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Marketing Your Clinical Practice
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Book Synopsis Marketing Your Clinical Practice by : Neil Baum
Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Book Synopsis Little Book of Healthcare Marketing by : Drew Stevens
Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by Momentum Press. This book was released on 2016-08-26 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
Book Synopsis 31 1/2 Essentials for Running Your Medical Practice by : John Guiliana
Download or read book 31 1/2 Essentials for Running Your Medical Practice written by John Guiliana and published by Greenbranch Publishing. This book was released on 2011 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enjoy new control of your practice, profits, people ... and life Is there formula for running a practice that focuses on healing while still letting you enjoy robust profitability and a personal life, too? Yes In fact, there are 31 "essentials" - concrete solutions that have been tested, refined and proven to make a difference by highly successful practices. Now, with 31 1/2 Essentials for Running Your Medical Practice you can start using these same ideas to streamline your own practice, contain costs, defuse conflicts, boost reimbursement and increase physician, staff and patient satisfaction.
Book Synopsis Medicine is a Practice by : Neil Baum
Download or read book Medicine is a Practice written by Neil Baum and published by . This book was released on 2024-02-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to assist physicians and practice administrators in creating a productive and profitable medical practice. It guides readers towards financially successful management practices while cultivating a patient-centered practice.
Author :Stephen Walter Brown Publisher :Practice Management Information Corporation ISBN 13 :9780874894943 Total Pages :420 pages Book Rating :4.8/5 (949 download)
Book Synopsis Promoting Your Medical Practice by : Stephen Walter Brown
Download or read book Promoting Your Medical Practice written by Stephen Walter Brown and published by Practice Management Information Corporation. This book was released on 1989 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Medical Practice Marketing by : eic agency
Download or read book Medical Practice Marketing written by eic agency and published by . This book was released on 2016-03-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical Practice Marketing is a treatment program for your ailing practice. It will guide you through the signs and symptoms of a medical practice losing patients to competitors. This easy-to-read book will show you what virtual tools are required for a cure. If you can't diagnose what drives traffic to your site, it's time to look into virtual marketing.Covering blogging, search engine optimization, pay-per-click advertising campaigns and more, Medical Practice Marketing covers the basics of digital marketing. Bounce rates, email marketing, and the importance of being visible on social media, are just a few of the marketing tools explored within its pages.Over 93 percent of online experiences start with a search engine probe, and over 90 percent of potential patients use online reviews and websites to determine whether to trust a particular physician with their health. Medical Practice Marketing covers all the basics that you'll need to increase new patient acquisition.
Book Synopsis Medical Practice Marketing by : MedINFOtech
Download or read book Medical Practice Marketing written by MedINFOtech and published by . This book was released on 2016-08-11 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical Practice Marketing is a treatment program for your ailing practice. It will guide you through the signs and symptoms of a medical practice losing patients to competitors. This easy-to-read book will show you what virtual tools are required for a cure. If you can't diagnose what drives traffic to your site, it's time to look into virtual marketing. Covering blogging, search engine optimization, pay-per-click advertising campaigns and more, Medical Practice Marketing covers the basics of digital marketing. Bounce rates, email marketing, and the importance of being visible on social media, are just a few of the marketing tools explored within its pages. Over 93 percent of online experiences start with a search engine probe, and over 90 percent of potential patients use online reviews and websites to determine whether to trust a particular physician with their health. Medical Practice Marketing covers all the basics that you'll need to increase new patient acquisition.
Book Synopsis Start Your Own Medical Practice by : Marlene M. Coleman
Download or read book Start Your Own Medical Practice written by Marlene M. Coleman and published by Sourcebooks, Inc.. This book was released on 2006-12-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of school and maybe even after some years of practice, you are ready to do it on your own. Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner. Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success. Don't let a wrong choice slow down your progress. Find advice to: --Create a Business Plan --Manage the Office --Raise Capital --Bill Your Patients --Market Your Practice --Build a Patient Base --Prevent Malpractice Suits --Keep an Eye on the Goal With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.
Book Synopsis Health Services Marketing by : Richard K. Thomas
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Book Synopsis Grow Your Eye Care Practice by : M. Wang
Download or read book Grow Your Eye Care Practice written by M. Wang and published by Slack. This book was released on 2020-11-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students--who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.
