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The Mobile Mind Shift
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Book Synopsis The Mobile Mind Shift by : Ted Schadler
Download or read book The Mobile Mind Shift written by Ted Schadler and published by Greenleaf Book Group. This book was released on 2014-06-24 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Download or read book Mindshift written by Barbara Oakley, PhD and published by Penguin. This book was released on 2017-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.
Download or read book Mind Shift written by John Parrington and published by Oxford University Press. This book was released on 2021-04-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Parrington argues that social interaction and culture have deeply shaped the exceptional nature of human consciousness. The mental capacities of the human mind far outstrip those of other animals. Our imaginations and creativity have produced art, music, and literature; built bridges and cathedrals; enabled us to probe distant galaxies, and to ponder the meaning of our existence. When our minds become disordered, they can also take us to the depths of despair. What makes the human brain unique, and able to generate such a rich mental life? In this book, John Parrington draws on the latest research on the human brain to show how it differs strikingly from those of other animals in its structure and function at a molecular and cellular level. And he argues that this 'shift', enlarging the brain, giving it greater flexibility and enabling higher functions such as imagination, was driven by tool use, but especially by the development of one remarkable tool - language. The complex social interaction brought by language opened up the possibility of shared conceptual worlds, enriched with rhythmic sounds, and images that could be drawn on cave walls. This transformation enabled modern humans to leap rapidly beyond all other species, and generated an exceptional human consciousness, a sense of self that arises as a product of our brain biology and the social interactions we experience. Our minds, even those of identical twins, are unique because they are the result of this extraordinarily plastic brain, exquisitely shaped and tuned by the social and cultural environment in which we grew up and to which we continue to respond through life. Linking early work by the Russian psychologist Lev Vygotsky to the findings of modern neuroscience, Parrington explores how language, culture, and society mediate brain function, and what this view of the human mind may bring to our understanding and treatment of mental illness.
Book Synopsis Mindshift on Demand by : Donna Blevins
Download or read book Mindshift on Demand written by Donna Blevins and published by . This book was released on 2017-07-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The brain is the most powerful tool you own, yet most people fail to understand it. Imagine the possibilities if you could harness the power of this magnificent biological supercomputer! MindShift On Demand will teach you to tap into this potential and be the best version of yourself: confident, authentic and in control! Learn battle-tested techniques to: Perform at the highest levels under pressure Control your emotions instead of letting them control you Eliminate negative self-talk and replace it with confidence that attracts success Strengthen your body by strengthening your mind Any mind is a terrible thing to ignore. MindShift On Demand will help you bring out the best in yours! Donna Blevins, PhD is an international professional poker player, motivational speaker and mindset coach who used her mindshifting exercises to accelerate her miraculous recovery from a life-threatening stroke. Within the book, she shares these lightning-fast methods directly with you. Her innovative, game-based brain retraining techniques also help Wounded Warriors suffering from Post-Traumatic Stress Disorder (PTSD) and traumatic brain injury, which earned Donna Blevins the Recognition Award from the Department of Veterans Affairs. Praise for MindShift On Demand and Donna Blevins "As one of the first editors of MindShift On Demand, I'm proud and thrilled to have been associated with this work. Any one of the techniques in the book would be worth the price of admission. Her work is literally life-changing, and for some will prove life-saving." -Daniel Melbourne "Donna's message is unique and universal. It never ceases to amaze me how right on she is, and how her read on any situation and intuitive sense of people, often are the catalyst to moving people through their blocks." -Kelley O'Hara, Marketing Director, The Bicycle Casino, Los Angeles, California "What's most helpful is that I now have a way to put stress from daily life aside and relax, that way I can loosen up instead of tensing up..." -Mark Castrovona "Donna Blevins is someone we can all look up to, both professionally and physically!" -Zig Ziglar Donna Speaks Directly to You "Despite the fact that I'm 6'5," I completely understand feeling less than. Controlling our mindset is the biggest challenge most every person experiences regardless of age, and we become our own worst enemy. Life seems to dilute our true self." "My intention has always been to help people find their authentic self, rather than continue to mimic those we think are better than we are. I hope and pray that MindShift On Demand helps you find and empower your authentic you."
