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The Naming Book
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Download or read book The Naming written by Alison Croggon and published by Candlewick Press. This book was released on 2010-12-07 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An epic fantasy in the Tolkien tradition, with a strong girl hero. . . . I couldn’t put it down!" – Tamora Pierce Maerad is a slave in a desperate and unforgiving settlement, taken there as a child when her family is destroyed in war. She doesn’t yet know she has inherited a powerful gift, one that marks her as a member of the noble School of Pellinor and enables her to see the world as no other can. It is only when she is discovered by Cadvan, one of the great Bards of Lirigon, that her true identity and extraordinary destiny unfold. Now, she and her mysterious teacher must embark on a treacherous, uncertain journey through a time and place where the forces of darkness wield an otherworldly terror. The first book in a projected quartet, Alison Croggon’s epic about Maerad and her remarkable yet dangerous gift is a beautiful, unforgettable tale. Presented as a new translation of an ancient text, The Naming evokes the rich and complex landscape of Annar, a legendary world just waiting to be discovered.
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Download or read book The Art of Naming written by Michael Ohl and published by MIT Press. This book was released on 2018-03-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Download or read book Naming Infinity written by Loren Graham and published by Harvard University Press. This book was released on 2009-03-31 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1913, Russian imperial marines stormed an Orthodox monastery at Mt. Athos, Greece, to haul off monks engaged in a dangerously heretical practice known as Name Worshipping. Exiled to remote Russian outposts, the monks and their mystical movement went underground. Ultimately, they came across Russian intellectuals who embraced Name Worshipping—and who would achieve one of the biggest mathematical breakthroughs of the twentieth century, going beyond recent French achievements. Loren Graham and Jean-Michel Kantor take us on an exciting mathematical mystery tour as they unravel a bizarre tale of political struggles, psychological crises, sexual complexities, and ethical dilemmas. At the core of this book is the contest between French and Russian mathematicians who sought new answers to one of the oldest puzzles in math: the nature of infinity. The French school chased rationalist solutions. The Russian mathematicians, notably Dmitri Egorov and Nikolai Luzin—who founded the famous Moscow School of Mathematics—were inspired by mystical insights attained during Name Worshipping. Their religious practice appears to have opened to them visions into the infinite—and led to the founding of descriptive set theory. The men and women of the leading French and Russian mathematical schools are central characters in this absorbing tale that could not be told until now. Naming Infinity is a poignant human interest story that raises provocative questions about science and religion, intuition and creativity.
Book Synopsis The Naming Of The Dead by : Ian Rankin
Download or read book The Naming Of The Dead written by Ian Rankin and published by Hachette UK. This book was released on 2008-09-18 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixteenth Inspector Rebus novel from 'Britain's best crime novelist' DAILY EXPRESS and No.1 bestselling author of A SONG FOR THE DARK TIMES 'Rankin just gets better. The topicality and eye for detail are awesome' Jilly Cooper 'This is possibly the best novel you will read in your life full stop. Yes, it is that good' NEWS OF THE WORLD A murder has been committed - but as the victim was a rapist, recently released from prison, no one is too concerned about the crime. That is, until Detective Inspector John Rebus and DS Siobhan Clarke uncover evidence that a serial killer is on the loose... When Rebus also starts looking into the apparent suicide of an MP, he is abruptly warned off the case, not least because the G8 leaders have gathered in Scotland, and Rebus's bosses want him well out of the way. But Rebus has never been one to stick to the rules, and when Siobhan has a very personal reason for hunting down a riot cop, it looks as though both Rebus and Clarke may be up against their own side...
Book Synopsis The Naming of Names by : Anna Pavord
Download or read book The Naming of Names written by Anna Pavord and published by A&C Black. This book was released on 2010-12-15 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, some of the most brilliant minds in Europe searched for the rules of nature's game. In a world full of plagues and poisons, many medicines were made from plant extracts and there was a practical need to differentiate between one plant and another. Alongside this was an overwhelming desire to make sense of the natural world. Scholars, aided by the artists who painted the first pictures of plants, set out looking, writing and classifying, but 2,000 years were to pass before any rules became clear. Anna Pavord takes us on an exhilarating and fascinating journey through botanical history, travelling from Athens in the third century BC, through Constantinople and Venice, Padua and Pisa to the present day.
Book Synopsis Naming Your Little Geek by : Scott Rubin
Download or read book Naming Your Little Geek written by Scott Rubin and published by Workman Publishing. This book was released on 2020-08-04 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate book of baby names for comic book nerds, sci-fi fans and more—with the meanings and stories behind more than 1,000 names! Having trouble finding a baby name that celebrates your favorite fandom? Whether you want your child’s name to stand out in a crowd or fit in on the playground, Naming Your Little Geek is here to save the day! This ultimate guidebook is complete with every name a geek could want to give their baby—from Anakin and Frodo to Indiana and Clark; and from Gwen and Wanda to Buffy and Xena—plus their meanings, and a list of all the legends who have borne them. Naming Your Little Geek covers everything from comic book superheroes to role-playing game icons, Starfleet officers to sword and sorcery legends with characters who have appeared on film and TV, in novels and comic books, on the tabletop, and beyond. With nearly 1,100 names referencing more than 4,400 characters from over 1,800 unique sources, it's the perfect resource for parents naming a child or anyone looking for a super cool and meaningful new name.
