The Olympic Broadcast Marketing Handbook

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Olympic Marketing

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Routledge Handbook of the Olympic and Paralympic Games

Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 586 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Television Sports Production

Author : Jim Owens
Publisher : CRC Press
ISBN 13 : 1136066780
Total Pages : 297 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Television Sports Production by : Jim Owens

Download or read book Television Sports Production written by Jim Owens and published by CRC Press. This book was released on 2012-07-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television sports production is difficult, and producing a remote sports event is arguably the most complicated to orchestrate. Many factors can adversely affect your production, including weather, lighting, and natural sound. A successful production is dependent on extensive planning, from budgets, technology and location to the intricacies of the sport itself. With so much at stake, why not learn from the experts? Learn television sports production from the ISB, producers of the Olympics, who rely on the very same guide to train their own production staff. "Television Sports Production" walks you through the planning, set-up, directing, announcing, and editing involved with producing an event. Detailed descriptions of mobile units/OB vans, cameras, audio equipment and lighting requirements enable you to produce live or taped coverage of sporting events like an expert. You'll learn about the special considerations involved with producing various types of sports--from camera placement in figure skating to where to put the microphone during a tennis match. Whether producing a local high school football game, the Super Bowl, or something as complex as the Olympics, this book will give you an inside look at how a remote production operates and the role of each participant.

Olympic Television

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 1317397673
Total Pages : 387 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Olympic Television by : Andrew C. Billings

Download or read book Olympic Television written by Andrew C. Billings and published by Routledge. This book was released on 2017-07-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

Handbook of Sports and Media

Author : Arthur A. Raney
Publisher : Routledge
ISBN 13 : 1135257345
Total Pages : 756 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Handbook of Sports and Media by : Arthur A. Raney

Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

Marketing Madness

Author : Michael Jacobson
Publisher : Routledge
ISBN 13 : 0429720262
Total Pages : 430 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Marketing Madness by : Michael Jacobson

Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Handbook on International Sports Law

Author : Nafziger, James A.R.
Publisher : Edward Elgar Publishing
ISBN 13 : 1839108614
Total Pages : 720 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook on International Sports Law by : Nafziger, James A.R.

Download or read book Handbook on International Sports Law written by Nafziger, James A.R. and published by Edward Elgar Publishing. This book was released on 2022-07-22 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive Handbook presents new and significantly revised chapters by leading scholars and practitioners in the burgeoning field of international sports law. National, regional and comparative dimensions of sports law are emphasized throughout, exploring a wide range of issues emerging in sports law today.

The Palgrave Handbook of Olympic Studies

Author : H. Lenskyj
Publisher : Springer
ISBN 13 : 0230367461
Total Pages : 363 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Palgrave Handbook of Olympic Studies by : H. Lenskyj

Download or read book The Palgrave Handbook of Olympic Studies written by H. Lenskyj and published by Springer. This book was released on 2012-04-11 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, state-of-the-art reference collection, bringing together an authoritative and international line-up of scholars to examine key social and political issues related to the Olympics. An essential, 'one-stop' volume for a wide range of academics, students and researchers.

The Advertising Handbook

Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Advertising Handbook by : Helen Powell

Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Routledge Handbook of the Business of Women's Sport

Author : Nancy Lough
Publisher : Routledge
ISBN 13 : 1351333941
Total Pages : 714 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Routledge Handbook of the Business of Women's Sport by : Nancy Lough

Download or read book Routledge Handbook of the Business of Women's Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

The SAGE Handbook of Television Studies

Author : Manuel Alvarado
Publisher : SAGE
ISBN 13 : 1473911087
Total Pages : 481 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Television Studies by : Manuel Alvarado

Download or read book The SAGE Handbook of Television Studies written by Manuel Alvarado and published by SAGE. This book was released on 2014-12-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Genuinely transnational in content, as sensitive to the importance of production as consumption, covering the full range of approaches from political economy to textual analysis, and written by a star-studded cast of contributors" - Emeritus Professor Graeme Turner, University of Queensland "Finally, we have before us a first rate, and wide ranging volume that reframes television studies afresh, boldly synthesising debates in the humanities, cultural studies and social sciences...This volume should be in every library and media scholar’s bookshelf." - Professor Ravi Sundaram, Centre for the Study of Developing Societies Bringing together a truly international spread of contributors from across the UK, US, South America, Mexico and Australia, this Handbook charts the field of television studies from issues of ownership and regulation through to reception and consumption. Separate chapters are dedicated to examining the roles of journalists, writers, cinematographers, producers and manufacturers in the production process, whilst others explore different formats including sport, novella and soap opera, news and current affairs, music and reality TV. The final section analyses the pivotal role played by audiences in the contexts of gender, race and class, and spans a range of topics from effects studies to audience consumption. The SAGE Handbook of Television Studies is an essential reference work for all advanced undergraduates, graduate students and academics across broadcasting, mass communication and media studies.

