The Medical Entrepreneurs Handbook

Download The Medical Entrepreneurs Handbook full books in PDF, epub, and Kindle. Read online The Medical Entrepreneurs Handbook ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Medical Entrepreneur Digital Version

Author : Steven M Hacker, MD.
Publisher : Nano 2 Business Press
ISBN 13 : 0615433529
Total Pages : 125 pages
Book Rating : 4.6/5 (154 download)

DOWNLOAD NOW!

Book Synopsis The Medical Entrepreneur Digital Version by : Steven M Hacker, MD.

Download or read book The Medical Entrepreneur Digital Version written by Steven M Hacker, MD. and published by Nano 2 Business Press. This book was released on 2010-12-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written in two parts.The first part is for physicians wanting to learn about joining or starting their own medical practice. Part I teaches doctors the following: How to make money in private practice, how to bill insurance companies, required medical licenses, required healthcare laws, what to watch out for before signing an employment contract, insurance company contract, understanding payroll, Human Resources, billing and getting paid, technology in the medical office, computers, electronic health records, practice management software, HIPAA, HITECH Act, Red Flags Rule, hiring and firing, designing an office, marketing, Public Relations and more.The second part is for physician entrepreneurs. Physician entrepreneurs are doctors that are interested in starting their own business or commercializing their research. This book covers the following topics: creating a business from an idea, trademarks, copyrights, raising capital, creating a board of directors, creating an advisory board, understanding term sheets, intellectual property, customer acquisition, marketing, public relations, hiring a management team, how to negotiate, and working with venture capitalists and angels.

The Medical Entrepreneur's Handbook

Author : Harvey E. Knoernschild
Publisher : William Kaufmann
ISBN 13 : 9780962704406
Total Pages : 214 pages
Book Rating : 4.7/5 (44 download)

DOWNLOAD NOW!

Book Synopsis The Medical Entrepreneur's Handbook by : Harvey E. Knoernschild

Download or read book The Medical Entrepreneur's Handbook written by Harvey E. Knoernschild and published by William Kaufmann. This book was released on 1990-06-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Where Does it Hurt?

Author : Jonathan Bush
Publisher : Portfolio
ISBN 13 : 1591846773
Total Pages : 238 pages
Book Rating : 4.5/5 (918 download)

DOWNLOAD NOW!

Book Synopsis Where Does it Hurt? by : Jonathan Bush

Download or read book Where Does it Hurt? written by Jonathan Bush and published by Portfolio. This book was released on 2014 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jonathan Bush of athenahealth leads readers through the underbelly of American health care, which has missed the customer service revolution of the past two decades, while reflecting on his own journey from ambulance driver to CEO of one of the nation's fastest growing tech companies. He offers a vision and plan for disrupting the current system and pushes to restore the sanctity of the physician-patient experience. The key, he argues, is more innovation, less regulation, and a wider range of choices for customers"--Provided by publisher.

The Harvard Business Review Entrepreneur's Handbook

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633693694
Total Pages : 304 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis The Harvard Business Review Entrepreneur's Handbook by : Harvard Business Review

Download or read book The Harvard Business Review Entrepreneur's Handbook written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success. In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in Harvard Business Review, each comprehensive volume helps you to stand out from the pack--whatever your role.

Wellness Incorporated

Author : Jennifer Buchanan
Publisher : Tune in Press
ISBN 13 : 9780973944631
Total Pages : 212 pages
Book Rating : 4.9/5 (446 download)

DOWNLOAD NOW!

Book Synopsis Wellness Incorporated by : Jennifer Buchanan

Download or read book Wellness Incorporated written by Jennifer Buchanan and published by Tune in Press. This book was released on 2019-01-29 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for every entrepreneur in the health and wellness field--whether for-profit or non-profit, public or private. Health and wellness businesses have unique challenges, opportunities, and metrics--until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values. Like many health entrepreneurs, Buchanan started with a huge mission. She wanted to help people in their pursuit of optimum health. But after running her business for twenty years, even with thousands of clients and a loyal staff, she felt burned out and not sure if her business would make it. Rather than quit, Buchanan went on an intense quest to prove her company's viability and identify the key components of successful healthcare practices--and in Wellness Incorporated she shares these essential elements so your own business can prosper. Wellness Incorporated offers nine simple steps for starting or revitalizing your health business. You'll learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you're doing good work for others, and more. And yes, the good work can continue without you: Buchanan shows you how to create a lasting legacy so your mission can endure without you. Filled with practical tips and inspiring examples, including Buchanan's own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others. Now that's wellness, well played. www.jenniferbuchanan.ca @musictherapy

The Inventor's Guide for Medical Technology

Author : Patrick Kullmann
Publisher : Two Harbors Press
ISBN 13 : 9781937293857
Total Pages : 90 pages
Book Rating : 4.2/5 (938 download)

DOWNLOAD NOW!

