Download or read book What Makes a Politician written by Rwitwika Bhattacharya-Agarwal and published by HarperCollins. This book was released on 2017-09-25 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many times have the opinions of the smack-talking, ethnic-clothes-wearing, angry politicians on screen infuriated you? How many times have you told yourself that you could do much better in politics than most of our leaders? Have you ever wondered what makes our leaders competent enough to be elected and lead? Well, the fact is that even the most unseemly and 'incompetent' politician has a set of characteristics which makes them very capable.That said, to be a good politician, you must know what it takes to make one. We are in the midst of a quickly evolving political environment, and politics needs young and talented people like you - a fact all major parties now know. So, if you're someone considering joining politics or a party worker wanting to rise through the ranks and get a ticket, this book is where you should start.What Makes a Politician provides insights into how to enter and thrive in politics, ethically and effectively. The book walks you through the basic responsibilities of a political leader and proceeds to help you prepare for the political world.
Book Synopsis Politics and the Novel in India by : Malik
Download or read book Politics and the Novel in India written by Malik and published by BRILL. This book was released on 2023-07-24 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Studying Youth, Media and Gender in Post-Liberalisation India by : Nadja-Christina Schneider
Download or read book Studying Youth, Media and Gender in Post-Liberalisation India written by Nadja-Christina Schneider and published by Frank & Timme GmbH. This book was released on 2014-11-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to look both at as well as beyond the ‘Delhi Gang Rape’ through the lens of Indian Media Studies. The editors consider it a critical event, or rather critical media event that needs to be contextualized within a rapidly changing, diversifying and globalizing Indian society which is as much confronted with new ruptures, asymmetries and inequalities as it may still be shaped by the old-established structures of a patriarchal social order. But the volume also looks beyond the ‘Delhi Gang Rape’ and introduces other related thematic areas of an emerging research field which links Youth, Media and Gender Studies.
Book Synopsis Branding and Sustainable Competitive Advantage: Building Virtual Presence by : Kapoor, Avinash
Download or read book Branding and Sustainable Competitive Advantage: Building Virtual Presence written by Kapoor, Avinash and published by IGI Global. This book was released on 2011-09-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Book Synopsis Politics Time and Youth Brand India by : KAPUR
Download or read book Politics Time and Youth Brand India written by KAPUR and published by . This book was released on 2014-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
