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Author : Chris Vogl
Publisher : iUniverse
ISBN 13 : 059528132X
Total Pages : 260 pages
Book Rating : 4.5/5 (952 download)
Download or read book The Marketing Yellow Pages written by Chris Vogl and published by iUniverse. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Maher
Publisher : Barry Maher
ISBN 13 : 0978732111
Total Pages : 299 pages
Book Rating : 4.9/5 (787 download)
Download or read book Getting the Most from Your Yellow Pages Advertising written by Barry Maher and published by Barry Maher. This book was released on 2006-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author : Kerry Randall
Publisher : Lpm ABA
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.F/5 ( download)
Download or read book Effective Yellow Pages Advertising for Lawyers written by Kerry Randall and published by Lpm ABA. This book was released on 2002 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 258 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Adam Brookman
Publisher : Wolters Kluwer
ISBN 13 : 1454848693
Total Pages : 1130 pages
Book Rating : 4.4/5 (548 download)
Download or read book Trademark Law written by Adam Brookman and published by Wolters Kluwer. This book was released on 2014-06-13 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
Author : Barry Maher
Publisher : Amacom Books
ISBN 13 : 9780814476956
Total Pages : 246 pages
Book Rating : 4.4/5 (769 download)
Download or read book Getting the Most from Your Yellow Pages Advertising written by Barry Maher and published by Amacom Books. This book was released on 1988 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.
Author : Kerry Randall
Publisher : American Bar Association
ISBN 13 : 9781590316214
Total Pages : 228 pages
Book Rating : 4.3/5 (162 download)
Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author : Robert A. Dickson
Publisher : Createspace Independent Pub
ISBN 13 : 9781463704155
Total Pages : 104 pages
Book Rating : 4.7/5 (41 download)
Download or read book Local Marketing in a Digital World written by Robert A. Dickson and published by Createspace Independent Pub. This book was released on 2011-08-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Buying an ad in the Yellow Pages just won't cut it anymore..." People use the internet to find pretty much everything. If they need something, they don't take the time to find their phone book and search page by page. They simply spend 10 seconds searching online, and every one of their options is laid out for them, complete with reviews and links to more information. If your business isn't reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition. In this book, we take a look at some of the things that you need to be aware of when marketing online. We'll also look at some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often!
Author : Shel Horowitz
Publisher : Chelsea Green Publishing Company
ISBN 13 : 9781890132682
Total Pages : 324 pages
Book Rating : 4.1/5 (326 download)
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (512 download)
Download or read book The ... Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association written by American Marketing Association and published by . This book was released on 1994 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom C. Egelhoff
Publisher : John Wiley & Sons
ISBN 13 : 0470295422
Total Pages : 273 pages
Book Rating : 4.4/5 (72 download)
Download or read book How to Market, Advertise and Promote Your Business or Service in Your Own Backyard written by Tom C. Egelhoff and published by John Wiley & Sons. This book was released on 2008-08-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Author : Neil Baum
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763769835
Total Pages : 610 pages
Book Rating : 4.7/5 (637 download)
Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Author : Claude Whitacre
Publisher : Createspace Independent Pub
ISBN 13 : 9781481207423
Total Pages : 146 pages
Book Rating : 4.2/5 (74 download)
Download or read book Local Online Marketing written by Claude Whitacre and published by Createspace Independent Pub. This book was released on 2013-01-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Small Business Owners Who Are Losing Money To Online Price-Slashing Competitors! Stop Wasting Money And Time On Facebook, and Twitter. Social Media Is Not How To build Your Local Business. Local Online Marketing was written specifically for the small business owner that has a retail store or service business serving their local area....and nobody else. Your Advertising Sales Reps Are Lying To You! Stop being an advertising victim! Are you tired of buying advertising that delivers nothing except excuses from the advertising rep? All that ends now. Do you own a small business and want to increase the number of customers you get from online advertising? Do you want more internet generated leads for your business? It's no longer enough to have a website and hope that people find you online. You have to be online, everywhere your customers are looking. Take Back All The “Loyal” Customers You Have Lost To Online