Book Synopsis The Inventor's Guide for Medical Technology by : Patrick Kullmann

Download or read book The Inventor's Guide for Medical Technology written by Patrick Kullmann and published by Two Harbors Press. This book was released on 2012 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Inventor's Guide for Medical Technology: From Your Napkin to the Market--What Innovators Need to Know" offers a series of clearly defined steps, guiding inventors in the process of taking their idea "from concept to market." In chapters such as "The Invention," "Research and Development," "Manufacturing," “Finance and Accounting,” “Launching in the U.S.” and “The Exit,” Paul Kullmann discusses trademarks and patents, clinical trial designs, funding, choosing the right team, and so much more. Each chapter ends with a tidbit of personal advice, based on Kullmann's insight and indisputably expert knowledge. With Kullmann's guidance, inventors and entrepreneurs alike can sidestep the pitfalls and increase their probability of success. See the free tool library information available inside the book. With his over twenty-eight years in the medical technology field and a long history as an entrepreneur, speaker, educator, and angel investor, Patrick Kullmann is the voice of experience.

The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World

Author : Rupert Scofield
Publisher : McGraw Hill Professional
ISBN 13 : 0071753729
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!

Book Synopsis The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World by : Rupert Scofield

Download or read book The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World written by Rupert Scofield and published by McGraw Hill Professional. This book was released on 2011-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the business of society your business No one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International—a nonprofit microfinancing institution with 7,000 employees serving 750,000 customers in 21 countries—Scofield has been a social entrepreneur for 40 years. In The Social Entrepreneur’s Handbook, Scofield leads you through the entire process of starting up and running a nonprofit, sharing personal success stories and advice on what not to do—valuable lessons he learned the hard way. The process, while risky, isn’t as difficult as you might think. Practically speaking, you need only two things: an idea and a plan. The former comes from you and you alone. This book supplies the latter. The Social Entrepreneur’s Handbook illuminates the path to building a successful nonprofit from the ground up. You’ll learn how to: Create a realistic plan for getting started in your chosen cause Assemble the perfect team for putting your plan into action—and keeping it rolling in the right direction Develop a business model specifically designed to run a nonprofit organization Keep yourself, your staff, and your cause in solid financial shape One of the many beauties of social entrepreneurship is that it’s never too late to start. You can be right out of school or working in the highest ranks of corporate America. It doesn’t matter. Social entrepreneurship begins with a noble cause, which turns into a passion, and soon becomes a mission worth dedicating your life to. The Social Entrepreneur’s Handbook is the one and only resource you will need to attain your dream of working full-time in service to others—and making a real, measurable difference in the world.

The Oxford Handbook of Entrepreneurship

Author : Mark Casson
Publisher : OUP Oxford
ISBN 13 : 0199546991
Total Pages : 810 pages
Book Rating : 4.1/5 (995 download)

DOWNLOAD NOW!

Book Synopsis The Oxford Handbook of Entrepreneurship by : Mark Casson

Download or read book The Oxford Handbook of Entrepreneurship written by Mark Casson and published by OUP Oxford. This book was released on 2008 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.

MedikalPreneur

Author : Francisco Arredondo
Publisher :
ISBN 13 : 9781956879001
Total Pages : 302 pages
Book Rating : 4.8/5 (79 download)

DOWNLOAD NOW!

