The Marketing Of Academic National And Public Libraries Worldwide

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The Marketing of Academic, National and Public Libraries Worldwide

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Author : David Baker
Publisher : Elsevier
ISBN 13 : 0443134367
Total Pages : 788 pages
Book Rating : 4.4/5 (431 download)

Book Synopsis The Marketing of Academic, National and Public Libraries Worldwide by : David Baker

Download or read book The Marketing of Academic, National and Public Libraries Worldwide written by David Baker and published by Elsevier. This book was released on 2024-01-30 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

The Public Library Service

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Author : International Federation of Library Associations and Institutions. Section of Public Libraries
Publisher : NBD Biblion Publishers
ISBN 13 : 9783598218279
Total Pages : 178 pages
Book Rating : 4.2/5 (182 download)

Book Synopsis The Public Library Service by : International Federation of Library Associations and Institutions. Section of Public Libraries

Download or read book The Public Library Service written by International Federation of Library Associations and Institutions. Section of Public Libraries and published by NBD Biblion Publishers. This book was released on 2001 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Library Management and Marketing in a Multicultural World

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Author : James L. Mullins
Publisher : Walter de Gruyter
ISBN 13 : 359844026X
Total Pages : 385 pages
Book Rating : 4.5/5 (984 download)

Book Synopsis Library Management and Marketing in a Multicultural World by : James L. Mullins

Download or read book Library Management and Marketing in a Multicultural World written by James L. Mullins and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

The Freedom to Read

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Author : American Library Association
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis The Freedom to Read by : American Library Association

Download or read book The Freedom to Read written by American Library Association and published by . This book was released on 1953 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Library and Information Services: International Perspectives

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Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 3598440197
Total Pages : 436 pages
Book Rating : 4.5/5 (984 download)

Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Libraries and Society

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Author : Wendy Evans
Publisher : Elsevier
ISBN 13 : 1780632630
Total Pages : 473 pages
Book Rating : 4.7/5 (86 download)

Book Synopsis Libraries and Society by : Wendy Evans

Download or read book Libraries and Society written by Wendy Evans and published by Elsevier. This book was released on 2011-04-30 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews both the historical and future roles that public, private, academic and special libraries have in supporting and shaping society at local, regional, national and international levels. Globalisation, economic turmoil, political and ethnic tensions, rapid technology development, global warming and other key environmental factors are all combining in myriad and complex ways to affect everyone, both individually and collectively. Fundamental questions are being asked about the future of society and the bedrock organisations that underpin it. Libraries and Society considers the key aspects of library provision and the major challenges that libraries – however defined, managed, developed and provided – now face, and will continue to face in the future. It also focuses on the emerging chapter in cultural, economic and social history and the library's role in serving diverse communities within this new era. - Looks at all types of library in a period of major and discontinuous change, tackling the fundamental questions of the future of libraries in the context of major societal, political and environmental issues - Poses important questions for the profession and policy development - Fills a major gap in literature (recent discourse and debate on the future of democracy, for example, the library is rarely included)

The Library Marketing Toolkit

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Author : Ned Potter
Publisher : Facet Publishing
ISBN 13 : 1856048063
Total Pages : 241 pages
Book Rating : 4.8/5 (56 download)

Book Synopsis The Library Marketing Toolkit by : Ned Potter

Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

APAIS 1991: Australian public affairs information service

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Author :
Publisher : National Library Australia
ISBN 13 :
Total Pages : 1022 pages
Book Rating : 4./5 ( download)

Book Synopsis APAIS 1991: Australian public affairs information service by :

Download or read book APAIS 1991: Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Globalization of Education

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Author : Joel Spring
Publisher : Routledge
ISBN 13 : 131774876X
Total Pages : 245 pages
Book Rating : 4.3/5 (177 download)

