Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Hidden Persuaders In Cocoa And Chocolate
Download Hidden Persuaders In Cocoa And Chocolate full books in PDF, epub, and Kindle. Read online Hidden Persuaders In Cocoa And Chocolate ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Hidden Persuaders in Cocoa and Chocolate by : Renata Januszewska
Download or read book Hidden Persuaders in Cocoa and Chocolate written by Renata Januszewska and published by Woodhead Publishing. This book was released on 2018-02-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors
Book Synopsis Bean-to-Bar Chocolate by : Megan Giller
Download or read book Bean-to-Bar Chocolate written by Megan Giller and published by Storey Publishing, LLC. This book was released on 2017-09-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.
Download or read book Priceless written by William Poundstone and published by Hill and Wang. This book was released on 2010-01-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Book Synopsis How to Persuade People Who Don't Want to be Persuaded by : Joel Bauer
Download or read book How to Persuade People Who Don't Want to be Persuaded written by Joel Bauer and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Chocolate, Cocoa and Confectionery: Science and Technology by : Bernard Minifie
Download or read book Chocolate, Cocoa and Confectionery: Science and Technology written by Bernard Minifie and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this book achieved worldwide recognition within the chocolate and confectionery industry. I was pressed to prepare the third edition to include modern developments in machinery, production, and packaging. This has been a formidable task and has taken longer than anticipated. Students still require, in one book, descriptions of the fundamental principles of the industry as well as an insight into modern methods. Therefore, parts of the previous edition describing basic technology have been retained, with minor alterations where necessary. With over fifty years' experience in the industry and the past eighteen years working as an author, lecturer, and consultant, I have collected a great deal of useful information. Visits to trade exhibitions and to manufacturers of raw materials and machinery in many parts of the world have been very valuable. Much research and reading have been necessary to prepare for teaching and lecturing at various colleges, seminars, and manufacturing establishments. The third edition is still mainly concerned with science, technology, and production. It is not a book of formulations, which are readily available elsewhere. Formulations without knowledge of principles lead to many errors, and recipes are given only where examples are necessary. _ Analytical methods are described only when they are not available in textbooks, of which there are many on standard methods of food analysis. Acknowledgments I am still indebted to many of the persons mentioned under "Acknowledgments" in the second edition. I am especially grateful to the following.
Book Synopsis Brands and Branding by : Rita Clifton
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Book Synopsis The Technology of Wafers and Waffles I by : Karl F. Tiefenbacher
Download or read book The Technology of Wafers and Waffles I written by Karl F. Tiefenbacher and published by Academic Press. This book was released on 2017-05-16 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Technology of Wafers and Waffles: Operational Aspects is the definitive reference book on wafer and waffle technology and manufacture. It covers specific ingredient technology (including water quality, wheat flour, starches, dextrins, oils and fats) and delves extensively into the manufacturing elements and technological themes in wafer manufacturing, including no/low sugar wafers, hygroscopic wafers, fillings and enrobing. The book explains, in detail, operating procedures such as mixing, baking, filling, cooling, cutting and packaging for every type of wafer: flat and shaped wafers for making biscuits, ice cream cones, cups, wafer reels, wafer sticks (flute wafers) and biscuit wafers. It also explores the various types of European (Belgian) waffles and North American frozen waffles. Serves as a complete reference book on wafer and waffle technology and manufacturing, the first of its kind Covers specific ingredient technology such as water quality, wheat flour, starches, dextrins, oils and fats for wafer and waffles Explores wafer and waffle product types, development, ingredients, manufacturing and quality assurance Explains the scientific background of wafer and waffle baking Informs both artisan and industrial bakers about many related areas of bakery product manufacturing
Book Synopsis Free Market Economics by : Bettina B. Greaves
Download or read book Free Market Economics written by Bettina B. Greaves and published by Ludwig von Mises Institute. This book was released on 1975 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Ethics by : Stephen M. Byars
Download or read book Business Ethics written by Stephen M. Byars and published by . This book was released on 2023-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Book Synopsis Description of the Educational Exhibit of Cocoa and Chocolate by :
