The Path To Profits

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The Path to Profit

Author : Michelle Jacobik
Publisher : Worldchangers Media
ISBN 13 : 9780578321578
Total Pages : 240 pages
Book Rating : 4.3/5 (215 download)

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Book Synopsis The Path to Profit by : Michelle Jacobik

Download or read book The Path to Profit written by Michelle Jacobik and published by Worldchangers Media. This book was released on 2022-09-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you profitable in support of your life ... or at the expense of it? If you're a visionary, creative, or purpose-driven entrepreneur, you know how easy it can be to let your business rule your life. You'll do whatever it takes to succeed in the moment, and everything else-family, relationships, health, self-care, even sleep-takes a back burner. Meanwhile, you may not even be making enough money to cover your bills, let alone build the dream life you envisioned. Hustle, burnout, and exhaustion don't have to be your norm. There's a better way - and it will make your business MORE profitable, not less. In this groundbreaking book, Business Profitability Strategist Michelle Jacobik reveals why a powerful vision for your life is the most important tool for shaping and growing your business. You'll learn her signature Vision + Flow + Grow method for creating a profitable business structure while actually supporting and enjoying your one precious life. Your Path to Profits awaits. Are you ready to step up?

The Little Book of Stock Market Profits

Author : Mitch Zacks
Publisher : John Wiley & Sons
ISBN 13 : 1118192419
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Little Book of Stock Market Profits by : Mitch Zacks

Download or read book The Little Book of Stock Market Profits written by Mitch Zacks and published by John Wiley & Sons. This book was released on 2011-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on technical analysis techniques. It's fair to say no one method is fool proof and most go through both up and down periods. The challenge for an investor is picking the right method at the right time. The Little Book of Stock Market Profits shows you how to achieve this elusive goal and make the most of your time in today's markets. Written by Mitch Zacks, Senior Portfolio Manager of Zacks Investment Management, this latest title in the Little Book series reveals stock market strategies that really work and then shows you how they can be made even better. It skillfully highlights earnings-based investing strategies, the hallmark of the Zacks process, but it also identifies strategies based on valuations, seasonal patterns and price momentum. Specifically, the book: Identifies stock market investment strategies that work, those that don't, and what it takes for an individual investor to truly succeed in today's dynamic market Discusses how the performance of each strategy examined can be improved by combining into them into a multifactor approach Gives investors a clear path to integrating the best investment strategies of all time into their own personal portfolio Investing can be difficult, but with the right strategies you can improve your overall performance. The Little book of Stock Market Profits will show you how.

The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top

Author : Charles E. Gaudet II
Publisher : Charles E Gaudet II
ISBN 13 : 9781940745909
Total Pages : 198 pages
Book Rating : 4.7/5 (459 download)

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Book Synopsis The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top by : Charles E. Gaudet II

Download or read book The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top written by Charles E. Gaudet II and published by Charles E Gaudet II. This book was released on 2014-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

Purpose and Profit

Author : George Serafeim
Publisher : HarperCollins Leadership
ISBN 13 : 1400230365
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Purpose and Profit by : George Serafeim

Download or read book Purpose and Profit written by George Serafeim and published by HarperCollins Leadership. This book was released on 2022-08-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

Marketing ROI

Author : James Lenskold
Publisher : McGraw Hill Professional
ISBN 13 : 0071436103
Total Pages : 287 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Marketing ROI by : James Lenskold

Download or read book Marketing ROI written by James Lenskold and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

Learning Paths

Author : Jim Williams
Publisher : John Wiley & Sons
ISBN 13 : 0787975346
Total Pages : 322 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Learning Paths by : Jim Williams

Download or read book Learning Paths written by Jim Williams and published by John Wiley & Sons. This book was released on 2004-09-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possible. Created to be flexible, the Learning Path approach can be customized to fit your organization no matter what its type or size. Learning Paths is divided into three sections: The Learning Path Methodology: Walks the reader through the major steps and strategies needed for building Learning Paths. Doing the Right Training: Offers a wide-range of strategies, methods and techniques that can be targeted to the training within a Learning Path and tied to an organization’s particular business needs. Do the Training Right: Shows how to ensure the training within a Learning Path is delivered in the most cost-effective manner and introduces methods for structuring training so that it transfers to the job easily and effectively.