Book Synopsis Naming and Necessity by : Saul A. Kripke
Download or read book Naming and Necessity written by Saul A. Kripke and published by Harvard University Press. This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is such a thing as essential reading in metaphysics or in philosophy of language, this is it. Ever since the publication of its original version, Naming and Necessity has had great and increasing influence. It redirected philosophical attention to neglected questions of natural and metaphysical necessity and to the connections between these and theories of reference, in particular of naming, and of identity. From a critique of the dominant tendency to assimilate names to descriptions and more generally to treat their reference as a function of their Fregean sense, surprisingly deep and widespread consequences may be drawn. The largely discredited distinction between accidental and essential properties, both of individual things (including people) and of kinds of things, is revived. So is a consequent view of science as what seeks out the essences of natural kinds. Traditional objections to such views are dealt with by sharpening distinctions between epistemic and metaphysical necessity; in particular by the startling admission of necessary a posteriori truths. From these, in particular from identity statements using rigid designators whether of things or of kinds, further remarkable consequences are drawn for the natures of things, of people, and of kinds; strong objections follow, for example to identity versions of materialism as a theory of the mind. This seminal work, to which today's thriving essentialist metaphysics largely owes its impetus, is here published with a substantial new Preface by the author.
Download or read book Naming Names written by Victor S. Navasky and published by Open Road Media. This book was released on 2013-10-01 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the National Book Award: The definitive history of Joe McCarthy, the Hollywood blacklist, and HUAC explores the events behind the hit film Trumbo. Drawing on interviews with over one hundred and fifty people who were called to testify before the House Un-American Activities Committee—including Elia Kazan, Ring Lardner Jr., and Arthur Miller—award-winning author Victor S. Navasky reveals how and why the blacklists were so effective and delves into the tragic and far-reaching consequences of Joseph McCarthy’s witch hunts. A compassionate, insightful, and even-handed examination of one of our country’s darkest hours, Naming Names is at once a morality play and a fascinating window onto a searing moment in American cultural and political history.
Book Synopsis The Penis Name Book by : David Rosenthal
Download or read book The Penis Name Book written by David Rosenthal and published by Simon and Schuster. This book was released on 2010-11-18 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boy, oh, boy, it's a difficult decision when it comes to naming a guy's manhood. Does one go respectable with Peter O'Toole? Or hip with the Big Lebowski? Or choose one with a little more flavor, like Charleston Chew? With so many possibilities, it could really drive a person nuts! Lucky for those looking to nail down the perfect name for their (partner's) favorite body part, there's this book. It's a long, hard process coming up with an original name for a man's member, so this book doesn't beat around the bush. It pulls together 500 options, sizes them up, and helps you get down to business and choose the perfect fit. At the end of the naming process, you will think your choice is a stroke of genius--and be relieved you're not just calling it Harry or Dick.
Book Synopsis The Thin Book of Naming Elephants by : Sue Annis Hammond
Download or read book The Thin Book of Naming Elephants written by Sue Annis Hammond and published by Thin Book Publishing. This book was released on 2004 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Provided Annotation There's an elephant in the room that everyone knows about but no one is acknowledging. The elephant is implicit and undiscussable and lurks in every organization. Everyone talks around the elephant and thinks that everyone else knows about the elephant. However, until the elephant's presence is made explicit, the level of dialogue and therefore the quality of decision-making is limited. Sound familiar? Using NASA's tragic accidents and Enron's bankruptcy as examples of the price of not having open, constructive dialogue, The Thin Book of Naming Elephants shows how great companies create an environment that encourages and listens to input from all levels of the organization.
Book Synopsis The Naming of the Shrew by : John Wright
Download or read book The Naming of the Shrew written by John Wright and published by Bloomsbury Publishing. This book was released on 2014-11-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth century. Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus – 'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.
Download or read book Naming the Mind written by Kurt Danziger and published by SAGE. This book was released on 1997-05-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligence, motivation, personality, learning, stimulation, behaviour and attitude are just some of the categories that map the terrain of `psychological reality'. These are the concepts which, among others, underpin theoretical and empirical work in modern psychology - and yet these concepts have only recently taken on their contemporary meanings. This fascinating work is a persuasive explanation of how modern psychology found its language. Kurt Danziger develops an account that goes beyond the taken-for-granted quality of psychological discourse to offer a profound and broad-ranging analysis of the recent evolution of the concepts and categories on which it depends. Danziger explores this process and shows how its conse
Book Synopsis Naming Nature: The Clash Between Instinct and Science by : Carol Kaesuk Yoon
Download or read book Naming Nature: The Clash Between Instinct and Science written by Carol Kaesuk Yoon and published by W. W. Norton & Company. This book was released on 2010-08-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history of taxonomy, describing the quest of scientists to name and classify living things from Carl Linnaeus to early twenty-first-century scientists who rely more on microscopic evidence than their senses, which has encouraged an indifference to nature that is responsible for the extinction of many species.
Download or read book Don't Call It That written by Eli Altman and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
Book Synopsis Naming What We Know by : Linda Adler-Kassner
Download or read book Naming What We Know written by Linda Adler-Kassner and published by University Press of Colorado. This book was released on 2015-06-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naming What We Know examines the core principles of knowledge in the discipline of writing studies using the lens of “threshold concepts”—concepts that are critical for epistemological participation in a discipline. The first part of the book defines and describes thirty-seven threshold concepts of the discipline in entries written by some of the field’s most active researchers and teachers, all of whom participated in a collaborative wiki discussion guided by the editors. These entries are clear and accessible, written for an audience of writing scholars, students, and colleagues in other disciplines and policy makers outside the academy. Contributors describe the conceptual background of the field and the principles that run throughout practice, whether in research, teaching, assessment, or public work around writing. Chapters in the second part of the book describe the benefits and challenges of using threshold concepts in specific sites—first-year writing programs, WAC/WID programs, writing centers, writing majors—and for professional development to present this framework in action. Naming What We Know opens a dialogue about the concepts that writing scholars and teachers agree are critical and about why those concepts should and do matter to people outside the field.
