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The Persuaders
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Book Synopsis The Persuaders by : Anand Giridharadas
Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2022-10-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Download or read book The Persuaders written by James Garvey and published by Icon Books Ltd. This book was released on 2016-02-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Download or read book Persuader written by Lee Child and published by Dell. This book was released on 2003-05-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 NEW YORK TIMES BESTSELLING JACK REACHER SERIES • The inspiration for season three of the hit streaming series Reacher! “Gripping and suspenseful . . . Child ratchets up the suspense to new heights.”—The Denver Post Jack Reacher lives for the moment. Without a home. Without commitment. And with a burning desire to right wrongs—and rewrite his own agonizing past. DEA Susan Duffy is living for the future, knowing that she has made a terrible mistake by putting one of her own female agents into a death trap within a heavily guarded Maine mansion. Staging a brilliant ruse, Reacher hurtles into the dark heart of a vast criminal enterprise. Trying to rescue an agent whose time is running out, Reacher enters a crime lord’s waterfront fortress. There he will find a world of secrecy and violence—and confront some unfinished business from his own past.
Book Synopsis The Hidden Persuaders by : Vance Packard
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Book Synopsis The Persuaders-The Series by : Scott V. Palmer
Download or read book The Persuaders-The Series written by Scott V. Palmer and published by . This book was released on 2020-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Persuaders Guide To Eliminating Resistance And Getting Compliance by : Jack N. Raven
Download or read book The Persuaders Guide To Eliminating Resistance And Getting Compliance written by Jack N. Raven and published by Gem delos Santos. This book was released on 2015-09-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a Persuader (who isn't), this book can teach you techniques of persuasion that will allow you to navigate the persuasion, and make your offers (or get them to do what you want) while minimizing -- even com,pletely eliminating resistance from their heads! The goal of this book is to introduce a special way of looking and treating the persuasion process, so that resistances are targetted and neutralized, while giving you unprecedented leverage in how to control people much more smoothly and consistently. You can collect all the trial closes and fancy shmancy persuasion techniques in the world -- but if you lack the innergame or how to see the whole picture? You wont successfully persuade and get the Compliance (acceptance of offer, target makes the desired action etc.)! If you can master resistance? You can master persuasion! And No persuader can succeed without mastering neutralization of resistance. For my readers interested in subjects on how to be a Spy, or on how to be a Con artist? Well this book does not cover those subjects directly, HOWEVER to learn how to spy for example requires the skillsets of getting compliance and simple resistance management -- which are indeed covered in this book. ============== Table of Contents ============== Table of Contents I - Nature of the Offer Targets TRUE need for the offer The Size of the Compliance People don't like to be sold to Pull back tactics Safety/Dangers/Integrity II External Factors Influencing Resistance or Acceptance Time Based on you or offers past performance Presentation of yourself and offer Future Projections Speed Decision making Values/Social Conditionings/Family/Corporate Values etc... Buyers’ Remorse Targets personal criteria and metaprograms Target's stock knowledge and experience about the offer at hand Positive or Negative effects the perception of the offer directly Relationship Dynamics/Frame Prospect in relation to the item Persuader’s relationship with the offer 3rd Party Opinions Social Proof positive or negative Advisers and Invisible decision makers III Compliance or Resistance Logical resistance They don't like you personally They decided on another offer Emotional or State based/BT Baby steps leading, to sneak past resistance
Book Synopsis The Persuaders by : Anand Giridharadas
Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2023-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Book Synopsis Hidden Persuaders in Cocoa and Chocolate by : Renata Januszewska
Download or read book Hidden Persuaders in Cocoa and Chocolate written by Renata Januszewska and published by Woodhead Publishing. This book was released on 2018-02-03 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. - Provides an overview of the tastes, aromas and notes describing cocoa and chocolate - Features scientific explanations of the volatile and non-volatile aspects of each flavor - Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors
Book Synopsis Alice Paul and the American Suffrage Campaign by : Katherine H Adams
Download or read book Alice Paul and the American Suffrage Campaign written by Katherine H Adams and published by University of Illinois Press. This book was released on 2010-10-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past biographies, histories, and government documents have ignored Alice Paul's contribution to the women's suffrage movement, but this groundbreaking study scrupulously fills the gap in the historical record. Masterfully framed by an analysis of Paul's nonviolent and visual rhetorical strategies, Alice Paul and the American Suffrage Campaign narrates the remarkable story of the first person to picket the White House, the first to attempt a national political boycott, the first to burn the president in effigy, and the first to lead a successful campaign of nonviolence. Katherine H. Adams and Michael L. Keene also chronicle other dramatic techniques that Paul deftly used to gain publicity for the suffrage movement. Stunningly woven into the narrative are accounts of many instances in which women were in physical danger. Rather than avoid discussion of Paul's imprisonment, hunger strikes, and forced feeding, the authors divulge the strategies she employed in her campaign. Paul's controversial approach, the authors assert, was essential in changing American attitudes toward suffrage.
Book Synopsis The Diplomatic Persuaders by : John D. Lee
Download or read book The Diplomatic Persuaders written by John D. Lee and published by John Wiley & Sons. This book was released on 1968 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.
Book Synopsis The True American: Murder and Mercy in Texas by : Anand Giridharadas
Download or read book The True American: Murder and Mercy in Texas written by Anand Giridharadas and published by W. W. Norton & Company. This book was released on 2014-05-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how a Bangladeshi immigrant, shot in the Dallas mini mart where he worked in the days after September 11 in a revenge crime, forgave his assailant and petitioned the state of Texas to spare his attacker the death penalty.
Book Synopsis Invisible Persuaders by : David Michie
Download or read book Invisible Persuaders written by David Michie and published by Bantam Books. This book was released on 1998-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Winners Take All by : Anand Giridharadas
Download or read book Winners Take All written by Anand Giridharadas and published by Vintage. This book was released on 2019-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.
Book Synopsis Persuasion in the Media Age by : Timothy Borchers
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2021-09-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Book Synopsis India Calling by : Anand Giridharadas
Download or read book India Calling written by Anand Giridharadas and published by ReadHowYouWant.com. This book was released on 2011-02-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reversing his parents immigrant path, a young writer returns to India and discovers an old country making itself new. Anand Giridharadas sensed something was afoot as his plane prepared to land in Bombay. An elderly passenger looked at him and said, Were all trying to go that way, pointing to the rear. You, youre going this way. Giridharadas was...
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Download or read book Action TV written by Bill Osgerby and published by Psychology Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action TV explores the historical development of the tv genre and its position within broader social, cultural and political contexts.
