The Meat Paradox

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Author :
Publisher : Simon and Schuster
ISBN 13 : 164313874X
Total Pages : 234 pages
Book Rating : 4.6/5 (431 download)

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Book Synopsis The Meat Paradox by : Rob Percival

Download or read book The Meat Paradox written by Rob Percival and published by Simon and Schuster. This book was released on 2022-03-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a vital new voice in food ethics comes a smart, nuanced investigation into the current meat debate. Our future diet will be shaped by diverse forces. It will be shaped by novel technologies, by geopolitical tensions, and the evolution of cultural preferences, by shocks to the status quo— pandemics and economic strife, the escalation of the climate and ecological crises—and by how we choose to respond. It will also be shaped by our emotions. It will be shaped by the meat paradox. "Should we eat animals?” was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism in the UK, Europe and North America has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory. In The Meat Paradox, Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. Every society must eat, and meat provides an important source of nutrients. But every society is moved by its empathy. We must all find a way of balancing competing and contradictory imperatives. This new book is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat.

How to Love Animals

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Author :
Publisher : Penguin
ISBN 13 : 1984879669
Total Pages : 400 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis How to Love Animals by : Henry Mance

Download or read book How to Love Animals written by Henry Mance and published by Penguin. This book was released on 2021-07-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A personal journey into our evolving relationships with animals, and a thought-provoking look at how those bonds are being challenged and reformed across disciplines We love animals, but does that make the animals' lives any happier? With factory farms, climate change and deforestation, this might be the worst time in history to be an animal. If we took animals' experiences seriously, how could we eat, think and live differently? How to Love Animals is a lively and important portrait of our evolving relationship with animals, and how we can share our planet fairly. Mance works in a slaughterhouse and on a pig farm to explore the reality of eating meat and dairy. He explores our dilemmas over hunting wild animals, over-fishing the seas, visiting zoos and saving wild spaces. What might happen if we extended the love we show to our pets to other sentient beings? In an age of extinction and pandemics, our relationship with animals has become unsustainable. Mance argues that there has never been a better time to become vegetarian or vegan, and that the conservation movement can flourish, if people in wealthy countries shrink their footprint. Mance seeks answers from chefs, farmers, activists, philosophers, politicians and tech visionaries who are redefining how we think about animals. Inspired by the author's young daughters, his book is a story of discovery and hope that outlines how we can find a balance with animals that fits with our basic love for them.

Global Meat

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Author :
Publisher : MIT Press
ISBN 13 : 0262537737
Total Pages : 265 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Global Meat by : Bill Winders

Download or read book Global Meat written by Bill Winders and published by MIT Press. This book was released on 2019-10-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the global meat industry and the implications for climate change, food insecurity, workers' rights, the treatment of animals, and other issues. Global meat production and consumption have risen sharply and steadily over the past five decades, with per capita meat consumption almost doubling since 1960. The expanding global meat industry, meanwhile, driven by new trade policies and fueled by government subsidies, is dominated by just a few corporate giants. Industrial farming—the intensive production of animals and fish—has spread across the globe. Millions of acres of land are now used for pastures, feed crops, and animal waste reservoirs. Drawing on concrete examples, the contributors to Global Meat explore the implications of the rise of a global meat industry for a range of social and environmental issues, including climate change, clean water supplies, hunger, workers' rights, and the treatment of animals. Three themes emerge from their discussions: the role of government and corporations in shaping the structure of the global meat industry; the paradox of simultaneous rising meat production and greater food insecurity; and the industry's contribution to social and environmental injustice. Contributors address such specific topics as the dramatic increase in pork production and consumption in China; land management by small-scale cattle farmers in the Amazon; the effect on the climate of rising greenhouse gas emissions from cattle raised for meat; and the tensions between economic development and animal welfare. Contributors Conner Bailey, Robert M. Chiles, Celize Christy, Riva C. H. Denny, Carrie Freshour, Philip H. Howard, Elizabeth Ransom, Tom Rudel, Mindi Schneider, Nhuong Tran, Bill Winders

Why We Love and Exploit Animals

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Author :
Publisher : Routledge
ISBN 13 : 1351181424
Total Pages : 506 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Why We Love and Exploit Animals by : Kristof Dhont

