Luxury Brand And Art Collaborations

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When Luxury Meets Art

Author : Olga Louisa Kastner
Publisher : Springer Science & Business Media
ISBN 13 : 3658045760
Total Pages : 127 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis When Luxury Meets Art by : Olga Louisa Kastner

Download or read book When Luxury Meets Art written by Olga Louisa Kastner and published by Springer Science & Business Media. This book was released on 2013-12-05 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

Luxury Brand and Art Collaborations

Author : Federica Carlotto
Publisher : Taylor & Francis
ISBN 13 : 1040086195
Total Pages : 90 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Luxury Brand and Art Collaborations by : Federica Carlotto

Download or read book Luxury Brand and Art Collaborations written by Federica Carlotto and published by Taylor & Francis. This book was released on 2024-04-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.

The Art of Successful Brand Collaborations

Author : Géraldine Michel
Publisher : Routledge
ISBN 13 : 1351014455
Total Pages : 256 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Art of Successful Brand Collaborations by : Géraldine Michel

Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

The Artification of Luxury Fashion Brands

Author : Marta Massi
Publisher : Springer Nature
ISBN 13 : 3030261212
Total Pages : 181 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis The Artification of Luxury Fashion Brands by : Marta Massi

Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Springer Nature. This book was released on 2020-06-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Art + Fashion

Author : E.P. Cutler
Publisher : Chronicle Books
ISBN 13 : 1452146276
Total Pages : 224 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Art + Fashion by : E.P. Cutler

Download or read book Art + Fashion written by E.P. Cutler and published by Chronicle Books. This book was released on 2015-10-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume of magnificent proportions, Art + Fashion is as exciting and elegant as the creative partnerships it celebrates. Spanning numerous eras, men and women's fashion, and a wide range of art mediums, these 25 collaborative projects reveal the astonishing work that results when luminaries from the art world (such as Pollock, Haring, and Hirst) come together with icons of the fashion world (including Saint Laurent, Westwood, McQueen). From 20th-century legends such as Elsa Schiaparelli and her famous lobster dress painted by Salvador Dalí to 21st-century trailblazers such as Cindy Sherman and her self-portraits in vintage Chanel, these electric and provocative pairings—represented in lavish visuals and thoughtful essays reflecting on the history of each project—brim with the energy and possibility of powerful forces uniting.

Museum of the Future

Author : Cristina Bechtler
Publisher : Jrp Ringier
ISBN 13 : 9783037643839
Total Pages : 0 pages
Book Rating : 4.6/5 (438 download)

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Book Synopsis Museum of the Future by : Cristina Bechtler

Download or read book Museum of the Future written by Cristina Bechtler and published by Jrp Ringier. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums of contemporary art are expanding and in crisis. They attract ever-larger audiences, architects constantly redesign them, and the growing number of artists is producing more massively than ever; at the same time museum funds are dwindling in the economic crisis and an overheated art market. This text gathers together interviews with international artists, architects and curators of the contemporary art world.

Fashion and Art

Author : Adam Geczy
Publisher : Berg
ISBN 13 : 0857852140
Total Pages : 259 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Fashion and Art by : Adam Geczy

Download or read book Fashion and Art written by Adam Geczy and published by Berg. This book was released on 2013-08-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: For at least two centuries, fashion and art have maintained a competitive love-hate relationship. Both fashion and art construct imaginary worlds, and use a language of style to invigorate beliefs, perceptions and ideas. Until now the crossovers of fashion and art have received only scattered treatment and suffered from a dearth of theorization. As an attempt to theorize the area, this collection of new and updated essays is the most well-rounded and authoritative to date. Some of the world's foremost scholars in the field are assembled here to explore the art-fashion nexus in numerous ways: from aesthetics and performance to masquerade and media. Original and inspiring, this book will not only secure 'art-fashion' as a discrete area of study, but also suggest new critical pathways for exploring their continuing cross-pollination. Fashion and Art is essential reading for students and scholars of fashion, art history and theory, cultural studies and related fields.

