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Author : Business World
Publisher :
ISBN 13 : 9788190845236
Total Pages : 330 pages
Book Rating : 4.8/5 (452 download)
Download or read book The Marketing Whitebook written by Business World and published by . This book was released on 2010-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan White
Publisher : Lid Publishing
ISBN 13 : 9781912555765
Total Pages : 0 pages
Book Rating : 4.5/5 (557 download)
Download or read book The Smart Marketing Book written by Dan White and published by Lid Publishing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author : Han Kang
Publisher : Hogarth
ISBN 13 : 0525573089
Total Pages : 92 pages
Book Rating : 4.5/5 (255 download)
Download or read book The White Book written by Han Kang and published by Hogarth. This book was released on 2019-02-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE MAN BOOKER INTERNATIONAL PRIZE • A “formally daring, emotionally devastating, and deeply political” (The New York Times Book Review) exploration of personal grief through the prism of the color white, from the internationally bestselling author of The Vegetarian “Stunningly beautiful writing . . . delicate and gorgeous . . . one of the smartest reflections on what it means to remember those we’ve lost.”—NPR While on a writer’s residency, a nameless narrator focuses on the color white to creatively channel her inner pain. Through lyrical, interconnected stories, she grapples with the tragedy that has haunted her family, attempting to make sense of her older sister’s death using the color white. From trying to imagine her mother’s first time producing breast milk to watching the snow fall and meditating on the impermanence of life, she weaves a poignant, heartfelt story of the omnipresence of grief and the ways we perceive the world around us. In captivating, starkly beautiful language, The White Book offers a multilayered exploration of color and its absence, of the tenacity and fragility of the human spirit, and of our attempts to graft new life from the ashes of destruction.
Author : Silvia Borando
Publisher : Candlewick Press
ISBN 13 : 0763681075
Total Pages : 45 pages
Book Rating : 4.7/5 (636 download)
Download or read book The White Book written by Silvia Borando and published by Candlewick Press. This book was released on 2015-08-25 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a boy paints a room, he finds little surprises coming from the colored part of the wall.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356851
Total Pages : 683 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : Joe Waters
Publisher : John Wiley & Sons
ISBN 13 : 1118119061
Total Pages : 336 pages
Book Rating : 4.1/5 (181 download)
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Author : David Booth
Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.1/5 (182 download)
Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Author : Michael J. Baker
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author : Bill Novelli
Publisher : JHU Press
ISBN 13 : 1421440431
Total Pages : 389 pages
Book Rating : 4.4/5 (214 download)
Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Author : Jessica Whyte
Publisher : Verso Books
ISBN 13 : 1786633116
Total Pages : 289 pages
Book Rating : 4.7/5 (866 download)
Download or read book The Morals of the Market written by Jessica Whyte and published by Verso Books. This book was released on 2019-11-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fatal embrace of human rights and neoliberalism Drawing on detailed archival research on the parallel histories of human rights and neoliberalism, Jessica Whyte uncovers the place of human rights in neoliberal attempts to develop a moral framework for a market society. In the wake of the Second World War, neoliberals saw demands for new rights to social welfare and self-determination as threats to “civilisation”. Yet, rather than rejecting rights, they developed a distinctive account of human rights as tools to depoliticise civil society, protect private investments and shape liberal subjects.
Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author : T.H. White
Publisher : University of Texas Press
ISBN 13 : 147731735X
Total Pages : 185 pages
Book Rating : 4.4/5 (773 download)
Download or read book The Book of Merlyn written by T.H. White and published by University of Texas Press. This book was released on 2018-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-lost conclusion to The Once and Future King, in which King Arthur faces his final battle against his son. This magical account of King Arthur’s last night on earth, rediscovered in a collection of T. H. White’s papers at the Harry Ransom Center at the University of Texas at Austin, spent twenty-six weeks on the New York Times bestseller list following its publication in 1977. While preparing for his final, fatal battle with his bastard son, Mordred, Arthur returns to the Animal Council with Merlyn, where the deliberations center on ways to abolish war. More self-revealing than any other of White’s books, Merlyn shows his mind at work as he agonized over whether to join the fight against Nazi Germany while penning the epic that would become The Once and Future King. The Book of Merlyn has been cited as a major influence by such illustrious writers as Kazuo Ishiguro, J. K. Rowling, Helen Macdonald, Neil Gaiman, and Lev Grossman. “Arriving from beyond the curve of time and apparently from the grave, The Book of Merlyn stirs its own pages, saying, wait: you didn’t get the whole story. . . . It gives us a final glimpse of those two immortal characters, Wart and Merlyn, up close, slo-mo, with a considered and affectionate scrutiny. The book is an elegiac posting from a master storyteller of the twentieth century. Its reissue in our next century is just as welcome as when it first arrived forty years ago. . . . Certainly the moral questions about the military use of force perplex the world still. . . . The efficacy of treaties, the trading of insults among the potentates of the day, the testing of weapons, the weaponizing of trade—these strategies are still front and center. Rather terrifyingly so. We do well to revisit what that old schoolteacher of children, Merlyn, has been trying to point out to us about power and responsibility.” —Gregory Maguire, bestselling author of Wicked,from the foreword “Such a small thing, The Book of Merlyn, to hold so much. Joyful and despairing, heartbreaking, yet full of hope. As wonderful and fearful to read today as it was when I first found it in 1978. And the world has as much need of it today as it did then—more, perhaps. But will the world be ready to listen?” —Mercedes Lackey, New York Times–bestselling author of the Valdemar and Elves on the Road series
Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Marketing Whitebook written by and published by . This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Edward Belch
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256136968
Total Pages : 840 pages
Book Rating : 4.1/5 (369 download)
Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author : Neil Rackham
Publisher : Routledge
ISBN 13 : 1000154572
Total Pages : 180 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Routledge. This book was released on 2020-04-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Clint White
Publisher : Simon and Schuster
ISBN 13 : 195467628X
Total Pages : 153 pages
Book Rating : 4.9/5 (546 download)
Download or read book Tattoos, Not Brands written by Clint White and published by Simon and Schuster. This book was released on 2022-07-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: “…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.” — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group) Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. In Tattoos, Not Brands, you’ll learn: The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor Identify your tattoo type and how to achieve authenticity with your customers and clients How to show off your tattoo and bring it to market–successfully “A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between.” — Avenue Magazine
