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The Management And Marketing Of Services
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Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock
Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 1999 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.
Book Synopsis Services Marketing Management by : Peter Mudie
Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Book Synopsis Service Management and Marketing by : Christian Grönroos
Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Services Marketing and Management by : Audrey Gilmore
Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Book Synopsis Management and Marketing of Services by : Peter Mudie
Download or read book Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 2010-10-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
Book Synopsis Service Management and Marketing by : Christian Gronroos
Download or read book Service Management and Marketing written by Christian Gronroos and published by John Wiley & Sons. This book was released on 2016-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Book Synopsis Services Marketing and Management by : Balaji B.
Download or read book Services Marketing and Management written by Balaji B. and published by S. Chand Publishing. This book was released on 2002 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Book Synopsis Understanding Services Management by : William J. Glynn
Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995-11-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art services managment guide
Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis
Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Book Synopsis The Management and Marketing of Services by : Peter Mudie
Download or read book The Management and Marketing of Services written by Peter Mudie and published by . This book was released on 1993 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management of Marketing by : Paul Reynolds
Download or read book Management of Marketing written by Paul Reynolds and published by Routledge. This book was released on 2005-06-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock
Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 2002 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.
Book Synopsis Design Management by : Sotiris T. Lalaounis
Download or read book Design Management written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2017-09-22 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Book Synopsis Service Management and Marketing by : Christian Grönroos
Download or read book Service Management and Marketing written by Christian Grönroos and published by . This book was released on 2000-10-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