Book Synopsis Globalization of Education by : Joel Spring

Download or read book Globalization of Education written by Joel Spring and published by Routledge. This book was released on 2014-08-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing Joel Spring’s reportage and analysis of the intersection of global forces and education, this text offers a comprehensive overview and synthesis of current research, theories, and models related to the topic. Written in his signature clear, narrative style, Spring introduces the processes, institutions, and forces by which schooling has been globalized and examines the impact of these forces on schooling in local contexts. Significant conceptual frameworks are added to this Second Edition, specifically the “economization of education,” “corporatization of education” and the “audit state.” These concepts are embedded in the global educational plans of major organizations such as the World Bank, the Organization for Economic Development and Cooperation (OECD), World Economic Forum, and multinational corporations. Globalization of Education, Second Edition features new and updated information on • The World Bank • OECD and the United Nations • The World Trade Organization and the Global Culture of Higher Education • Corporatization of Global Education • Religious and Indigenous Education Models • The Global Workforce: Migration and the Talent Auction • Globalization and Complex Thought

Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries

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Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799881059
Total Pages : 1096 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries by : Management Association, Information Resources

Download or read book Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-01-15 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.

Resources in Education

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Author :
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1992-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Librarianship

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Author : Martin A. Kesselman
Publisher : CRC Press
ISBN 13 : 1420030639
Total Pages : 334 pages
Book Rating : 4.4/5 (2 download)

Book Synopsis Global Librarianship by : Martin A. Kesselman

Download or read book Global Librarianship written by Martin A. Kesselman and published by CRC Press. This book was released on 2004-07-23 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing new insights into the role of librarianship in an age of socioeconomic, environmental, and political transformation, Global Librarianship illustrates how globally networked environments promote and increase the sharing and dissemination of ideas, information, and solutions to obstacles affecting libraries. This reference showcases methods

E-book Platforms for Libraries

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Author : Mirela Roncevic
Publisher : American Library Association
ISBN 13 : 0838958907
Total Pages : 137 pages
Book Rating : 4.8/5 (389 download)

Book Synopsis E-book Platforms for Libraries by : Mirela Roncevic

Download or read book E-book Platforms for Libraries written by Mirela Roncevic and published by American Library Association. This book was released on 2014-01-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-book vendors continue to experiment: adjustments to business models, consolidation of content, and mergers with competitors mean constant change.

Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions

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Author : Ngulube, Patrick
Publisher : IGI Global
ISBN 13 : 1522574301
Total Pages : 478 pages
Book Rating : 4.5/5 (225 download)

Book Synopsis Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions by : Ngulube, Patrick

Download or read book Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions written by Ngulube, Patrick and published by IGI Global. This book was released on 2019-01-11 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.

Global Library and Information Science

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Author : Ismail Abdullahi
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110413167
Total Pages : 641 pages
Book Rating : 4.1/5 (14 download)

Book Synopsis Global Library and Information Science by : Ismail Abdullahi

Download or read book Global Library and Information Science written by Ismail Abdullahi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-11-07 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of the highly successful Global Library and Information Science presents an up-to-date review of international librarianship and library science through insightful and well written chapters contributed by experts and scholars from all regions of the world. The role of public, academic, special, school libraries, as well as library and information science education are presented from the early development to the present time. Its lively, readable approach will help the reader to understand librarianship in Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and North America. Edited by Ismail Abdullahi, Professor of Global Library and Information Science, this book is a must-read by library science students and teachers, librarians, and anyone interested in Global Librarianship.

A Subject Index to Current Literature

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Author : Australian Public Affairs Information Service
Publisher : National Library Australia
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.8/5 (926 download)

Book Synopsis A Subject Index to Current Literature by : Australian Public Affairs Information Service

Download or read book A Subject Index to Current Literature written by Australian Public Affairs Information Service and published by National Library Australia. This book was released on with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library & Information Science Abstracts

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Author :
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Library & Information Science Abstracts by :

Download or read book Library & Information Science Abstracts written by and published by . This book was released on 2006 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: