The Neuroscience Of Selling

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The Neuroscience of Selling

Author : John Asher
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728225272
Total Pages : 69 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis The Neuroscience of Selling by : John Asher

Download or read book The Neuroscience of Selling written by John Asher and published by Sourcebooks, Inc.. This book was released on 2019-11-01 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of neuroscience to supercharge your sales success! A must-read for salespeople, business development managers, and business leaders. In The Neuroscience of Selling, acclaimed author John Asher unveils the closely guarded secrets that tap into the very core of human decision-making, empowering you to become a master of the sales process. By blending cutting-edge neuroscience with practical sales strategies, this guide will arm you with the tools you need to forge deep and lasting connections with your buyers, skyrocketing your sales figures to unprecedented heights. You'll discover: Neuroscience-Based Sales Techniques: Learn how to harness the power of the human brain to influence buyer behavior positively. Discover the inner workings of decision-making processes and tailor your sales approach to win over even the toughest prospects. Winning Over Hearts and Minds: Gain a profound understanding of the emotional triggers that drive buyer decisions. Craft compelling narratives that resonate with your audience on a deep, personal level, forging unbreakable connections that lead to increased loyalty and repeat business. The Art of Influence: Master the art of persuasion with cutting-edge neuro-selling techniques. Discover how to navigate objections, build trust, and close deals with confidence, making your competition fade into the background. Sales Strategies that Work: Leave outdated sales techniques behind and embrace a new era of effective selling. Explore practical, proven strategies that will help you surpass your targets and set new sales records. Empowering Your Sales Team: Whether you're a seasoned sales professional or a budding entrepreneur, this book equips you with the knowledge and tools to empower your entire sales team. Unleash their potential and transform them into a force to be reckoned with. In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, © 2002-2019.

Neuro-Sell

Author : Simon Hazeldine
Publisher : Kogan Page Publishers
ISBN 13 : 0749469226
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Neuro-Sell by : Simon Hazeldine

Download or read book Neuro-Sell written by Simon Hazeldine and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

The Science of Selling

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Neuroscience of Creativity

Author : Oshin Vartanian
Publisher : MIT Press
ISBN 13 : 0262314703
Total Pages : 331 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Neuroscience of Creativity by : Oshin Vartanian

Download or read book Neuroscience of Creativity written by Oshin Vartanian and published by MIT Press. This book was released on 2013-08-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts describe current perspectives and experimental approaches to understanding the neural bases of creativity. This volume offers a comprehensive overview of the latest neuroscientific approaches to the scientific study of creativity. In chapters that progress logically from neurobiological fundamentals to systems neuroscience and neuroimaging, leading scholars describe the latest theoretical, genetic, structural, clinical, functional, and applied research on the neural bases of creativity. The treatment is both broad and in depth, offering a range of neuroscientific perspectives with detailed coverage by experts in each area. The contributors discuss such issues as the heritability of creativity; creativity in patients with brain damage, neurodegenerative conditions, and mental illness; clinical interventions and the relationship between psychopathology and creativity; neuroimaging studies of intelligence and creativity; the neuroscientific basis of creativity-enhancing methodologies; and the information-processing challenges of viewing visual art. Contributors Baptiste Barbot, Mathias Benedek, David Q. Beversdorf, Aaron P. Blaisdell, Margaret A. Boden, Dorret I. Boomsma, Adam S. Bristol, Shelley Carson, Marleen H. M. de Moor, Andreas Fink, Liane Gabora, Dennis Garlick, Elena L. Grigorenko, Richard J. Haier, Rex E. Jung, James C. Kaufman, Helmut Leder, Kenneth J. Leising, Bruce L. Miller, Apara Ranjan, Mark P. Roeling, W. David Stahlman, Mei Tan, Pablo P. L. Tinio, Oshin Vartanian, Indre V. Viskontas, Dahlia W. Zaidel

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

The Neuroscience of You

Author : Chantel Prat
Publisher : Penguin
ISBN 13 : 1524746614
Total Pages : 385 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Neuroscience of You by : Chantel Prat