Fashion Branding and Communication

Author : Byoungho Jin
Publisher : Springer
ISBN 13 : 1137523433
Total Pages : 188 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Fashion Branding and Communication by : Byoungho Jin

Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

The Future of Luxury Brands

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110732815
Total Pages : 211 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis The Future of Luxury Brands by : Annamma Joy

Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Art Wealth Management

Author : Alessia Zorloni
Publisher : Springer
ISBN 13 : 3319242415
Total Pages : 162 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Art Wealth Management by : Alessia Zorloni

Download or read book Art Wealth Management written by Alessia Zorloni and published by Springer. This book was released on 2016-08-19 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an overview of how to manage private art collections, providing essential insights on art wealth management, art investment, art governance, and succession planning for art assets. It offers practical recommendations on sound art collection governance, but also examines the background of art markets and price building, including the influence of fashion and trends. Throughout history, art patronage has played an important role in the wealth of ultra-high-net-worth families and led to private museums funded by philanthropist collectors in order to celebrate their own tastes and leave a lasting legacy. Today, as a result of the growth of art investing by a new generation of wealthy collectors, not only artists but also wealthy families, sophisticated investors and their close advisors now face a more complex set of financial and managerial needs. As such, the contributions in this book will be of interest to collecting families, family offices, and professional advisors seeking to integrate art into their overall wealth management strategy, and to scholars in the fields of cultural economics, art dealers, curators, and art lovers.

The Management of Luxury

Author : Benjamin Berghaus
Publisher : Kogan Page Publishers
ISBN 13 : 0749481811
Total Pages : 497 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Management of Luxury by : Benjamin Berghaus

Download or read book The Management of Luxury written by Benjamin Berghaus and published by Kogan Page Publishers. This book was released on 2018-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.

Luxury

Author : Peter McNeil
Publisher : Oxford University Press
ISBN 13 : 0191640271
Total Pages : 336 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Luxury by : Peter McNeil

Download or read book Luxury written by Peter McNeil and published by Oxford University Press. This book was released on 2016-05-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendour. In the eighteenth century luxury was at the centre of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence.

Handbook of Research on Global Fashion Management and Merchandising

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522501118
Total Pages : 862 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Global Fashion Management and Merchandising by : Vecchi, Alessandra

Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

The Future of Luxury Brands

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110732750
Total Pages : 311 pages
Book Rating : 4.1/5 (17 download)

DOWNLOAD NOW!

Book Synopsis The Future of Luxury Brands by : Annamma Joy

Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Communicating Fashion Brands

Author : Emily Huggard
Publisher : Routledge
ISBN 13 : 0429875584
Total Pages : 194 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Communicating Fashion Brands by : Emily Huggard

Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

Louis Vuitton

Author : Simon Castets
Publisher : National Geographic Books
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Louis Vuitton by : Simon Castets

Download or read book Louis Vuitton written by Simon Castets and published by National Geographic Books. This book was released on 2009-09-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph documents Louis Vuitton's highly visible collaborations with an elite group of artists, architects and photographers, including Takashi Murakami, Julie Verhoven and Anne Leibovitz.

Louis Vuitton

Author :
Publisher : National Geographic Books
ISBN 13 : 0847833380
Total Pages : 0 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Louis Vuitton by :

Download or read book Louis Vuitton written by and published by National Geographic Books. This book was released on 2009-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury and art have never been more closely linked than they are in these early years of the twenty-first century. Virtually all the world’s major luxury houses have associated themselves with contemporary art through sponsorships, commissions, or foundations, and these points of exchange nourish the increasingly symbiotic relationship between fashion, art, and other design disciplines. Of all modern luxury brands, Louis Vuitton can claim to maintain the richest and most varied associations with the world of art. Included in this volume are Louis Vuitton’s important collaborations with an elite group of artists, architects, designers, and photographers, such as Jun Aoki, Shigeru Ban, Vanessa Beecroft, Olafur Eliasson, Zaha Hadid, David LaChapelle, Jean Larivière, Annie Leibovitz, Takashi Murakami, Richard Prince, Stephen Sprouse, James Turrell, Inez Van Lamsweerde, and Vinoodh Matadin. The book is structured as a seductive anthology of the house’s most visible collaborations. Critical essays examine and position Louis Vuitton’s patronage—under the guidance of Artistic Director Marc Jacobs—during one of the most fertile periods of contemporary art and design.