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The Multiplicity Of Womens Role Portrayals In Magazine Advertisements
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Book Synopsis Food Is Love by : Katherine J. Parkin
Download or read book Food Is Love written by Katherine J. Parkin and published by University of Pennsylvania Press. This book was released on 2011-06-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
Book Synopsis Forever Feminine by : Marjorie Ferguson
Download or read book Forever Feminine written by Marjorie Ferguson and published by Heinemann Educational Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis REDESIGNING WOMEN by : Amanda D. Lotz
Download or read book REDESIGNING WOMEN written by Amanda D. Lotz and published by University of Illinois Press. This book was released on 2010-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
Download or read book Featuring Females written by Ellen Cole and published by Amer Psychological Assn. This book was released on 2005-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring Females analyzes the portrayals of women in a variety of outlets including reality television shows, films, print and electronic news programming, magazines, video games, and commercial advertising. And how aging, race/ethnicity, body image, gender roles, sexual orientation and relationships, and violence are treated in the media.
Download or read book Master's Theses Directories written by and published by . This book was released on 2000 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Education, arts and social sciences, natural and technical sciences in the United States and Canada".
Book Synopsis Multimodal Communication by : May Wong
Download or read book Multimodal Communication written by May Wong and published by Springer. This book was released on 2019-04-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Book Synopsis Stereotypes Galore! Women’s Emancipation as Reflected in Advertising by : Gesa Biermann
Download or read book Stereotypes Galore! Women’s Emancipation as Reflected in Advertising written by Gesa Biermann and published by GRIN Verlag. This book was released on 2011-01-18 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pre-University Paper from the year 2009 in the subject Didactics for the subject English - Miscellaneous, grade: 1,0, Maria-Ward-Gymnasium Augsburg, language: English, abstract: A woman rushes across the screen, cleaning the floor with the latest “turbo power 3” multifunction vacuum cleaner, feeds her baby with the new and improved baby formula and marvels at her almost blindingly clean dishes, then turns to the camera with a smile on her face that suggests she could not imagine a more satisfying life. This description might sound a little old fashioned and restricting, but it is commonly conveyed to us through advertising, even today. Is this truly the concept we have of modern women? Has not the women’s movement brought about more change than just in legal status? As advertising is one of the most powerful educational mediums in modern society, the image of women it conveys is not only quite interesting, but also of great importance. There is such an overload of advertising surrounding us; we’re bombarded daily with a vast amount on the radio, TV, online, on billboards, in magazines, even on the most common things like a pen—there is no way to escape its influence. Advertising’s key objective is making money; selling an image of perfection to consumers makes great business sense, because it sends people on a never-ending quest, trying to achieve the impossible, all the while spending endless amounts of money. Advertising does not only sell a product, but, through stereotyped characters, also provides us with an exemplary way of life. The concepts of beauty, love, and normalcy it promotes, might have changed in the course of 40 years, but the central message remains the same, “you have to buy this or otherwise you will be unacceptable”. It seems that in the 21st century, women’s emancipation is an issue that should long since have been checked off the list as accomplished. The great effect of the feminist movement, with better educated, working women, participating in every aspect of life, is undeniable, yet the influence it has had on advertising’s portrayal of women remains questionable. Have stereotypes been banished, did they evolved or maybe even stay the same? The focus is on the 1950s and the 1990s as representative decades for the pre-and post-feminist attitudes, in order to explore the truth of advertising and finally be able to answer the question: does advertising’s image of women match their place in society?
Book Synopsis The Evolutionary Bases of Consumption by : Gad Saad
Download or read book The Evolutionary Bases of Consumption written by Gad Saad and published by Psychology Press. This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Gender and Media written by Tonny Krijnen and published by Routledge. This book was released on 2021-10-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication. The book is divided into three parts: representing, producing, and consuming, with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’, and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why'. The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. Throughout, text boxes provide additional information on the most important concepts and topics, and exercises help bridge the gap between theory and everyday life media practices. The second edition has been updated in light of current developments with regard to gender, media technologies, and globalisation, including recent theoretical insights and examples. This is an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies, and women’s studies.
