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Author : Adele Ladkin
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.E/5 ( download)
Download or read book The Meetings, Incentives, Conferences and Exhibitions Industry written by Adele Ladkin and published by . This book was released on 2000 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : 周超
Publisher : BEIJING BOOK CO. INC.
ISBN 13 : 7308170012
Total Pages : 300 pages
Book Rating : 4.3/5 (81 download)
Download or read book 中国会展产业发展：居民的感知研究 = The Meetings, Incentives, Conferences, and Exhibitions (MICE) Industry in China: Residents' Perceptions：英文 written by 周超 and published by BEIJING BOOK CO. INC.. This book was released on 2017-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: 本书以杭州城市居民为主要研究对象，通过“定性和定量分析法”来了解城市居民是如何感知和评定会展产业的发展对城市的各方面及居民日常生活的影响。调查结果显示了许多不同领域的观点，其中一个较为普遍的观点是“利益感知的权衡取舍”或者可以解释成“两利相较取其重”。以此可以发现城市居民即便了解会展所能带来的负面影响，比如游客的大量增加、环境的破坏、城市拥堵的恶化等，但城市居民对正面效应例如经济效应、城市知名度提升的关注依然超过了对负面影响的关注。
Author :
Publisher :
ISBN 13 : 9780642205254
Total Pages : 65 pages
Book Rating : 4.2/5 (52 download)
Download or read book A National Strategy for the Meetings, Incentives, Conventions and Exhibitions Industry written by and published by . This book was released on 1995 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy C Wood
Publisher : SAGE
ISBN 13 : 1446206424
Total Pages : 577 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Hospitality Management written by Roy C Wood and published by SAGE. This book was released on 2008-06-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Author : Alexis Papathanassis
Publisher : Springer Science & Business Media
ISBN 13 : 3834962317
Total Pages : 221 pages
Book Rating : 4.8/5 (349 download)
Download or read book The Long Tail of Tourism written by Alexis Papathanassis and published by Springer Science & Business Media. This book was released on 2011-04-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Author : Ph.D., George G Fenich
Publisher :
ISBN 13 : 9781292093765
Total Pages : 320 pages
Book Rating : 4.0/5 (937 download)
Download or read book Meetings, Expositions, Events and Conventions written by Ph.D., George G Fenich and published by . This book was released on 2015-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Author : Rhonda J. Montgomery
Publisher : John Wiley & Sons
ISBN 13 : 0471284394
Total Pages : 342 pages
Book Rating : 4.4/5 (712 download)
Download or read book Meetings, Conventions, and Expositions written by Rhonda J. Montgomery and published by John Wiley & Sons. This book was released on 1994-07-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Author : Tamina Burggraf
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (923 download)
Download or read book Sustainability in the German Meetings, Incentives, Conferences, and Events (MICE) Industry written by Tamina Burggraf and published by . This book was released on 2015 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Tourism Organization
Publisher : WTO
ISBN 13 : 9789284411955
Total Pages : 0 pages
Book Rating : 4.4/5 (119 download)
Download or read book Measuring the Economic Importance of the Meetings Industry written by World Tourism Organization and published by WTO. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Rogers
Publisher : Routledge
ISBN 13 : 1136415785
Total Pages : 333 pages
Book Rating : 4.1/5 (364 download)
Download or read book Conferences and Conventions written by Tony Rogers and published by Routledge. This book was released on 2004-02-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Author : George G. Fenich
Publisher : Pearson Higher Ed
ISBN 13 : 129203422X
Total Pages : 361 pages
Book Rating : 4.2/5 (92 download)
Download or read book Meetings, Expositions, Events & Conventions: Pearson New International Edition written by George G. Fenich and published by Pearson Higher Ed. This book was released on 2013-08-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
Author : John Swarbrooke
Publisher : Routledge
ISBN 13 : 1136423060
Total Pages : 362 pages
Book Rating : 4.1/5 (364 download)
Download or read book Business Travel and Tourism written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Author : Seungwon "Shawn" Lee
Publisher : CRC Press
ISBN 13 : 1482251841
Total Pages : 378 pages
Book Rating : 4.4/5 (822 download)
Download or read book The 21st Century Meeting and Event Technologies written by Seungwon "Shawn" Lee and published by CRC Press. This book was released on 2017-03-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Author : George G. Fenich
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.0/5 ( download)
Download or read book Meetings, Expositions, Events, and Conventions written by George G. Fenich and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college faculty, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market. The author examines all aspects of the history and impact of MEEC, career opportunities, planning and managing a convention, meeting, exposition or event, MEEC and hospitality, MEEC and the community, MEEC and academic programs. For practitioners, academics and the general public involved in meetings, expositions, events and conventions.
Author : Tony Rogers
Publisher : Routledge
ISBN 13 : 1136314997
Total Pages : 436 pages
Book Rating : 4.1/5 (363 download)
Download or read book Conferences and Conventions 3rd edition written by Tony Rogers and published by Routledge. This book was released on 2013-01-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 047015618X
Total Pages : 447 pages
Book Rating : 4.4/5 (71 download)
Download or read book Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-04-16 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Author : Samuel deBlanc Goldblatt
Publisher : John Wiley & Sons
ISBN 13 : 0470640103
Total Pages : 657 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Complete Guide to Greener Meetings and Events written by Samuel deBlanc Goldblatt and published by John Wiley & Sons. This book was released on 2011-09-27 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better. The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education. This book broadly explores sustainable management in the hospitality, tourism, conference and exhibition, and meeting and event industries, as well as countless smaller industries that include arts and music festivals and tour operators. Readers who are studying in, working in, or even just interested in these industries will reap innumerable benefits from the exciting journey ahead of them in The Complete Guide to Greener Meetings and Events.
