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The Low Income Consumer
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Author :United States. Task Force on Marketing and the Low-Income Consumer Publisher : ISBN 13 : Total Pages :76 pages Book Rating :4.:/5 (31 download)
Book Synopsis Marketing and the Low Income Consumer by : United States. Task Force on Marketing and the Low-Income Consumer
Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Low-Income Consumer by : Linda F. Alwitt
Download or read book The Low-Income Consumer written by Linda F. Alwitt and published by SAGE Publications, Incorporated. This book was released on 1996-02-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Book Synopsis The poor pay more by : David Caplovitz
Download or read book The poor pay more written by David Caplovitz and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Fragile Balance written by J. Collins and published by Springer. This book was released on 2015-03-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Fragile Balance examines strategies to promote emergency savings, especially among underserved households. Each chapter is by an expert contributor and proposes an innovative financial product or service designed to bolster emergency savings among low-asset families. This collection also offers readers insights into the role of emergency savings and mechanisms to facilitate savings behaviors, and raises critical questions of the scale, institutional capacity, sustainability, accessibility, and effectiveness of existing programs.
Book Synopsis Marketing to the Low-Income Consumer by : Paulo Cesar Motta
Download or read book Marketing to the Low-Income Consumer written by Paulo Cesar Motta and published by . This book was released on 2014-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in several ways. First, it focuses on marketing to low-income consumers, but not those in extreme poverty. Consumers earning income around the poverty line are a sizable group in nearly every country. Often, major marketing textbooks tend to assume that consumers are at least middle class, and as a consequence, most of them do not even include the low-income audience. Second, this book contextualizes the low-income consumer within the marketing discipline. It considers the low-income consumers who engage voluntarily in market exchanges. These consumers differ significantly from those in extreme poverty who, as a group, are not sufficiently attractive to most corporate businesses. In turn, those who live in extreme poverty demand substantial attention from major social endeavors. However, the low-income consumers can be better served if businesses give them proper analytical attention. Third, this book embraces the profit motivation, assuming that marketing without profit goals cannot sponsor arguments for poverty subjects over any other claims. It also supports the idea that marketing cannot address poverty by demanding businesses sacrifice profit to benefit a new stakeholder. Fourth, no other book explores the topic of poverty from a marketing perspective like this. It borrows concepts from other disciplines and molds them to marketing thought. By doing this, it develops a unique vocabulary for poverty, which is essential for marketing to be comprehensive. This approach avoids sending students to other schools where poverty knowledge lacks the appropriate business perspective. It also helps readers understand the poverty concepts within the marketing discipline.
Book Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration
Download or read book Bibliography on Marketing to Low-income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Low-Income Consumers as a Source of Innovation by : Aline Krämer
Download or read book Low-Income Consumers as a Source of Innovation written by Aline Krämer and published by Springer. This book was released on 2015-02-28 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Book Synopsis Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers by : Rossano V. Gerald
Download or read book Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers written by Rossano V. Gerald and published by Universal-Publishers. This book was released on 2011-05-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to determine Panama's low-income consumers' consumption values, preferences, and loyalty towards a particular brand over another. The qualitative research method was employed in this study, and the data collection process consisted of observation and in-depth interview documents that were organized and categorized. The results of the study found that Panama's low-income consumers' brand preferences were widely varied and brand-loyalty behavior was influenced by consumers' knowledge, perceptions, and commitment towards a particular product and service provider. Recommendation for further study addressed the marketing strategy that could be used to identify consumers' consumption preferences and loyalty towards a particular brand.
Author :United States. Federal Energy Administration. Office of Consumer Affairs and Special Impact Publisher : ISBN 13 : Total Pages :130 pages Book Rating :4.3/5 ( download)
Book Synopsis Analysis of a Retrofit Program for Low-income Consumers by : United States. Federal Energy Administration. Office of Consumer Affairs and Special Impact
Download or read book Analysis of a Retrofit Program for Low-income Consumers written by United States. Federal Energy Administration. Office of Consumer Affairs and Special Impact and published by . This book was released on 1974 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration
Download or read book Bibliography on Marketing to Low-income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Services and Low-Income Consumers by : National Consumer Council
Download or read book Financial Services and Low-Income Consumers written by National Consumer Council and published by . This book was released on 1995-12-01 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Panel on Consumer Education for Persons With Limited Incomes Publisher : ISBN 13 : Total Pages :72 pages Book Rating :4.:/5 (34 download)
Book Synopsis The Most for Their Money by : United States. Panel on Consumer Education for Persons With Limited Incomes
Download or read book The Most for Their Money written by United States. Panel on Consumer Education for Persons With Limited Incomes and published by . This book was released on 1965 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Government Operations Publisher : ISBN 13 : Total Pages :364 pages Book Rating :4.:/5 (6 download)
Book Synopsis Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response by : United States. Congress. House. Committee on Government Operations
Download or read book Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1968 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response by : United States. Congress. House Government Operations
Download or read book Consumer Problems of the Poor: Supermarket Operations in Low-income Areas and the Federal Response written by United States. Congress. House Government Operations and published by . This book was released on 1968 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Population Reports written by and published by . This book was released on 1948 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Poor Pay More by : David Caplovitz
Download or read book The Poor Pay More written by David Caplovitz and published by [New York] : Free Press of Glencoe. This book was released on 1963 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers by : Thomas A. Durkin
Download or read book Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers written by Thomas A. Durkin and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