Download or read book Description of the Educational Exhibit of Cocoa and Chocolate written by and published by . This book was released on 1927 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Chocolate Runs Through My Veins by : Connie Spenuzza
Download or read book Chocolate Runs Through My Veins written by Connie Spenuzza and published by . This book was released on 2022-02-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this magnificently researched and illustrated book, international award-winning author Connie Spenuzza masterfully explores the cultural history of the women within the world of chocolate. As a child, Spenuzza frolicked in her family's pristine equatorial rainforest cacao plantations, not yet knowing the intricacies of culture and history that surrounded women's roles in an industry as luscious as chocolate. But these early years piqued her curiosity and spurred decades of extensive travel that would take Spenuzza to places such as the archaeological sites of Mesoamerica, where chocolate reached its apex as a ritual beverage. Armed with a novelist's eye for human frailties and an investigator's nose for hidden truths, Spenuzza exquisitely guides you on the illuminating journey across the globe to uncover the 5,300-year-old history of the women who dedicated their lives to the world's most coveted indulgence. The allure of chocolate started 5,300 years in the Amazon River Basin of Ecuador with the drink of the gods, Theobroma cacao. During the Spanish colonial period of the Americas, the commerce of cacao was a guarded goldmine, as it sailed back to Europe on the trade winds known as the vientos chocolateros. Convent nuns of the Americas and Europe prepared a chocolate drink, and through their ingenuity, they created the first chocolate confections that stimulated the senses. Even the royal houses of Europe fell under the spell of chocolate when arrogant Spanish royal brides insisted on having the sinful delicacy within their courts. The sheer pleasure of a sip or even one bite intoxicated men to the point that they believed chocolate was some type of sorcery, a power that women possessed over them. This European chocolate mania led to a nefarious period for the confection. Due to an increased demand for its production in the Caribbean, the enslaved were forced to work in heinous conditions on the European-owned plantations. Soon piracy, contraband, theft, pyres of the Spanish Inquisition, and the draconian English laws punished female chocolatiers severely. This book [CD1] takes you on a stunning, surprising, and moving tour of historic turning points in chocolate's history, introducing you to the many women who toiled for this luxurious confection, such as chocolate entrepreneurs Mary Tuke, the tenacious British Quaker, and Luisa Spagnoli, the passionate Italian chocolatier. Follow Spenuzza as she deftly guides you through this poignant bite of history and walks in the powerful steps of those women who sacrificed so much for the love of chocolate.
Book Synopsis Psychoanalytic Accounts of Consuming Desire by : John Desmond
Download or read book Psychoanalytic Accounts of Consuming Desire written by John Desmond and published by Springer. This book was released on 2012-11-28 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.
Book Synopsis Cocoa and Chocolate by : Arthur W. Knapp
Download or read book Cocoa and Chocolate written by Arthur W. Knapp and published by CreateSpace. This book was released on 2013-05-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cocoa and Chocolate Their History from Plantation to Consumer The industry with which this book deals is changing slowly from an art to a science. It is in a transition period (it is one of the humours of any live industry that it is always in a transition period). There are many indications of scientific progress in cacao cultivation; and now that, in addition to the experimental and research departments attached to the principal firms, a Research Association has been formed for the cocoa and chocolate industry, the increased amount of diffused scientific knowledge of cocoa and chocolate manufacture should give rise to interesting developments. Although there are several excellent scientific works dealing in a detailed manner with the cacao bean and its products from the various view points of the technician, there is no comprehensive modern work written for the general reader. Until that appears, I offer this little book, which attempts to cover lightly but accurately the whole ground, including the history of cacao, its cultivation and manufacture. This is a small book in which to treat of so large a subject, and to avoid prolixity I have had to generalise. This is a dangerous practice, for what is gained in brevity is too often lost in accuracy: brevity may be always the soul of wit, it is rarely the body of truth. The expert will find that I have considered him in that I have given attention to recent developments, and if I have talked of the methods peculiar to one place as though they applied to the whole world, I ask him to consider me by supplying the inevitable variations and exceptions himself.
Book Synopsis The Marketing Era by : Kalman Applbaum
Download or read book The Marketing Era written by Kalman Applbaum and published by Routledge. This book was released on 2004-06-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
