The New Culture of Desire

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Author :
Publisher : Free Press
ISBN 13 : 9781416593058
Total Pages : 272 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The New Culture of Desire by : Melinda Davis

Download or read book The New Culture of Desire written by Melinda Davis and published by Free Press. This book was released on 2008-02-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

The New Culture of Desire

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743247906
Total Pages : 272 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The New Culture of Desire by : Melinda Davis

Download or read book The New Culture of Desire written by Melinda Davis and published by Simon and Schuster. This book was released on 2002-10-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

The Culture of Desire

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Author :
Publisher : Vintage
ISBN 13 : 0307765598
Total Pages : 257 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Culture of Desire by : Frank Browning

Download or read book The Culture of Desire written by Frank Browning and published by Vintage. This book was released on 2012-03-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there such a thing as an American gay culture--a set of styles, values, and behaviors that arises not from ethnicity or religion but from sexual orientation? How is that culture transmitted? And how is it likely to survive the depradations of homophobia and AIDS? These questions are explored by Browning, a reporter for NPR.

Land of Desire

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Publisher : Vintage
ISBN 13 : 0307761142
Total Pages : 560 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Land of Desire by : William R. Leach

Download or read book Land of Desire written by William R. Leach and published by Vintage. This book was released on 2011-06-15 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.

Displacing Desire

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Publisher : University of Hawaii Press
ISBN 13 : 0824862198
Total Pages : 209 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis Displacing Desire by : Beth E. Notar

Download or read book Displacing Desire written by Beth E. Notar and published by University of Hawaii Press. This book was released on 2006-10-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do millions of people from around the world flock to Dali, a small borderland town in the Himalayan foothills of southwest China? "Lonely planeteers"— American, European, and Israeli backpackers named for the guidebook they carry—trek halfway across the globe to "get off the beaten track," yet converge here to drink coffee, eat banana pancakes, and share music from home. Coastal Chinese who are prospering in the phenomenal economic growth of China’s reform era travel thousands of miles to sing songs and dress up as their favorite characters from a revolutionary-era movie musical. Overseas Chinese from Southeast Asia as well as a new generation of mainland youth follow in the footsteps of heroes and villains from Hong Kong martial arts novels, seeking an experience of a Buddhist "wild, wild, West" at a martial arts theme park dubbed "Hollywood East," or "Daliwood." Inspired by representations in popular culture that engender fantasies of the exotic, these tourists, Western and Chinese, journey to Dali, Yunnan, in search of an imagined place where they can indulge their craving for authenticity, display their status in the present, and act out their nostalgia for the past. Based on more than a decade of ethnographic research, Beth Notar explores struggles over place as people in Dali attempt to represent their historical identity and define their future. Displacing Desire takes representation into the realm of practice to consider the ways in which those who are represented must contend with their image in popular culture and the material after-effects of representations even decades after their original production. It contributes to an exploration of travel as performance of nostalgia, fantasy, and status. More specifically it contributes to an understanding of the growth of consumer culture in China, examining what China’s modernization process and market economy mean for different social actors in their struggles over power and place.

Desire After Dark

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Author :
Publisher : Indiana University Press
ISBN 13 : 0253053811
Total Pages : 220 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Desire After Dark by : Andrew J. Owens

Download or read book Desire After Dark written by Andrew J. Owens and published by Indiana University Press. This book was released on 2021-03-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1960s, the occult in film and television has responded to and reflected society's crises surrounding gender and sexuality. In Desire After Dark, Andrew J. Owens explores media where figures such as vampires and witches make use of their supernatural knowledge in order to queer what otherwise appears to be a normative world. Beginning with the global sexual revolutions of the '60s and moving decade by decade through "Euro-sleaze" cinema and theatrical hardcore pornography, the HIV/AIDS crisis, the popularity of New Age religions and witchcraft, and finally the increasingly explicit sexualization of American cable television, Owens contends that occult media has risen to prominence during the past 60 years as a way of exposing and working through cultural crises about queerness. Through the use of historiography and textual analyses of media from Bewitched to The Hunger, Owens reveals that the various players in occult media have always been well aware that non-normative sexuality constitutes the heart of horror's enduring appeal. By investigating vampirism, witchcraft, and other manifestations of the supernatural in media, Desire After Dark confirms how the queer has been integral to the evolution of the horror genre and its persistent popularity as both a subcultural and mainstream media form.