Download or read book Empowered written by Josh Bernoff and published by Harvard Business Press. This book was released on 2010-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.
Download or read book The Great Mindshift written by Maja Göpel and published by Springer. This book was released on 2016-09-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the path ahead. It combines system transformation researchwith political economy and change leadership insights when discussing the needfor a great mindshift in how human wellbeing, economic prosperity and healthyecosystems are understood if the Great Transformations ahead are to lead to moresustainability. It shows that history is made by purposefully acting humans andintroduces transformative literacy as a key skill in leading the radical incremental change
Book Synopsis Shift Your Mind Shift The World by : Steve Chandler
Download or read book Shift Your Mind Shift The World written by Steve Chandler and published by . This book was released on 2018-08-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHEN THE MIND IS OPEN, IT SHIFTS. And suddenly whatever you want - energy, creativity, insight - you've got it. Your mind is a treasure chest of inspiration and infinite personal power. This book shows you how to unlock it. Steve Chandler is one of the world's most successful and dynamic coaches. In this illuminating and fully revised edition of his classic work he shares the secrets of creating mind shifts that will transform our lives - and create lasting prosperity and fulfillment.
Download or read book Mindshift written by Dr. Marty Lerman and published by AuthorHouse. This book was released on 2013-02-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im too fat. I MUST be successful. Im scared. Its because when I was a kid Daddy is never home. We all have frameworks weve built for ourselves throughout life. Ways of being. Of believing. Glasses through which we see life. Whether positive or negative, they shape our whole being and affect our daily lives. From being unsatisfied at home or in a relationship, to impressions left with us from childhood, we constantly live out of lives through these lenses we create in our mind. In Mindshift, Drs. Marty Lerman and Samuel Kupper seek to take the reader on an experiential journey to show how simple changes in perception, a reworking of the way we see through our own lenses, can create drastic positive change. Read about how one woman conquered cancer, how a veteran came home and now lives without the lasting effects of war, how kids no longer suffer from ADHD, and more. If these people can create these kinds of changes in their lives with just a simple shift of the mind, imagine what you could do. Your mind is powerful. Harness it. Shift.
Book Synopsis Millionaire Mind Shift by : John McNeill
Download or read book Millionaire Mind Shift written by John McNeill and published by . This book was released on 2020-07-26 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're wondering if this book is for you.... The answer is YES! This Book is for everyone!Have you ever wondered why some people are successful and some aren't?What is it that successful people do that you aren't doing?What are their mindsets that they possess that you aren't aware of?What are the character traits that Millionaires have that you could adopt?Do you want to finally eliminate your need to live "paycheck to paycheck" and form a Millionaire's mindset instead? Exit the "Rat Race" For Good...Is your goal in life to "Just Be Comfortable?"Does your business lack the FREEDOM that you expected when getting started?Does your business feel more like having a job?If you ever wondered and said 'yes' to any of the above, then this is the book for you...Everyone wants to be more financially secure and would love to be a Millionaire, but actually knowing how to take the steps needed to achieve becoming a Millionaire can be mystifying.Even when you understand what is required, it can be extremely challenging to take action unless you know where you are going.Most people stumble blindly along, not understanding why they continue to fail at accumulating Wealth and becoming a Millionaire.The good news is, this book will help you make a Mind Shift into thinking the way Millionaires think so that you'll experience success in all areas of your life.It's easy to understand so you can read through and take action right away.
