The Membership Economy

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The Membership Economy

Author :
Publisher :
ISBN 13 : 9788829506774
Total Pages : pages
Book Rating : 4.5/5 (67 download)

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Book Synopsis The Membership Economy by :

Download or read book The Membership Economy written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
ISBN 13 : 1260458717
Total Pages : 266 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by : Robbie Kellman Baxter

Download or read book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2020-03-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Deep Economy

Author : Bill McKibben
Publisher : Macmillan
ISBN 13 : 9780805076264
Total Pages : 286 pages
Book Rating : 4.0/5 (762 download)

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Book Synopsis Deep Economy by : Bill McKibben

Download or read book Deep Economy written by Bill McKibben and published by Macmillan. This book was released on 2007-03-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contending that more is not better for consumers, bestselling author McKibben offers a realistic, if challenging, scenario for a hopeful future. For those who wonder if there isn't more to life than buying, he provides insight on individual responsibility as well as global awareness.

The Passion Economy

Author : Adam Davidson
Publisher : Vintage
ISBN 13 : 0385353537
Total Pages : 337 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Passion Economy by : Adam Davidson

Download or read book The Passion Economy written by Adam Davidson and published by Vintage. This book was released on 2020-01-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson—one of our leading public voices on economic issues—the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this—an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers—as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms—intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.

Subscribed

Author : Tien Tzuo
Publisher : Penguin
ISBN 13 : 0525536469
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Subscribed by : Tien Tzuo

Download or read book Subscribed written by Tien Tzuo and published by Penguin. This book was released on 2018-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Off the Books

Author : Sudhir Alladi Venkatesh
Publisher : Harvard University Press
ISBN 13 : 9780674044647
Total Pages : 460 pages
Book Rating : 4.0/5 (446 download)

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Book Synopsis Off the Books by : Sudhir Alladi Venkatesh

Download or read book Off the Books written by Sudhir Alladi Venkatesh and published by Harvard University Press. This book was released on 2009-06-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory book, Sudhir Venkatesh takes us into Maquis Park, a poor black neighborhood on Chicago's Southside, to explore the desperate and remarkable ways in which a community survives. The result is a dramatic narrative of individuals at work, and a rich portrait of a community. But while excavating the efforts of men and women to generate a basic livelihood for themselves and their families, Off the Books offers a devastating critique of the entrenched poverty that we so often ignore in America, and reveals how the underground economy is an inevitable response to the ghetto's appalling isolation from the rest of the country.

The Little Book of Economics

Author : Greg Ip
Publisher : John Wiley & Sons
ISBN 13 : 1118391578
Total Pages : 297 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Little Book of Economics by : Greg Ip

Download or read book The Little Book of Economics written by Greg Ip and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird technical jargon and knotty concepts and formulas can be a very difficult subject to get to grips with on your own. Enter Greg Ip and his Little Book of Economics. Like a patient, good-natured tutor, Greg, one of today's most respected economics journalists, walks you through everything you need to know about how the economy works. Short on technical jargon and long on clear, concise, plain-English explanations of important terms, concepts, events, historical figures and major players, this revised and updated edition of Greg's bestselling guide clues you in on what's really going on, what it means to you and what we should be demanding our policymakers do about the economy going forward. From inflation to the Federal Reserve, taxes to the budget deficit, you get indispensible insights into everything that really matters about economics and its impact on everyday life Special sections featuring additional resources of every subject discussed and where to find additional information to help you learn more about an issue and keep track of ongoing developments Offers priceless insights into the roots of America's economic crisis and its aftermath, especially the role played by excessive greed and risk-taking, and what can be done to avoid another economic cataclysm Digs into globalization, the roots of the Euro crisis, the sources of China's spectacular growth, and why the gap between the economy's winners and losers keeps widening

Stakeholder Capitalism

Author : Klaus Schwab
Publisher : John Wiley & Sons
ISBN 13 : 1119756138
Total Pages : 311 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Stakeholder Capitalism by : Klaus Schwab