The Path

Author : Peter Mallouk
Publisher : Simon and Schuster
ISBN 13 : 1642937029
Total Pages : 265 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis The Path by : Peter Mallouk

Download or read book The Path written by Peter Mallouk and published by Simon and Schuster. This book was released on 2020-10-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your journey to financial freedom with the tools, strategies, and mindset of money mastery. Regardless of your stage of life and your current financial picture, the quest for financial freedom can indeed be conquered. The journey will demand the right tools and strategies along with the mindset of money mastery. With decades of collective wisdom and hands-on experience, your guides for this expedition are Peter Mallouk, the only man in history to be ranked the #1 Financial Advisor in the U.S. for three consecutive years by Barron’s (2013, 2014, 2015), and Tony Robbins, the world-renowned life and business strategist. Mallouk and Robbins take the seemingly daunting goal of financial freedom and simplify it into a step-by-step process that anyone can achieve. The pages of this book are filled with real-life success stories and vital lessons, such as… • Why the future is better than you think and why there is no greater time in history to be an investor • How to chart your personally tailored course for financial security • How markets behave and how to achieve peace of mind during volatility • What the financial services industry doesn’t want you to know • How to select a financial advisor that puts your interests first • How to navigate, select, or reject the many types of investments available • Success without fulfillment is the ultimate failure! Financial freedom is not only about money—it’s about feeling deeply fulfilled in your own personal journey “Want an eye-opening guide to money management—one that tells it like it is and will make you laugh along the way? Peter Mallouk’s tour of the financial world is a tour de force that’ll change the way you think about money.” —Jonathan Clements, Former Columnist for The Wall Street Journal and current board member and Director of Financial Education at Creative Planning “Robbins is the best economic moderator that I’ve ever worked with. His mission to bring insights from the world’s greatest financial minds to the average investor is truly inspiring.” —Alan Greenspan, Former Federal Reserve Chairman "Tony is a force of nature.” —Jack Bogle, Founder of Vanguard

Delivering Happiness

Author : Tony Hsieh
Publisher : Hachette UK
ISBN 13 : 044657631X
Total Pages : 166 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Delivering Happiness by : Tony Hsieh

Download or read book Delivering Happiness written by Tony Hsieh and published by Hachette UK. This book was released on 2010-06-07 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own. #1 New York Timesand Wall Street Journal bestseller

Passion & Purpose

Author : John Coleman
Publisher : Harvard Business Press
ISBN 13 : 1422162664
Total Pages : 312 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Passion & Purpose by : John Coleman

Download or read book Passion & Purpose written by John Coleman and published by Harvard Business Press. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the big issues in the business world today, with firsthand accounts from young leaders tasked with tackling these issues head on.

Power Your Profits

Author : Susie Carder
Publisher : Simon and Schuster
ISBN 13 : 1982137703
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Power Your Profits by : Susie Carder

Download or read book Power Your Profits written by Susie Carder and published by Simon and Schuster. This book was released on 2020-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Real

Author : Dave Crumby
Publisher :
ISBN 13 : 9780615838342
Total Pages : 272 pages
Book Rating : 4.8/5 (383 download)

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Book Synopsis Real by : Dave Crumby