Download or read book Shift Your Mind written by Brian Levenson and published by . This book was released on 2020-10-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greatness isn't just about what you do. It's about when you do it. Elite performers don't rely on talent alone. Rather, they harness the power of shifting between complimentary mindsets--one for preparing effectively and one for delivering when it counts. In Shift Your Mind, you'll learn nine key mental shifts to elevate your preparation and your performance like an elite performer. You'll understand the importance of each of these shifts and when to make them: - humility and arrogance - work and play - perfectionism and adaptability - analysis and instinct - experimenting and trusting process - discomfort and comfort - future and present - fear and fearlessness - selfishness and selflessness Drawing on years of experience working with top athletes and corporate leaders, Brian Levenson outlines his simple but powerful framework used by the world's highest achievers. Each chapter includes exercises to reinforce core concepts and explore the power of the shift using skills like visualization, mindfulness, and self-talk. An energizing read filled with entertaining stories and tips that really work, Brian Levenson's Shift Your Mind is a game-changer for executives, competitive athletes, and any performer seeking to win on the most challenging field of all: the mind.
Book Synopsis The Communication Scarcity in Agriculture by : Jessica Eise
Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Book Synopsis Disrupting the Status Quo of Senior Living by : Jill Vitale-Aussem
Download or read book Disrupting the Status Quo of Senior Living written by Jill Vitale-Aussem and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 10,000 baby boomers turning 65 each day, the need for senior living is growing at a steep rate, and the aging services field has been hard at work preparing for these new customers. Current practices aim to bring the kind of comfort and amenities enjoyed at hotels and resorts to the settings we create for older adults to live in. But what if these efforts are misdirected? Interweaving research on aging, ideas from influential thinkers in the aging services field, and the author's own experiences managing and operating senior living communities, Disrupting the Status Quo of Senior Living: A Mindshift challenges readers to question long-accepted practices, examine their own biases, and work toward creating vibrant cultures of possibility and growth for elders. Shining a light on her own professional field, Jill Vitale-Aussem exposes the errors of current thinking and demonstrates how a shift in perspective can effect real cultural transformation. Her book delves into society's inherent biases about growing older--where ageism, paternalism, and ableism abound--and provokes readers to examine how a youth-obsessed culture unconsciously impacts even the most well-meaning senior living policies, practices, and organizations. Deconstructing the popular hospitality model, for example, Vitale-Aussem explains how it can actually undermine feelings of purpose and independence. In its place, she proposes better ways to create opportunities for older people to exercise choice, autonomy, and self-efficacy. Filled with empowering stories of elders who find purpose and belonging within their senior residences, Disrupting the Status Quo of Senior Living builds on AARP's disrupt aging work and demonstrates that to truly transform senior living, we must dig deeper and create communities that promote the potential and value of the people who live and work in these settings.
Book Synopsis Project Mindshift by : Michael Mannion
Download or read book Project Mindshift written by Michael Mannion and published by M. Evans. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are extraterrestrials real? Or are they the product of overactive imaginations fed by weekly TV shows and tabloid headlines? Is the government's silence due to ignorance, or to a plan that was implemented long before the public ever heard of 'Martians'? Is the motive of the media to simply profit from this phenomenon, or is it to act as a medium of something much larger and more complex than entertainment? This book is for both the believer and the sceptic -- to be used to decipher the connection between the role of the media and the history of UFOs. For nearly fifty years, in TV shows from Captain Video to The X-Files, movies from The Day the Earth Stood Still to Men in Black, from headline stories in both trashy tabloids and respectable publications, and now on the internet -- we have constantly been exposed to extraterrestrials. This book examines the media's saturation with UFOs and aliens, and addresses a series of arguments as to how it became that way, when it will end, and who's pulling the strings.
Book Synopsis The New Advertising by : Valerie K. Jones
Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Book Synopsis Social Influence and Sustainable Consumption by : Elizabeth B Goldsmith
Download or read book Social Influence and Sustainable Consumption written by Elizabeth B Goldsmith and published by Springer. This book was released on 2015-07-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.
Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich
Download or read book Membership Marketing in the Digital Age written by Patricia Rich and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Download or read book Mindshift written by Barbara Oakley, PhD and published by Penguin. This book was released on 2017-04-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.