Download or read book The Neuroscience of You written by Chantel Prat and published by Penguin. This book was released on 2022-08-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us. With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weakness of your own brain, while learning what might be going on in the brains of those who are unlike you. With sections like “Focus,” “Navigate,” and “Connect,” The Neuroscience of You helps us see how brains that are engineered differently ultimately take diverse paths when it comes time to prioritize information, use what they’ve learned from experience, relate to other people, and so much more. While other scientists focus on how “the” brain works “on average,” Prat argues that our obsession with commonalities has slowed our progress toward understanding the very things that make each of us unique and interesting. Her field-leading research, employing cutting-edge technology, reveals the truth: Complicated as it may be, no two brains are alike. And individual differences in brain functioning are as pervasive as they are fundamental to defining what “normal” looks like. Adages such as, “I’m not wired that way” intuitively point to the fact that the brains we’re piloting, educating, and parenting are wonderfully distinct, explaining a whole host of phenomena, from how easily a person might learn a second language in adulthood to whether someone feels curious or threatened when faced with new information. This book invites the reader to understand themselves and others by zooming in so close that we all look gray and squishy.

Social

Author : Matthew D. Lieberman
Publisher : Crown
ISBN 13 : 0307889114
Total Pages : 442 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Social by : Matthew D. Lieberman

Download or read book Social written by Matthew D. Lieberman and published by Crown. This book was released on 2013-10-08 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

The Future of Sales

Author : John Asher
Publisher : Ignite Reads
ISBN 13 : 9781728245386
Total Pages : 120 pages
Book Rating : 4.2/5 (453 download)

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Book Synopsis The Future of Sales by : John Asher

Download or read book The Future of Sales written by John Asher and published by Ignite Reads. This book was released on 2022 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the sale. Grow your company. Be an asset to your customer. Even during times of broad uncertainty and drastic change, you can succeed with The Future of Sales!

Inner Experience and Neuroscience

Author : Donald D. Price
Publisher : MIT Press
ISBN 13 : 0262017652
Total Pages : 359 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Inner Experience and Neuroscience by : Donald D. Price

Download or read book Inner Experience and Neuroscience written by Donald D. Price and published by MIT Press. This book was released on 2012-08-03 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proposal for merging a science of human consciousness with neuroscience and psychology. The study of consciousness has advanced rapidly over the last two decades. And yet there is no clear path to creating models for a direct science of human experience or for integrating its insights with those of neuroscience, psychology, and philosophy. In Inner Experience and Neuroscience, Donald Price and James Barrell show how a science of human experience can be developed through a strategy that integrates experiential paradigms with methods from the natural sciences. They argue that the accuracy and results of both psychology and neuroscience would benefit from an experiential perspective and methods. Price and Barrell describe phenomenologically based methods for scientific research on human experience, as well as their philosophical underpinnings, and relate these to empirical results associated with such phenomena as pain and suffering, emotions, and volition. They argue that the methods of psychophysics are critical for integrating experiential and natural sciences, describe how qualitative and quantitative methods can be merged, and then apply this approach to the phenomena of pain, placebo responses, and background states of consciousness. In the course of their argument, they draw on empirical results that include qualitative studies, quantitative studies, and neuroimaging studies. Finally, they propose that the integration of experiential and natural science can extend efforts to understand such difficult issues as free will and complex negative emotions including jealousy and greed.

You and Me: The Neuroscience of Identity

Author : Susan Greenfield
Publisher : New York Review of Books
ISBN 13 : 191074929X
Total Pages : 156 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis You and Me: The Neuroscience of Identity by : Susan Greenfield

Download or read book You and Me: The Neuroscience of Identity written by Susan Greenfield and published by New York Review of Books. This book was released on 2016-10-18 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists—until now. Susan Greenfield takes us on a journey in search of a biological interpretation of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately to the heart of the physical brain. Greenfield argues that as the brain adapts exquisitely to environment, the cultural challenges of the twenty-first century with its screen-based technologies mean that we are facing unprecedented changes to identity itself.