Download or read book Why We Love and Exploit Animals written by Kristof Dhont and published by Routledge. This book was released on 2019-11-08 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book brings together research and theorizing on human-animal relations, animal advocacy, and the factors underlying exploitative attitudes and behaviors towards animals. Why do we both love and exploit animals? Assembling some of the world’s leading academics and with insights and experiences gleaned from those on the front lines of animal advocacy, this pioneering collection breaks new ground, synthesizing scientific perspectives and empirical findings. The authors show the complexities and paradoxes in human-animal relations and reveal the factors shaping compassionate versus exploitative attitudes and behaviors towards animals. Exploring topical issues such as meat consumption, intensive farming, speciesism, and effective animal advocacy, this book demonstrates how we both value and devalue animals, how we can address animal suffering, and how our thinking about animals is connected to our thinking about human intergroup relations and the dehumanization of human groups. This is essential reading for students, scholars, and professionals in the social and behavioral sciences interested in human-animal relations, and will also strongly appeal to members of animal rights organizations, animal rights advocates, policy makers, and charity workers.

Why Vegan?: Eating Ethically

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Author :
Publisher : Liveright Publishing
ISBN 13 : 1631498576
Total Pages : 96 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Why Vegan?: Eating Ethically by : Peter Singer

Download or read book Why Vegan?: Eating Ethically written by Peter Singer and published by Liveright Publishing. This book was released on 2020-10-20 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world reeling from a global pandemic, never has a treatise on veganism—from our foremost philosopher on animal rights—been more relevant or necessary. “Peter Singer may be the most controversial philosopher alive; he is certainly among the most influential.” —The New Yorker Even before the publication of his seminal Animal Liberation in 1975, Peter Singer, one of the greatest moral philosophers of our time, unflinchingly challenged the ethics of eating animals. Now, in Why Vegan?, Singer brings together the most consequential essays of his career to make this devastating case against our failure to confront what we are doing to animals, to public health, and to our planet. From his 1973 manifesto for Animal Liberation to his personal account of becoming a vegetarian in “The Oxford Vegetarians” and to investigating the impact of meat on global warming, Singer traces the historical arc of the animal rights, vegetarian, and vegan movements from their embryonic days to today, when climate change and global pandemics threaten the very existence of humans and animals alike. In his introduction and in “The Two Dark Sides of COVID-19,” cowritten with Paola Cavalieri, Singer excoriates the appalling health hazards of Chinese wet markets—where thousands of animals endure almost endless brutality and suffering—but also reminds westerners that they cannot blame China alone without also acknowledging the perils of our own factory farms, where unimaginably overcrowded sheds create the ideal environment for viruses to mutate and multiply. Spanning more than five decades of writing on the systemic mistreatment of animals, Why Vegan? features a topical new introduction, along with nine other essays, including: • “An Ethical Way of Treating Chickens?,” which opens our eyes to the lives of the birds who end up on so many plates—and to the lives of their parents; • “If Fish Could Scream,” an essay exposing the utter indifference of commercial fishing practices to the experiences of the sentient beings they scoop from the oceans in such unimaginably vast numbers; • “The Case for Going Vegan,” in which Singer assembles his most powerful case for boycotting the animal production industry; • And most recently, in the introduction to this book and in “The Two Dark Sides of COVID-19,” Singer points to a new reason for avoiding meat: the role eating animals has played, and will play, in pandemics past, present, and future. Written in Singer’s pellucid prose, Why Vegan? asserts that human tyranny over animals is a wrong comparable to racism and sexism. The book ultimately becomes an urgent call to reframe our lives in order to redeem ourselves and alter the calamitous trajectory of our imperiled planet.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

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Author :
Publisher : IGI Global
ISBN 13 : 1522547584
Total Pages : 453 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by : Bogueva, Diana

Download or read book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption written by Bogueva, Diana and published by IGI Global. This book was released on 2018-03-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Paradox of Plenty

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Author :
Publisher : Univ of California Press
ISBN 13 : 9780520234406
Total Pages : 378 pages
Book Rating : 4.2/5 (344 download)

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Book Synopsis Paradox of Plenty by : Harvey Levenstein

Download or read book Paradox of Plenty written by Harvey Levenstein and published by Univ of California Press. This book was released on 2003-05-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for those interested in US food habits and diets during the 20th century, American history, American social life and customs.