Evolution of Desire

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Author :
Publisher : MSU Press
ISBN 13 : 1628953306
Total Pages : 299 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Evolution of Desire by : Cynthia L Haven

Download or read book Evolution of Desire written by Cynthia L Haven and published by MSU Press. This book was released on 2018-04-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: René Girard (1923–2015) was one of the leading thinkers of our era—a provocative sage who bypassed prevailing orthodoxies to offer a bold, sweeping vision of human nature, human history, and human destiny. His oeuvre, offering a “mimetic theory” of cultural origins and human behavior, inspired such writers as Milan Kundera and J. M. Coetzee, and earned him a place among the forty “immortals” of the Académie Française. Too often, however, his work is considered only within various academic specializations. This first-ever biographical study takes a wider view. Cynthia L. Haven traces the evolution of Girard’s thought in parallel with his life and times. She recounts his formative years in France and his arrival in a country torn by racial division, and reveals his insights into the collective delusions of our technological world and the changing nature of warfare. Drawing on interviews with Girard and his colleagues, Evolution of Desire: A Life of René Girard provides an essential introduction to one of the twentieth century’s most controversial and original minds.

The Genesis of Desire

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Publisher : MSU Press
ISBN 13 : 1609171268
Total Pages : 223 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis The Genesis of Desire by : Jean-Michel Oughourlian

Download or read book The Genesis of Desire written by Jean-Michel Oughourlian and published by MSU Press. This book was released on 2009-12-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: We seem to be abandoning the codes that told previous generations who they should love. But now that many of us are free to choose whoever we want, nothing is less certain. The proliferation of divorces and separations reveal a dynamic we would rather not see: others sometimes reject us as passionately as we are attracted to them. Our desire makes us sick. The throes of rivalry are at the heart of our attraction to one another. This is the central thesis of Jean-Michel Oughourlian's The Genesis of Desire, where the war of the sexes is finally given a scientific explanation. The discovery of mirror neurons corroborates his ideas, clarifying the phenomena of empathy and the mechanisms of violent reciprocity. How can a couple be saved when they have declared war on one another? By helping them realize that desire originates not in the self but in the other. There are strategies that can help, which Dr. Oughourlian has prescribed successfully to his patients. This work, alternating between case studies and more theoretical statements, convincingly defends the possibility that breakups need not be permanent.

Manufacturing Desire

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Author :
Publisher : Routledge
ISBN 13 : 1351507095
Total Pages : 268 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Manufacturing Desire by : Arthur Asa Berger

Download or read book Manufacturing Desire written by Arthur Asa Berger and published by Routledge. This book was released on 2017-07-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture. "Manufacturing Desire" is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves, and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society.This book is analysis of the impact mass media have across America, cross-culturally, and internationally. "Manufacturing Desire" will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.

Archives of Desire

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Author :
Publisher : UNC Press Books
ISBN 13 : 1469625377
Total Pages : 239 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Archives of Desire by : J. Samaine Lockwood