Download or read book Stakeholder Capitalism written by Klaus Schwab and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining our global economy so it becomes more sustainable and prosperous for all Our global economic system is broken. But we can replace the current picture of global upheaval, unsustainability, and uncertainty with one of an economy that works for all people, and the planet. First, we must eliminate rising income inequality within societies where productivity and wage growth has slowed. Second, we must reduce the dampening effect of monopoly market power wielded by large corporations on innovation and productivity gains. And finally, the short-sighted exploitation of natural resources that is corroding the environment and affecting the lives of many for the worse must end. The debate over the causes of the broken economy—laissez-faire government, poorly managed globalization, the rise of technology in favor of the few, or yet another reason—is wide open. Stakeholder Capitalism: A Global Economy that Works for Progress, People and Planet argues convincingly that if we don't start with recognizing the true shape of our problems, our current system will continue to fail us. To help us see our challenges more clearly, Schwab—the Founder and Executive Chairman of the World Economic Forum—looks for the real causes of our system's shortcomings, and for solutions in best practices from around the world in places as diverse as China, Denmark, Ethiopia, Germany, Indonesia, New Zealand, and Singapore. And in doing so, Schwab finds emerging examples of new ways of doing things that provide grounds for hope, including: Individual agency: how countries and policies can make a difference against large external forces A clearly defined social contract: agreement on shared values and goals allows government, business, and individuals to produce the most optimal outcomes Planning for future generations: short-sighted presentism harms our shared future, and that of those yet to be born Better measures of economic success: move beyond a myopic focus on GDP to more complete, human-scaled measures of societal flourishing By accurately describing our real situation, Stakeholder Capitalism is able to pinpoint achievable ways to deal with our problems. Chapter by chapter, Professor Schwab shows us that there are ways for everyone at all levels of society to reshape the broken pieces of the global economy and—country by country, company by company, and citizen by citizen—glue them back together in a way that benefits us all.

The Automatic Customer

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Economy Hall

Author : Fatima Shaik
Publisher :
ISBN 13 : 9780917860805
Total Pages : pages
Book Rating : 4.8/5 (68 download)

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Book Synopsis Economy Hall by : Fatima Shaik

Download or read book Economy Hall written by Fatima Shaik and published by . This book was released on 2021-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Economy Hall: The Hidden History of a Free Black Brotherhood tells the story of the Sociâetâe d'Economie et d'Assistance Mutuelle, a New Orleans mutual aid society founded by free men of color in 1836. The group was one of the most important multiethnic, intellectual communities in the US South: educators, world-traveling merchants, soldiers, tradesmen, and poets who rejected racism and colorism to fight for suffrage and education rights for all. The author drew on the meeting minutes of the Sociâetâe d'Economie as well as census and civil records, newspapers, and numerous archival sources to write a narrative stretching from the Haitian Revolution through the early jazz age"--

The End of Ownership

Author : Aaron Perzanowski
Publisher : MIT Press
ISBN 13 : 0262535246
Total Pages : 262 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The End of Ownership by : Aaron Perzanowski

Download or read book The End of Ownership written by Aaron Perzanowski and published by MIT Press. This book was released on 2018-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.

The Customer Success Economy

Author : Nick Mehta
Publisher : John Wiley & Sons
ISBN 13 : 1119572762
Total Pages : 392 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Customer Success Economy by : Nick Mehta

Download or read book The Customer Success Economy written by Nick Mehta and published by John Wiley & Sons. This book was released on 2020-05-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

Take Back the Economy

Author : J. K. Gibson-Graham
Publisher : U of Minnesota Press
ISBN 13 : 0816684456
Total Pages : 299 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Take Back the Economy by : J. K. Gibson-Graham

Download or read book Take Back the Economy written by J. K. Gibson-Graham and published by U of Minnesota Press. This book was released on 2013-05-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of economic crisis on a global scale, more and more people are reconsidering their role in the economy and wondering what they can do to make it work better for humanity and the planet. In this innovative book, J. K. Gibson-Graham, Jenny Cameron, and Stephen Healy contribute complex understandings of economics in practical terms: what can we do right now, in our own communities, to make a difference? Full of exercises, thinking tools, and inspiring examples from around the world, Take Back the Economy shows how people can implement small-scale changes in their own lives to create ethical economies. There is no manifesto here, no one prescribed model; rather, readers are encouraged and taught how to take back the economy in ways appropriate for their own communities and context, using what they already have at hand. Take Back the Economy dismantles the idea that the economy is separate from us and best comprehended by experts. Instead, the authors demonstrate that the economy is the outcome of the decisions and efforts we make every day. The economy is thus reframed as a space of ethical action—something we can shape and alter according to what is best for the well-being of people and the planet. The book explores what people are already doing to build ethical economies, presenting these deeds as mutual concerns: What is necessary for survival, and what do we do with the surplus produced beyond what will fulfill basic needs? What do we consume, and how do we preserve and replenish the commons—those resources that can be shared to maintain all? And finally, how can we invest in a future worth living in? Suitable for activists and students alike, Take Back the Economy will be of interest to anyone seeking a more just, sustainable, and equitable world.