Pirates, And More Discover How Just Five Minutes A Day Will Get You The Following; Multiple page one Google search results for your local business. Online business listings that get you found On Google. Your website seen in multiple local Google searches. The best ways to get top Google Plus Local listings How to quickly dominate YouTube search results..Make your videos go viral! How to use your competitor's advertising to bring real buyers to your business. How to beat your competition. Get your business found first in any online search The best types of YouTube videos to attract customers like a magnet. The proven ways to make your business easy to find for local online shoppers. Why does it take only five minutes a day? Because you won't be doing all the things that don't work. “I Found You Online”. Do You Want To Hear That Far More Often? You must be where your customers are looking. And that's on the search engines like Google, Yahoo, and Bing. Online advertising is where you will get the best results, and at the lowest cost. Invest just 5 minutes a day following this guide, and you'll get everything you need to get your business seen online by local buyers. Use what you learn in this “Packed to the gills”manual, and you can hit the ground running. Claude Whitacre owns a successful retail store in the small college town of Wooster Ohio. Using print and broadcast advertising, he built his business by an average of 81% a year for eight years. Then in 2007 the economy crashed, and his business suffered (just like all the rest of us). Who is Claude Whitacre? Claude discovered local online marketing. After three years of trying social media, Pay Per Click ads, and wasting thousands of dollars on what the Guru's taught, Claude finally cracked the code. Now, his local business is still growing, and his only advertising is now online..and it's free. In 2011 Claude Started Local Profit Geyser, to help small business owners fight back the big box stores and online giants that are taking their business. Claude is also author of the book The Unfair Advantage Small Business Advertising Manual.
Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author : Rocky Tapscott
Publisher :
ISBN 13 : 9781456321451
Total Pages : 90 pages
Book Rating : 4.3/5 (214 download)
Download or read book The Local Search Marketing Blueprint written by Rocky Tapscott and published by . This book was released on 2010-10-28 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few years ago, Bill Gates, predicted yellow pages usage would drop to near zero by the year 2012 for people under the age of 50. Gates' prediction seems to be coming true as the yellow pages are beginning to see double digit declines in advertising sales, as their former users are now turning to a faster, friendlier and easier way to find local businesses-the Internet. And while the Internet is the bane of the yellow pages' demise, with a 72.11% market-strangling hold on Internet searches, it is Google that is leading the way.Simply put, Google has become the new "yellow pages." Let's face it. If your business does not show up on Google, you are basically invisible to the world. And, if your business can't be found on the first two pages of Google, you (almost) don't exist because 83% of Google searches do not make it past the bottom of Google's second page. This book will show you how to dominate your local competition with a high ranked, fully optimized listing in the prominent Google Places/Google Maps search engine results. It will walk you through the steps needed to optimize your Google Places listing through several simple techniques that work together to create an overall, competition-crushing strategy. The combination of these techniques is greater as a whole than is the sum of its parts...and while you can surely skip some of the seemingly small techniques that make up part of this strategy, it will subtract from the dominance you gain by employing all of the steps together.If you take what you learn in this book and implement it immediately, you could be seeing results within weeks, or even days.
Author : J. R. Hartley
Publisher : Ishi Press
ISBN 13 : 9784871876896
Total Pages : 130 pages
Book Rating : 4.8/5 (768 download)
Download or read book Fly Fishing Memories of Angling Days written by J. R. Hartley and published by Ishi Press. This book was released on 2015-06-24 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: J. R. Hartley's best-known catch to date is the public imagination. Here are his elusive fishing recollections told in a series of sometimes vividly comic chronological cameos, ranging period and location from York school days in the early 1930s through memorable outings on stream, spate river and loch to startling conclusion half a lifetime later on a Scottish summer night. Complimented by his protege Patrick Benson's evocative illustrations and with his anglers expertise lightly threaded throughout, J. R.'s story will touch every fly fisherman's experience. But it is book too that will appeal to everyone even those who have never held a rod, for the engaging point that emerges of the ultimate reluctant hero.