Book Synopsis Women, Media and Sport by : Pamela J. Creedon
Download or read book Women, Media and Sport written by Pamela J. Creedon and published by SAGE Publications. This book was released on 1994-02-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book [is] . . . well researched. Chapters by contributing authors enhance the breadth of the content both from a cultural and media perspective. Individuals interested in the history of women′s sports and particularly in gender issues as related to varying media will find this volume informative. . . . Upper-division undergraduate through professional. --Choice "Chapters by different authors make a splendid reference work on the history of women in sports, women′s sports magazines, examples of discrimination against women in sports and women sports reporters, and, of course, the proverbial locker-room access controversies are reviewed here." --Editor & Publisher "Pamela Creedon has hit a homerun that challenges assumptions about the relationship between women, media, and sports. This impressive collection of research helps redefine a playing field that until now had overwhelmingly male boundaries. This is a fabulous book!" --Susan Henry, California State University, Northridge "Women, Media, and Sport is a path-breaking book in mass media research. Not only does it provide a well-researched history of the women who report sports news and the media images of women in sports, but it also skillfully applies critical feminist theories to examine the context of these media messages and effects. It opens new research subjects and models for integrating media effects and cultural/critical studies research." --Marion T. Marzolf, The University of Michigan "This is a fascinating book that uses as its starting point a definition of sport as a cultural institution, rather than concentrating on the activities and games that make up the sports component. The book examines important ′sport′ metaphors and symbols, placing women and the media on a contextual playing field. I was struck by the fact that all the chapters are written by women who are asking myriad questions about journalistic norms, about media values, and about news conventions in the world of sport. These questions have not been asked by mainstream male journalists or writers covering sports. This distinctive point of view makes Women, Media, and Sport a valuable addition to any women′s studies, media studies, or cultural studies book list. This is a very thorough and comprehensive text, covering history, economics, marketing, and cultural paradigms for studying or critiquing women′s sport. Best of all, it offers a new model for women′s sport that is both provocative and practical. This book will not change any opinions about favorite football teams or sports announcers, but it does ask to examine attitudes toward women, the media, and the sport universe." --Sammye Johnson, Trinity University The first book to link feminist, sport, and media theory together, Women, Media, and Sport provides a broad cultural studies approach, which also touches on race and class relations in sport. In addition to the theoretical analyses, this volume provides a practical look at models of sport, media effects, and the construction of the sportswomen and women′s sport. Designed as a text to fill the gap in this area, the book is organized into three sections. The first provides an overview of women, sport, and the media and an example of the ways they intertwine. The extensive range of articles in the second section focuses on print and broadcast media′s portrayal of women′s sports and its journalistic process and examines such issues as the relationship between sports promotion and media′s representations of women′s sport and how sport reporting is taught to future journalists. The final section seeks to develop a new model for the future. A thorough and original text, Women, Media, and Sport is essential for scholars, students, and professionals in media and mass communication studies, sociology, women′s studies, cultural studies, popular culture, ethnic studies, and gender studies.
Book Synopsis Sensitizing the Media to Development Issues on Women by :
Download or read book Sensitizing the Media to Development Issues on Women written by and published by . This book was released on 1992 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, Sex, and Post-Socialism by : Elza Ibroscheva
Download or read book Advertising, Sex, and Post-Socialism written by Elza Ibroscheva and published by Lexington Books. This book was released on 2013-06-20 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.
Book Synopsis The "new Woman" Revised by : Ellen Wiley Todd
Download or read book The "new Woman" Revised written by Ellen Wiley Todd and published by Univ of California Press. This book was released on 1993-01-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years between the world wars, Manhattan's Fourteenth Street-Union Square district became a center for commercial, cultural, and political activities, and hence a sensitive barometer of the dramatic social changes of the period. It was here that four urban realist painters--Kenneth Hayes Miller, Reginald Marsh, Raphael Soyer, and Isabel Bishop--placed their images of modern "new women." Bargain stores, cheap movie theaters, pinball arcades, and radical political organizations were the backdrop for the women shoppers, office and store workers, and consumers of mass culture portrayed by these artists. Ellen Wiley Todd deftly interprets the painters' complex images as they were refracted through the gender ideology of the period. This is a work of skillful interdisciplinary scholarship, combining recent insights from feminist art history, gender studies, and social and cultural theory. Drawing on a range of visual and verbal representations as well as biographical and critical texts, Todd balances the historical context surrounding the painters with nuanced analyses of how each artist's image of womanhood contributed to the continual redefining of the "new woman's" relationships to men, family, work, feminism, and sexuality.
Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Book Synopsis Provocateur by : Anthony Joseph Paul Cortese
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Book Synopsis Commencement by : Iowa State University
Download or read book Commencement written by Iowa State University and published by . This book was released on 1998 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women and Journalism by : Suzanne Franks
Download or read book Women and Journalism written by Suzanne Franks and published by Bloomsbury Publishing. This book was released on 2013-08-30 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many countries, the majority of high profile journalists and editors remain male. Although there have been considerable changes in the prospects for women working in the media in the past few decades, women are still noticeably in the minority in the top journalistic roles, despite making up the majority of journalism students. In this book, Suzanne Franks looks at the key issues surrounding female journalists - from on-screen sexism and ageism to the dangers facing female foreign correspondents reporting from war zones. She also analyses the way that the changing digital media have presented both challenges and opportunities for women working in journalism and considers this in an international perspective. . In doing so, this book provides an overview of the ongoing imbalances faced by women in the media and looks at the key issues hindering gender equality in journalism.
