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The Marketisation Of Higher Education And The Student As Consumer
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Book Synopsis The Marketisation of Higher Education and the Student as Consumer by : Mike Molesworth
Download or read book The Marketisation of Higher Education and the Student as Consumer written by Mike Molesworth and published by Routledge. This book was released on 2010-10-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.
Book Synopsis Everything for Sale? The Marketisation of UK Higher Education by : Roger Brown
Download or read book Everything for Sale? The Marketisation of UK Higher Education written by Roger Brown and published by Routledge. This book was released on 2013-02-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.
Book Synopsis The Marketisation of Higher Education by : John D. Branch
Download or read book The Marketisation of Higher Education written by John D. Branch and published by Springer Nature. This book was released on 2021-05-03 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Book Synopsis Higher Education Consumer Choice by : J. Hemsley-Brown
Download or read book Higher Education Consumer Choice written by J. Hemsley-Brown and published by Palgrave Pivot. This book was released on 2015-11-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Book Synopsis Dimensions of Marketisation in Higher Education by : Peter John
Download or read book Dimensions of Marketisation in Higher Education written by Peter John and published by Routledge. This book was released on 2015-11-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.
Book Synopsis Higher Education and the Market by : Roger Brown
Download or read book Higher Education and the Market written by Roger Brown and published by Routledge. This book was released on 2010-09-13 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of market forces into higher education is the most crucial issue facing universities and colleges today. As the role of universities in the knowledge society becomes ever more apparent, and as public funding reaches its limit, marketisation has become an issue of critical importance. Discussions about the ever-increasing cost of tuition, affordability, access, university rankings, information, and the commercialization of academic research take place not just in North America, Western Europe and Australasia, but also in Eastern Europe, Asia and Latin America. Higher Education and the Market provides a comprehensive account of this phenomenon, and looks at its likely impact on key dimensions of university activity: system structure funding and resources the curriculum participation and achievement research and scholarship interactions with third parties. Contributors propose how market forces, government intervention and academic self-regulation can be combined to harness the benefits of increased competition and efficiency without losing the public good. It is of particular interest to government and institutional leaders, policy makers, researchers and students studying higher education.
Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe
Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Book Synopsis A University Education by : David Willetts
Download or read book A University Education written by David Willetts and published by Oxford University Press. This book was released on 2017-11-17 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universities have a crucial role in the modern world. In England entrance to universities is by nation-wide competition which means English universities have an exceptional influence on schools - a striking theme of the book. This important book first investigates the university as an institution and then tracks the individual on their journey to and through university. In A University Education, David Willetts presents a compelling case for the ongoing importance of the university, both as one of the great institutions of modern society and as a transformational experience for the individual. The book also makes illuminating comparisons with higher education in other countries, especially the US and Germany. Drawing on his experience as UK Minister for Universities and Science from 2010 to 2014, the author offers a powerful account of the value of higher education and the case for more expansion. He covers controversial issues in which he was involved from access for disadvantaged students to the introduction of £9,000 fees. The final section addresses some of the big questions for the future, such as the the relationship between universities and business, especially in promoting innovation.. He argues that the two great contemporary trends of globalisation and technological innovation will both change the university significantly. This is an authoritative account of English universities setting them for the first time in their new legal and regulatory framework.
Book Synopsis Everything for Sale? The Marketisation of UK Higher Education by : Roger Brown
Download or read book Everything for Sale? The Marketisation of UK Higher Education written by Roger Brown and published by Routledge. This book was released on 2013-02-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.
Book Synopsis Higher Education Consumer Choice by : J. Hemsley-Brown
Download or read book Higher Education Consumer Choice written by J. Hemsley-Brown and published by Springer. This book was released on 2015-11-12 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Book Synopsis Engaging Student Voices in Higher Education by : Simon Lygo-Baker
Download or read book Engaging Student Voices in Higher Education written by Simon Lygo-Baker and published by Springer. This book was released on 2019-07-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the importance of exploring the varied and diverse perspectives of student experiences. In both academic institutions and everyday discourse, the notion of the ‘student voice’ is an ever-present reminder of the importance placed upon the student experience in Higher Education: particularly in a context where the financial burden of undertaking a university education continues to grow. The editors and contributors explore how notions of the ‘student voice’ as a single, monolithic entity may in fact obscure divergence in the experiences of students. Placing so much emphasis on the ‘student voice’ may lead educators and policy makers to miss important messages communicated – or consciously uncommunicated – through student actions. This book also explores ways of working in partnership with students to develop their own experiences. It is sure to be of interest and value to scholars of the student experience and its inherent diversity.