Download or read book Real written by Dave Crumby and published by . This book was released on 2013-11-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation and Habits. Contributions by Real Estate's Most Influential Leaders: Spencer Rascoff - CEO, Zillow Pete Flint - CEO, Trulia Sherry Chris - CEO, Better Homes & Gardens Krisstina Wise - CEO, Good Life Marc Davison - Partner, 1000watt Dave Crumby - CEO, realvolve Austin Allison - CEO, dotloop Lisa Archer - Co-founder, Geeky Girls Matt Beall - Broker, Hawaii Life Real Estate Vanessa Bergmark - Partner, Red Oak Realty Kim Colaprete - Founder, Team Diva Nobu Hata - NAR Director Dottie Herman - CEO, Douglas Elliman Real Estate Tina Mak - Broker, Coldwell Banker Michael McClure - CEO, VerifiedAgent.com Kelly Mitchell - Founder, Agent Caffeine Tara-Nicholle Nelson - Founder, REThink Marc Siden - CEO, Onboard Informatics Kendyl Young - Owner, Diggs Foreword by: Michele Serro - Founder, Doorsteps Artwork by: Joey Roth Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss! Build to Last What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades. It's About YOU A minimalist approach to marketing How to serve from the inside out Why Habits are more vital than goals How to cycle your energy and interest Why Authenticity matters more than Salesmanship Chase the Passion - Not the Money Why People - are your REAL portfolio Truth about Happiness and Money Health - Building a Sustainable You Practice - You are what you do Why Real Estate Craftsman will take over

Chart Your Way To Profits

Author : Tim Knight
Publisher : John Wiley & Sons
ISBN 13 : 0470125276
Total Pages : 428 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Chart Your Way To Profits by : Tim Knight

Download or read book Chart Your Way To Profits written by Tim Knight and published by John Wiley & Sons. This book was released on 2007-06-04 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart Your Way to Profits shows you how to harness the technology available on www.prophet.com to analyze markets and make informed trading decisions. It discusses the fundamentals of technical analysis and shows you how to design your own charts and indicators in a way that enables you to easily monitor the markets and make solid trading decisions.

Profit First

Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Entrepreneur's Solution

Author : Mel H. Abraham
Publisher : Morgan James Publishing
ISBN 13 : 1630473316
Total Pages : 227 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The Entrepreneur's Solution by : Mel H. Abraham

Download or read book The Entrepreneur's Solution written by Mel H. Abraham and published by Morgan James Publishing. This book was released on 2015-02-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Three Elements of the Entrepreneurial Mindset—the key to twenty-first century sustainable success: “A must read.” —David Bach, #1 New York Times–bestselling author of The Automatic Millionaire The Entrepreneur’s Solution introduces the Business Mastery Blueprint and the concept of sustainable success—the new model for thriving in the twenty-first century, which replaces the old standard “model of mediocrity.” New-millennium companies are blazing a very different path to an achievable and sustainable future. But what is the mindset behind the methodology? In these pages, potential and beginning entrepreneurs can learn exactly what it takes to live a rich life on every level. The Nine Entrepreneurial Essentials that make up the Three Elements of the Entrepreneurial Mindset—from the moment they are put into practice—become a game changer in growing a business and a meaningful life. “A thought-provoking new way to think about business.” —Daniel Amen, MD, author of Change Your Brain, Change Your Life Includes a foreword by Brendon Burchard, New York Times–bestselling author of High Performance Habits

Good Profit

Author : Charles G. Koch
Publisher : Crown Currency
ISBN 13 : 1101904143
Total Pages : 290 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Good Profit by : Charles G. Koch

Download or read book Good Profit written by Charles G. Koch and published by Crown Currency. This book was released on 2015-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life “This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods Market The technological innovations, extreme politics, civil unrest, cyber attacks, demographic shifts, and global pandemic that have affected all businesses since this book was published have only confirmed Charles Koch’s belief that “the only reason a business should exist (and the only way it can legitimately survive long term) is to create value in a responsible way.” Hence, the principles in Good Profit are more important today than ever before. What exactly does Koch Industries, Inc., do and why is it so remarkably profitable? Koch’s name may not be on your home’s plywood, vehicle’s grille, smartphone’s connectors, or baby’s ultra-absorbent diapers but it makes them all. And Koch’s Market-Based Management® (MBM) system is what drives these innovations and many more. The core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars. It results from a bottom-up culture where employees are empowered to act entrepreneurially to discover customers’ preferences and the best ways to improve their lives. Drawing on six decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, Charles Koch walks the reader through the five dimensions of MBM to show how to apply its framework in any business, industry, or organization of any size. Readers will learn how to: • Craft a vision for how to thrive in spite of increasingly rapid disruption and ever-changing consumer values • Select and retain a workforce possessing both virtue and talent • Create an environment of knowledge sharing that prizes respectful challenges from everyone at every level • Award employees with ownership and decision rights based on their comparative advantages and proven contributions, not job title • Motivate all employees to maximize their contributions by structuring incentives so compensation is limited only by the value they create A must-read for any leader, entrepreneur, or student, as well as anyone who wants a more civil, fair, and prosperous society, Good Profit is one of the greatest management books of all time.

Islands of Profit in a Sea of Red Ink

Author : Jonathan L. S. Byrnes
Publisher : Penguin UK
ISBN 13 : 014196572X
Total Pages : 396 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Islands of Profit in a Sea of Red Ink by : Jonathan L. S. Byrnes

Download or read book Islands of Profit in a Sea of Red Ink written by Jonathan L. S. Byrnes and published by Penguin UK. This book was released on 2010-11-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client's businesses are unprofitable. We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm's-length customer relationships. Broad metrics like aggregate revenues and costs were adequate. But today companies form different relationships with different sets of customers. Successful businesses create competitive advantages and sustained profitability by developing innovative relationships and new types of value. This is a double-edged sword: if customers are matched with the right relationships, sales and profits soar...but if they are matched poorly, profitability plunges. Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, what difficulties you'll encounter, and how to overcome them. This book gives you the roadmap and tools you'll need to be a highly effective manager in a new era of business.

Lower Ed

Author : Tressie McMillan Cottom
Publisher : New Press, The
ISBN 13 : 162097102X
Total Pages : 256 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis Lower Ed by : Tressie McMillan Cottom

Download or read book Lower Ed written by Tressie McMillan Cottom and published by New Press, The. This book was released on 2017-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two million students are enrolled in for-profit colleges, from the small family-run operations to the behemoths brandished on billboards, subway ads, and late-night commercials. These schools have been around just as long as their bucolic not-for-profit counterparts, yet shockingly little is known about why they have expanded so rapidly in recent years—during the so-called Wall Street era of for-profit colleges. In Lower Ed Tressie McMillan Cottom—a bold and rising public scholar, herself once a recruiter at two for-profit colleges—expertly parses the fraught dynamics of this big-money industry to show precisely how it is part and parcel of the growing inequality plaguing the country today. McMillan Cottom discloses the shrewd recruitment and marketing strategies that these schools deploy and explains how, despite the well-documented predatory practices of some and the campus closings of others, ending for-profit colleges won’t end the vulnerabilities that made them the fastest growing sector of higher education at the turn of the twenty-first century. And she doesn’t stop there. With sharp insight and deliberate acumen, McMillan Cottom delivers a comprehensive view of postsecondary for-profit education by illuminating the experiences of the everyday people behind the shareholder earnings, congressional battles, and student debt disasters. The relatable human stories in Lower Ed—from mothers struggling to pay for beauty school to working class guys seeking “good jobs” to accomplished professionals pursuing doctoral degrees—illustrate that the growth of for-profit colleges is inextricably linked to larger questions of race, gender, work, and the promise of opportunity in America. Drawing on more than one hundred interviews with students, employees, executives, and activists, Lower Ed tells the story of the benefits, pitfalls, and real costs of a for-profit education. It is a story about broken social contracts; about education transforming from a public interest to a private gain; and about all Americans and the challenges we face in our divided, unequal society.