Download or read book Archives of Desire written by J. Samaine Lockwood and published by UNC Press Books. This book was released on 2015-09-14 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking study of nineteenth-century America, J. Samaine Lockwood offers an important new interpretation of the literary movement known as American regionalism. Lockwood argues that regionalism in New England was part of a widespread woman-dominated effort to rewrite history. Lockwood demonstrates that New England regionalism was an intellectual endeavor that overlapped with colonial revivalism and included fiction and history writing, antique collecting, colonial home restoration, and photography. The cohort of writers and artists leading this movement included Sarah Orne Jewett, Alice Morse Earle, and C. Alice Baker, and their project was taken up by women of a younger generation, such as Charlotte Perkins Gilman and Pauline Elizabeth Hopkins, who extended regionalism through the modernist moment. Lockwood draws on a diverse archive that includes fiction, material culture, collecting guides, and more. Showing how these women intellectuals aligned themselves with a powerful legacy of social and cultural dissent, Lockwood reveals that New England regionalism performed queer historical work, placing unmarried women and their myriad desires at the center of both regional and national history.

Divining Desire

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Author :
Publisher : OR Books
ISBN 13 : 1682191079
Total Pages : 254 pages
Book Rating : 4.6/5 (821 download)

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Book Synopsis Divining Desire by : Liza Featherstone

Download or read book Divining Desire written by Liza Featherstone and published by OR Books. This book was released on 2018-02-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.

Desire and Disaster in New Orleans

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Author :
Publisher : Duke University Press
ISBN 13 : 0822376350
Total Pages : 272 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Desire and Disaster in New Orleans by : Lynnell L. Thomas

Download or read book Desire and Disaster in New Orleans written by Lynnell L. Thomas and published by Duke University Press. This book was released on 2014-07-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of the narratives packaged for New Orleans's many tourists cultivate a desire for black culture—jazz, cuisine, dance—while simultaneously targeting black people and their communities as sources and sites of political, social, and natural disaster. In this timely book, the Americanist and New Orleans native Lynnell L. Thomas delves into the relationship between tourism, cultural production, and racial politics. She carefully interprets the racial narratives embedded in tourism websites, travel guides, business periodicals, and newspapers; the thoughts of tour guides and owners; and the stories told on bus and walking tours as they were conducted both before and after Katrina. She describes how, with varying degrees of success, African American tour guides, tour owners, and tourism industry officials have used their own black heritage tours and tourism-focused businesses to challenge exclusionary tourist representations. Taking readers from the Lower Ninth Ward to the White House, Thomas highlights the ways that popular culture and public policy converge to create a mythology of racial harmony that masks a long history of racial inequality and structural inequity.

The Age of Perversion

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Publisher : Routledge
ISBN 13 : 131752926X
Total Pages : 284 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Age of Perversion by : Danielle Knafo

Download or read book The Age of Perversion written by Danielle Knafo and published by Routledge. This book was released on 2016-12-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Board and Academy of Psychoanalysis Book Prize Winner for 2018 (Theoretical Category) We have entered the age of perversion, an era in which we are becoming more like machines and they more like us.The Age of Perversion explores the sea changes occurring in sexual and social life, made possible by the ongoing technological revolution, and demonstrates how psychoanalysts can understand and work with manifestations of perversion in clinical settings. Until now theories of perversion have limited their scope of inquiry to sexual behavior and personal trauma. The authors of this book widen that inquiry to include the social and political sphere, tracing perversion’s existential roots to the human experience of being a conscious animal troubled by the knowledge of death. Offering both creative and destructive possibilities, perversion challenges boundaries and norms in every area of life and involves transgression, illusion casting, objectification, dehumanization, and the radical quest for transcendence. This volume presents several clinical cases, including a man who lived with and loved a sex doll, a woman who wanted to be a Barbie doll, and an Internet sex addict. Also examined are cases of widespread social perversion in corporations, the mental health care industry, and even the government. In considering the continued impact of technology, the authors discuss how it is changing the practice of psychotherapy. They speculate about what the future may hold for a species who will redefine what it means to be human more in the next few decades than during any other time in human history. The Age of Perversion provides a novel examination of the convergence of perversion and technology that will appeal to psychoanalysts and psychoanalytic psychotherapists, social workers, mental health counselors, sex therapists, sexologists, roboticists, and futurists, as well as social theorists and students and scholars of cultural studies.