Book Synopsis MedikalPreneur by : Francisco Arredondo

Download or read book MedikalPreneur written by Francisco Arredondo and published by . This book was released on 2021-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation... personal fulfillment... and limitless potential to help people-and prosper. These are the rewards for physicians who become entrepreneurs and blaze their own trails in business to provide medical products and services-all while creating a balanced personal life that's fulfilling and adventurous. Unfortunately, many physicians and medical professionals believe that they're not good business people. Another obstacle? They're afraid to step out of the traditional comfort zones of working in hospitals and other institutional settings-where bureaucracies can limit creativity, prosperity, and impact. Now Dr. Francisco Arredondo, MD, MPH, is on a mission to show medical professionals how to excel above and beyond traditional constraints-by becoming entrepreneurs. In this book, MedikalPreneur: The Official Guidebook for Physicians' Success in Business, Dr. Arredondo shares his experience and expertise to guide health care professionals into the unlimited and fulfilling possibilities of business ownership. He did it very successfully, and now with this book, he wants to teach YOU how to become a successful medical entrepreneur. Written in easy-to-understand language, this book showcases Dr. Arredondo's story while providing solid nuts-and-bolts information about business plans, accounting, marketing, teamwork, human resources, designing a transformative patient experience, and much more. Dr. Arredondo coined the term "MedikalPreneur" to describe physicians like himself who master the art of entrepreneurship to transform the lives of countless patients with innovative products and services. He is a MedikalPreneur, having built a fertility center that expanded into a network of entrepreneurial ventures with more than 80 team members. Dr. Arredondo also emphasizes that MedikalPreneurs can enjoy financial success and the freedom to enjoy family time, world travel, and philanthropy. Today, as the medical profession undergoes major shifts resulting from the coronavirus pandemic and other factors, MedikalPreneur: The Official Guidebook for Physicians' Success in Business by Dr. Arredondo highlights a path toward exciting new opportunities for health care professionals to help people and succeed.

The Entrepreneur's Guide to Market Research

Author : Anne M. Wenzel
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.2/5 (16 download)

DOWNLOAD NOW!

Book Synopsis The Entrepreneur's Guide to Market Research by : Anne M. Wenzel

Download or read book The Entrepreneur's Guide to Market Research written by Anne M. Wenzel and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.

The Medical Device R&D Handbook

Author : Theodore R. Kucklick
Publisher : CRC Press
ISBN 13 : 1420038354
Total Pages : 376 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis The Medical Device R&D Handbook by : Theodore R. Kucklick

Download or read book The Medical Device R&D Handbook written by Theodore R. Kucklick and published by CRC Press. This book was released on 2005-11-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Medical Device R&D Handbook presents a wealth of information for the hands-on design and building of medical devices. Detailed information on such diverse topics as catheter building, prototyping, materials, processes, regulatory issues, and much more are available in this convenient handbook for the first time. The Medical Device R&D Ha

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694399
Total Pages : 160 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great business plan Adopt lean startup practices such as business model experimentation Be prepared for the race for scale in Silicon Valley Better understand the world of venture capital--and know what you'll get along with VC funding Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani's Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder's Dilemma," by Noam Wasserman.

The Toilet Paper Entrepreneur

Author : Mike Michalowicz
Publisher : Toilet Paper Entrepreneur
ISBN 13 : 0981808204
Total Pages : 201 pages
Book Rating : 4.9/5 (818 download)

DOWNLOAD NOW!

Book Synopsis The Toilet Paper Entrepreneur by : Mike Michalowicz

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Healthcare Entrepreneurship and Management

Author : Arnab Chanda
Publisher : CRC Press
ISBN 13 : 1040096107
Total Pages : 251 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Healthcare Entrepreneurship and Management by : Arnab Chanda

Download or read book Healthcare Entrepreneurship and Management written by Arnab Chanda and published by CRC Press. This book was released on 2024-06-28 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post pandemic, the world is not the same place. There has been an increasing focus on healthcare and well-being, which has created a once-in-a-lifetime opportunity for healthcare innovations and startups. From adoption of a range of medical apps and telemedicine technologies to heightened public interest in smart wearables and medical devices, the demand for efficient healthcare delivery has been skyrocketing. This book aims to serve as a first-of-its-kind guide for skill development in conception to commercialisation of healthcare products and services. It covers the gamut from the study of healthcare challenges, such as understanding customer requirements, market needs, and competition, to the various steps of the healthcare product development process, such as defining value propositions and specifications, the creation of minimum viable product (MVP) to prototyping, and manufacturing. The authors also discuss key commercialisation and management strategies, including the development of a robust business plan, fund raising, intellectual property, creating barriers to entry, and launching healthcare startups. Medical product pricing, positioning, sales and distribution, and customer acquisition are also presented with real-life examples. This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain. For example, engineers and managers working on the development of medical devices require knowledge of ethical guidelines, regulations, and approvals to effectively launch their products in the medtech industry. On the other hand, entrepreneurs looking to benefit from the booming healthcare industry will find this book helpful in understanding the fundamentals of medical product development and commercialisation to launch their ideas successfully.