Selling to the Brain

Author : Robert Best
Publisher :
ISBN 13 : 9781633376199
Total Pages : 310 pages
Book Rating : 4.3/5 (761 download)

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Book Synopsis Selling to the Brain by : Robert Best

Download or read book Selling to the Brain written by Robert Best and published by . This book was released on 2022-04-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to dramatically improve your selling performance? Do you want to uncover the tips and tricks that set the sales geniuses apart from the rest? In this book, multi-award-winning sales expert and Brain Apps author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. -Learn why and how you should always appeal to your customer's emotions. -Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them. -Master the four buying profiles that will reveal where your customer is coming from-and how to best speak to each one so that you can connect with nearly everyone who walks through the door. -Craft a quote that works in your favor every step of the way, boosting your chances of making the sale. Whether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way.

The Brain Sell

Author : David Lewis
Publisher : Hachette UK
ISBN 13 : 1857889428
Total Pages : 253 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis The Brain Sell by : David Lewis

Download or read book The Brain Sell written by David Lewis and published by Hachette UK. This book was released on 2013-09-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

Alive at Work

Author : Daniel M. Cable
Publisher : Harvard Business Press
ISBN 13 : 1633697673
Total Pages : 196 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Alive at Work by : Daniel M. Cable

Download or read book Alive at Work written by Daniel M. Cable and published by Harvard Business Press. This book was released on 2019-02-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem? In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning--in fact, there's a part of our brains, which scientists have coined "the seeking system," that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down. Things need to change. More than ever before, employee creativity and engagement are needed to win. Fortunately, it won't take an extensive overhaul of your organizational culture to get started. With small nudges, you can personally help people reach their fullest potential. Alive at Work reveals: How to encourage people to bring their best selves to work and use their greatest strengths to help your organization flourish How to build creative environments that motivate people to share ideas, work smarter, and embrace change How to enhance people's connection to their work and your customers How to create personalized experiences that help people feel a deeper sense of purpose Filled with fascinating stories from the author's extensive research, Alive at Work is the inspirational guide that you need to tap into the passion, creativity, and purpose fizzing beneath the surface of every person who falls under your leadership.

The Neuroscience of Memory

Author : Sherrie D. All
Publisher : New Harbinger Publications
ISBN 13 : 168403745X
Total Pages : 232 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis The Neuroscience of Memory by : Sherrie D. All

Download or read book The Neuroscience of Memory written by Sherrie D. All and published by New Harbinger Publications. This book was released on 2021-07-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the power of neuroscience to optimize your memory so you can stay mentally sharp. Do you feel like your memory isn’t as great as it used to be? Do you sometimes find yourself walking into a room and forgetting why? Do you misplace things more often than you used to? As we age, our memory naturally declines. But there are scientifically proven ways to enhance brain and memory function. This book, grounded in cutting-edge neuroscience, will help you get started. The Neuroscience of Memory offers a seven-step memory improvement program based on the latest research. You’ll find powerful tools to optimize your brain and memory function, increase neural connections, and stay mentally sharp both now and in the long run. You’ll learn how to “feed your brain” with good nutrition, and how exercise can help you maintain mental acuity. And finally, you’ll discover how forming new memories is a key strategy for optimizing cognitive function, and how managing stress can help you not only think better in critical moments, but also help you keep the brain cells you have. When you understand how your memory actually works, you are better equipped to optimize it. Whether you’re looking for ways to improve your memory while you are young, have noticed that your memory is declining as you age and want to improve it, or are looking for resources for dealing with Alzheimer’s (either for yourself or a loved one), this book will help you hold on to those treasured memories for as long as you possibly can.

NeuroSelling

Author : Jeff Bloomfield
Publisher :
ISBN 13 : 9781733787048
Total Pages : 200 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis NeuroSelling by : Jeff Bloomfield

Download or read book NeuroSelling written by Jeff Bloomfield and published by . This book was released on 2020-01-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way that: -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.

Story Based Selling

Author : Jeff Bloomfield
Publisher : Select Books (NY)
ISBN 13 : 9781590792506
Total Pages : 0 pages
Book Rating : 4.7/5 (925 download)

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Book Synopsis Story Based Selling by : Jeff Bloomfield

Download or read book Story Based Selling written by Jeff Bloomfield and published by Select Books (NY). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others. He teaches techniques, based on neuroscience studies of communication, to create engaging stories that break down barriers of mistrust and enable productive interactions with customers"--

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.