Colonial Desire

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Publisher : Routledge
ISBN 13 : 113493887X
Total Pages : 256 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Colonial Desire by : Robert J. C. Young

Download or read book Colonial Desire written by Robert J. C. Young and published by Routledge. This book was released on 2005-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The language of contemporary cultural theory shows remarkable similarities with the patterns of thought which characterised Victorian racial theory. Far from being marked by a separation from the racialised thinking of the past, Colonial Desire shows we are operating in complicity with historical ways of viewing 'the other', both sexually and racially. Colonial Desire is a controversial and bracing study of the history of Englishness and 'culture'. Robert Young argues that the theories advanced today about post-colonialism and ethnicity are disturbingly close to the colonial discourse of the nineteenth century. 'Englishness', Young argues, has been less fixed and stable than uncertain, fissured with difference and a desire for otherness.

Heroic Desire

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Publisher : A&C Black
ISBN 13 : 0304334545
Total Pages : 193 pages
Book Rating : 4.3/5 (43 download)

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Book Synopsis Heroic Desire by : Sally Munt

Download or read book Heroic Desire written by Sally Munt and published by A&C Black. This book was released on 1998-01-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the LESBIAN AND GAY STUDIES series this work draws on literary and cultural theory to demonstrate the ways in which lesbian identities are ascribed and resisted. It looks at the identity models of the hero, the flaneur and the lesbian outlaw as well as lesbian 'space' both materially and imaginatively.

Desire and Imitation in International Politics

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Publisher :
ISBN 13 : 9781611863888
Total Pages : 166 pages
Book Rating : 4.8/5 (638 download)

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Book Synopsis Desire and Imitation in International Politics by : Jodok Troy

Download or read book Desire and Imitation in International Politics written by Jodok Troy and published by . This book was released on 2021 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book studies conflict based on the imitation of others' desire in international politics. It also looks at studies of agency and structure, normative change, peace, and reconciliation"--

Sublime Desire

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Publisher : JHU Press
ISBN 13 : 0801875439
Total Pages : 360 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Sublime Desire by : Amy J. Elias

Download or read book Sublime Desire written by Amy J. Elias and published by JHU Press. This book was released on 2003-04-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-winner of the Perkins Prize from the Society for the Study of Narrative Literature Has twentieth-century political violence destroyed faith in historical knowledge? What happens to historical fiction when history is seen as either a form of Western imperialism or a form of postmodern simulation? In Sublime Desire, Amy Elias examines our changing relationship to history and how fiction since 1960 reflects that change. She contends that postmodernism is a post-traumatic imagination that is pulled between two desires: the political desire to acknowledge the physical violence of twentieth-century history, and the yearning for an escape from that history into a ravishing realm of historical certainty. Torn between these desires, both historical fiction and historiography after 1960 redefine history as the "sublime," a territory beyond lived experience that is both unknowable and seductive. In the face of a failure of Enlightenment ideals about knowledge and the West's own history of violence, post-World War II history becomes a desire for the "secular sacred" sublime—for awe, certainty, and belief. Sublime Desire is an eloquent melding of theory and practice. Mixing the canonical with the unexpected, Elias analyzes developments in the historical romance genre from Walter Scott's novels to novels written today. She correlates developments in the historical romance to similar changes in historiography and philosophy. Sublime Desire draws engagingly on more than thirty relevant texts, from Tolstoy's War and Peace to Jeanette Winterson's Sexing the Cherry, Charles Johnson's Dreamer, and Charles Frazier's Cold Mountain. But the book also examines theories of postmodern space and time and defines the difference between postmodern and postcolonial historical perspectives. The final chapter draws from trauma theory in Holocaust studies to define how fiction can pose an ethical alternative to aestheticized history while remaining open to pluralism and democratic values. In its range and sophistication, Sublime Desire is a valuable addition to postmodernist studies as well as to studies of the historical romance novel.