Meathooked

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Author :
Publisher : Basic Books
ISBN 13 : 046509872X
Total Pages : 272 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Meathooked by : Marta Zaraska

Download or read book Meathooked written by Marta Zaraska and published by Basic Books. This book was released on 2016-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few years ago, Marta Zaraska's mother decided to go vegetarian after stumbling upon an article on the health risks of eating meat. Her resolve lasted about a fortnight before the juicy hams and the creamy pâtés began creeping back into her refrigerator. Prodded to explain her lapse, she replied, “I like meat, I eat it, end of story.” Many of us have had a similar experience. What makes us crave animal protein, and what makes it so hard to give up? And if all the studies are correct, and consuming meat is truly unhealthy for us, why didn't evolution turn us all into vegetarians in the first place? In Meathooked, Zaraska explores what she calls the “meat puzzle”: our love of meat, despite its harmful effects. Scientific journals overflow with reports of red meat raising the risk of certain cancers; each hamburger contributes as much to global warming as does driving a car 320 miles; and the horrors of industrial meat production are now well-known. None of these facts have prompted us to give up our hamburgers and steaks. On the contrary, meat consumption has only increased over the past decades. Taking the reader to India's unusual steakhouses, animal sacrifices at temples in Benin, and labs in Pennsylvania where meat is being grown in petri dishes, Zaraska examines the history and future of meat and meat-eating, showing that while our increasing consumption of meat can be attributed in part to the power of the meat industry and the policies of our governments, the main “hooks” that keep us addicted to meat are much older: genes and culture. An original and thought-provoking exploration of carnivorousness, Meathooked explains one of the most enduring features of human civilization—and why meat-eating will continue to shape our bodies and our world into the foreseeable future.

The Plant Paradox

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Author :
Publisher : HarperCollins
ISBN 13 : 0062427148
Total Pages : 306 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Plant Paradox by : Dr. Steven R. Gundry, MD

Download or read book The Plant Paradox written by Dr. Steven R. Gundry, MD and published by HarperCollins. This book was released on 2017-04-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From renowned cardiac surgeon Steven R. Gundry, MD, the New York Times bestselling The Plant Paradox is a revolutionary look at the hidden compounds in "healthy" foods like fruit, vegetables, and whole grains that are causing us to gain weight and develop chronic disease. Most of us have heard of gluten—a protein found in wheat that causes widespread inflammation in the body. Americans spend billions of dollars on gluten-free diets in an effort to protect their health. But what if we’ve been missing the root of the problem? In The Plant Paradox, renowned cardiologist Dr. Steven Gundry reveals that gluten is just one variety of a common, and highly toxic, plant-based protein called lectin. Lectins are found not only in grains like wheat but also in the “gluten-free” foods most of us commonly regard as healthy, including many fruits, vegetables, nuts, beans, and conventional dairy products. These proteins, which are found in the seeds, grains, skins, rinds, and leaves of plants, are designed by nature to protect them from predators (including humans). Once ingested, they incite a kind of chemical warfare in our bodies, causing inflammatory reactions that can lead to weight gain and serious health conditions. At his waitlist-only clinics in California, Dr. Gundry has successfully treated tens of thousands of patients suffering from autoimmune disorders, diabetes, leaky gut syndrome, heart disease, and neurodegenerative diseases with a protocol that detoxes the cells, repairs the gut, and nourishes the body. Now, in The Plant Paradox, he shares this clinically proven program with readers around the world. The simple (and daunting) fact is, lectins are everywhere. Thankfully, Dr. Gundry offers simple hacks we easily can employ to avoid them, including: Peel your veggies. Most of the lectins are contained in the skin and seeds of plants; simply peeling and de-seeding vegetables (like tomatoes and peppers) reduces their lectin content. Shop for fruit in season. Fruit contain fewer lectins when ripe, so eating apples, berries, and other lectin-containing fruits at the peak of ripeness helps minimize your lectin consumption. Swap your brown rice for white. Whole grains and seeds with hard outer coatings are designed by nature to cause digestive distress—and are full of lectins. With a full list of lectin-containing foods and simple substitutes for each, a step-by-step detox and eating plan, and delicious lectin-free recipes, The Plant Paradox illuminates the hidden dangers lurking in your salad bowl—and shows you how to eat whole foods in a whole new way.