Book Synopsis Medical Practice Management in the 21st Century by : Marjorie Satinsky
Download or read book Medical Practice Management in the 21st Century written by Marjorie Satinsky and published by CRC Press. This book was released on 2017-09-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title includes a Foreword by John W Bachman, Professor of Medicine, Mayo Clinic College of Medicine, Rochester, Minnesota. Mastering the art of medical practice management requires knowledge that most physicians don't learn in medical school, residency, and fellowship training. Successful practice management in the 21st century requires physicians to understand how to organize and manage a practice, manage their finances, recruit, work with, and manage people within and outside of the practice, improve healthcare delivery and clinical outcomes, and ensure compliance with federal, state, and local laws and regulations. "Medical Practice Management in the 21st Century: The Handbook" addresses multiple aspects of medical practice management. It offers both background information and practical tools. The workbook format, supported by web-based tools, allows busy physicians to gain a basic understanding of many topics, determine strategies for their practices, and seek additional information when they want it. This guide will be ideal for both physicians who need business guidance as they begin their careers and physicians who are already in practice and want to enhance their business skills. Many physicians can't afford or choose not to hire a professional practice administrator or manager; this book will help them assume managerial responsibilities with the same level of confidence that they bring to clinical care. Physicians in academic medical centers who manage departments, programs, or research studies will also benefit. "This book is essential for any clinician planning to open a new practice or attempting to improve the quality and efficiency of an existing practice. Read and learn." - John Bachman MD, in the Foreword. "Written for the busy practitioner - clear, concise, and practical without any wasted space. I wish I had had this resource when I was starting practice. It's the bible for practice management, just as the "Washington Manual" was in earlier years." - Robert S Galvin, MD, Director of Global Healthcare for General Electric. "Important. Crosses many boundaries, covering a wide variety of topics. Guides physicians in developing the infrastructure that they need to succeed." - John Fallon, MD, Chief Physician Executive, Blue Cross Blue Shield of Massachusetts. "There is no better book or resource to use to develop the necessary proficiency to run a first-class, stellar practice than this. All who read this book will be able to ensure that every patient has a positive experience with your practice and will not only enjoy the experience but will tell other physicians, their family and their friends about you and your practice and thus make your practice thrive and prosper." - Dr Neil Baum, Clinical Associate Professor of Urology, Tulane Medical School, New Orleans, Louisiana. "I love the chapter on financial management. It is very complete and gives a non-business major a good grasp of complicated information." - Allen R. Wenner, MD, family medicine practitioner, West Columbia Family Medicine, South Carolina. "I like the format of the exhibits. In the chapter on financial management, the side-by-side problem/solution approach is easily understandable and lends itself to a solution oriented approach. I can spot my own practice's issues and immediately understand what to do without searching through a lot of text." - Tom Sena, MD, President of Raleigh Children and Adolescents Medicine, Raleigh, North Carolina. "Full of good material which I am actively planning to use. Extremely helpful!" - Dr Damian McHugh, President, Raleigh Emergency Medicine Associates, Raleigh, NC.
Book Synopsis Marketing Your Medical Practice: Managing Your Online Reputation by : Jennifer Thompson
Download or read book Marketing Your Medical Practice: Managing Your Online Reputation written by Jennifer Thompson and published by . This book was released on 2013-02-13 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patients are looking at you more closely than ever before. They have more choices, more control and more ways to find out about you and you practice. Are you sure they're looking at the right information? This book by professional healthcare marketers Jennifer Thompson and Corey Gehrold of Insight Marketing Group was developed to help you gain control of your online reputation and ultimately schedule more appointments - regardless of your experience level with marketing or the internet. The easy-to-read chapters inside will help you understand how online reputation management can give you an advantage over your competition and walk you through what you can do to get started today.
Book Synopsis The Business of Medical Practice by : David Edward Marcinko
Download or read book The Business of Medical Practice written by David Edward Marcinko and published by Springer Publishing Company. This book was released on 2010-12-15 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Family Practitioner's Survival Guide to the Business of Medicine by : Robert W. Katz
Download or read book The Family Practitioner's Survival Guide to the Business of Medicine written by Robert W. Katz and published by Jones & Bartlett Learning. This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook addresses the three major financial centers in every ph ysician's life--the medical practice, the pension plan, and personal f inances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process: how to conduct practice management review and then how to use this process to establi sh an ongoing system for successful total financial management. Plus, the second edition has new material on capitation, integrated delivery systems, mergers & acquisitions and practice valuation, pensions, and dealing with managed care companies.
Book Synopsis Marketing Your Medical Practice in the Digital Age by : Alexander Welz
Download or read book Marketing Your Medical Practice in the Digital Age written by Alexander Welz and published by G2Apex. This book was released on 2010-05-13 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing. Because of the Internet, we have a society that is more educated than ever before. They are getting their information from a wide variety of sources. If you are not using the variety of Internet resources in your practice you will get left behind. This book includes exclusive interviews with the Internet leaders on not only what Internet resources you should use, but how to effectively use them in your practice.
Book Synopsis The Physician's Survival Guide to the Business of Medicine by : Robert W. Katz
Download or read book The Physician's Survival Guide to the Business of Medicine written by Robert W. Katz and published by Jones & Bartlett Learning. This book was released on 1994 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guidebook addressing the three major financial centers in every physician's life: the medical practice, the pension plan and personal finances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process how to conduct practice management review and then how to use this process to establish an ongoing system for successful total financial management.