Medical Entrepreneurship

Author : Lukman Raimi
Publisher : Springer Nature
ISBN 13 : 9811966966
Total Pages : 380 pages
Book Rating : 4.8/5 (119 download)

DOWNLOAD NOW!

Book Synopsis Medical Entrepreneurship by : Lukman Raimi

Download or read book Medical Entrepreneurship written by Lukman Raimi and published by Springer Nature. This book was released on 2023-01-06 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together conceptual, theoretical, policy-based, and empirical contributions from multidisciplinary lenses to bridge the existing knowledge gap in the field of medicine, entrepreneurship and health economics. This book serves as a much needed intellectual resource providing guidance to the entrepreneurial-minded medical doctors (Medipreneurs), social entrepreneurs, policymakers, academics on the subject matter with a view of applying the knowledge gained for reinvigorating the healthcare delivery system leveraging a business approach. The contributions serve as a guide to connect entrepreneurially with market opportunities, especially to provide relevant health-oriented products, services, technologies and other medical solutions for social impact in the developed and developing countries with the overarching goal of assisting policymakers to accelerate the attainment of the Sustainable Development Goal 3 (SDG3).

The Fitness Entrepreneur's Handbook

Author : Pat Rigsby
Publisher :
ISBN 13 : 9781539461913
Total Pages : 312 pages
Book Rating : 4.4/5 (619 download)

DOWNLOAD NOW!

Book Synopsis The Fitness Entrepreneur's Handbook by : Pat Rigsby

Download or read book The Fitness Entrepreneur's Handbook written by Pat Rigsby and published by . This book was released on 2016-11-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have the impact you want to have, earn the income you deserve and enjoy the freedom you sought when you set out on your own build building your ideal fitness business. You are passionate about fitness & performance and you want to create a business that allows you to work in a field you are excited about and enjoy while also achieving your financial and lifestyle goals. But if you're like most fitness entrepreneurs, you don't know how to get there. Maybe this sounds like something you've experienced or you're experiencing right now: You're not sure how to attract the clients you want to work with. You aren't sure how to sell in a way that makes you comfortable. Turning your knowledge, passion and skills into a successful business is proving to be more challenging that you anticipated. Building a business that allows you to have the impact, income and lifestyle you want seems like more of a pipe dream than an outcome you're likely to achieve. Well, you're not alone. Bestselling author and founder of over 25 fitness businesses, Pat Rigsby, has been there and he's coached thousands of trainers and coaches who've been there as well - and the good news is that you can do it. You can design and build a successful fitness business doing what you love and in the Fitness Entrepreneur's Handbook he shares proven principles, strategies and tactics that will help you create a plan and execute it so that you can get from where you are now to where you really want to be as a business owner.

Calculated Risk

Author : Michael Palumbo
Publisher :
ISBN 13 : 9780997459500
Total Pages : 164 pages
Book Rating : 4.4/5 (595 download)

DOWNLOAD NOW!

Book Synopsis Calculated Risk by : Michael Palumbo

Download or read book Calculated Risk written by Michael Palumbo and published by . This book was released on 2016-03-30 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does an entrepreneur take any idea and turn it into a profitable venture? What do investors look for when evaluating start-ups? These two important questions are answered in a new book by one of America's top traders, Michael J. Palumbo, called Calculated Risk: The Modern Entrepreneur's Handbook. The book helps founders and executives navigate today's business climate from idea conception through funding, expansion, and exiting. Calculated Risk provides an insider's perspective from someone in the know. Palumbo started a prop trading group in Chicago that turned into a highly successful U.S. stock options business, a firm that was one of the largest equity options trading groups in the country in the late 1990's and early 2000's. Palumbo's book reveals the following: * How to launch an idea from concept to funding. * How to best hire and build a start-up - right until you exit. * What venture capitalists look for in a start-up -and why it is not always profitability. * What start-ups should look for from their investors - it is not always about the money. * Why the best entrepreneurs are the ones who can predict what people will need before they even know they in fact need it. * How some entrepreneurs can gain an edge over their competition. Palumbo has a tell-it-like-it-is approach to revealing insights in the marketplace on how things will shake out. Offering a voice of experience and vision, Palumbo not only explains why something is happening in the markets, but also reveals why something will happen.