Handbook on the Economics of Sport

Author : Wladimir Andreff
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204074
Total Pages : 849 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook on the Economics of Sport by : Wladimir Andreff

Download or read book Handbook on the Economics of Sport written by Wladimir Andreff and published by Edward Elgar Publishing. This book was released on 2006 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik Edward Elgar s brilliant market niche is identifying a topic in economics, finding editors who know the area backwards and challenging them to assemble the best cross-section of relevant articles either already published or newly commissioned. Handbook on the Economics of Sport is Edward Elgar at its very best. If you love economics you ll find many fascinating insights here; if you love sport but know little economics then this book is mostly accessible and will teach you a lot; and if you are a sports-mad economist then you will be in hog heaven. Furthermore, if, like this reviewer, you are broadly very sceptical about the reports consultants produce for governments on the supposed economic windfall from hosting a big event or subsidising a stadium then you will get a lot of good counter-arguments in this volume. Indeed there are several chapters on the above theme that I m sure I ll be copying frequently to government officials in years to come. . . The demand for sport is a fascinating subject and it is hard to pick out just one chapter from the second section. Read them all they make a wonderful 65-page treat. . . Part VI was a real feast, a smorgasbord. . . This is a magnificent piece of work and the 36-page index rounds it all off splendidly. John Blundell, Economic Affairs The book covers the most important areas of research of an emerging economic sub-discipline spanning the past half a century. It serves admirably the purpose of an introduction into the rich and growing area of reflection for all concerned. . . the editors and authors of the Handbook have done a commendable job of accumulating sophisticated material for many economists, managers, politicians and self-conscious fans, who are sure to find excellent training ground for the whole heptathlon. . . This book will be invaluable for advanced students investigating professional sport. From the point of view of lawyers, particularly those engaged with the relationship between law and sports governance, the Handbook offers invaluable analysis of the economic issues that are alluded to in those debates but rarely examined in detail. . . These insights will also prove useful for policy analysts and sports administrators for whom many sections should be considered mandatory reading. Aleksander Sulejewicz, Journal of Contemporary European Research Over 800 pages on the economics of sport. What a feast! What a treat! The editors have done a wonderful job both in terms of breadth from David Beckham to child labour in Pakistan and depth, tournaments and luxury taxes for example. . . The 86 chapters are uniformly of a very high standard and illuminating. And there are real gems in some of the contributions. British Journal on the Economics of Sport This very interesting and comprehensive book achieves its objective, namely to present an overview of research in sports economics at an introductory level. . . [The editors] have produced an excellent reference book that belongs in all academic institutions libraries. It provides extensive introduction to the growing body of literature in the rising field of economics of sport. The book s relevant monographs should be read by institutions, cities and countries prior to their committing major resources towards sports facilities or a sporting event. James Angresano, Journal of Sports Economics One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the

Olympic Laws

Author : Mark James
Publisher : Taylor & Francis
ISBN 13 : 1000953149
Total Pages : 108 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Olympic Laws by : Mark James

Download or read book Olympic Laws written by Mark James and published by Taylor & Francis. This book was released on 2023-06-28 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olympic Laws: Culture, Values, Tensions is the first book to analyse fully the Olympic legal framework and its application to the IOC and the Olympic Games through a socio-legal lens. It opens up a new window into understanding the Olympic Games across recent iterations of the Games and on to future Games. The book begins by defining the parameters of the emergent legal sub-fields of Sports Law, lex Olympica and Olympic Law, through the identification of the sources of these Olympic Laws and their underpinning norms. It then uses a series of case studies to demonstrate how lex Olympica has evolved as a means of defending the Olympic Movement from unwanted legal interventions, how Olympic Law has been created to protect the commercial rights vested in the Games, and how the legacies created by this unique category of law have a lasting impact on host cities and beyond. It concludes with a call that the IOC should recalibrate its relationships with prospective hosts and the participating athletes by requiring specific adherence to the Fundamental Principles of Olympism. This is essential reading for any student or researcher with an interest in Olympic studies, sports law, or socio-legal studies or any practising lawyer or events professional looking to better understand the impact and institutions of mega-events.