What's the Economy For, Anyway?

Author : John de Graaf
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608195147
Total Pages : 332 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis What's the Economy For, Anyway? by : John de Graaf

Download or read book What's the Economy For, Anyway? written by John de Graaf and published by Bloomsbury Publishing USA. This book was released on 2011-11-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this funny, readable, and thought-provoking book based on the popular film of the same name, activists John de Graaf (coauthor of the bestselling Affluenza) and David Batker tackle thirteen economic issues, challenging the reader to consider the point of our economy. Emphasizing powerful American ideals, including teamwork, pragmatism, and equality, de Graaf and Batker set forth a simple goal for any economic system: The greatest good for the greatest number over the longest run. Drawing from history and current enterprises, we see how the good life is achieved when people and markets work together with an active government to create a more perfect economy-one that works for everyone. Beginning by shattering our fetish for GDP, What's the Economy For, Anyway? offers a fresh perspective on quality of life, health, security, work-life balance, leisure, social justice, and perhaps most important, sustainability. This sparkling, message-driven book is exactly what those lost in the doldrums of partisan sniping and a sluggish economy need: a guide to what really matters, and a map to using America's resources to make the world a better place.

The Expertise Economy

Author : Kelly Palmer
Publisher : Nicholas Brealey
ISBN 13 : 1473677017
Total Pages : 256 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis The Expertise Economy by : Kelly Palmer

Download or read book The Expertise Economy written by Kelly Palmer and published by Nicholas Brealey. This book was released on 2018-09-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Fast Company, Inc., Entrepreneur, Quartz at Work, Big Think, Chief Learning Officer, Chief Executive Officer, and featured in the Financial Times, and Forbes Recommended Reading for Creative Leaders. The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought-leader from LinkedIn, Degreed, and Yahoo, and David Blake, co-founder of Ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage. The authors provide the latest scientific research on how people really learn and concrete examples from companies in both Silicon Valley and worldwide who are driving the conversation about how to create experts and align learning innovation with business strategy. It includes interviews with people from top companies like Google, LinkedIn, Airbnb, Unilever, NASA, and MasterCard; thought leaders in learning and education like Sal Khan and Todd Rose; as well as Thinkers50 list-makers Clayton Christensen, Daniel Pink, and Whitney Johnson. The Expertise Economy dares you to let go of outdated and traditional ways of closing the skills gap, and challenges CEOs and business leaders to embrace the urgency of re-skilling and upskilling the workforce.

Subscription Marketing

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 238 pages
Book Rating : 4.9/5 (996 download)

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Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Trumponomics

Author : Stephen Moore
Publisher : All Points Books
ISBN 13 : 1250193729
Total Pages : 288 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Trumponomics by : Stephen Moore

Download or read book Trumponomics written by Stephen Moore and published by All Points Books. This book was released on 2018-10-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Trump promised the American people a transformative change in economic policy after eight years of stagnation under Obama. But he didn’t adopt a conventional left or right economic agenda. His is a new economic populism that combines some conventional Republican ideas–tax cuts, deregulation, more power to the states–with more traditional Democratic issues such as trade protectionism and infrastructure spending. It also mixes in important populist issues such as immigration reform, pressuring the Europeans to pay for more of their own defense, and keeping America first. In Trumponomics, conservative economists Stephen Moore and Arthur B. Laffer offer a well-informed defense of the president's approach to trade, taxes, employment, infrastructure, and other economic policies. Moore and Laffer worked as senior economic advisors to Donald Trump in 2016. They traveled with him, frequently met with his political and economic teams, worked on his speeches, and represented him as surrogates. They are currently members of the Trump Advisory Council and still meet with him regularly. In Trumponomics, they offer an insider’s view on how Trump operates in public and behind closed doors, his priorities and passions, and his greatest attributes and liabilities. Trump is betting his presidency that he can create an economic revival in America’s industrial heartland. Can he really bring jobs back to the rust belt? Can he cut taxes and bring the debt down? Above all, does he have the personal discipline, the vision, the right team, and the right strategy to pull off his ambitious economic goals? Moore and Laffer believe that he can pull it off and that Trumponomics will usher in a new era of prosperity for all Americans.