Download or read book Diploma Mills written by A. J. Angulo and published by JHU Press. This book was released on 2016-03-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative history of for-profit colleges and universities. Honorable Mention, PROSE Education Practice Award by the American Association of Publishers, FY17 The most significant shift in higher education over the past two decades has been the emergence of for-profit colleges and universities. These online and storefront institutions lure students with promises of fast degrees and “guaranteed” job placement, but what they deliver is often something quite different. In this provocative history of for-profit higher education, historian and educational researcher A. J. Angulo tells the remarkable and often sordid story of these “diploma mills,” which target low-income and nontraditional students while scooping up a disproportionate amount of federal student aid. Tapping into a little-known history with big implications, Angulo takes readers on a lively journey that begins with the apprenticeship system of colonial America and ends with today’s politically savvy $35 billion multinational for-profit industry. He traces the transformation of nineteenth-century reading and writing schools into “commercial” and “business” colleges, explores the early twentieth century’s move toward professionalization and progressivism, and explains why the GI Bill prompted a surge of new for-profit institutions. He also shows how well-founded concerns about profit-seeking in higher education have evolved over the centuries and argues that financial gaming and maneuvering by these institutions threatens to destabilize the entire federal student aid program. This is the first sweeping narrative history to explain why for-profits have mattered to students, taxpayers, lawmakers, and the many others who have viewed higher education as part of the American dream. Diploma Mills speaks to today’s concerns by shedding light on unmistakable conflicts of interest long associated with this scandal-plagued class of colleges and universities.
Book Synopsis Speaking of Universities by : Stefan Collini
Download or read book Speaking of Universities written by Stefan Collini and published by Verso Books. This book was released on 2017-03-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A devastating analysis of what is happening to our academia In recent decades there has been an immense global surge in the numbers both of universities and of students. In the UK alone there are now over 140 institutions teaching more subjects to nearly 2.5 million students. New technology offers new ways of learning and teaching. Globalization forces institutions to consider a new economic horizon. At the same time governments have systematically imposed new procedures regulating funding, governance, and assessment. Universities are being forced to behave more like business enterprises in a commercial marketplace than centres of learning. In Speaking of Universities, historian and critic Stefan Collini analyses these changes and challenges the assumptions of policy-makers and commentators. He asks: does “marketization” threaten to destroy what we most value about education; does this new era of “accountability” distort what it purports to measure; and who does the modern university belong to? Responding to recent policies and their underlying ideology, the book is a call to “focus on what is actually happening and the clichés behind which it hides; an incitement to think again, think more clearly, and then to press for something better.”
Download or read book Student as Producer written by Mike Neary and published by John Hunt Publishing. This book was released on 2020-07-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Neary's account finds itself set in a particular moment of time: between the student protests and urban riots that erupted in England in 2010-2011 and the 2017 General Election, during which students and young people played a significant role by protesting the politics of austerity and by supporting the politics of Corbynism. The revolutionary curriculum in this book is framed around unlearning the law of labour and the institutions through which the law of labour is enforced, including the capitalist university which, more and more, seeks growth and expansion for the sake of growth, neglecting the intellectual and educational needs of students in favour of the needs of the capitalist state. Through thought experiments and reference to the work of the Soviet legal theorist, Evgeny Pashukanis, Student as Producer searches for solutions to how cooperatives might be brought about by a sense of common purpose and social defense. This is a practical, probing response to the ongoing assault on higher education by the social power of Money and the State. Mike Neary grounds his answers in a version of Marx's social theory known as 'a new reading of Marx', as advanced by authors such as Werner Bonefeld and Moishe Postone. The theory is applied to various aspects of pedagogy, criminology, and political sociology to create a curricula for revolutionary teaching that will aid activists and those involved with co-operative movements who are seeking ways in which to engage critically with higher education.
Book Synopsis Markets in Higher Education by : Pedro Teixeira
Download or read book Markets in Higher Education written by Pedro Teixeira and published by Springer Science & Business Media. This book was released on 2006-08-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the most comprehensive international discussion yet on the role of markets in higher education. It considers both the political and economic implications of the rising trend towards introducing market elements in higher education. The book draws together leading international scholars in higher education to explore different theoretical perspectives and present new empirical evidence on market mechanisms in higher education in several Western countries.
Book Synopsis Understanding Higher Education by : Chrissie Bowie
Download or read book Understanding Higher Education written by Chrissie Bowie and published by African Books Collective. This book was released on 2021-08-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the South African case, this book looks at shifts in higher education around the world in the last two decades. In South Africa, calls for transformation have been heard in the university since the last days of apartheid. Similar claims for quality higher education to be made available to all have been made across the African continent. In spite of this, inequalities remain and many would argue that these have been exacerbated during the Covid pandemic. Understanding Higher Education responds to these calls by arguing for a social account of teaching and learning by contesting dominant understandings of students as decontextualised learners premised on the idea that the university is a meritocracy. This book tackles the issue of teaching and learning by looking both within and beyond the classroom. It looks at how higher education policies emerged from the notion of the knowledge economy in the newly democratic South Africa, and how national qualification frameworks and other processes brought the country more closely into conversation with the global order. The effects of this on staffing and curriculum structures are considered alongside a proposition for alternative ways of understanding the role of higher education in society.
Book Synopsis Consuming Higher Education by : Joanna Williams
Download or read book Consuming Higher Education written by Joanna Williams and published by A&C Black. This book was released on 2013-01-17 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflects on the link between constructing students as consumers and the purpose of higher education, and the implications for student identity and learning.