Olympic Pride, American Prejudice

Author : Deborah Riley Draper
Publisher : Simon and Schuster
ISBN 13 : 1501162179
Total Pages : 287 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Olympic Pride, American Prejudice by : Deborah Riley Draper

Download or read book Olympic Pride, American Prejudice written by Deborah Riley Draper and published by Simon and Schuster. This book was released on 2020-02-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “must-read for anyone concerned with race, sports, and politics in America” (William C. Rhoden, New York Times bestselling author), the inspirational and largely unknown true story of the eighteen African American athletes who competed in the 1936 Berlin Olympic Games, defying the racism of both Nazi Germany and the Jim Crow South. Set against the turbulent backdrop of a segregated United States, sixteen Black men and two Black women are torn between boycotting the Olympic Games in Nazi Germany or participating. If they go, they would represent a country that considered them second-class citizens and would compete amid a strong undercurrent of Aryan superiority that considered them inferior. Yet, if they stayed, would they ever have a chance to prove them wrong on a global stage? Five athletes, full of discipline and heart, guide you through this harrowing and inspiring journey. There’s a young and feisty Tidye Pickett from Chicago, whose lithe speed makes her the first African American woman to compete in the Olympic Games; a quiet Louise Stokes from Malden, Massachusetts, who breaks records across the Northeast with humble beginnings training on railroad tracks. We find Mack Robinson in Pasadena, California, setting an example for his younger brother, Jackie Robinson; and the unlikely competitor Archie Williams, a lanky book-smart teen in Oakland takes home a gold medal. Then there’s Ralph Metcalfe, born in Atlanta and raised in Chicago, who becomes the wise and fierce big brother of the group. From burning crosses set on the Robinsons’s lawn to a Pennsylvania small town on fire with praise and parades when the athletes return from Berlin, Olympic Pride, American Prejudice has “done the world a favor by bringing into the sunlight the unknown story of eighteen black Olympians who should never be forgotten. This book is both beautiful and wrenching, and essential to understanding the rich history of African American athletes” (Kevin Merida, editor-in-chief of ESPN’s The Undefeated).

Glory Days

Author : L. Jon Wertheim
Publisher : Mariner Books
ISBN 13 : 1328637247
Total Pages : 349 pages
Book Rating : 4.3/5 (286 download)

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Book Synopsis Glory Days by : L. Jon Wertheim

Download or read book Glory Days written by L. Jon Wertheim and published by Mariner Books. This book was released on 2021 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rollicking guided tour of one extraordinary summer, when some of the most pivotal and freakishly coincidental stories all collided and changed the way we think about modern sports The summer of 1984 was a watershed moment in the birth of modern sports when the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN's rise to media dominance as the country's premier sports network and the first modern, commercialized, profitable Olympics. Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner. It was an awakening in the sports world, a moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. In the tradition of Bill Bryson's One Summer: America, 1927, L. Jon Wertheim captures these 90 seminal days against the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in our ratty Converses for a pair of sleek, heavily branded, ingeniously marketed Nikes. This was the year that sports went big-time.

The Marketing Handbook for Sports and Fitness Professionals

Author : Nita Martin
Publisher : Bloomsbury Publishing
ISBN 13 : 1408195941
Total Pages : 177 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis The Marketing Handbook for Sports and Fitness Professionals by : Nita Martin

Download or read book The Marketing Handbook for Sports and Fitness Professionals written by Nita Martin and published by Bloomsbury Publishing. This book was released on 2015-08-27 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

The Oxford Handbook of Sports History

Author : Robert Edelman
Publisher : Oxford University Press
ISBN 13 : 0199858918
Total Pages : 577 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Oxford Handbook of Sports History by : Robert Edelman

Download or read book The Oxford Handbook of Sports History written by Robert Edelman and published by Oxford University Press. This book was released on 2017 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practiced and watched by billions, sport is a global phenomenon. Sport history is a burgeoning sub-field that explores sport in all forms to help answer fundamental questions that scholars examine. This volume provides a reference for sport scholars and an accessible introduction to those who are new to the sub-field.