The Mindful Carnivore

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1681770318
Total Pages : 140 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis The Mindful Carnivore by : Tovar Cerulli

Download or read book The Mindful Carnivore written by Tovar Cerulli and published by Simon and Schuster. This book was released on 2013-03-13 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vegan-turned-hunter reignites the connection between humans and our food sources and continues the dialog begun by Michael Pollan and Barbara Kingsolver. While still in high school, Tovar Cerulli experimented with vegetarianism and by the age of twenty, he was a vegan. Ten years later, in the face of declining health, he would find himself picking up a rifle and heading into the woods. Through his personal quest, Tovar Cerulli bridges disparate worldviews and questions moral certainties, challenging both the behavior of many hunters and the illusion of blamelessness maintained by many vegetarians. In this time of intensifying concern over ecological degradation, how do we make peace with the fact that, even in growing organic vegetables, life is sustained by death? Drawing on personal anecdotes, philosophy, history and religion, Cerulli shows how America’s overly sanitized habits of consumption and disconnection with our food have resulted in so many of the health and environmental crises we now face.

The Omnivore's Dilemma

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Author :
Publisher : Penguin
ISBN 13 : 0143038583
Total Pages : 481 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis The Omnivore's Dilemma by : Michael Pollan

Download or read book The Omnivore's Dilemma written by Michael Pollan and published by Penguin. This book was released on 2007-08-28 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Outstanding . . . a wide-ranging invitation to think through the moral ramifications of our eating habits." —The New Yorker One of the New York Times Book Review's Ten Best Books of the Year and Winner of the James Beard Award Author of This is Your Mind on Plants, How to Change Your Mind and the #1 New York Times Bestseller In Defense of Food and Food Rules What should we have for dinner? Ten years ago, Michael Pollan confronted us with this seemingly simple question and, with The Omnivore’s Dilemma, his brilliant and eye-opening exploration of our food choices, demonstrated that how we answer it today may determine not only our health but our survival as a species. In the years since, Pollan’s revolutionary examination has changed the way Americans think about food. Bringing wide attention to the little-known but vitally important dimensions of food and agriculture in America, Pollan launched a national conversation about what we eat and the profound consequences that even the simplest everyday food choices have on both ourselves and the natural world. Ten years later, The Omnivore’s Dilemma continues to transform the way Americans think about the politics, perils, and pleasures of eating.

The Longevity Paradox

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Author :
Publisher : HarperCollins
ISBN 13 : 0062843419
Total Pages : 234 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Longevity Paradox by : Dr. Steven R. Gundry, MD

Download or read book The Longevity Paradox written by Dr. Steven R. Gundry, MD and published by HarperCollins. This book was released on 2019-03-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times bestseller The Plant Paradox comes a groundbreaking plan for living a long, healthy, happy life. From the moment we are born, our cells begin to age. But aging does not have to mean decline. World-renowned surgeon Dr. Steven Gundry has been treating mature patients for most of his career. He knows that everyone thinks they want to live forever, until they hit middle age and witness the suffering of their parents and even their peers. So how do we solve the paradox of wanting to live to a ripe old age—but enjoy the benefits of youth? This groundbreaking book holds the answer. Working with thousands of patients, Dr. Gundry has discovered that the “diseases of aging” we most fear are not simply a function of age; rather, they are a byproduct of the way we have lived over the decades. In The Longevity Paradox, he maps out a new approach to aging well—one that is based on supporting the health of the “oldest” parts of us: the microorganisms that live within our bodies. Our gut bugs—the bacteria that make up the microbiome—largely determine our health over the years. From diseases like cancer and Alzheimer’s to common ailments like arthritis to our weight and the appearance of our skin, these bugs are in the driver’s seat, controlling our quality of life as we age. The good news is, it’s never too late to support these microbes and give them what they need to help them—and you—thrive. In The Longevity Paradox, Dr. Gundry outlines a nutrition and lifestyle plan to support gut health and live well for decades to come. A progressive take on the new science of aging, The Longevity Paradox offers an action plan to prevent and reverse disease as well as simple hacks to help anyone look and feel younger and more vital.

Professionals in Food Chains

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Author :
Publisher : Brill Wageningen Academic
ISBN 13 : 9789086863211
Total Pages : 0 pages
Book Rating : 4.8/5 (632 download)

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Book Synopsis Professionals in Food Chains by : Svenja Springer

Download or read book Professionals in Food Chains written by Svenja Springer and published by Brill Wageningen Academic. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we are to better understand and negotiate current and future problems in the food supply chain, it will be essential to pay more attention to the role and position of professionals involved. 'Professionals in food chains' addresses questions as: What are the main ethical challenges for professionals in the food supply chain? Who within this complex field holds responsibility for what? What does it mean for the food-related professions to operate in an atmosphere of immense social tension and high expectations? Which virtues are required to do a 'good' job? In brief: What can be said about the roles, responsibilities, and ethics of professionals across this dynamic field? Topics covered include general issues on professional roles and responsibility, sustainable food supply chains, novel approaches in food production systems, current food politics, the ethics of consumption, veterinary ethics, pedagogical/educational and research ethics, as well as aquacultural, agricultural, animal, and food ethics.

In Meat We Trust

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0151013403
Total Pages : 387 pages
Book Rating : 4.1/5 (51 download)

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Book Synopsis In Meat We Trust by : Maureen Ogle

Download or read book In Meat We Trust written by Maureen Ogle and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold history of how meat made America: a tale of the oversized egos, self-made millionaires, and ruthless magnates; eccentrics, politicians, and pragmatists who shaped us into the greatest eaters and providers of meat in history.

The Reducetarian Solution

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Author :
Publisher : Penguin
ISBN 13 : 0143129716
Total Pages : 322 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Reducetarian Solution by : Brian Kateman

Download or read book The Reducetarian Solution written by Brian Kateman and published by Penguin. This book was released on 2017-04-18 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kateman coined the term "Reducetarian"—a person who is deliberately reducing his or her consumption of meat—and a global movement was born. In this book, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet. This book features contributions from such luminaries as Seth Godin, Joel Fuhrman, Victoria Moran, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over 40 vegan, vegetarian, and "less meat" recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life—not to mention planet!—saving book.

Dialogues on Ethical Vegetarianism

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Author :
Publisher : Routledge
ISBN 13 : 0429638000
Total Pages : 118 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Dialogues on Ethical Vegetarianism by : Michael Huemer

Download or read book Dialogues on Ethical Vegetarianism written by Michael Huemer and published by Routledge. This book was released on 2019-03-27 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: After lives filled with deep suffering, 74 billion animals are slaughtered worldwide every year on factory farms. Is it wrong to buy the products of this industry? In this book, two college students – a meat-eater and an ethical vegetarian – discuss this question in a series of dialogues conducted over four days. The issues they cover include: how intelligence affects the badness of pain, whether consumers are responsible for the practices of an industry, how individual choices affect an industry, whether farm animals are better off living on factory farms than not existing at all, whether meat-eating is natural, whether morality protects those who cannot understand morality, whether morality protects those who are not members of society, whether humans alone possess souls, whether different creatures have different degrees of consciousness, why extreme animal welfare positions "sound crazy," and the role of empathy in moral judgment. The two students go on to discuss the vegan life, why people who accept the arguments in favor of veganism often fail to change their behavior, and how vegans should interact with non-vegans. A foreword, by Peter Singer, introduces and provides context for the dialogues, and a final annotated bibliography offers a list of sources related to the discussion. It offers abstracts of the most important books and articles related to the ethics of vegetarianism and veganism. Key Features: Thoroughly reviews the common arguments on both sides of the debate. Dialogue format provides the most engaging way of introducing the issues. Written in clear, conversational prose for a popular audience. Offers new insights into the psychology of our dietary choices and our responsibility for influencing others.

The Memory Illusion

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Author :
Publisher : Random House
ISBN 13 : 1473535174
Total Pages : 304 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis The Memory Illusion by : Dr Julia Shaw

Download or read book The Memory Illusion written by Dr Julia Shaw and published by Random House. This book was released on 2016-06-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INTERNATIONAL BESTSELLER 'Truly fascinating.' Steve Wright, BBC Radio 2 - Have you ever forgotten the name of someone you’ve met dozens of times? - Or discovered that your memory of an important event was completely different from everyone else’s? - Or vividly recalled being in a particular place at a particular time, only to discover later that you couldn’t possibly have been? We rely on our memories every day of our lives. They make us who we are. And yet the truth is, they are far from being the accurate record of the past we like to think they are. In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw draws on the latest research to show why our memories so often play tricks on us – and how, if we understand their fallibility, we can actually improve their accuracy. The result is an exploration of our minds that both fascinating and unnerving, and that will make you question how much you can ever truly know about yourself. Think you have a good memory? Think again. 'A spryly paced, fun, sometimes frightening exploration of how we remember – and why everyone remembers things that never truly happened.' Pacific Standard